scholarly journals User Experience Evaluation of Cross-Channel Consumption: Based on Grounded Theory and Neural Network

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Hua Yang ◽  
Huiying Wei ◽  
Xiang He ◽  
Yue Yan ◽  
Xiaoju Liu

With the rapid development of e-commerce technology, cross-channel consumption has become the mainstream mode of contemporary consumers. However, there are several problems of cross-channel consumption such as inconsistency of online and offline channel information and service, disfluency of channel switching which have brought adverse effects on user experience. The question arises here as to what factors influence user experience and how to build a scientific and effective evaluation index system. Different from previous studies based on sellers, this paper used grounded theory to analyze and summarize the evaluation index system of user experience under cross-channel consumption from the perspective of consumers. We summarized and refined four first level indexes which are “online platform attribute, offline entity attribute, channel switching attribute, and individual demand” and 13 second level indexes which are “platform operation, platform information, platform service, platform promotion, product quality, service quality, environment quality, channel consistency, channel switching cost, channel switching fluency, psychological expectation, personal interests and individual needs.” Then, we used BP neural network to build the evaluation model and trained and simulated the performance of the sample. The results show that the evaluation model has a good generalization ability and can effectively evaluate user experience under cross-channel consumption. Finally, implications and limitations are also discussed. This study helps to enrich the theoretical research on user experience and consumer behavior. It also provides targeted basis for in-depth analysis of cross-channel consumption behavior, establishment of user experience evaluation index system, and improving user experience and multichannel management of physical stores.

2012 ◽  
Vol 192 ◽  
pp. 301-305 ◽  
Author(s):  
Xiao Ming Han ◽  
Jun Jie Chen ◽  
Ke Jiang

The air and missile defense warhead is the final unit of destroying target. The evaluation index of warhead is referred to what its combat mission is to achieve the desired target degree in the prescribed conditions and time. It’s also the main index with performance of the air and missile defense. According to the characters of air and missile defense warhead, the evaluation index system of warhead is given. The effect function is introduced to quantitate the evaluation index, and the function equation is given to fit the air and missile defense warhead. On this foundation, the evaluation model of operational effectiveness based on LMBP neural network is presented, then it is validated that the model has a higher value by an example.


2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Hongwei Li ◽  
Sha Pang ◽  
Zhaoying Zuo ◽  
Min Tao

Based on a systematical summary of relevant research on university teaching efficiency, an evaluation index system was built to evaluate teaching efficiency of “Double First-Class” universities in China. The evaluation model to evaluate the teaching efficiency of these universities was built based on Slack-Based Measure model using Superefficiency Data Envelopment Analysis (SBM-DEA). Teaching efficiency of 36 “Double First-Class” universities had been evaluated after their assessment indexes data had been collected. The influencing relations between the teaching efficiency of “Double First-Class” universities and dual prices of each evaluation index had been analysed. It had been proven that teaching efficiency could be greatly improved by increasing the index value with a higher double price. We proceeded to count the frequencies of evaluation indicators with the highest or the second highest dual prices. The indexes with higher total importance were defined as the key factors for the development of teaching efficiency in China’s “Double First-Class” universities. Several countermeasures had been proposed to improve the development of “Double First-Class” universities’ teaching efficiency. Finally, based on the above theoretical research, the evaluation and decision analysis software for teaching efficiency in “Double First-Class” universities in China had been developed by Visual Basic 2015 and MATLAB 2015 with Access database to store the data. It provides a convenient visualization tool to manage the data of the evaluation index system and make the data analysis of the SBM-DEA model.


2020 ◽  
Vol 2020 ◽  
pp. 1-16
Author(s):  
Hongliang Wu ◽  
Daoxin Peng ◽  
Ling Wang

Effectiveness evaluations are one of the important ways to guide grid investment and to improve investment efficiency. Improving the effectiveness of grid investment evaluations is studied based on the optimization of the investment evaluation index system and the utility evaluation model. The index system is optimized by establishing an evaluation index system of grid investment effectiveness, considering the redundancy between the indices, and constructing an ISM-DEA model. The utility function model was introduced to fully consider the different risk appetites of decision-makers, and a utility evaluation model that takes risk appetite into account was established. An improved weight integration model based on multiobjective optimization was established by considering the minimum deviation and the trend-optimal objective function when setting the index weights. The calculation results show that the feasibility of the index system optimization model and utility evaluation model constructed in this study is verified under the premise of satisfying the assumptions. By adjusting the risk preference coefficient of decision-makers, the dynamic optimization of the grid investment utility evaluation results can be realized.


2019 ◽  
Vol 27 (3) ◽  
pp. 125-133
Author(s):  
Yapeng Wang ◽  
Jinguo Zhang ◽  
Yundou Wang ◽  
Xiaowen Xiong ◽  
Xin Zhao

Background: An objective, comprehensive and scientific evaluation of emergency medical rescue capability (EMRC) is of great realistic significance in assisting the health administrative department to grasp the overall response capability of all emergency medical rescue teams, enabling each team to have a full understanding of its own strengths and weakness and improve itself accordingly. At present, the research on the evaluation of EMRC in Hazardous Chemicals Accidents (HCA) is not systematic and in-depth, and the existing research results also have some shortcomings, such as, the lack of strong theoretical support for the evaluation index system, the relatively single function of evaluation methods, and so on. Objectives: The objective of this article is to research the evaluation index system and a new evaluation method of EMRC in HCA to overcome the above shortcomings. Methods: It establishes an emergency medical rescue capability model by employing the competency model and then constructs the evaluation index system on the basis of the analysis of all the factors of emergency medical rescue capability in hazardous chemical accidents and sets up an evaluation model based on the theory of connection numbers and partial connection numbers. It determines the competence ranking of several emergency medical rescue teams and the competence state of an individual emergency medical rescue team by calculating the connection principal value, and it also predicts how the emergency medical rescue capability will develop based on the values of partial connection numbers. Results: The example shows that the calculation process of this model is relatively simple, and its assessment results are objective and authentic, and moreover, its multi-functions can make up for the deficiency of the simplified function of other evaluation models. Conclusion: This method is scientific and rational to some extent and can provide reference for evaluation problems of the same kind.


2012 ◽  
Vol 157-158 ◽  
pp. 1224-1229 ◽  
Author(s):  
Bin Yang ◽  
Yuan Yuan Guo ◽  
Xu Shi ◽  
Yang Yang Lu

In this paper, energy consumption evaluation index system of the container terminal logistics system is briefly studied. Energy consumption is divided into two parts as dynamic and static energy consumption. Then an effective energy consumption evaluation model of container terminal logistics system is established.


Information ◽  
2020 ◽  
Vol 11 (11) ◽  
pp. 526
Author(s):  
Yi Lei ◽  
Xiaodong Qiu

China’s cross-border e-commerce will usher in a new golden age of development. Based on seven countries which include the Russian Federation, Mongolia, Ukraine, Kazakhstan, Tajikistan, Kyrgyzstan and Belarus along the “Belt and Road”, an evaluation system for cross-border e-commerce investment climate indicators is established in this study. This research applied the entropy method twice to evaluate the investment climate of seven countries based on 5 years panel data comprehensively and these countries are then classified into politics-oriented and industry-oriented countries, and then the weight of indicators for each category is analyzed. In addition, cross-border e-commerce investors are proposed to prioritize industry-oriented countries. Back propagation neural network algorithm is used to map the existing data and optimize the evaluation index system in combination with the genetic algorithm. This research denotes the effort to find out the index evaluation combination corresponding to the best overall score, make the established evaluation index system applicable to other countries, and provide reference for cross-border e-commerce investors when evaluating the investment climate in each country. This study provides the important practical implications in the sustainable development of China’s cross-border e-commerce environment.


2011 ◽  
Vol 204-210 ◽  
pp. 1625-1630
Author(s):  
Yong Yue Zhu ◽  
Yi Nan Su ◽  
Yong Qing Chen

In the context of e-commerce boom, network entrepreneurship education carried out by some universities in China plays an important and active role in promoting students’ overall quality cultivation, employment and enterprising, etc. However, researches on the network entrepreneurship education are few and at the initial stage. This paper tried to make an evaluation of universities’ network entrepreneurship education quality and established an evaluation index system from such four dimensions as entrepreneurial spirit, entrepreneurial knowledge and skills, entrepreneurial practice, and social effect. It also built an evaluation model by applying the fuzzy analytic hierarchy process. Empirical study shows that the established evaluation index system has high validity and the evaluation model is of accuracy and strong operability.


2011 ◽  
Vol 189-193 ◽  
pp. 823-829
Author(s):  
De Ling Yang ◽  
Wan Ming Chen

According to the existing insufficiency of researches of enterprise informatization level evaluation, building an evaluation model of enterprise informatization level based on grey whitenization weight cluster analysis. First, based on the existing research, build an evaluation index system of enterprise informatization level. Then, by using grey incidence analysis idea, put forward a method to determine index weight. And then, construt an evaluation model of enterprise informatization level based on grey whitenization weight cluster analysis. Finally, test the validity of the model through the application example.


2015 ◽  
Vol 719-720 ◽  
pp. 1297-1301
Author(s):  
Lei Bai ◽  
Xiao Xin Guo

Teaching quality evaluation plays a key role for universities to improve its teaching quality and becomes a hot spot research field for related researchers. In this paper, we established the evaluation model of teaching quality based on BP neural network. Firstly an evaluation index system of teaching quality is designed. Then, according to the system we design the structure of BP neural network, determine the parameters and give the algorithm description. Finally, we program and verify the validity of the model in MATLAB environment. The experimental results show that the model can evaluate teaching quality practically by the evaluation index.


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