scholarly journals Mind the (cultural) gap: International news channels and the challenge of attracting Latin American audiences

2020 ◽  
pp. 016344372097230
Author(s):  
Pablo Sebastian Morales
Keyword(s):  
Latin America ◽  
Latin American ◽  
Public Diplomacy ◽  
Aesthetic Experience ◽  
International News ◽  
Channel Identification ◽  
The Public ◽  
Cultural Proximity ◽  
Negative Images

This article explores the role of cultural proximity in the perception of international news channels in Latin America by focusing on the cases of CGTN (China), RT (Russia) and HispanTV (Iran). Instrumental to the public diplomacy strategies of their home countries, the success of international broadcasters depends on if/whether audiences accept them. Based on a series of focus groups conducted in Mexico and Argentina, this article argues that cultural proximity strongly influences viewers’ aesthetic experience. The findings show that international broadcasters from culturally distant countries bridge the cultural gap by evoking the style of western broadcasters while dissociating themselves from perceived negative images of their own countries of origin. At a deeper level, cultural proximity entails inclusionary and exclusionary processes even within subcultural spheres. Finally, the findings also show how issues of representation can undermine channel identification by audiences.

scholarly journals International broadcasters and country image management: Comparing audience perceptions of China, Russia and Iran in Latin America

2020 ◽  
pp. 205943642096088
Author(s):  
Pablo Sebastian Morales
Keyword(s):  
Latin America ◽  
Latin American ◽  
News Media ◽  
Public Diplomacy ◽  
International News ◽  
Country Image ◽  
Image Perception ◽  
International Media ◽  
International Broadcasting ◽  
The Impact

This article focuses on international news channels in the Global South and the perceptions by audiences in Latin America. Designed with the intention of re-shaping global narratives, international broadcasting is considered instrumental to public diplomacy and improving the image of particular countries. While many studies focus on global media policies of specific countries or the messages broadcast by international media outlets, less attention has been paid to the impact on audiences. Based on a series of focus groups conducted in Mexico and Argentina, this article discusses how Latin American audiences perceive public diplomacy efforts as channelled by international news media and their effect on country image perception, by focusing on China’s CCTV-E, Russia’s RT and Iran’s HispanTV. The findings show that preconceived images contribute to undermine the acceptance of international broadcasters. In addition, participants were optimistic about RT’s prospects of success in Latin America, hesitant about HispanTV and pessimistic about China Central Television.

The Public Diplomacy of U.S. Business Abroad: The Experience of Latin America

1967 ◽  
Vol 9 (3) ◽  
pp. 413-428 ◽  
Author(s):  
Robert E. Kingsley
Keyword(s):  
Latin America ◽  
Public Diplomacy ◽  
Academic Community ◽  
Business Corporation ◽  
The Public ◽  
Rate Of Growth ◽  
Economic Progress ◽  
Industrialized Nations ◽  
American Society

It is not surprising that the academic community should be interested in probing the diplomatic role of U.S. business abroad. The business corporation, which has aptly been called the characteristic institution of American society, has been a prime force for change and economic progress, not only in industrialized nations but in the most remote and backward areas as well. As a leader in building a new society, U.S. business has had thrust upon it a diplomatic function (and one which is not merely an appendage of political diplomacy) that we are only beginning to discern in all of its implications.Because of the magnitude and rate of growth of our economic involvement abroad, a few statistics may provide an adequate if hurried perspective of the issues and problems which I believe will necessitate rethinking the diplomatic stance of U.S. business. Over the two decades between 1940 and 1961, total U.S. foreign assets and investments rose from $12 billion to $80 billion. In Latin America, with which most of this paper will be concerned, U.S. direct investments now exceed $10 billion, U.S. companies pay one-fifth of all taxes, and employ a million and a half people. U.S. citizens living and working in Latin America number in the tens of thousands; there are about 17,000 in Venezuela alone.

scholarly journals La desigualdad de la distribución de la renta en América Latina: situación, evolución y factores explicativos

2008 ◽  
Vol 48 ◽  
Author(s):  
Branko Milanovic ◽  
Rafael Muñoz De Bustillo
Keyword(s):  
Latin America ◽  
Latin American ◽  
Access To Education ◽  
Negative Effects ◽  
The Public ◽  
Colonization Model ◽  
Unequal Access ◽  
America Latina ◽  
Latin American Countries

RESUMEN: El presente trabajo analiza el nivel de desigualdad en la distribución de la renta existente en América Latina a comienzos del siglo XXI así como su evolución en las últimas décadas, todo ello desde una perspectiva comparada tanto intracontinental (entre los distintos países de América Latina), como entre ésta y otras regiones del mundo. En segundo lugar se estudia cuál ha sido el comportamiento de la desigualdad en las últimas décadas. En tercer lugar se revisan los factores que están detrás de esa mayor desigualdad que hace de América Latina la región más desigual del mundo, prestando especial atención al modelo colonizador y al desigual acceso a la propiedad de la tierra consagrado por el mismo; a la desigualdad de acceso a la educación; al escaso papel redistribuidor del sector público y a factores demográficos. Por último se apuntan los potenciales efectos negativos que se derivan de este estado de cosas.ABSTRACT: This article analyzes the level of inequality in the rent distribution in Latin America at the beginning of the 21st century, as well as its evolution through the last decades, from a comparative intra-continental perspective (analyzing the different Latin American countries), and also comparing the region with others. In second place it studies the behavior of inequalitythrough the last decades. In third place, it revises the factors behind that inequality, since those factors make Latin America the most unequal region in the world, paying special attention to the colonization model and to the unequal access to land ownership, as well as to the unequal access to education, to the poor redistributing role of the public sector and to demographic factors. Lastly, it describes the potentially negative effects produced by this state of things.

Leadership Training in Latin America

1993 ◽  
Vol 7 (1) ◽  
pp. 15-17
Author(s):  
Alice B. Lentz
Keyword(s):  
Latin America ◽  
Latin American ◽  
Leadership Training ◽  
Developing Economies ◽  
Business Leaders ◽  
Private Higher Education ◽  
Enterprise Growth ◽  
The University ◽  
Latin American Countries

Alice Lentz offers a brief view of the role of the Americas Fund for Independent Universities (AFIU) in relation to significant initiatives in various Latin American countries. In a region where the function and development of private higher education institutions is especially important, the focus of the AFIU's activities is on private universities' ability to provide trained business leaders with the skills necessary to meet the challenges of enterprise growth in these developing economies. She mentions in particular the strengthening of financing capabilities within the university, and the evolution of three-way partnerships among business corporations, AFIU, and universities in Latin America.

“Borderland” as a way of preserving and asserting identity. The historical experience of the Native American cultures of Latin America in a universal context

2021 ◽  
pp. 83
Author(s):  
Yakov Shemyakin
Keyword(s):  
Latin America ◽  
Native American ◽  
Latin American ◽  
Historical Experience ◽  
Cultural System ◽  
Relationship Of ◽  
The Relationship ◽  
Linguistic Reality

The article substantiates the thesis that modern Native American cultures of Latin America reveal all the main features of "borderland" as a special state of the socio-cultural system (the dominant of diversity while preserving the unity sui generis, embodied in the very process of interaction of heterogeneous traditions, structuring linguistic reality in accordance with this dominant, the predominance of localism in the framework of the relationship between the universal and local dimensions of the life of Latin American societies, the key role of archaism in the system of interaction with the heritage of the 1st "axial time», first of all, with Christianity, and with the realities of the "second axial time" - the era of modernization. The author concludes that modern Indian cultures are isomorphic in their structure to the "borderline" Latin American civilization, considered as a "coalition of cultures" (K. Levi-Strauss), which differ significantly from each other, but are united at the deepest level by an extremely contradictory relationship of its participants.

scholarly journals COVID-19 Prevention Measures Implemented by Tennis Coaches: The Role of Continent, Experience, and Type of Facility

2021 ◽  
Vol 18 (23) ◽  
pp. 12679
Author(s):  
Rafael Martínez-Gallego ◽  
Juan Pedro Fuentes-García ◽  
Miguel Crespo
Keyword(s):  
Latin America ◽  
Hand Hygiene ◽  
Latin American ◽  
Ad Hoc ◽  
Preventive Strategies ◽  
Prevention Measures ◽  
Prevention Strategies ◽  
Public Facilities ◽  
National Organizations

The prevention strategies used by tennis coaches when delivering tennis lessons during the COVID-19 pandemic were analyzed in this study. An ad hoc questionnaire collected data from 655 Spanish and Portuguese speaking tennis coaches working in Latin America and Europe. Differences in the prevention measures were analyzed according to the continent, the coaches’ experience, and the type of facility they worked in. Results showed that coaches used information provided from local and national organizations more than from international ones. Hand hygiene, communication of preventive strategies, and changes in the coaching methodology were the most used prevention measures. Latin American coaches and those working in public facilities implemented the measures more often than their European colleagues or those working in private venues. Finally, more experienced coaches showed a greater awareness of the adoption of the measures than their less experienced counterparts. The data provided by this research may assist in developing new specific guidelines, protocols, and interventions to help better understand the daily delivery of tennis coaching in this challenging context.

scholarly journals PRAISE OF THE CONVERT: BELIEVE AND BELONG FROM THE CATHOLICITY OF LATIN AMERICA

2019 ◽  
Vol 12 (2) ◽  
pp. 327-339
Author(s):  
Felipe Gaytán Alcalá
Keyword(s):  
Latin America ◽  
Public Space ◽  
Latin American ◽  
Catholic Church ◽  
Political Life ◽  
Religious Groups ◽  
The Public ◽  
The Social ◽  
The World ◽  
The Church

Latin America was considered for many years the main bastion of Catholicism in the world by the number of parishioners and the influence of the church in the social and political life of the región, but in recent times there has been a decrease in the catholicity index. This paper explores three variables that have modified the identity of Catholicism in Latin American countries. The first one refers to the conversion processes that have expanded the presence of Christian denominations, by analyzing the reasons that revolve around the sense of belonging that these communities offer and that prop up their expansion and growth. The second variable accounts for those Catholics who still belong to the Catholic Church but who in their practices and beliefs have incorporated other magical or esoteric scheme in the form of religious syncretisms, modifying their sense of being Catholics in the world. The third factor has a political reference and has to do with the concept of laicism, a concept that sets its objective, not only in the separation of the State from the Church, but for historical reasons in catholicity restraint in the public space which has led to the confinement of the Catholic to the private, leaving other religious groups to occupy that space.

scholarly journals Advancing environmental public health in Latin America and the Caribbean

2021 ◽  
Vol 45 ◽  
pp. 1
Author(s):  
Marcelo Korc ◽  
Fred Hauchman
Keyword(s):  
Public Health ◽  
Latin America ◽  
Health Sector ◽  
Well Being ◽  
Leadership Role ◽  
The Public ◽  
Environmental Public Health ◽  
The Caribbean ◽  
Health And Well Being

This paper highlights the important leadership role of the public health sector, working with other governmental sectors and nongovernmental entities, to advance environmental public health in Latin America and the Caribbean toward the achievement of 2030 Sustainable Development Goal 3: Health and Well-Being. The most pressing current and future environmental public health threats are discussed, followed by a brief review of major historical and current international and regional efforts to address these concerns. The paper concludes with a discussion of three major components of a regional environmental public health agenda that responsible parties can undertake to make significant progress toward ensuring the health and well-being of all people throughout Latin America and the Caribbean.

Public policies of connectivity in Latin America in the context of COVID-19

2021 ◽  
Vol 12 (1) ◽  
pp. 117-136
Author(s):  
Bernadette Califano ◽  
Martín Becerra
Keyword(s):  
Latin America ◽  
Latin American ◽  
Public Policies ◽  
Regional Level ◽  
Legal Regulations ◽  
Public And Private ◽  
The Public ◽  
The Status ◽  
Telecommunications Policies ◽  
Latin American Countries

This article analyses the digital policies introduced in different Latin American countries during the first three months after the outbreak of COVID-19 reached the region (March–June 2020). This analysis has a three-fold objective: (a) to give an overview of the status of connectivity in five big Latin American countries – Argentina, Brazil, Chile, Colombia and Mexico; (b) to study comparatively the actions and regulations implemented on connectivity matters by the governments of each country to face the pandemic; and (c) to provide insights in relation with telecommunications policies in the context of pandemic emergence at a regional level. To that end, this study will consider legal regulations and specific public policies in this field, official documents from the public and private sectors, and statistics on ICT access and usage in the region.

Ichiro the Public Diplomat: Professional Sport as Cultural Intermediary in Configuring US-Japan Relations

2021 ◽  
Vol 16 (1) ◽  
pp. 82-104
Author(s):  
Derek Moscato
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
The United States ◽  
Professional Baseball ◽  
Policy Issues ◽  
The Public ◽  
Global Engagement ◽  
Public Sentiment ◽  
Survey Responses

Summary This study examines the confluence of sport and soft power within public diplomacy. It analyses professional baseball player Ichiro Suzuki’s role in the United States as a sporting ambassador from Japan — potentially catalysing goodwill, cultural interest, perceptions of national personality traits and even views of policy issues such as international trade and country relations. In doing so, this research draws from non-state public diplomacy, which considers the transnational impacts of non-traditional communication vehicles such as cultural and sporting exchanges. It measures US public sentiment towards Japan through quantitative analysis of survey responses collected by Pew Research Center in conjunction with the Sasakawa Peace Foundation. The success of Japan’s cultural and sporting exports highlights their potential and realised role in binding national ties. Furthermore, Tokyo’s hosting of the Summer Olympiad emphasises the role of sport not only as a vehicle for competition and entertainment but also its utility in global engagement.

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