scholarly journals Iklan Melalui Youtube dan Minat Beli Produk

2017 ◽  
Vol 2 (2) ◽  
pp. 135
Author(s):  
Shella Meilita Agata Sukamto ◽  
Tri Indra Wijaksana
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Simple Linear Regression ◽  
Positive Effect

<p><strong><em>Abstract</em></strong></p><p><em>This research aims to identify the effect advertising through social media, particularly Youtube, on purchase intention towards Pantene shampoo. The objects of this research object are the students of Bachelor Degree at Business Department of Telkom University in 2013-2015. This research used quantitative method with primary data gathered by questionnaire. The data collection of 100 respondents was conducted based on probability random sampling and analysed simple linear regression analysis. The results indicate that social media advertising via Youtube give positive effect on purchase intention.</em></p><p><strong>Abstrak</strong></p><p>Penelitian ini bertujuan untuk mengetahui pengaruh iklan melalui media sosial <em>Youtube</em> terhadap minat beli sampo Pantene. Objek penelitian ini adalah mahasiswa dengan populasi mahasiswa S1 Jurusan Administrasi Bisnis Universitas Telkom pada tahun 2013-2015. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Jenis data yang dibutuhkan untuk penelitian adalah data primer dengan dengan menyebarkan kuesioner. Pengambilan sampel sejumlah 100 responden dilakukan dengan metode <em>probability sampling</em> khususnya <em>proportionate random sampling </em>yang dianalisis dengan menggunakan regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa iklan melalui media sosial berpengaruh positif terhadap minat beli.</p>

scholarly journals The Effect of Sales Promotion in Social Media on the Students: Purchase Intention of Face Cleaner Water Product

Humaniora ◽  
2018 ◽  
Vol 9 (1) ◽  
pp. 15
Author(s):  
Handy Martinus ◽  
Liza Anggraini
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis

The purpose of this research was to determine the effect and the correlation of sales promotion in social media to purchase intention of L’oréal Paris Micellar Water product. The respondents were Binusian (Bina Nusantara students) class of 2013 majoring in marketing communications. The method was the quantitativeexplanatory method. Simple linear regression analysis in SPSS 23 was used to process the data. The results of this research indicate that sales promotion in social media has a significant effect on purchase intention of L’oréal Paris Micellar Water product to the respondents. Moreover, the correlation is positive.

scholarly journals THE EFFECT OF COMPENSATION ON EMPLOYEE ACHIEVEMENT AT PT. TELEKOMUNIKASI INDONESIA TBK RANTAU PRAPAT

2021 ◽  
Vol 3 (2) ◽  
pp. 80-88
Author(s):  
Rida - Kurnia
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Quantitative Method ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Simple Linear Regression ◽  
Analysis Technique ◽  
Saturated Sample

This study entitled "The Effect of Compensation on Employee Achievement at PT. Telekomunikasi Indonesia Tbk Rantau Prapat". The purpose of this study was to determine whether there is an effect of giving compensation to employee performance at PT.Telekomunikasi Indonesia Tbk Rantau Prapat. The data used in this study is primary data with the research instrument in the form of a questionnaire. The population used is 48 employees at PT. Telekomunikasi Indonesia Tbk Rantau Prapat, using a saturated sample of 48 respondents. The method used in this research is descriptive quantitative method. The data analysis technique used simple linear regression analysis with the regression equation Y = 10,271 + 693 + e. The results obtained in this study showed an R2 value of 59.8% and a t-test of 8.270 so it can be concluded that the provision of compensation has a positive and significant effect on employee achievement at PT.Telekomunikasi Indonesia Tbk Rantau Prapat, the remaining 40.2% is influenced by other factors.

scholarly journals EFEKTIFITAS E–FILING TERHADAP PENINGKATAN KEPATUHAN WAJIB PAJAK ORANG PRIBADI DENGAN TINGKAT KEAMANAN DAN KERAHASIAAN SEBAGAI VARIABEL MODERASI

2020 ◽  
Vol 2 (1) ◽  
pp. 53-66
Author(s):  
I Ketut Yudana Adi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Security And Privacy ◽  
Simple Linear Regression ◽  
Analysis Technique ◽  
Positive Effect

This study discusses the influence the effectiveness of e-filing to Increase TaxpayerCompliance with Level of Security and Privacy as a variable Moderation on KPP Pratama Badung Utara. The data in this study was obtained from questionnaires distributed to taxpayers using random sampling method. Respondents were used in this study as many as 98 respondents. Hypothesis test used is simple linear regression and Moderated Regression Analysis. The results of this study indicate hat (1) the effectiveness of e-filing and significant positive effect on the Improvement of Taxpayer Compliance. This is proved by simple linear regression analysis obtained showed the value of R Square of 0.135. (2) Security and confidentiality can moderate (strengthen) influence the effectiveness of e-filing to increase compliance individual taxpayers registered in KPP Pratama Badung Utara. This is evidenced through the analysis performed using Moderated Regression Analysis technique that provides value R square of 0.416.

scholarly journals PENGARUH HEDONIC MOTIVATION TERHADAP SOCIAL MEDIA PRODUCT BROWSING DAN DAMPAKNYA TERHADAP PURCHASE INTENTION PADA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA

2019 ◽  
Vol 3 (2) ◽  
pp. 262
Author(s):  
Risang Bagus Hastungkara Aji ◽  
Henny welsa Welsa ◽  
Ign.Soni Kurniawan
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Positive Effect

The purpose of this study is to analyze and explain the effect of hedonic motivation on social media product browsing as well as its impact on purchase intention on student of Sarjanawiyata Tamansiswa Yogyakarta. The sample used in this study were customers who buy and use social media. Accidental sampling was used as the sampling technique. The researchers used questionnaire to collect the primary data with the total of 213 respondents. In this study, the researchers also used regression to determine the effect of hedonic motivation on social media product browsing as well as its impact on purchase intention. The results showed simple and multiple linear regression analysis on the T test which showed that the hedonic motivation has a significant effect on social media product browsing. The results of F test showed that hedonic motivation, social media product browsing can simultaneously predict the changes in purchase intention. The test results of the coefficient of determination or R² purchase intention are affected by hedonic motivation, social media product browsing. The analysis resulted in hedonic motivation has a positive effect on social media product browsing, social media product browsing has a positive effect on purchase intention, hedonic motivation has a positive effect on purchase intention.keywords : hedonic motivation, social media product browsing, purchase intention

scholarly journals ANALISIS PENGARUH STRATEGI OFFLINE TO ONLINE (O2O) TERHADAP PENJUALAN UMKM MITRA APLIKASI BADOKANGRESIK.ID

NIAGAWAN ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 206
Author(s):  
Alfista Firdaus ◽  
Raya Sulistyowati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Business Strategies ◽  
Simple Linear Regression ◽  
Data Collection Technique ◽  
Positive Effect

Business strategies that MSMEs can implement in the digitization era is the Offline to Online (O2O) strategy. This study aims to analyze the influence of Offline to Online (O2O) strategy on the MSMEs sales of BadokanGresik.id application partners. This research is descriptive quantitative research. The sampling techniqueused is random sampling where the sample used is 62 MSME partners in the BadokanGresik.id application. The data collection technique used a questionnaire distributed with the help of Google Form. The hypothesis was tested using simple linear regression analysis processed with SPSS 25, including t test, coefficient of setermination test and F test. The results of data analysis showed that partially, Offline to Online (O2O) strategy has a significant and positive effect on sales. Simultaneously, the Offline to Online (O2O) strategy has positively and significantly influence ales of MSMEs.

Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan: Studi Kasus PT Sucofindo Palembang Indonesia

MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 76-84
Author(s):  
Muhammad Idris ◽  
Dian Novita Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Collection Method ◽  
Analysis Techniques ◽  
Analysis Technique

The problem in this study is whether there is an influence of leadership and work discipline on the employees’ performance of PT.Sucofindo Palembang City. This research includes associative research. The sample in this study were 88 respondents, with propotionate random sampling analysis technique. The data used were primary data and secondary data. Data collection method through questionnare. Analysis techniques using multiple linear regression analysis, F test (Simultaneoys) and t test (partial) and determination coeffiecient. The results show that there is influence of leadership and work discipline on the performance of PT.Sucofindo Palembang City.

Effect of Product Turnover on Company Performance of SMEs

2021 ◽  
Vol 1 (3) ◽  
pp. 115-119
Author(s):  
Agus Sobar ◽  
Asep Deni ◽  
Riki Riswandi ◽  
Dendi Zainuddin Hamidi ◽  
Indra Permadi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Measurement Model ◽  
Industrial Sector ◽  
Company Performance ◽  
Simple Linear Regression ◽  
Medium Enterprises ◽  
Positive Effect

Research related to the effect of product turnover on the performance of companies in the industrial sector is still needed to do research and study in depth. This is needed because the developed sector, especially related to product rotation, has an important role in advancing the sustainability of the company. The research methodology in this research is descriptive quantitative using simple linear regression analysis and using SPSS v 23 and Amos v 23 software as a calculation tool through a measurement model using simple Linear Regression at 87 MSMEs in Sukabumi City. The results of this study indicate a positive effect of product turnover on the performance of Small and Medium Enterprises.

scholarly journals PENGARUH PENGETAHUAN FORMAL WAJIB PAJAK DAN KESADARAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tyas Pambudi Raharjo ◽  
Licke Bieattant
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Formal Knowledge ◽  
Positive Effect

<p><em>The purpose of this study is to determine the effect of the formal knowledge of taxpayers and taxpayer awareness on compliance of vehicle taxpayers in the institution of  Samsat Polda in South Jakarta. The data used is primary data by distributing questionnaires to the Vehicle Taxpayer registered in the Office of South Jakarta Police Samsat. The populations that will be the object of research are all vehicle taxpayers registered in the Office of Samsat Polda in South Jakarta until the period of December 2016. The sampling technique used is accidental sampling. This research uses linear regression analysis method. The results of the research showed that the formal knowledge of taxpayers have a significant positive effect on compliance of vehicle taxpayers. The results of this study also concluded that the formal knowledge of taxpayers, and awareness of taxpayers significantly affect the compliance of vehicle taxpayers simultaneously.</em></p>

scholarly journals Pengaruh Media Sosial, Lokasi, Store Atmosphere terhadap Niat Beli di Cafe

2021 ◽  
Vol 9 (3) ◽  
pp. 1173-1183
Author(s):  
Sulistiyawati Sulistiyawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Consumer Purchase Intention

This study aims to determine and analyze the influence of social media, location, store atmosphere on purchase intention at the friend's cafe in Sampang. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Teman Sehati café. The analysis technique uses multiple linear regression analysis with the SPSS version 25 program. The results show that social media positively and significantly affect purchase intention at Teman Sehati cafe in Sampang. There is a significant influence of location on purchase intention at the Teman Sehati cafe Sampang; the store atmosphere has a positive and significant effect on the purchase intention of a Teman Sehati café in Sampang. Café Teman Sehati is expected to be able to design outlets in such a way as to increase customer convenience with a positive store atmosphere. In addition, it is expected to consider the location to increase consumer purchase intention. Further research can use newer variables such as convenience, promotion, or service quality.

scholarly journals PENGARUH TINGKAT PARTISIPASI PEREMPUAN DALAM BERWIRAUSAHA TERHADAP TINGKAT SOSIAL EKONOMI KELUARGA DI DESA UMPUNGENG KECAMATAN LALABATA KABUPATEN SOPPENG

2019 ◽  
Vol 2 (1) ◽  
pp. 44
Author(s):  
Andi sawe Ri Esso
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Research Data ◽  
Simple Linear Regression ◽  
Economic Level ◽  
Women's Participation ◽  
The Family

This study aims to determine the effect of the level of women's participation in entrepreneurship on the socio-economic level of the family. Technique of data analysis using simple linear regression analysis, sample determination with purposive random sampling and research data collection tools using a questionnaire. The results of this study indicate that: 1) The level of women's participation in entrepreneurship is positive and significantly affects the socio-economic level of the family; 2) The greater the level of women's participation in entrepreneurship, the higher the socio-economic level of the family

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