scholarly journals The influence of social networks on the transformation of the image of archives in the socio-cultural and information space

2021 ◽  
Author(s):  
Maryna Paliienko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cultural Heritage ◽  
Social Activity ◽  
Information Resources ◽  
Information Environment ◽  
The Internet ◽  
Factors Influencing ◽  
National Values ◽  
Informational Environment

The newest tendencies in the development of social networks content related to the popularization and promotion of information about the activities of archival institutions are considered. The level of social activity of Ukrainian archival institutions in the information environment was also analyzed. Information and communicative, presentation, and educational functions of pages created by Ukrainian archives in social networks are characterized. The factors influencing the interaction with the Internet audience are pointed out. The influence of social networks on the dissemination of information about the activity and mission of archives, the perception and evolution of the image of archives in the socio-cultural and informational environment was also determined. The importance of archival information resources presentation on social media for promoting historical and cultural heritage as well as national values and state interests is underlined

scholarly journals Social Media Marketing Strategies and the Possibility of Investing It in the Marketing of Information Services

2022 ◽  
pp. 50-72
Author(s):  
طلال ناظم الزهيري
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Services ◽  
Marketing Strategies ◽  
Information Resources ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Marketing Methods

Libraries institutions are responsible for collecting and organizing information resources, and simplifying ways to benefit from it through traditional and electronic tools. Libraries today face many technical challenges, such as open access initiatives. Therefore, in order to preserve its role and contribute to the development of its performance, this study came to try to employ some innovative marketing methods that are compatible with the requirements of the digital environment, especially those followed by social networks, and try to invest them in activating the role of libraries. We believe that the best marketing methods are related to the services themselves, especially those services that are difficult to obtain from the Internet.

Video Advertising: Connection and differences between consumers?

2021 ◽  
Vol 3 (1) ◽  
pp. 14-25
Author(s):  
Sónia Ferreira ◽  
Sara Santos ◽  
Pedro Espírito Santo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Conceptual Model ◽  
The Internet ◽  
Internet Search ◽  
Video Advertising ◽  
Social Media Engagement

The internet search trend has caused that online users are looking for more and more enriched information. The evolution of social media has been huge and users relate to social networks differently than they did before. Currently, there are more than 4 billion active users on social networks and brands are looking to showcase their products and services. Our research found the following factors that influence social media engagement: informativeness, self-connection and advertising stimulation. Through literature review, we propose a conceptual model that has been tested in the PLS-SEM. Data were collected from 237 consumers and our survey found that engagement in social media is explained by the variables identified by our model. Important contributions to brand theory and management will be found in this investigation.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals An Explorative Study on Access to Print and Electronic Information Resources among Journalists in Mysore and Mandya District of Karnataka

2020 ◽  
pp. 58-66
Author(s):  
G. Kiran Kumar ◽  
Chikkamanju .
Keyword(s):  
Social Networks ◽  
Information Resources ◽  
Online Resources ◽  
Electronic Format ◽  
Electronic Information ◽  
Explorative Study ◽  
Factors Influencing ◽  
Electronic Information Resources ◽  
Criteria For Evaluation ◽  
Structured Questionnaire

This explorative study focuses on access to print and electronic information resources among journalists in Mysore and Mandya district of Karnataka, India. The researchers tried to analyze frequency of library visits, average time spent, use of print and electronic information resources, criteria for evaluation of information resources, usage of social networks for accessing and sharing information, rating of online resources based on its features, preferred format of information resources, factors influencing for use of e-resources and to know the importance of e-resources for journalistic tasks. For this purpose the researchers prepared a well structured questionnaire as a tool for data collection and the collected questionnaire has been analyzed and presented with useful percentage analysis, Anova, Mean, Standard Deviation and suitable tables for presentation of data. It has been found form the study that the journalists prefer both print and electronic format of information resources. Hence, the libraries should maintain both formats of information resources till the users inculcate the habit of using information resources available in electronic format. 

Building Cultural Heritage Reference Collections from Social Media through Pooling Strategies: The Case of 2020’s Tensions Over Race and Heritage

2022 ◽  
Vol 15 (1) ◽  
pp. 1-13
Author(s):  
David Otero ◽  
Patricia Martin-Rodilla ◽  
Javier Parapar
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Retrieval ◽  
Cultural Heritage ◽  
Digital Archives ◽  
Retrieval Method ◽  
Left Behind ◽  
Heritage Studies ◽  
Reference Collection ◽  
Pooling Strategies

Social networks constitute a valuable source for documenting heritage constitution processes or obtaining a real-time snapshot of a cultural heritage research topic. Many heritage researchers use social networks as a social thermometer to study these processes, creating, for this purpose, collections that constitute born-digital archives potentially reusable, searchable, and of interest to other researchers or citizens. However, retrieval and archiving techniques used in social networks within heritage studies are still semi-manual, being a time-consuming task and hindering the reproducibility, evaluation, and open-up of the collections created. By combining Information Retrieval strategies with emerging archival techniques, some of these weaknesses can be left behind. Specifically, pooling is a well-known Information Retrieval method to extract a sample of documents from an entire document set (posts in case of social network’s information), obtaining the most complete and unbiased set of relevant documents on a given topic. Using this approach, researchers could create a reference collection while avoiding annotating the entire corpus of documents or posts retrieved. This is especially useful in social media due to the large number of topics treated by the same user or in the same thread or post. We present a platform for applying pooling strategies combined with expert judgment to create cultural heritage reference collections from social networks in a customisable, reproducible, documented, and shareable way. The platform is validated by building a reference collection from a social network about the recent attacks on patrimonial entities motivated by anti-racist protests. This reference collection and the results obtained from its preliminary study are available for use. This real application has allowed us to validate the platform and the pooling strategies for creating reference collections in heritage studies from social networks.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

Fake News Polarization for Sentiment Analysis

2022 ◽  
pp. 255-263
Author(s):  
Chirag Visani ◽  
Vishal Sorathiya ◽  
Sunil Lavadiya
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Sentiment Analysis ◽  
Online Social Networks ◽  
Opinion Mining ◽  
Easy Access ◽  
The Internet ◽  
Fake News ◽  
Social Media Networks ◽  
Sentiment Mining

The popularity of the internet has increased the use of e-commerce websites and news channels. Fake news has been around for many years, and with the arrival of social media and modern-day news at its peak, easy access to e-platform and exponential growth of the knowledge available on social media networks has made it intricate to differentiate between right and wrong information, which has caused large effects on the offline society already. A crucial goal in improving the trustworthiness of data in online social networks is to spot fake news so the detection of spam news becomes important. For sentiment mining, the authors specialise in leveraging Facebook, Twitter, and Whatsapp, the most prominent microblogging platforms. They illustrate how to assemble a corpus automatically for sentiment analysis and opinion mining. They create a sentiment classifier using the corpus that can classify between fake, real, and neutral opinions in a document.

The Influence of Social Networks on E-Reputation

2014 ◽  
Vol 10 (4) ◽  
pp. 65-79 ◽  
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi ◽  
Amélie Chipaux ◽  
Célia Kupferminc
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Communities ◽  
The Internet ◽  
Use Of Social Media ◽  
Online Reputation ◽  
The Relationship

With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

NEWS LITERACY SKILLS FOR INTERNET AND SOCIAL MEDIA USERS

2020 ◽  
Vol 10 (Special) ◽  
pp. 105-112
Author(s):  
Thi Yen Minh Tran ◽  
Thi Huong Pham
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Literacy Skills ◽  
The Internet ◽  
Media Usage ◽  
Internet Users ◽  
Fundamental Understanding ◽  
News Literacy ◽  
Massive Information

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.

Hashtag Islam

2018 ◽  
Author(s):  
Gary R. Bunt
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Digital Technology ◽  
Religious Faith ◽  
Essential Elements ◽  
Religious Practices ◽  
The Internet ◽  
Islamic State ◽  
Holistic Interpretation

This book explores the diverse ways digital technology is shaping how Muslims across vast territories relate to religious authorities in fulfilling spiritual, mystical, and legalistic agendas. From social networks to websites, essential elements of religious practices and authority now have representation online. Muslims, embracing the immediacy and general accessibility of the internet, are increasingly turning to cyberspace for advice and answers to important religious questions. Online environments often challenge traditional models of authority, however. One result is the rise of digitally literate religious scholars and authorities whose influence and impact go beyond traditional boundaries of imams, mullahs, and shaikhs. The book shows how online rhetoric and social media are being used to articulate religious faith by many different kinds of Muslim organizations and individuals, from Muslim comedians and women’s rights advocates to jihad-oriented groups, such as the “Islamic State” and al-Qaeda, which relied on strategic digital media policies to augment and justify their authority and draw recruits. Hashtag Islam makes clear that understanding CIEs is crucial for the holistic interpretation of authority in contemporary Islam.

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