Interproduct Household Loyalty to Brands

1969 ◽  
Vol 6 (4) ◽  
pp. 434-435 ◽  
Author(s):  
Yoram Wind ◽  
Ronald E. Frank
Keyword(s):  
Correlation Coefficients ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Pairwise Correlation ◽  
Household Characteristics ◽  
Grocery Products

This article reports pairwise correlation coefficients between 38 grocery products based on two different measures of household brand purchasing behavior. The modest magnitude of these coefficients implies that situation-specific as opposed to general household characteristics are the best candidates for predicting brand buying behavior within products.

scholarly journals ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO

2021 ◽  
Author(s):  
YUAN WANG ◽  
CHU HUANG ◽  
BING-XUE HAN
Keyword(s):  
Opinion Leader ◽  
Purchase Behavior ◽  
User Engagement ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
User Interactions ◽  
Mediating Role ◽  
Live Broadcast ◽  
Leader Traits ◽  
The Relationship

In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.

scholarly journals Consumers Purchase Behavior Toward Eco-Labelling

2021 ◽  
Author(s):  
Madiha Tahir
Keyword(s):  
Social Responsibility ◽  
Environmental Effects ◽  
The Other ◽  
Purchase Behavior ◽  
Environmental Responsibility ◽  
Ethical Responsibility ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Environmental Friendly ◽  
The Relationship

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.

scholarly journals Customer game experience impact on gamification and online purchasing

2019 ◽  
Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova
Keyword(s):  
Consumer Behavior ◽  
Game Design ◽  
Positive Impact ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Board Games ◽  
Purchasing Intention ◽  
Gamified Learning ◽  
Game Elements ◽  
Practical Implications

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

Clustering and Profiling Consumer Buying Behavior

2021 ◽  
Vol 11 (1) ◽  
pp. 50-66
Author(s):  
Lambros Nikolaos Tsourgiannis ◽  
Stavros Ioannis Valsamidis
Keyword(s):  
Cluster Analysis ◽  
Principal Component ◽  
Nonparametric Tests ◽  
Demographic Characteristics ◽  
Behavior Patterns ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Product Features ◽  
Main Factors ◽  
Shopping Basket

This paper aims to identify the factors that affect consumers' buying behavior towards goods of consumers' shopping basket to classify them into groups according to their similar buying behavior patterns and to profile each group of consumers. A primary survey conducted to 242 consumers in Greece. Principal component analysis (PCA) conducted to identify the main factors that affect consumers purchasing behavior. Cluster analysis performed to classify consumers into groups with similar purchasing behavior whilst discriminant analysis conducted to check cluster predictability. Nonparametric tests are performed to profile each group of consumers according to their demographic characteristics and other factors. PCA identified six main factors: (1) price, (2) entertainment during shopping, (3) advertisement, (4) public relationships, (5) product features, (6) promotion activities. Cluster analysis classified consumers into three groups: (1) advertisement-orientated consumers, (2) promotion-orientated consumers, and (3) entertainment-orientated consumers.

Correlates of Buying Behavior for Grocery Products

1967 ◽  
Vol 31 (4) ◽  
pp. 48-53 ◽  
Author(s):  
Ronald E. Frank
Keyword(s):  
Market Segmentation ◽  
Brand Loyalty ◽  
Low Cost ◽  
Product Category ◽  
Buying Behavior ◽  
Private Brand ◽  
High Degree ◽  
Grocery Products

Do heavy buyers of a grocery product have different economic characteristics than light buyers? Are private-brand-prone customers really different? Are customers who exhibit a high degree of brand loyalty in a product category different than those exhibiting less loyalty? In what way are the characteristics of customers who tend to purchase a product at a low cost per unit different from those who pay higher prices? The author reports the results of five studies, each focused on one of the above questions. The studies provide some interesting insights into the usefulness of household purchasing characteristics as bases for market segmentation.

What Drives Online Compulsive Buying

2012 ◽  
Vol 4 (4) ◽  
pp. 48-60
Author(s):  
Eun-Jung Lee ◽  
Seung Sin Lee ◽  
JungKun Park
Keyword(s):  
Online Shopping ◽  
Compulsive Buying ◽  
Self Esteem ◽  
Moderating Effect ◽  
Purchasing Behavior ◽  
Negative Consequences ◽  
Buying Behavior ◽  
Goods And Services ◽  
Online Shoppers ◽  
Facilitating Conditions

An increase in e-commerce activity has both positive and negative consequences for consumers. The ease with which experienced online shoppers can access a broad assortment of goods and services are likely to contribute to compulsive buying behavior is an example of this. Although researchers have examined factors related to offline compulsive buying, little is known about online compulsive buying behavior. This study examines the influence of perceived skill and knowledge, facilitating conditions, attitude toward online shopping, and actual online purchasing behavior on the tendency to engage in compulsive buying online. The moderating effect of self-esteem is examined as well. As expected, active online shopping coupled with low esteem may potentially lead to a tendency to engage in compulsive online shopping.

scholarly journals PENGARUH ATRIBUT TOKO ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE KONSUMEN LAZADA INDONESIA

KINERJA ◽  
2016 ◽  
Vol 20 (2) ◽  
pp. 149
Author(s):  
Rr. Rieka F Hutami ◽  
Zenia Rahmah
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Internet Users ◽  
Online Consumer ◽  
Online Stores

AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior

scholarly journals PENGARUH RASA BERSALAH DAN PERASAAN YANG MENYEBABKAN RASA BERSALAH PADA PERILAKU PEMBELIAN KONSUMEN TERHADAP MEREK HIJAU

2016 ◽  
Vol 16 (2) ◽  
pp. 247
Author(s):  
Dyah Anindita Dewangga Puri
Keyword(s):  
Environmental Issues ◽  
Consumer Attitudes ◽  
Positive Influence ◽  
Future Generations ◽  
Analysis Tool ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Green Advertising ◽  
Negative Effect ◽  
Guilty Feeling

ABSTRACTIn the early 1990s, environmental issues are appointed as joint problems that need to be taken seriously by many parties (Grillo et al., 2008). Governments, organizations, entertainers and consumers share responsibility in maintaining and protecting the environment for future generations. In the field of marketing, environmental issues is not only the responsibility of the marketer, but also all consumers. For marketers, environmental issues can be a competitive advantage criteria that influence consumer buying behavior. The purpose of this study was to determine the influence of consumer attitudes to green advertising and ecofriendly brand, as well as consumers’ purchasing intentions toward eco-friendly brands and buying behavior of consumers towards eco-friendly brand using guilty feeling allure of high and low. The method used in this study is an experimental method and analysis tool used is regression. The results of this study indicate that the level of traction guilty feeling on eco-friendly advertising had negative effect on consumer attitudes toward the green advertising and eco-friendly brand, consumer attitudes toward green advertising had positive influence on consumer attitudes towards eco-friendly brand and the intentions of its purchasing eco-friendly brand, but the intention to buy consumers towards eco-friendly brand hadn’t positive influence on their purchasing behavior on a eco-friendly brand.

scholarly journals Effects of Advertising Through Different Digital Marketing Channels on Consumer Buying Behavior in Bosnia and Herzegovina: A Research Project

2021 ◽  
Vol 4 (2) ◽  
pp. 49-56
Author(s):  
Dzenita Sljivo ◽  
Mersid Poturak
Keyword(s):  
Bosnia And Herzegovina ◽  
Electronic Devices ◽  
Marketing Channels ◽  
Digital Marketing ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Digital Devices ◽  
Online Advertisement ◽  
Primary Form ◽  
Consumer Buying Behavior

Advertising today is different from what is used to be before the revelation of digital marketing channels. The ultimate switch from traditional advertising channels to digital marketing channels has seen a vast expansion, expansion that has been observed in the amount of time users spend on digital devices. We can easily say that advertising is everywhere around us today, with the help of increased usage of technology, smartphones and other electronic devices that are constant during the day-to-day basis of people’s lives. Therefore, it becomes very interesting to research and conclude whether this constant exposure of advertisements on different digital marketing channels have an effect on consumer’s buying behavior towards advertisements of products or services. The main aim of this study is to identify and explain whether through different digital marketing channels advertisements can change the attitude of people regarding products or services and there purchasing behavior from a stand point view of consumers in Bosnia and Herzegovina. To achieve this goal, the analysis of data is based on qualitative data derived from a survey as a primary form of data collection. A research model with three independent variables (social media marketing, email marketing, and mobile phone marketing) and one dependent variable (consumer buying behavior) was developed based on the literature review. The outcomes of this research are going to provide insights of what effects through online advertisement can make changes on the consumer buying behavior.

Evaluation of Scatter Correction using a Single Isotope for Simultaneous Emission and Transmission Data

1999 ◽  
Vol 38 (02) ◽  
pp. 49-55 ◽  
Author(s):  
J. T. Kuikka ◽  
E. Vanninen ◽  
T. Kauppinen ◽  
E. Länsimies ◽  
L. Patomäki ◽  
...  
Keyword(s):  
Chronic Back Pain ◽  
Regression Line ◽  
Scatter Correction ◽  
Correlation Coefficients ◽  
Correction Method ◽  
Pairwise Correlation ◽  
Scatter Compensation ◽  
Quantitative Accuracy ◽  
Skilled Operator ◽  
Transmission Data

SummaryPhoton scatter is one of the most important factors degrading the quantitative accuracy of SPECT images. Many scatter correction methods have been proposed. The single isotope method was proposed by us. Aim: We evaluate the scatter correction method of improving the quality of images by acquiring emission and transmission data simultaneously with single isotope scan. Method: To evaluate the proposed scatter correction method, a contrast and linearity phantom was studied. Four female patients with fibromyalgia (FM) syndrome and four with chronic back pain (BP) were imaged. Grey-to-cerebellum (G/C) and grey-to-white matter (G/W) ratios were determined by one skilled operator for 12 regions of interest (ROIs) in each subject. Results: The linearity of activity response was improved after the scatter correction (r = 0.999). The y-intercept value of the regression line was 0.036 (p <0.0001) after scatter correction and the slope was 0.954. Pairwise correlation indicated the agreement between nonscatter corrected and scatter corrected images. Reconstructed slices before and after scatter correction demonstrate a good correlation in the quantitative accuracy of radionuclide concentration. G/C values have significant correlation coefficients between original and corrected data. Conclusion: The transaxial images of human brain studies show that the scatter correction using single isotope in simultaneous transmission and emission tomography provides a good scatter compensation. The contrasts were increased on all 12 ROIs. The scatter compensation enhanced details of physiological lesions.

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