Impact of YouTube Advertising on Sales with Regression Analysis and Statistical Modeling: Usefulness of Online Media in Business

Computer technology plays a prominent role in almost every aspect of daily life including education, health care, online shopping, advertising, and even in homes. Computers help to make daily tasks much easier and convenient. Among social media, YouTube is a well-known social sharing networking service. As more and more people join social media and become everyday users, brands have also increased their online engagement. However, it is still unclear how to effectively measure value and return on advertising using social media. As of 2021, more than 31 million YouTube channels around the globe have been opened. In this paper, we consider YouTube advertising to check its effectiveness and benefits gained. Certain statistical tools are adopted to measure the extent of advertising benefits and their correlation in creating effective advertising campaigns on YouTube. Simple linear regression analysis is performed on the data representing the YouTube advertising budget of a company and the sales data of that company. Furthermore, we develop a new statistical distribution to provide the best description of the YouTube advertising data. The result of this research shows that YouTube is an effective medium for advertising and has a strong relationship with sales.

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The Effect of Sales Promotion in Social Media on the Students: Purchase Intention of Face Cleaner Water Product

Humaniora ◽

10.21512/humaniora.v9i1.4101 ◽

2018 ◽

Vol 9 (1) ◽

pp. 15

Author(s):

Handy Martinus ◽

Liza Anggraini

Keyword(s):

Social Media ◽

Regression Analysis ◽

Linear Regression ◽

Purchase Intention ◽

Linear Regression Analysis ◽

Sales Promotion ◽

Marketing Communications ◽

Simple Linear Regression ◽

Simple Linear Regression Analysis

The purpose of this research was to determine the effect and the correlation of sales promotion in social media to purchase intention of L’oréal Paris Micellar Water product. The respondents were Binusian (Bina Nusantara students) class of 2013 majoring in marketing communications. The method was the quantitativeexplanatory method. Simple linear regression analysis in SPSS 23 was used to process the data. The results of this research indicate that sales promotion in social media has a significant effect on purchase intention of L’oréal Paris Micellar Water product to the respondents. Moreover, the correlation is positive.

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Pengaruh Pemasaran Event terhadap Citra Merek Minuman Isotonik Mizonedi Surabaya

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v7n1.p9-16 ◽

2018 ◽

Vol 7 (1) ◽

pp. 9

Author(s):

Muhammad Hirza Sukoco

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Simple Linear Regression ◽

Simple Linear Regression Analysis ◽

Event Marketing ◽

A Company ◽

Positive Effect

Event marketing was previously consideredas a complementary formarketing communications. Currently event marketing is increasingly recognized as one of the effective ways to build brand image of a company. one of the companies that use event marketing as one of the strategies is Mizone. therefore, this study aims to investigate the influence of event marketing to the brand image. Limitation of the studyis the respondents who attend the event or who purchase the product when the event took place. The samples were used as much as 210 people. using purposive sampling technique. The research instrument that used was a questionnaire, and simple linear regression analysis. This study shows there is positive effect between event marketing to brand image Mizone isotonic water

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The Influence Of The Work Environment On Employee Work Motivation At PT. Loka Indah Lestari Pohuwato

Jambura Science of Management ◽

10.37479/jsm.v2i1.4437 ◽

2020 ◽

Vol 2 (1) ◽

pp. 33-36

Author(s):

Ahmad Nawawi ◽

Abd. Rahman Pakaya ◽

Endi Rahman

Keyword(s):

Regression Analysis ◽

Work Environment ◽

Work Motivation ◽

Linear Regression Analysis ◽

Strong Relationship ◽

Analysis Method ◽

Simple Linear Regression ◽

Significance Level ◽

R Value ◽

Permanent Employees

The research aimed to find out to what extent the effect of work environment on work motivation. The population of this research was all 74 permanent employees at PT. Loka Indah Lestari in Popayato Barat, Pohuwato. The analysis method used simple linear regression analysis. The result of analysis revealed that the work environment had a significant effect on work motivation from tcount 3,975 > ttable 1,666 with a significance level of 0,000 < 0,05. Thus, it found that work environment affected work motivation for 39,2% or it was low effect between work envornment on work motivation, and it certainly contained a phenomenon of lack of company attention to employees related to the work environment, particuraly inadequate road access and communication media (signal). Meanwhile, simultaneously work environment had a significant effect on work motivation through the test of R-value coefficient model, namely 0,424, which meant a strong relationship. In addition, the value of R square was 0,180 or 18% whereas the rest 0,820 or 82% was affected by relationship with other factors out of this research.

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Iklan Melalui Youtube dan Minat Beli Produk

Journal of Research and Applications Accounting and Management ◽

10.18382/jraam.v2i2.168 ◽

2017 ◽

Vol 2 (2) ◽

pp. 135

Author(s):

Shella Meilita Agata Sukamto ◽

Tri Indra Wijaksana

Keyword(s):

Social Media ◽

Regression Analysis ◽

Linear Regression ◽

Random Sampling ◽

Purchase Intention ◽

Quantitative Method ◽

Linear Regression Analysis ◽

Primary Data ◽

Simple Linear Regression ◽

Positive Effect

AbstractThis research aims to identify the effect advertising through social media, particularly Youtube, on purchase intention towards Pantene shampoo. The objects of this research object are the students of Bachelor Degree at Business Department of Telkom University in 2013-2015. This research used quantitative method with primary data gathered by questionnaire. The data collection of 100 respondents was conducted based on probability random sampling and analysed simple linear regression analysis. The results indicate that social media advertising via Youtube give positive effect on purchase intention.AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh iklan melalui media sosial Youtube terhadap minat beli sampo Pantene. Objek penelitian ini adalah mahasiswa dengan populasi mahasiswa S1 Jurusan Administrasi Bisnis Universitas Telkom pada tahun 2013-2015. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Jenis data yang dibutuhkan untuk penelitian adalah data primer dengan dengan menyebarkan kuesioner. Pengambilan sampel sejumlah 100 responden dilakukan dengan metode probability sampling khususnya proportionate random sampling yang dianalisis dengan menggunakan regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa iklan melalui media sosial berpengaruh positif terhadap minat beli.

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Analisis Pengaruh Tata Ruang Kantor terhadap Kinerja Karyawan PT. Telekomunikasi Indonesia, Tbk Medan

JURNAL DIVERSITA ◽

10.31289/diversita.v4i2.1659 ◽

2018 ◽

Vol 4 (2) ◽

pp. 75

Author(s):

Endang Haryati ◽

Yuni Arti Maysaroh Pane

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Employee Performance ◽

Linear Regression Analysis ◽

Test Validity ◽

Strong Relationship ◽

Simple Linear Regression ◽

Validity And Reliability ◽

Simple Linear Regression Analysis ◽

Questionnaire Method

This study aims to determine how much influence and relationship between office layout on employee performance at PT Telekomunikasi Indonesia, Tbk Medan. The population is 20 people and uses saturated samples. Data collection using questionnaire method tested with several methods of data analysis. The results of this study proved by testing the hypothesis that is: Test Validity and Reliability, Test T, Coefficient R and Coefficient R2 and Simple Linear Regression Analysis that indicates that the influence between office layout on employee performance. Based on Simple Linear Regression Analysis obtained equation Y = 16,638 + 0,684X, and if assumed every increase of office layout for unit then will improve employee performance equal to 0,684. Based on the analysis of product moment correlation obtained both variables have a strong relationship. Based on the analysis of determination, between office layout on employee performance of 41.0% means that the office spatial has an influence on the performance of 41.0%, while the remaining is 59.0% explained by other variables not discussed in this study. Based on the T-Test, it is explained that partially, the regression coefficient used is significant. In conclusion, that Ho is rejected and Ha accepted, which means there is a strong and significant influence between office layout on employee performance at PT. Telekomunikasi Indonesia, Tbk Medan.

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Pengaruh Kompensasi Terhadap Prestasi Kerja Karyawan Pada Hotel di Kota Ketapang (Kab. Ketapang Kalimantan Barat)

Jurnal Ekonomi Integra ◽

10.51195/iga.v7i1.110 ◽

2018 ◽

Vol 7 (1) ◽

pp. 033

Author(s):

Fitria Elvi

Keyword(s):

Linear Regression ◽

Work Performance ◽

Compensation Effect ◽

Employee Performance ◽

Linear Regression Analysis ◽

Strong Relationship ◽

Simple Linear Regression ◽

A Company ◽

The Town ◽

Personnel Department

Employee performance for the company as the last measure of the success of a personnel department dam has a strong relationship with the goals and success of a company. With the existence of compensation pemeberian then expected every employee feel satisfied with company kebiajakan and will impact to good work performance also.This study wanted to prove the influence of compensation on employee performance at hotel in ketapang city (Ketapang Kalimantan Barat). Based on previous research and related to the supporting theory put forward by experts by using SPSS 21 program, as a tool of statistical data processing.This type of research is Causal explanatory is a type of research that aims to determine the pattern of relationships between variables as a hypothesis testers. This research was conducted in the town of Ketapang Kalimantan Barat. With some population and 60 hotel employees as sempel in this research with data analysis using simple linear regression analysis technique.Based on the data processing using simple linear regression proved that the variable (X) compensation effect positively and significantly to the variable (Y) Employee performance at the hotel in ketapang city (Ketapang, Kalimantan Barat).

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KEDISPLINAN SHOLAT SISWA DI SMK MUHAMMADIYAH 2 SLEMAN DITINJAU DARI PENGARUH PENGGUNAAN GADGET

Tarbiyatuna : Kajian Pendidikan Islam ◽

10.29062/tarbiyatuna.v5i1.378 ◽

2021 ◽

Vol 5 (1) ◽

pp. 027

Author(s):

Syahril Marzuki ◽

Hanif Cahyo Adi Kistoro ◽

Sutipyo Ru'iya

Keyword(s):

Social Media ◽

Regression Analysis ◽

Negative Impact ◽

Linear Regression Analysis ◽

Negative Influence ◽

Simple Linear Regression ◽

Research Subjects ◽

Time Limits ◽

Analysis Techniques ◽

The World

In this age of globalization the development of the world of technology is very advanced and developing. Many students are very familiar with using gadgets, especially students. Students tend to use the gadget for many reasons, such as following trends, or to become more active on social media. With the intensity of students using gadgets, many students still do not have time limits in using it, so the obligation to worship, especially prayer, is often neglected and forgotten. This study aims to find out: the magnitude of the influence of the use of gadgets on the implementation of student prayer services This research is a survey research with a quantitative approach. The research subjects were 120 students. The technique of collecting data uses a questionnaire about the use of gadgets and the discipline of prayer services. Data analysis techniques with simple linear regression analysis using the help of the spss program. The results of this study indicate that there is a negative influence of the use of gadgets on the implementation of prayer services of 0.447%. It can be interpreted that the more often students use gadgets, the more negative impact on the prayer service of students.

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Pengaruh Nilai Kerja Terhadap Kinerja Karyawan

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.9.3.2019.25517.85-92 ◽

2019 ◽

Vol 9 (3) ◽

pp. 85

Author(s):

Yuvika Monika Pantouw ◽

Ventje Tatimu ◽

Sofia A. P. Sambul

Keyword(s):

Regression Analysis ◽

Organizational Behavior ◽

Millennial Generation ◽

Work Values ◽

Employee Performance ◽

Linear Regression Analysis ◽

Employee Empowerment ◽

Simple Linear Regression ◽

The Relationship ◽

A Company

The purpose of this study was to determine the effect of work value on the performance of study employees in Millennial Bank Mandiri Area Manado employees. Values contain an element of judgment because they contain an individual's ideas about what is true, good or desirable. Work values are important for studying organizational behavior because work values are the basis for understanding attitudes and motivation and influencing our perception. Performance is the result or results achieved during a certain period in the tasks compared to, such as work standards, targets or goals or criteria that have been agreed upon in advance have been agreed upon. The relationship between work values and employee performance is closely related to employee empowerment in a company. The analytical method used is a simple linear regression analysis. The results of this study stated that the Value variable in this study had a positive and significant effect on Employee Performance in the Study of millennial generation employees in Bank Mandiri Area Manado.PT. Bank Mandiri in Manado should increase and pay more attention to the value of work than employees within the company, especially to millennial generation employees, because giving due to paying attention to work values than millennial generation employees can improve employee performance within the company.

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HUBUNGAN PEMBANGUNAN MANUSIA DAN PERTUMBUHAN EKONOMI DI MALUKU PADA MASA PANDEMI COVID-19

BAREKENG JURNAL ILMU MATEMATIKA DAN TERAPAN ◽

10.30598/barekengvol15iss4pp745-752 ◽

2021 ◽

Vol 15 (4) ◽

pp. 745-752

Author(s):

Arnelia Palijama

Keyword(s):

Economic Growth ◽

Regression Analysis ◽

Human Development ◽

Linear Regression Analysis ◽

Strong Relationship ◽

Simple Linear Regression ◽

Analysis Technique ◽

Inferential Analysis ◽

Per Capita ◽

The Relationship

The economic development of a region aims to obtain high economic growth, which can encourage an increase in the income per capita of the population followed by an increase in human development. The purpose of this study was to determine the effect of economic growth on human development performance in Maluku Province during the Covid-19 pandemic period. The research uses a quantitative approach with descriptive and inferential analysis methods. Simple linear regression analysis technique was applied to determine the relationship between HDI and economic growth and mapped it on a quadrant map. The findings obtained illustrate that the HDI growth in Maluku in 2020 slowed to 0.06 percent, while economic growth contracted to 0.92 percent. There are no districts/cities whose HDI and economic growth are lower than the Maluku Province figure. Around 81 percent of districts/cities are mapped in Quadrant II (lower HDI and higher economic growth than the Maluku figure). The estimation results of the regression equation confirm a very strong relationship. The results of the study indicate that the Covid-19 pandemic has an impact on the slowdown in the HDI growth of Maluku Province in 2020.

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The Contribution of Sexual Identity Towards the Students’ Perception of Lesbian, Gay, Bisexual, and Transgender

Journal of Educational and Learning Studies ◽

10.32698/0642 ◽

2019 ◽

Vol 2 (2) ◽

pp. 120

Author(s):

Wiwi Delfita ◽

Neviyarni S. ◽

Riska Ahmad

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Sexual Identity ◽

Student Perceptions ◽

Undergraduate Students ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Simple Linear Regression ◽

Simple Linear Regression Analysis ◽

Bisexual And Transgender

Some students perceive lesbian, gay, bisexual, and transgender (LGBT) positively, even though LGBT is a sexual deviation that is not appropriate with values and norms. There are several factors that influence an individual's perception of LGBT, including sexual identity. This study aims at looking at the contribution of sexual identity to student perceptions about LGBT. This research used a quantitative approach with a descriptive method and a simple linear regression analysis. The sample of this research was 385 taken from 15.752 undergraduate students of Universitas Negeri Padang which the sample was drawn by using the Slovin formula and continued with a Proportional Random Sampling technique. The instrument used was the Guttman model's sexual identity scale and the scale of students' perceptions of the LGBT Likert model. After analyzing the data with the descriptive technique and the simple linear regression analysis, the results showed that sexual identity significantly contributed to the students' perceptions of LGBT. This research has implications as a basis for counselors to help students avoid sexual identity mismatches and prevent the emergence of positive perceptions of LGBT.

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