scholarly journals Pengaruh Pemasaran Event terhadap Citra Merek Minuman Isotonik Mizonedi Surabaya

2018 ◽  
Vol 7 (1) ◽  
pp. 9
Author(s):  
Muhammad Hirza Sukoco
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Event Marketing ◽  
A Company ◽  
Positive Effect

Event marketing was previously consideredas a complementary formarketing communications. Currently event marketing is increasingly recognized as one of the effective ways to build brand image of a company. one of the companies that use event marketing as one of the strategies is Mizone. therefore, this study aims to investigate the influence of event marketing to the brand image. Limitation of the studyis the respondents who attend the event or who purchase the product when the event took place. The samples were used as much as 210 people. using purposive sampling technique. The research instrument that used was a questionnaire, and simple linear regression analysis. This study shows there is positive effect between event marketing to brand image Mizone isotonic water

Peranan Citra Merek Produk Kartu Axis Terhadap Minat Beli Mahasiswa Politeknik Negeri Kupang

2021 ◽  
Vol 23 (1) ◽  
pp. 1-7
Author(s):  
Hamzah Nazarudin ◽  
Herybertus M. L. Geto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis

The purpose of this study was to determine the role of the AXIS card product brand image on the buying interest of students at the Kupang State Polytechnic.The population and sample in this study were students of Kupang State Polytechnic who were interested in using the AXIS Card productand have characteristics according to research needs that can be used as respondents, The sampling technique used was nonprobability sampling.The data were collecte thorugh questionnaire. Technique for analyzing data was simple linear regression analysis. The writer collected data by spreading questionnaires to 45 students of Kupang State Polytechnic. Based onthe simple linear regression analysis, it is known that the equation was Y=4.378 + 0.589X therefore there is a positive influence between brand image and purchase intention. r square was 0.513 or it has influence of 51.3% on consumers’ purchase intention. Then, the result of hypothesis test showed that t count ≥ t table, it means that brand image influenced positively and significantly on purchase intention, with thesignificant value was 0.00 smaller than 0.05 so the relationship between brand image and consumers’ purchase intention was significant.

The Contribution of Sexual Identity Towards the Students’ Perception of Lesbian, Gay, Bisexual, and Transgender

10.32698/0642 ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 120
Author(s):  
Wiwi Delfita ◽  
Neviyarni S. ◽  
Riska Ahmad
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sexual Identity ◽  
Student Perceptions ◽  
Undergraduate Students ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Bisexual And Transgender

Some students perceive lesbian, gay, bisexual, and transgender (LGBT) positively, even though LGBT is a sexual deviation that is not appropriate with values and norms. There are several factors that influence an individual's perception of LGBT, including sexual identity. This study aims at looking at the contribution of sexual identity to student perceptions about LGBT. This research used a quantitative approach with a descriptive method and a simple linear regression analysis. The sample of this research was 385 taken from 15.752 undergraduate students of Universitas Negeri Padang which the sample was drawn by using the Slovin formula and continued with a Proportional Random Sampling technique. The instrument used was the Guttman model's sexual identity scale and the scale of students' perceptions of the LGBT Likert model. After analyzing the data with the descriptive technique and the simple linear regression analysis, the results showed that sexual identity significantly contributed to the students' perceptions of LGBT. This research has implications as a basis for counselors to help students avoid sexual identity mismatches and prevent the emergence of positive perceptions of LGBT.

scholarly journals Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Dais Iis Tirtaatmaja ◽  
Johny R. E. Tampi ◽  
Aneke Y. Punuindoong
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Positive Effect

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.

scholarly journals PENGARUH PEMBERIAN ZAKAT TERHADAP KESEJAHTERAAN MASYARAKAT DI KECAMATAN MUARA DUA KOTA LHOKSEUMAWE

2019 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Nina Widyana ◽  
Munardi Munardi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Data Analysis Method

This study aims to analyze the effect of Zakat on Community Welfare in Muara Dua Subdistrict, Lhokseumawe City. This study uses primary data. The sample in this study is 28 respondents who are selected using Census sampling technique. The data analysis method used is a simple linear regression analysis and classical assumption tests. The results of the study partially show that Zakat has a positive and significant effect on the community welfare in Muara Dua Subdistrict, Lhokseumawe City.

scholarly journals Analisis Loyalitas Karyawan terhadap Produktivitas Kerja

2019 ◽  
Vol 1 (2) ◽  
pp. 68-71
Author(s):  
Hani Siti Hanifah
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Work Productivity ◽  
Significant Positive Effect ◽  
Simple Linear Regression ◽  
Employee Loyalty ◽  
Simple Linear Regression Analysis ◽  
Positive Effect

Using a descriptive and verification approach, the present study looks at employee loyalty and how it affects work productivity. 76 out 324 employees at a garment company in Garut, Indonesia, selected using Slovin’s formula. Data analysis was performed using simple linear regression analysis. The results t-Test revealed that employee loyalty had a significant positive effect on work productivity with an observed value of 2.796, higher than the critical t of 1.67. This finding leads to a conclusion that the more loyal an employee is, the more productive he is.

scholarly journals PENGARUH KEPEMIMPINAN TERHADAP KINERJA PEGAWAI DINAS PENDIDIKAN PROVINSI KALIMANTAN TENGAH

2021 ◽  
Vol 3 (2) ◽  
pp. 60-66
Author(s):  
Yosi Wit Anggraini ◽  
Piter Joko Nugroho ◽  
Teti Berliani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Random Sampling ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Central Kalimantan ◽  
Simple Linear Regression Analysis

Abstrak: Tujuan Penelitian ini untuk mengetahui pengaruh kepemimpinan terhadap kinerja pegawai Dinas Pendidikan Provinsi Kalimantan Tengah. Populasi dalam penelitian ini adalah seluruh pegawai ASN sejumlah 156 orang. Melalui teknik Proportional Random Sampling dan rumus Slovin ditetapkan sampel sejumlah 61 orang. Teknik pengumpulan data dalam penelitian ini menggunakan angket (kuisioner). Data diolah dan dianalisis menggunakan analisis regresi linier sederhana menggunakan SPSS 20. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap kinerja pegawai Dinas Pendidikan Provinsi Kalimantan Tengah. Pengaruh variabel kepemimpinan terhadap variabel kinerja pegawai adalah sebesar 38,1%; sedangkan sisanya 61,9% dipengaruhi oleh variabel lain yang tidak diteliti. Abstract: The purpose of this study was to determine the effect of leadership on the performance of the employees of the Central Kalimantan Provincial Education Office. The population in this study were all 156 ASN employees. Through the Proportional Random Sampling technique and the Slovin formula, a sample of 61 people was determined. Data collection techniques in this study using a questionnaire. The data were processed and analyzed using simple linear regression analysis using SPSS 20. The results showed that leadership had a positive and significant effect on the performance of the Central Kalimantan Provincial Education Office. The influence of the leadership variable on the employee performance variable is 38.1%; while the remaining 61.9% is influenced by other variables not examined.

scholarly journals Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado

2019 ◽  
Vol 8 (2) ◽  
pp. 98
Author(s):  
Serina O. Moloku ◽  
Johny R. E. Tampi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Simple Linear Regression Analysis ◽  
Scale Test

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.

scholarly journals Pengaruh sanksi perpajakan terhadap kepatuhan wajib pajak orang pribadi di Kantor Pelayanan Pajak Pratama Madiun

2017 ◽  
Vol 5 (1) ◽  
pp. 45
Author(s):  
Faradilla Savitri Elva Nuraina
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Simple Linear Regression ◽  
Significance Level ◽  
Simple Linear Regression Analysis ◽  
Normality Test

<p><em>This study describes the effect of tax penalties to compliance of individual taxpayers in the Tax Office Primary Madiun. The method in this research is descriptive quantitative method while sampling technique in this research is incidental sampling technique that taxpayers in STO Madiun totaling 385 people. Collecting data using the method of observation, questionnaire, and documentation. In analyzing the data using simple linear regression analysis which includes validity, reliability, normality test, and to test the hypothesis proposed in this study using linear regression and t test. The results showed that the effect on the Taxation Penalties Taxpayer Compliance. It is obtained from the value t arithmetic amounted to 26.664 with a significance level of 0.000. Because 26.664&gt; 1.966 and 0.000 &lt;0.05 then Ho is rejected and Ha accepted.</em></p>

PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN BARANG KONSUMSI YANG TERDAFTAR DI BEI TAHUN 2015-2017

2019 ◽  
Vol 3 (2) ◽  
pp. 26
Author(s):  
Niken Ayu Wulandari ◽  
Tegoeh Hari Abrianto ◽  
Edi Santoso
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Financial Performance ◽  
Intellectual Capital ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Return On Equity ◽  
Asset Turnover

This research to analyze and evaluate intellectual capital on financial performance obtained by return on equity, asset turnover and growth in revenue. The population in this study are consumer goods companies listed on the Stock Exchange in 2015-2017. The research sample was received by 21 companies obtained by using purposive sampling technique. The analytical method used is simple linear regression analysis with the SPSS version 20 application and uses the VAICTM method to measure intellectual capital. The results of this study indicate that intellectual capital has a significant effect on financial performance generated by return on equity, but intellectual capital does not have a significant effect on financial performance required by asset turnover and growth in revenue.

scholarly journals Trends in the Retinal Nerve Fiber Layer Thickness Changes with Different Degrees of Visual Field Defects

2020 ◽  
Vol 2020 ◽  
pp. 1-6
Author(s):  
Wenhui Geng ◽  
Dabo Wang ◽  
Jing Han
Keyword(s):  
Regression Analysis ◽  
Visual Field ◽  
Linear Regression ◽  
Nerve Fiber ◽  
Retinal Nerve Fiber Layer ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Fiber Layer ◽  
Simple Linear Regression Analysis ◽  
Rnfl Thickness

Purpose. To explore the disease progression of primary open-angle glaucoma (POAG) in individuals with different degrees of VF defects by analyzing the trends in retinal nerve fiber layer (RNFL) changes at each stage. Methods. A total of 39 patients (77 eyes) were divided into three groups based on the severity of glaucomatous visual field (VF) loss: the first group included patients with mild baseline VF defects (mild group; n = 21 eyes). The second group included patients with moderate VF defects (moderate group; n = 18 eyes). The third group included patients with severe baseline VF defects (severe group; n = 38 eyes). For all patients, slit-lamp biomicroscopy of the anterior and posterior segments and detailed fundus and optic disc inspections were performed, the intraocular pressure (IOP) was measured by Goldman tonometry, best-corrected visual acuity (BCVA) was measured, the RNFL thickness was measured by OCT, and the VF was assessed by the Octopus perimeter. All the groups were followed up postoperatively for 18 months. Results. The mean RNFL thickness was recorded for all the visits. Using simple linear regression analysis, we found that the R2 values of the three groups were 0.988, 0.982, and 0.814, respectively, and the slopes of mean RNFL thickness changes for mild, moderate, and severe baseline VF defects were −0.088, −0.082, and −0.015, respectively. Moreover, we used simple linear regression analysis to explore whether and how the speed of RNFL thinning differs across groups. The R2 values of the three groups were 0.982, 0.978, and 0.805, respectively, and the slopes for mild, moderate, and severe baseline VF defects were 0.089, 0.085, and 0.017, respectively. Conclusion. The rate of RNFL thinning is linear; RNFL thinning is the fastest in individuals with mild baseline VF defects, followed by those with moderate baseline VF defects. In individuals with severe VF defects, changes in the RNFL thickness do not appropriately reflect the progression of the disease. The clinical trial is registered with ChiCTR2000028975.

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