scholarly journals ЗДІЙСНЕННЯ МІЖНАРОДНОЇ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В СУЧАСНИХ УМОВАХ ГЛОБАЛІЗАЦІЇ

2020 ◽  
Vol 145 (2) ◽  
pp. 103-110
Author(s):  
Олена В. Птащенко ◽  
Ірина В. Литовченко ◽  
Юлія В. Григорова
Keyword(s):  
Raw Materials ◽  
International Marketing ◽  
Production Capacity ◽  
International Market ◽  
Sales Promotion ◽  
Global Network ◽  
Information Support ◽  
Market Demand ◽  
Technology Markets ◽  
Productivity And Competitiveness

The paper discusses the key aspects of marketing activities in the international market, provides insights into the specifics of international marketing, the major types of business activity and the production factors (capital, labour, raw materials, management, information, technology, markets), and the way they are organized worldwide. It is argued that in the new realia, gaining a required level of productivity and competitiveness becomes possible only within the frameworks of an integrated global network. In the context of national enterprises, the process of globalization, on the one hand, could be viewed as increased competition, while on the other – as the opportunity to enter new markets. The success of companies' penetration into international markets largely depends on their objectivity and competence to explore developed market segments, as well as on the ability to choose an effective marketing strategy to achieve this goal. Within the scope of this study, international marketing is considered as the respond of international market participants to the immediate processes of growth and expansion of partnerships, growth of production capacity, rapid renewal of product assortment, frequent changes in the nature and structure of market demand, market fluctuations, increased competition, production expansion, and enhanced quality of information support. All this ensures systemic, regular and dynamic activities in the international market at different stages of product and services consumer sales promotion.

scholarly journals Studi Kelayakan Bisnis Telur Asin H-Organik

2020 ◽  
Vol 4 (2) ◽  
pp. 341-352
Author(s):  
Opan Arifudin ◽  
Yayan Sofyan ◽  
Rahman Tanjung
Keyword(s):  
Raw Materials ◽  
Production Capacity ◽  
Feasibility Studies ◽  
Market Potential ◽  
Business Sector ◽  
Market Demand ◽  
Independent Variables ◽  
Descriptive Research ◽  
Marketing Process ◽  
Strategic Location

ABSTRACT In order to increase the productivity and effectiveness of the company, it is necessary to hold a business feasibility study that is useful for researching and examining various aspects that support the development of the company. For this reason, this study aims to look at business feasibility studies in the business sector engaged in the production and sale of salted eggs. This research uses descriptive research. This study will examine how the feasibility of H-Organic Salted Eggs, namely research conducted to determine the value of independent variables, either one or more variables without making comparisons or connecting with other variables. The results showed: 1) Viewed from the marketing aspect. the forecast of market demand for insured eggs has been analyzed. it turns out that market demand is very volatile. as well as the market potential which turns out to indicate a demand that has not been fulfilled by the company. Thus the company has the opportunity to be able to increase its production capacity and increase sales distribution stores, 2) Strategic location that allows the company to be able to increase efficiency. through managing raw materials. and managing the availability of labor which is a benefit for the H-Organic Salted Eggs company, 3) With the existence of a new store branch as a form of expansion of the marketing process. as well as influential in increasing the level of sales feasible to be realized, 4) With developments facing the company. then the organizational structure and management system that should be applied must be improved so that it is in accordance with the demands of the company's development, and 5) In conducting the production process. the company does not produce or produce waste that can endanger the surrounding community so that it is safe for the environment. This adds to the positive value and image of the company in the eyes of the community. Keywords: Appropriateness, BusinessABSTRACT In order to increase the productivity and effectiveness of the company, it is necessary to hold a business feasibility study that is useful for researching and examining various aspects that support the development of the company. For this reason, this study aims to look at business feasibility studies in the business sector engaged in the production and sale of salted eggs. This research uses descriptive research. This study will examine how the feasibility of H-Organic Salted Eggs, namely research conducted to determine the value of independent variables, either one or more variables without making comparisons or connecting with other variables. The results showed: 1) Viewed from the marketing aspect. the forecast of market demand for insured eggs has been analyzed. it turns out that market demand is very volatile. as well as the market potential which turns out to indicate a demand that has not been fulfilled by the company. Thus the company has the opportunity to be able to increase its production capacity and increase sales distribution stores, 2) Strategic location that allows the company to be able to increase efficiency. through managing raw materials. and managing the availability of labor which is a benefit for the H-Organic Salted Eggs company, 3) With the existence of a new store branch as a form of expansion of the marketing process. as well as influential in increasing the level of sales feasible to be realized, 4) With developments facing the company. then the organizational structure and management system that should be applied must be improved so that it is in accordance with the demands of the company's development, and 5) In conducting the production process. the company does not produce or produce waste that can endanger the surrounding community so that it is safe for the environment. This adds to the positive value and image of the company in the eyes of the community. Keywords: Appropriateness, Business

scholarly journals DEVELOPMENT OF CIRCULAR ECONOMY IN RUSSIA: BIOFUEL MARKET

2020 ◽  
Vol 9 (4) ◽  
pp. 173-185
Author(s):  
A. Tambi ◽  
Svetlana Morkovina ◽  
Igor Grigorev ◽  
V Grigor'ev
Keyword(s):  
Russian Federation ◽  
Circular Economy ◽  
Raw Materials ◽  
Production Capacity ◽  
Capacity Utilization ◽  
Biofuel Production ◽  
Market Demand ◽  
Wood Pellets ◽  
Factors Affecting ◽  
The Russian Federation

The growing interest in energy security and renewable energy in Europe and Asia has stimulated the demand for wood briquettes and pellets. The production of energy from pellets per unit of investment is cheaper than the production of gas and oil, which determines the development of a circular economy in the Russian Federation. In Russia the main producers of pellets and fuel briquettes are large timber companies. At the same time, small business is an active producer of biofuels. The article presents the results of an expert survey of business representatives in the field of biofuel production, as well as analytical information on production, capacity utilization, sales and raw materials for the production of fuel briquettes from wood waste in the Russian Federation. It has been established that the main factors affecting the price of pellets and fuel briquettes are: formed market demand, the method of transportation and packaging of products, as well as their quality. Expanding domestic production of wood pellets is the number one task for Russian producers, given the growth of the global pellet market. Moreover, in a number of countries in Europe and America, the main exporters of pellets and fuel briquettes, measures to support manufacturers are actively implemented. Support is needed at all state levels to accelerate the development of new industries and industries in the field of biofuel and bioenergy. The most popular measures to support domestic producers of biofuels may be reduction in tax rates, compensation for the costs of certification of products for small and medium-sized businesses. According to our estimates, we can expect further growth in the production of fuel briquettes, the intensity of which will, in many respects, be determined by the possibility of subsidizing transport transportation and the development of the domestic biofuel market. The domestic market for pellets and fuel briquettes will stagnate without the support of biofuel producers, and pricing and certification is an important element for developing the export potential of industry enterprises

scholarly journals PENCIPTAAN NILAI TAMBAH DAN PENGEMBANGAN AGROINDUSTRI BERBASIS KOMODITAS KELOR (Moringa Olifiera)

2019 ◽  
Vol 12 (2) ◽  
pp. 30
Author(s):  
Soetriono Soetriono ◽  
Djoko Soejono ◽  
Dimas Bastara Zahrosa ◽  
Ariq Dewi Maharani
Keyword(s):  
Development Strategy ◽  
Raw Materials ◽  
Production Capacity ◽  
Value Added ◽  
Raw Material ◽  
Added Value ◽  
Field Analysis ◽  
Market Demand ◽  
Jasmine Tea ◽  
Processed Products

The Banyuwangi Regency area has the opportunity and has the potential to develop Moringa commodities. Moringa commodity enthusiasts in Banyuwangi Regency from various circles, both industry, medicine and vegetables are eaten. This study is to determine the added value The Banyuwangi Regency area has the opportunity and has the potential to develop Moringa commodities. Moringa commodity enthusiasts in Banyuwangi Regency from various circles, both industry, medicine and vegetables are eaten. This study is to determine the value added and economics of Moringa commodities and the strategy of developing Moringa commodity agroindustry. The method of data analysis uses descriptive, income analysis, value added analysis, and FFA (Force Field Analysis). The results obtained from Moringa processed products have a value-added advantage per 1 kg of positive raw material. Revenue per 1 production process, Moringa powder Rp. 2,943,263.89, Ginger Moringa teabag Rp. 1,210,463.89, Moringa dye jasmine tea Rp. 857,183.89, Moringa teabag Rp. 206,563.89, Moringa noodles amounting to Rp 104,255.56, moringa tortillas amounting to Rp 58,755.56, and lemuru kelor tortillas at Rp 177,055.56. The development strategy is to develop the cultivation of Moringa commodities intensively in order to ensure the continuity of raw materials for agro-industries and develop a plasma core partnership pattern with farmers to ensure the availability of raw materials for agro-industries; and optimizing the use of yield processing technology to maximize production capacity maximally while taking into account market demand.

DAYA SAING EKSPOR KARET ALAM TIGA NEGARA ITRC (INDONESIA, THAILAND, MALAYSIA) DI PASAR INTERNASIONAL PERIODE 1994-2018

2020 ◽  
Vol 4 (1) ◽  
pp. 81-87
Author(s):  
Shinta Dwi Ardanari ◽  
Rynalto Mukiwihando
Keyword(s):  
Natural Rubber ◽  
Analytical Method ◽  
International Market ◽  
World Market ◽  
Competitive Advantages ◽  
Market Demand ◽  
Export Share ◽  
Intense Competition ◽  
Time Period ◽  
The World

ABSTRACTShare of Indonesia's export value of natural rubber in the international market is almost always below Thailand, which is one of the competiting countries. The others countries began to become a threat to Indonesia because their exports share of natural rubber showed an increasing. This indicates that there is intense competition in the international market. As a country with the largest plantation area in the world, Indonesia should be superior. But this can be an opportunity to be able to compete in the world market so it is important to be managed more deeply so that it can create competitive advantages that can increase competitiveness. This study aims to determine the position of the competitiveness of natural rubber exports for the three countries of ITRC in the international market. The analytical method used is dynamic RCA. The results showed that all products of natural rubber coded HS 400110, 400121, 400122, 400129 and 400130 were experiencing a decline in growth in the export share of the three countries of ITRC : Indonesia, Thailand and Malaysia, but the market demand conditions for these products were declining in that time period.

scholarly journals The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021 ◽  
Vol 13 (2) ◽  
pp. 579
Author(s):  
Caroline Reimann ◽  
Fernando Carvalho ◽  
Marcelo Duarte
Keyword(s):  
Positive Impact ◽  
International Marketing ◽  
International Market ◽  
Marketing Capabilities ◽  
Moderating Effects ◽  
Competitive Intensity ◽  
Positive Effects ◽  
Marketing Performance ◽  
Market Learning ◽  
Positive Effect

The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

scholarly journals THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY

2020 ◽  
pp. 166-182
Author(s):  
Olga Prygara ◽  
Viktoria Zhurylo
Keyword(s):  
Market Segmentation ◽  
International Market ◽  
International Markets ◽  
Individual Characteristics ◽  
Entrepreneurial Activity ◽  
Cultural Environment ◽  
Market Demand ◽  
Market Environment ◽  
Segmentation Strategy ◽  
Segmentation Process

Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity. Method (Methodology). Application of methods of scientific generalization, analysis and synthesis gave an opportunity to distinguish elements, that characterize segmentation of international markets; to systemize the factors of international market environment, that influence international market segmentation process, define customers’ characteristics, that influence their purchasing decisions; to distinguish stages of international market segmentation; to describe features and marketing tasks of each stage. Results. Segmentation of international markets has to be viewed as the systematized process of division of international markets on the groups of countries and groups of individual customers on the basis of their cultural values and motivations concerning their decision making process, that gives an opportunity to satisfy their specific needs and strengthen international competitive positions. The factors that influence international segmentation process are macrofactors: geographic, structural-demographic, legal, economic, scientific, socio-cultural; and microfactors: common market factors (market demand, competitive factors, factors of quality characteristics of the product) and customer-based factors (psychological, behavioral, individual characteristics of customers). The stages of the procedure of developing of international segmentation strategy are: market attractiveness evaluation; competitive analysis; demand evaluation; cultural environment analysis; macrosegmentation of markets; microsegmentation of markets; implementation of strategy and control. The proposed strategy of international segmentation strategy requires forming of the detailed marketing plan to a certain market segment and constant monitoring of its realization in accordance with changes in market environment and motivations of customers.

scholarly journals УПРАВЛІННЯ ЗМІНАМИ НА ДОБУВНИХ ПІДПРИЄМСТВАХ УКРАЇНИ ЯК ЧИННИК ЇХ РОЗВИТКУ

2019 ◽  
Vol 131 (1) ◽  
pp. 111-118
Author(s):  
Наталія Сергіївна Приймак
Keyword(s):  
Corporate Culture ◽  
Resistance To Change ◽  
Raw Materials ◽  
Production Capacity ◽  
Business Environment ◽  
Government Support ◽  
Extractive Industries ◽  
Extractive Industry ◽  
Primary Sector ◽  
Consumer Safety

Extractive industries (mining and quarrying, in particular) is a strategically important part of the primary sector of Ukraine. The current state of the extractive industries is characterized by a certain revival, however only in a few sectors. The purpose of this paper is to provide insights to the extractive industry performance and identify the main factors of change that will ensure growth in the primary sector. The analysis showed that as of today the extractive industry companies demonstrate low performance efficiency (a slowdown in production growth rate, fluctuations in cost effectiveness and profits, a significant share of unprofitable businesses), their technical and production capacity fail to meet the global trends which is underpinned by ineffective opportunity management in the given sector. For extractive industries, change management gains critical importance subject to their high environmental dynamism. Changes in the business environment in the mining and quarrying sectors are generated by the factors of space, time, consumer, safety, products, price – all of which initiate external changes; reduce (curtail) lag changes; trigger changes in the market infrastructure and the range of related services; promote government support extension; yet again prove the need for changes in extraction engineering and technology, raw materials processing and enrichment; assign changes in approaches to cost control and pricing methods. The key messages that make companies move forward to change should be: increasing difficulties in confronting the entropic effects of the external environment; crisis phenomena within companies; deterioration of market environment; company management or any stakeholders’ (their groups) initiatives of changes; contact group information on certain requirements for products, prices, resources cost, etc. The research findings have revealed the following headwinds that hamper changes: the lack of effective management and professional managers capable of implementing the entire cycle of changes; inefficient organizational structure, the presence of conflicts in the organization; resistance to change; undeveloped corporate culture of the enterprise.

scholarly journals Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

2019 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Dilla Cattleyana ◽  
Adytira Rachman
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Production Capacity ◽  
Raw Material ◽  
Use Of Technology ◽  
Cutting Knife ◽  
Typical Food ◽  
Online Stores ◽  
Medium Enterprises ◽  
E Mail

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

scholarly journals PERSPECTIVES FOR DEVELOPMENT OF TECHNICAL BUILDING STONE- LIMESTONE IN THE REPUBLIC SRPSKA

2015 ◽  
Vol 1 (12) ◽  
Author(s):  
Slobodan Majstorović ◽  
Vladimir Malbašić ◽  
Miodrag Čelebić
Keyword(s):  
Raw Materials ◽  
Production Capacity ◽  
Mineral Resources ◽  
Building Stone ◽  
Raw Material ◽  
Material Base ◽  
Standard Quality ◽  
The Republic ◽  
Fragmentation Of Production ◽  
Republika Srpska

Curent situation of raw material base and study of limestone like construction stone deposits in the Republic of Serbian were relatively poorly considered during the last decades, and the main problems are the following: low production capacity fragmentation of production, needs for raw materials homogenization and delivering of standard quality, undeveloped market, the recession of the domestic economy and the economies in the region, the relatively low level of exploration by many deposits, especially lack of knowledge of the occurrence legality for certain types and quality of raw materials and lack of complete quality indicators for raw material, which sometimes causes the utilization of only the highest quality deposit parts.This paper provides an overview of active quarries in the Republic Srpska with exploitation of limestone like technical building stone and present an attempt to determine the basic quantitative and qualitative characteristics of the raw material and the current working conditions at these quarries. The purpose of such a review would be in an effort to create a clearer picture about production, market, social and other aspects of the limestone exploitation in the Republika Srpska and the realistic possibilities of maintaining and developing of these mineral resources utilization, which can certainlybe interesting for the development of many other industries in the Republic Srpska.

scholarly journals The Potential Of Internationalization Of Small And Medium Micro Enterprises In SAWO Leather Crafts, Magetan District, East Java, Indonesia

2021 ◽  
Vol 2 (3) ◽  
pp. 650-659
Author(s):  
Hari Purwanto
Keyword(s):  
Small Businesses ◽  
International Market ◽  
Global Market ◽  
Marketing Channels ◽  
Research Approach ◽  
Market Demand ◽  
Data Display ◽  
Advanced Information Technology ◽  
Micro Enterprises

The Magetan leather handicraft business is one of the long-established and surviving SMEs and contributes to the creation of employment and income for the community. Currently, the marketing of leather handicraft products is still limited to meeting local and national needs so that limited market demand makes leather handicraft difficult to develop. Globalization and increasingly advanced information technology have become opportunities for the Magetanleathercraft industry to penetrate the international market, however, various obstacles arise considering that penetrating the global market is not easy for small businesses that have many limitations. The purpose of this case study is to examine the opportunities and obstacles of the Magetan leather handicraft business to penetrate the international market. This research approach is qualitative with case studies.owner of leather handicraft, owner of leathercraft marketing shop, the buyer of leathercraft, an employee of leathercraft. Data analysis includes (1) data collection (2) data display (3) data reduction and (4) conclusions.[1]The results showed that there were obstacles to the internationalization of the Magetan leather handicraft business, namely complicated international trade procedures for SMEs, No marketing channels abroad for SMEs, Limited SME resources. The solution that can be offered from this problem is not to let SMEs directly penetrate the global market independently given the limitations they have, but by providing a mediator that can bridge SMEs with foreign consumers with a Marketplace, Exporters, or Cooperatives.

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