Amul India: A Social Development Enterprise

2007 ◽  
Vol 11 (02) ◽  
pp. 293-326 ◽  
Author(s):  
Harish Chawla
Keyword(s):  
Social Change ◽  
Rural Development ◽  
Social Development ◽  
Social Enterprise ◽  
Social Enterprises ◽  
Life Stages ◽  
Dairy Farmer ◽  
Quality Of Leadership ◽  
Farmer Management

Amul initiated as an experiment in two villages, collecting 250 kg of milk per day. As the cooperative expanded its branches over the course of its 50-year journey, Amul boasts of more than six million kilograms of milk collection daily. What had initiated as a process of liberation from the Dairy King, brought a revolutionary transformation across the country. This case provides a vivid example of how a cooperative can become the catalyst for social change and rural development. This case takes us through the journey of Amul, from its dawn period when it was attempting to take root, through its progression along the enterprise life stages and the associated challenges. Insights into the quality of leadership and the farmer/management relationships are its defining characteristic. The Amul Model narrowed the gap between the producer and the consumer, connecting the dairy farmer to the consumer through its organic network. The success of this model ignited interest across India, where this model was replicated, in essence leading to the White Revolution. The case provides sufficient insights and learnings to develop a framework to comprehend the basic essence of a prosperous social enterprise — factors that make it successful. It is this learning that this case desires to impart to its readership, enhancing interest in this rather lively subject of social enterprises.

scholarly journals Development of Municipal Social Entrepreneurship in the Conditions of the Banská Bystrica Self-Governing Region

2020 ◽  
Vol 9 (2) ◽  
pp. 7-13
Author(s):  
Zina Machničová ◽  
Marcela Chreneková
Keyword(s):  
Quality Of Life ◽  
Local Government ◽  
Social Development ◽  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Statistical Data ◽  
Social Enterprises ◽  
Inadequate Knowledge ◽  
Socially Excluded

AbstractSocial entrepreneurship is important tool in eliminating regional disparities, inclusion of socially excluded people into society, overall improvement of the quality of life and much more. This paper aims to analyse the development of municipal social entrepreneurship in the conditions of the Banská Bystrica self-governing region, where some of the less developed districts are located. The main sources of research were questionnaire realized among local government representatives, plan of the economic and social development of the district and statistical data. In the article, there were many indicators examined, such as quantity of the municipal social enterprises, its activities, support or barriers of its development. The results points to fact that only 7% of the participants of research own municipal social enterprise. The most common barrier to establish and manage these enterprises is inadequate knowledge of the relevant legislation.

Integrating social enterprise and social marketing with shadow framework

2020 ◽  
Vol 10 (2) ◽  
pp. 153-178
Author(s):  
Partha Sarathi Roy ◽  
Paromita Goswami
Keyword(s):  
Social Change ◽  
Social Marketing ◽  
Social Enterprise ◽  
Sampling Strategy ◽  
Social Enterprises ◽  
Peace Building ◽  
Theoretical Research ◽  
Integrative Model ◽  
Target Groups ◽  
Content Type

Purpose The purpose of this paper is to argue for an integrative model of social enterprises (SE) and social marketing (SM) to usher in desirable change, instead of the currently adopted either/or approach. We offer the shadow framework to integrate these two paradigms in the context of peace-building organizations. Design/methodology/approach Using purposive sampling strategy, 19 cases of peacebuilding initiatives were identified and reviewed from secondary sources. Ashoka Fellows working in the domain of peacebuilding, along with a few other exemplary cases across the globe were considered. Findings We found an emerging typology of three forms in the organizational responses to peacebuilding initiatives: (a) pure charity-driven work, (b) dual structure of charity plus business enterprises, and (c) social enterprises with distinct revenue model. Research limitations/implications Building upon previous theoretical research, we find a lot of merit in SEs adopting the SM toolkit. We contribute to theory building by showing the interaction between paradox theory and stakeholder marketing in the context of SEs dealing with wicked problems such as peacebuilding. Consequently, we propose a shadow social marketing (SSM) model that would camouflage the real offering of peace through an apparent offering that would be non-controversial in nature and result in moderate-importance small wins for the multiple stakeholders involved with conflicting interests. Practical implications From a managerial perspective, chances of success of the desired social change increases by complementing the efforts of SEs through the SM toolkit. Organizationally, although all the three forms of peacebuilding initiatives can benefit from systematic usage of the SSM, they need to reframe their efforts toward those that are not pro-peace, rather than preach to the converted. Consequently, the answer may lie in efforts at building cultural sensitivity to promote entrepreneurship amongst such target groups amongst such target groups in conflicting communities, with an organizational form that successfully marries SEs and SM. Originality/value Though previous scholarship mentions the need for finding complementarities between social marketing objectives and social enterprise missions, no paper yet has suggested a roadmap for achieving it. This paper highlights an integrative plan that, in this specific case of peacebuilding initiatives, or social enterprises in general, can leverage to evolve better organizational practices, improve financial sustainability and measurable impact to effect the desired social change.

Indigenous Social Enterprises as Drivers of Sustainable Development: Insights From Mexico and Peru

2017 ◽  
Vol 44 (2) ◽  
pp. 323-340 ◽  
Author(s):  
Mario Vázquez Maguirre ◽  
Luis Portales ◽  
Isabelle Velásquez Bellido
Keyword(s):  
Quality Of Life ◽  
Sustainable Development ◽  
Gender Equality ◽  
Social Enterprise ◽  
Qualitative Methodology ◽  
Social Enterprises ◽  
Equitable Distribution ◽  
Sustainable Exploitation

The aim of this article is to explore the mechanisms by which indigenous social enterprises contribute to a rural community’s sustainable development and improves the quality of life of its inhabitants. The work follows a qualitative methodology and uses the case study as a research technique. The research suggests that social enterprise uses four main mechanisms to promote rural sustainable development in the community where it operates: labor as a source of quality of life, gender equality, sustainable exploitation of the resources, and the equitable distribution of benefits between the economic, social and environmental dimensions.

Connecting Social Enterprise and Higher Education

2017 ◽  
pp. 765-797
Author(s):  
Sara Calvo
Keyword(s):  
Higher Education ◽  
Social Change ◽  
Social Enterprise ◽  
Higher Education Institutions ◽  
Entrepreneurship Education ◽  
Social Enterprises ◽  
Future Research ◽  
Research Directions ◽  
The United Kingdom ◽  
Future Research Directions

Despite the increased attention paid to enterprise and entrepreneurship education in recent years, there exist limited bodies of research on the extent to which higher education institutions support and promote social enterprises. This chapter addresses this by drawing on previous research concerning enterprise and entrepreneurship education in universities and their role as drivers in bringing social change and improvement in individuals and the wider society. This chapter provides many examples of social enterprise curricular and co-curricular programmes in higher education institutions in the United Kingdom and concludes with a discussion of the opportunities and challenges of universities supporting social enterprise initiatives with a roadmap for future research directions.

Marketing and social enterprises: implications for social marketing

2015 ◽  
Vol 5 (4) ◽  
pp. 285-306 ◽  
Author(s):  
Alex Mitchell ◽  
Judith Madill ◽  
Samia Chreim
Keyword(s):  
Social Change ◽  
Social Marketing ◽  
Social Enterprise ◽  
Social Enterprises ◽  
Strategic Marketing ◽  
Content Type ◽  
Institutional Legitimacy ◽  
The Social ◽  
Institutional Influences ◽  
Marketing Activities

Purpose – The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises. This addresses a significant gap in the current literature base and also provides insights for social marketers seeking to pursue social change initiatives through social enterprise. Design/methodology/approach – This empirical investigation uses a qualitative investigation of 15 social enterprises informed by a grounded theory approach. Researchers conducted interviews with senior decision-makers responsible for marketing activities and strategic policy, and gathered additional data regarding the organizations in the form of archival materials, including strategic planning documents, promotional materials and firm-generated online content. Findings – Strategic marketing practices used by social enterprises are shaped by moral, pragmatic and cognitive legitimacy influences stemming from imperatives to achieve congruence with institutional norms. This study exposes the challenges social enterprises face in developing strategic marketing activities that address business needs, while balancing stakeholder interests linked to the social missions of such organizations. Research limitations/implications – This qualitative study pursues depth of understanding through focused investigation of a small, regional sample of Canadian social enterprises. The findings demonstrate that social enterprises are similar to both not-for-profit and small- and medium-sized firms in terms of their marketing approaches, but face particular institutional legitimacy challenges when developing and implementing strategic marketing activities. Practical implications – This paper highlights the influences of institutional legitimacy on marketing practices and approaches in social enterprises. Understanding these influences is crucial for social marketing practitioners, as they develop strategic activities. The findings from the research provide a baseline upon which to begin to build both our theoretical and practical understanding of the potential utilization of social marketing through social enterprises. Social implications – Understanding the challenges social enterprises face in developing their strategic marketing activities provides deeper insights into social enterprises for social marketers, who might consider using social marketing in such organizations to achieve social change. Originality/value – This paper offers empirical evidence grounded in depth investigations of 15 social enterprises operating in a Canadian context. The findings help to extend our understanding of the complex institutional influences impacting marketing practices within social enterprise organizations. These institutional influences help to attune social marketers to the potential opportunities and challenges of using social enterprise as an organizational form for launching social marketing programs.

scholarly journals Two key lessons from a public sector internship: accountability in public sector contracting and client-level data

2017 ◽  
Vol 13 (4) ◽  
Author(s):  
Matthew Macfarlane
Keyword(s):  
Quality Of Life ◽  
New Zealand ◽  
Public Sector ◽  
Social Development ◽  
Social Enterprise ◽  
Design And Implementation ◽  
Level Data

I served as a research intern for the Ākina Foundation through the School of Government’s graduate pathway programme during the summer of 2016-17. Ākina, which is dedicated to fostering social enterprise in New Zealand, was contracted by the Ministry of Social Development (MSD) to facilitate and manage the co-design and implementation of its Acceleration for Results programme. This programme seeks to transition the providers with MSD contracts from output-based contracts (i.e. purchase agreements) to results-based contracts (i.e. contracts which specify desired changes in recipients’ quality of life according to prescribed measures).

scholarly journals Connecting Social Enterprise and Higher Education

2016 ◽  
pp. 600-630
Author(s):  
Sara Calvo
Keyword(s):  
Higher Education ◽  
Social Change ◽  
Social Enterprise ◽  
Higher Education Institutions ◽  
Entrepreneurship Education ◽  
Social Enterprises ◽  
Future Research ◽  
Research Directions ◽  
The United Kingdom ◽  
Future Research Directions

Despite the increased attention paid to enterprise and entrepreneurship education in recent years, there exist limited bodies of research on the extent to which higher education institutions support and promote social enterprises. This chapter addresses this by drawing on previous research concerning enterprise and entrepreneurship education in universities and their role as drivers in bringing social change and improvement in individuals and the wider society. This chapter provides many examples of social enterprise curricular and co-curricular programmes in higher education institutions in the United Kingdom and concludes with a discussion of the opportunities and challenges of universities supporting social enterprise initiatives with a roadmap for future research directions.

Impetus for Social Sustainability in South African Communities: Lessons from Social Enterprises in Buffalo City Metropolitan Municipality

2020 ◽  
Vol 32 (3) ◽  
Author(s):  
Robert Mutemi Kajiita ◽  
Simon Murote Kang'ethe
Keyword(s):  
South Africa ◽  
Social Change ◽  
Social Development ◽  
South African ◽  
Case Study Research ◽  
Social Sustainability ◽  
Social Enterprises ◽  
Research Approach ◽  
Analysis Technique

The aim of this article is to contribute to the pursuit of sustainable social development in South Africa through local empirical evidence using selected social enterprises. The article used a qualitative research approach, an interpretive paradigm and a case study research design to investigate the way in which social enterprises promote social sustainability in South Africa. Three social enterprises were purposively selected, from which eight participants were interviewed. The data were analysed using the content thematic analysis technique. The findings indicate that social enterprises invest and create value in people and for communities for a better future, facilitate and improve approaches to community interventions, provide platforms for nurturing tolerance and cohesiveness in communities, and create wealth for social change in the communities. The authors conclude that a strategic attempt by social enterprises to invest in programmes and ventures that bring long-term positive social change is a vital ingredient for social sustainability and social development.

scholarly journals Is Social Entrepreneurship Better for Workers? The Influence of Work Experience in Croatian Social Cooperatives on Perceived Well-Being

2020 ◽  
Vol 50 (1) ◽  
pp. 7-30
Author(s):  
Jelena Puđak ◽  
Dražen Šimleša
Keyword(s):  
Job Satisfaction ◽  
Social Entrepreneurship ◽  
Work Experience ◽  
Social Enterprise ◽  
Social Economy ◽  
Well Being ◽  
Social Enterprises ◽  
The People ◽  
The Social

This paper aims to examine the motivations, values, and job satisfaction among the people employed in the sector of social entrepreneurship that were obtained through a qualitative study of ten Croatian social cooperatives. In our analysis, we interpreted the experiences of working in a social enterprise from the employee perspective. Our findings suggest that the participants/employees of social enterprises favour intrinsic motivation and values related to their jobs, that they describe their working conditions in social enterprises positively, and that they share a perceived increase in the quality of life since having started working at a social enterprise. The described relations between motivation, job experiences, and participatory management allowed us to build upon and extend the existing body of research on motivation and job satisfaction in the social economy sector.

Why do some social enterprises flourish in Vietnam? A comparison of human and ecosystem partnerships

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Minh Hieu Thi Nguyen ◽  
Stuart C. Carr ◽  
Darrin Hodgetts ◽  
Emmanuelle Fauchart
Keyword(s):  
Social Identity ◽  
Low Income ◽  
Social Enterprise ◽  
Social Impacts ◽  
Social Enterprises ◽  
Low Income Countries ◽  
Enterprise Development ◽  
Social Entrepreneurs ◽  
Content Type

Purpose Social enterprises can be found across Vietnam. However, little is known about how these organizations contribute to the country’s broader efforts to meet the United Nations Sustainable Development Goals (SDGs). This paper aims to explore whether and to what extent differences in social impacts by social enterprises may be explained by the psychological characteristics of social entrepreneurs and cross-sector “ecosystem” partnerships in training, networking, consultation and funding. Design/methodology/approach A survey of N ≈ 352 Vietnamese social entrepreneurs explored relationships between individual entrepreneurial orientation (EO), social identity, self-construal and personality, with elements of ecosystem partnerships (access to training, networking, consultation and funding) and social impacts over the previous three years (growth/jobs created and people helped, termed efficiency and generosity, respectively). Findings Ecosystem partnerships factored into frequency and quality of partnerships. Frequency predicted social enterprise efficiency (p < 0.05) and quality predicted generosity (p < 0.01). Frequency of partnerships further moderated (boosted) significant links between EO (risk innovation, p < 0.05) and efficiency; and between social identity (communitarianism, p < 0.01) to efficiency; plus, quality of partnerships moderated a link between EO (risk innovation) and efficiency (p < 0.05). Practical implications Ecosystem partnerships may foster social enterprise development through at least two pathways (equifinality), i.e. frequency and quality. The former is linked to efficiency and the latter to generosity, signaling interrelates but distinguishable outcomes. Direct links between EO and communitarian social identity leading to social enterprise development were additionally boosted (p < 0.05) by the frequency and quality of partnerships. Thus, ecosystem partnerships brought about both direct and indirect benefits to social enterprises in Vietnam. Social implications Social impacts of efficiency and generosity support both decent work (SDG-8) and poverty eradication (SDG-1), through ecosystem partnerships in development (SDG-17). Originality/value To the best of the authors’ knowledge, this is the first empirical study to show that social enterprises in Vietnam may enhance social impacts through a combination of effects from social entrepreneurs and ecosystem partnerships. Current models of social enterprises in low-income countries like Vietnam can be expanded to include ecosystem partnerships and social outcomes relating to SDGs 1 and 8, and especially the multiple path benefits that ecosystem partnerships (under SDG-17) bring to social enterprise development.

Sign in / Sign up

Export Citation Format

Share Document