The Influence of Social Interactions and Subjective Norms on Social Media Postings

2020 ◽  
Vol 19 (03) ◽  
pp. 2050023
Author(s):  
Ibrahim Arpaci
Keyword(s):  
Social Media ◽  
Theoretical Model ◽  
Social Interactions ◽  
Significant Role ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Sem Analysis ◽  
Subjective Norms ◽  
Behavioural Intentions

This study investigated the influence of social interactions and subjective norms on individuals’ social media postings. The study developed a theoretical model by extending the Theory of Reasoned Action with social interactions. A CB-SEM analysis was conducted to test the hypothesised relationships based on the data collected from 312 social media users. Results indicated that social interactions (i.e. likes, shares, comments and follows) were significantly related to the attitude towards the selfie-posting behaviour. Further, the attitude and subjective norms were significantly related to behavioural intentions, which together accounted for a significant amount of variance in the actual behaviour. The findings contributed to literature by introducing the significant role of “social interactions” in predicting the attitude towards the selfie-posting behaviour.

scholarly journals Customer’s Intention with Moderating Role of Pricing on Islamic Personal Financing of Pakistan

2021 ◽  
Vol 5 (1) ◽  
pp. 293-308
Author(s):  
Sadia Saeed ◽  
Dr. Hina Shahab ◽  
Dr. Shehla Akhtar
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Banking System ◽  
Subjective Norms ◽  
Islamic Banking ◽  
Pricing Policy ◽  
Two Cities ◽  
The Relationship ◽  
Moderating Role

Financial industries are rapidly accepting the Islamic banking system. Using theory of reasoned action (TRA) model the study investigates the three factors including attitude, religiosity and subjective norms in measuring the intention of customers to adopt Islamic banking products along with moderating role of pricing. The sample of 220 banks consumers from two cities of Rawalpindi and Islamabad are gathered using convenient sampling. Regression results suggest that all three factors influence the intention of customers in buying Islamic banking products. Moreover, pricing moderates the relationship in developing intention of customer to adopt Islamic personal financing in the context of religiosity.The finding of the study identifies that Islamic bankers should adopt pricing policy based upon fair practices of Shariah. In addition awareness to people about Islamic products through marketing is essential in clearing their misconceptions towards investment in Islamic products.

Propensity to Undergo Cosmetic Surgery and Services in Seoul

10.31355/37 ◽  
2019 ◽  
Vol 3 ◽  
pp. 001-016
Author(s):  
Kit Teng Phuah ◽  
Kelly Kai Seng Wong ◽  
Jenn Ling TingJL
Keyword(s):  
Social Media ◽  
Social Status ◽  
Cosmetic Surgery ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norm ◽  
Self Esteem ◽  
Subjective Norms ◽  
Psychological Attributes ◽  
The Impact

NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................. The focus of this study is to find the relationship between the components in Theory of Reasoned Action (TRA) such as attitude, subjective norms (Media), subjective norm (celebrity), psychological attribute (self-esteem) and psychological attributes (social status) which influence Seoul Korea female intention to undergo cosmetic surgery in Seoul, Korea. Background................................................................................................................................................................................................... South Korea was ranked third in the world of cosmetic surgery in 2015. The Korean cosmetic surgery market is a promising market with 24% market share of the total world market. The market data about female willingness to undergo cosmetic surgery strongly suggests that marketers who work in the beauty and health industries associated with cosmetic surgery should pay attention to Seoul Korean women who are in the age group under 40 years old as the potential target market. In Korea, cosmetic surgery is frequently mentioned in normal conversation as a general topic and it is naturally settled as a culture. Methodology................................................................................................................................................................................................... The Seoul Korean female behavior with respect to use of cosmetic surgery is approximately determined by factors underlying the consumer’s behavioral intent. Thus, the theory of Reasoned Action (TRA) is used in this study because it attempts to explain consumer intentions and has a strong power of prediction of utility for a wide range of human behavioral attributes such as attitude, subjective norms (Media), subjective norm (celebrity), psychological attribute (self-esteem) and psychological attributes. A survey was conducted in Seoul, Korea where 400 female were interviewed by self-administrated questionnaire. Descriptive analysis, exploratory factor analysis and multiple regressions were used to examine the factors that influence Seoul Korean female intention to engage in cosmetic surgery. Contribution................................................................................................................................................................................................... This research provides an insight to the health and beauty industry, marketers, decision makers and academics on the factors that influence Seoul Korea female intention to engage with cosmetic surgery. Findings According to the research findings, Seoul Korean female attitude towards cosmetic surgery are generally positive, or favorable intention. That is to say, they usually think that the most effective way to improve their appearance and social status is to undergo cosmetic surgery. The study results (both qualitative and quantitative) support the proposition that the variables such as the media and the celebrities play important role in influencing females to do surgery. The results also provide important information to formulate and design strategies for the development and effective conduct of advertisements and promotions of cosmetic surgery. Lastly, other potential influencing factors were psychological attributes which are self-esteem and social status. Recommendations for Practitioners............................................................................................................................................................. It is suggested that psychologists can try to find the clinical roles in helping the cosmetic surgery patients by identifying patients who may not adjust well psychologically or psycho-socially after surgery. Psychologists can examine the issues related to cosmetic surgery due to the increasing popularity and the link between appearance, body image, eating disorders, sexual functioning and social phobia. Recommendations for Researchers............................................................................................................................................................... To help to fill in the research gaps, it is recommended to examine on how cosmetic surgery makes patients feel, how cosmetic surgery affects those around the recipients and what the effect of cosmetic surgery would be on children and teenagers. Impact on Society The increasing number of cosmetic surgery is having a dramatic impact on the Korean society. In Korea, the number of cosmetic procedures has nearly doubled in the past few years. Distorted perception of self-image, over dependence on the social media is enormous and cannot be overstated had also caused the dramatic rise of cosmetic surgery. The impact of social media has resulted in the rising demand for injectable facial fillers, liposuction, breast implants, buttock augmentation and Botox among younger generation. Future Research.............................................................................................................................................................................................. It is suggested to conduct further research involving Korean females who have undergone cosmetic surgery. The extended research should attempt to determine the level of satisfaction towards non-core and post cosmetic surgery services. That is, after sales services, the skills and knowledge of the doctor, the clinic environment and other attributes that further define the total or augmented product.

Burying the Dead: Predicting the Purchase Intentions for Funeral Products Using the Theory of Reasoned Action

2021 ◽  
pp. 097215092098491
Author(s):  
Tshegofatso Alice Monkge ◽  
Rina Makgosa
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Starting Point ◽  
Good Starting Point ◽  
Burial Rituals ◽  
Insight Into ◽  
Structured Questionnaire

The study departs from the norm by investigating how attitudes and subjective norms conceptualized through the aggregated and disaggregated approaches predict intentions to purchase funeral products, as well as how the effects differ between groups based on past purchase behaviour. A structured questionnaire was self-administered to a purposeful sample of 500 Christians in Gaborone, Botswana, of which 457 (i.e., 91%) were useful responses. The findings of the aggregated approach show that both attitudes and subjective norms significantly and positively affect purchase intentions of funeral products. The effects are more evident for those who have purchased funeral products before, while the purchase intentions of those who have not purchased funeral products are influenced by subjective norms only. However, the findings based on the disaggregated approach reflect that motivation to comply is the most dominant, significant and positive predictor of intentions to purchase funeral products. Further results indicate that the intentions of those who have purchased funeral products before were significantly and positively influenced by evaluations, normative beliefs and motivation to comply, while the intentions of non-purchasers were only influenced significantly and positively by their motivation to comply. Thus, motivation to comply serves as a significant and positive predictor of intentions regardless of past purchase behaviour. The results imply that various components of attitudes and subjective norms affect intentions differently, and variations do exist in the effects according to the groups’ past purchase behaviour. This study adopts a consumer behaviour perspective in offering insight into Christian burial rituals. By applying the Theory of Reasoned Action, the link between intentions and its predictors is investigated, which extends the literature about the purchase of funeral products beyond the study of spending behaviour. Its concentration on Christians in Botswana also provides a good starting point for highlighting the role of religiosity on the purchase of funeral products, while embracing an understudied society.

scholarly journals Attitudinal and normative influence on behavioral intentions: the moderating role of meta-attitudinal judgments within the Theory of Reasoned Action

2020 ◽  
Vol 16 (1) ◽  
pp. 28
Author(s):  
Flora Kokkinaki
Keyword(s):  
Political Party ◽  
Voting Behavior ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Subjective Knowledge ◽  
Attitude Certainty ◽  
Behavior Consistency ◽  
Moderating Role

The present research investigates the moderating role of meta-attitudinal properties in the Theory of Reasoned Action. Participants reported their attitudes towards voting for a particular political party, as well as their certainty, experienced ambivalence and subjective knowledge. They also reported their subjective norms, voting intentions and, at a later stage, their voting behavior. The results corroborate the predictive value of the theory. They also support the hypothesized moderating role of attitude certainty and subjective knowledge and indicate that individuals who feel certain about their attitudes and think are well-informed are more likely to base their behavioral decisions on these attitudes and less likely to rely on the expectations of important others. These findings are discussed in relation to attitude-behavior consistency and to social influence.

scholarly journals Correlates of School Children’s Handwashing: A Study in Tibetan Primary Schools

2019 ◽  
Vol 16 (17) ◽  
pp. 3217 ◽  
Author(s):  
Chang Sun ◽  
Qingzhi Wang ◽  
Sasmita Poudel Adhikari ◽  
Ruixue Ye ◽  
Sha Meng ◽  
...  
Keyword(s):  
Primary Schools ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Sixth Grade ◽  
Sem Analysis ◽  
Subjective Norms ◽  
Equation Modeling ◽  
School Students ◽  
Students Attitudes

Hand hygiene, including handwashing by children, has been reported to contribute to the prevention of various infectious conditions. This study aims to explore the correlates of handwashing behavior among 1690 fourth to sixth grade primary school students in 19 Tibetan primary schools (Golog, Qinghai, China). The theory of reasoned action (TRA) was applied. Data was collected by questionnaire. Structural equation modeling (SEM) analysis showed that students’ attitude (β = 0.22, 95% CI 0.13–0.31) and subjective norms in terms of compliance to teachers’, parents’ and peers’ suggestions to wash hands (β = 0.09, 95% CI 0.01–0.18) were directly associated with students’ handwashing behavior. Students’ knowledge (β = 0.04, 95% CI 0.03–0.07) had an indirect association with handwashing behavior, mediated by students’ attitudes and subjective norms. Subjective norms (β = 0.12, 95% CI 0.07–0.17) were also indirectly correlated with handwashing through students’ attitudes. Therefore, our study supported the theory of reasoned action through our findings that students’ attitude and knowledge, and also attitudes from teachers, parents and peers were correlated with student handwashing behavior. Students reported higher level of compliance to teachers than to their parents and classmates. Based on this information, we recommend teacher-involved participatory hygiene education to promote students’ handwashing behaviors in areas at high risk for infectious diseases that can be prevented by handwashing.

Social media engagement and the determinants of behavioural intentions of university online programme selection: the moderating role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kleopatra Konstantoulaki ◽  
Ioannis Rizomyliotis ◽  
Yifei Cao ◽  
Ioannis Christodoulou
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Content Type ◽  
Behavioural Intentions ◽  
Social Media Engagement ◽  
The Uk ◽  
Moderating Role

PurposeThis study aims to explore the effect of social media engagement on the determinants of behavioural intention. Specifically, the authors empirically research the three behavioural intention determinants, namely, attitude, subjective norms and perceived behavioural control (PBC), and confirm their effect on students' intention to enrol on a university online programme.Design/methodology/approachA conclusive research analysis is followed, and a moderation analysis is conducted to test the hypotheses of the model. Empirical evidence from 201 students in the UK higher education is used and a structural equation modelling approach is followed.FindingsThe findings suggest a significant effect of social media engagement on attitude, subjective norms and PBC. The latter three are confirmed as determinants of the intention to enrol on a university online programme. Mindfulness is found to positively moderate the effect of the three determinants on behavioural intention.Originality/valueThis study advances knowledge pertaining to the theory of planned behaviour (TPB) by highlighting the effect of social media engagement on the determinants of the intention to enrol on a university online programme. Additionally, the moderating role of mindfulness is also tested with regards to its effect on the relationship between behavioural intentions and its determinants.

scholarly journals Examining Factors Influencing Customer Intention to Use Islamic Home Financing: A Study in UTM

2018 ◽  
pp. 648-653
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Intention To Use ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Determinant Factors ◽  
Islamic Bank ◽  
Factors Influencing ◽  
Religious Obligation

Islamic home financing is a kind of product offered by Islamic banks, which is based on the principle of Sharia. Using the Theory of Reasoned Action (TRA) as basis, this study examine factors that influence customers intention in using Islamic home financing. 342 usable surveys are obtained from Islamic bank customers which are the staff in UTM. There are six determinant factors which are attitudes, subjective norms, religious obligation, price and product knowledge were tested. The outcomes show that attitude, religious obligation and product knowledge significantly influenced customers’ intention to use Islamic home financing while price and subjective norms are not significant. The results would help bankers to improving the strategies about the factors that they need the effective market Islamic home financing products in order to be more competitive and known to customers.

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