The Skills Marketing Majors Believe They Acquire: Evidence From a National Survey

2018 ◽  
Vol 41 (3) ◽  
pp. 202-214 ◽  
Author(s):  
Phillip Hartley ◽  
P. Wesley Routon ◽  
Luis Torres
Keyword(s):  
College Students ◽  
College Graduates ◽  
Course Design ◽  
The United States ◽  
Institutional Characteristics ◽  
Business Majors ◽  
Workforce Readiness ◽  
Marketing Education ◽  
The Impact ◽  
Skill Change

Drawing from a panel survey of over 400,000 college graduates from over 600 different colleges and universities in the United States, this article addresses three questions related to skill change during college tenure. First, as judged by the students themselves, how much change in 15 skill categories do marketing majors experience during college? Second, how do these skill changes compare with those reported by other business majors and college students from all other majors? Finally, controlling for a host of relevant student and institutional characteristics, what is the impact of marketing education on the changes reported for each of these 15 skills? Findings indicate that marketing students’ perceptions of their own skill developments are generally very positive, but in some cases other business majors or the broader array of college students rated themselves more favorably. Taken in combination with employers’ contrasting perceptions of graduates’ workforce readiness, these results have implications for the improvement of marketing curricula and course design including greater emphasis on experiential learning and other opportunities for students to apply the knowledge they gain.

scholarly journals The Impact of “Scramble for Talent” Campaign on College Graduates’ Employment and Entrepreneurship in the Context of Indigenous Innovation and Industrial Upgrading

2020 ◽  
Vol 8 (2) ◽  
pp. 14
Author(s):  
Yao Jingjun
Keyword(s):  
College Students ◽  
College Graduates ◽  
Policy Support ◽  
Main Element ◽  
Special Period ◽  
Industrial Upgrading ◽  
Household Registration ◽  
New Era ◽  
Indigenous Innovation ◽  
The Impact

Indigenous innovation and industrial upgrading are the defining trends of economic development in the new era. With the formation of city clusters and the more scientific industry plant layout, the demand for talents in various cities is increasingly pressing. College students have become the major groups in the context of talent introduction policy. Major cities have initiated preferential policies to attract talents. The Scramble for Talent Campaign occurs among cities, making a considerable difference on the college graduates’ employment and entrepreneurship. Since the initiation of “Scramble for Talent” campaign, the talent flow in relevant cities has accelerated measurably. The research shows that Hukou (the household registration) is the main element that the college graduates factor into consideration when selecting places of employment, and the fund and policy support they are able to receive are the key elements to promote innovation. In the “Scramble for Talent”, such measures as relaxing restrictions on household registration policy, launching preferential loans policy and other support policies have considerably influenced on the college graduates’ employment and entrepreneurship, which helps to optimize the distribution of talent resources and improve the willingness and success rate of entrepreneurship. In order to illustrate the effect, a series of policies and the transformation and upgrading of pillar industries are required in the introduction of talents. The blind scramble for talents will not only unbalance the allocation of human resources but will also cause social problems. It will spread the “City Disease” from the first-tier cities to the second and third-tier cities. The college students and all relative administration in all regions should pay high attention to this problem during the course. Generally speaking, the “Scramble for Talent” Campaign is a special phenomenon in a special period, which positively impact the college graduates’ employment and entrepreneurship.

Beyond the Role of Interpersonal Violence in Predicting Negative Affective Conditions in Adults: An Examination of Hope Components in Chinese College Students

2020 ◽  
pp. 088626052093851
Author(s):  
Mingqi Li ◽  
Edward C. Chang ◽  
Olivia D. Chang
Keyword(s):  
College Students ◽  
Negative Affect ◽  
Psychological Adjustment ◽  
Interpersonal Violence ◽  
Well Being ◽  
The United States ◽  
Chinese Sample ◽  
Chinese College Students ◽  
The Impact

With the growth of positive psychology during the past two decades, increased research has been focused on identifying human virtues that not only foster well-being but also act as positive processes that mitigate the impact of life adversities. Thus, it is useful to examine how positive processes, such as hope, may impact individuals’ psychological adjustment following adversities. This study investigated the relationships among interpersonal violence, hope, as a key human strength, and negative affect conditions in a large sample ( N = 737) of Chinese male and female ( Nfemale = 409) college students. Participants completed measures assessing prior exposure to interpersonal violence, levels of both hope components (i.e., agency and pathways), negative affect, depressive symptoms, and suicidal ideation. Results from correlational analyses showed that exposure to interpersonal violence was positively and hope was negatively correlated with negative affective conditions. However, hope agency was more strongly correlated with those outcomes than hope pathways. In addition, three separate hierarchical regression analyses indicated that after accounting for demographics (i.e., age and sex) and interpersonal violence, within hope components, only hope agency remained as strong concurrent predictors of negative affective conditions. The present findings in this Chinese sample are consistent with those obtained from Turkey and the United States samples, adding evidence to the more robust role of hope, and hope agency in particular, in predicting negative psychological adjustment associated with interpersonal violence. Efforts made to address the absence of hope agency may be particularly important in future attempts to mitigate negative affective conditions linked to interpersonal violence among Chinese college students.

National Standards: Research into practice

2012 ◽  
Vol 45 (4) ◽  
pp. 515-526 ◽  
Author(s):  
Eileen W. Glisan
Keyword(s):  
Foreign Language ◽  
Language Learning ◽  
Course Design ◽  
Foreign Language Learning ◽  
Language Education ◽  
The United States ◽  
Foreign Language Education ◽  
Language Instruction ◽  
National Standards ◽  
The Impact

The Standards for Foreign Language Learning in the 21st Century (SFLL) (National Standards in Foreign Language Education Project [NSFLEP]), originally published in 1996, were envisioned by many as the panacea for providing a new and exciting direction for foreign language education in the United States. The perceived impact of these National K-16 Student Standards has been witnessed throughout more than a decade by scholarly works that have acknowledged their role as ‘a veritable change agent’ (Sharpley-Whiting 1999: 84), ‘a vision for foreign language education in the new century’ (Allen 2002: 518), and, more recently, as ‘a blueprint and framework for change’ (Terry 2009: 17). The research that has been done on the Standards since their inception has attempted to provide concrete ways for the field to embrace this new framework and thereby realize a Standards-based curriculum and perhaps even revolutionize language education. This work has consisted largely of (1) implementational research (both with and without experimental design) that proposes specific strategies for addressing the Standards in planning, teaching, and assessment (Schwartz & Kavanaugh 1997; Abbott & Lear 2010); (2) survey research that analyzes self-reported information regarding teachers' pedagogical beliefs about the Standards and ways in which they claim to be addressing Standards in their classrooms (Allen 2002; ACTFL 2011), and (3) White papers that disseminate opinions and insights by leaders in the field regarding the impact that the Standards are having in areas such as language instruction, curriculum and course design, and educational policy (Sharpley-Whiting 1999; Donato 2009; Glisan 2010).

scholarly journals The Analysis and Improvement Strategies on College Students' Employment and Entrepreneurship Measures - Taking Universities in Hebei Province as an Example

2017 ◽  
Vol 2 (1) ◽  
pp. 121-129
Author(s):  
Haiqi Bai ◽  
Mengxiao Han
Keyword(s):  
College Students ◽  
College Graduates ◽  
Entrepreneurship Education ◽  
The United States ◽  
Colleges And Universities ◽  
Theory And Practice ◽  
Hebei Province ◽  
University Graduates ◽  
Improvement Measures ◽  
School Enterprise

Abstract Since the enrollment expansion of colleges and universities, University graduates have proliferated in China, the employment of college graduates is becoming more and more difficult. Real situation requires colleges and universities must spend big strength in starting a business to promote graduates employment. Based on colleges and universities to promote university students' employment entrepreneurship support measures as the research content, with in 5 colleges and universities in hebei province as the research object, through the investigation and study and literature analysis, the paper analyzes the problems existing in the guidance of employment and entrepreneurship, entrepreneurship education, school enterprise cooperation, employment. At the same time reference to the United Kingdom and the United States of college students employment experience, the paper put forward the improvement measures of the colleges and universities in the current stage to promote the employment and Entrepreneurship of College Students: equal emphasis on service and development in the field of employment guidance, the unity of theory and practice in the aspect of entrepreneurship education, in the aspect of school enterprise cooperation to achieve win-win.

Two-Year College Students Report Multiple Benefits From Participation in an Integrated Geoscience Research, Coursework, and Outreach Internship Program

2021 ◽  
pp. 009155212110266
Author(s):  
Kathryn A. Stofer ◽  
Jhenai W. Chandler ◽  
Stephanie Insalaco ◽  
Corene Matyas ◽  
Heidi J. Lannon ◽  
...  
Keyword(s):  
College Students ◽  
Program Analysis ◽  
Underrepresented Students ◽  
The United States ◽  
Future Research ◽  
Two Year Colleges ◽  
Two Year College ◽  
Comparison Results ◽  
Two Year College Students ◽  
The Impact

Objective: Despite the availability of high-paying, high-demand careers, few women and students from underrepresented racial and ethnic minorities enter undergraduate programs understanding what the geosciences are and associated available career opportunities. This problem is compounded for students from backgrounds underrepresented in the United States. High-impact practices, such as mentoring, internships, undergraduate research experiences, and cohort-building, increase recruitment and retention of underrepresented students in science, technology, engineering, and math at 4-year institutions. What is not yet clear is the impact these interventions have on underrepresented students at two-year colleges, where the STEM pathway has become a main postsecondary school entry point for these students due to the affordability, flexibility, and academic support provided. Therefore, we designed, implemented, and researched a year-long program providing underrepresented students at a two-year college exposure to several of these experiences. Methods: We interviewed program participants about their perceptions and experiences in the program. Analysis proceeded using constant comparison. Results: Participants reported benefits from networking opportunities, gains in confidence, and gains in job skills, while some reported challenges for participation such as communication and time expectation conflicts; participants also struggled to balance the program with employment needs on top of school requirements. Different aspects of the program benefited different students, suggesting that all of these experiences could support recruitment and foster interest in geoscience for underrepresented students at two-year colleges. Conclusion: We conclude with implications for future research, program enhancements, and time constraint and mentoring needs related to characteristics of two-year college students.

scholarly journals Influence of Epidemic Situation on Employment of College Graduates and Informatization Countermeasures

2021 ◽  
Vol 235 ◽  
pp. 03069
Author(s):  
Rui Huang
Keyword(s):  
College Students ◽  
College Graduates ◽  
Economic Downturn ◽  
High Quality ◽  
Employment Policies ◽  
Spring Festival ◽  
Employment Situation ◽  
The Impact

The COVID-19 spread gradually throughout the country in the Spring Festival around 2020, leading to economic downturn and more severe employment situation in colleges. Multiple difficulties and challenges, such as the reduction of employment posts, the delay of graduation progress, the change of recruitment forms and the psychological anxiety of college students, lead to the huge employment pressure for college graduates. We can cultivate the comprehensive ability of students by means of informatization management, such as broadening employment channels, ensuring graduation on time, improving employment policies and rebuilding psychology of college students. In this way, the high quality of employment work in Colleges can be ensured. Scientific measures should be taken to deal with the impact of the epidemic on employment.

scholarly journals Investigating Mental Health of US College Students During the COVID-19 Pandemic: Cross-Sectional Survey Study

10.2196/22817 ◽  
2020 ◽  
Vol 22 (9) ◽  
pp. e22817 ◽  
Author(s):  
Xiaomei Wang ◽  
Sudeep Hegde ◽  
Changwon Son ◽  
Bruce Keller ◽  
Alec Smith ◽  
...  
Keyword(s):  
Mental Health ◽  
United States ◽  
College Students ◽  
Online Survey ◽  
The United States ◽  
Survey Study ◽  
Depression And Anxiety ◽  
Cross Sectional Survey ◽  
Suicidal Thoughts ◽  
The Impact

Background Evidence suggests that the COVID-19 pandemic has generally increased levels of stress and depression among the public. However, the impact on college students in the United States has not been well-documented. Objective This paper surveys the mental health status and severity of depression and anxiety of college students in a large university system in the United States during the COVID-19 pandemic. Methods An online survey was conducted among undergraduate and graduate students recruited from Texas A&M University via email. The survey consisted of two standardized scales—the Patient Health Questionnaire-9 and the General Anxiety Disorder-7—for depression and anxiety, and additional multiple-choice and open-ended questions regarding stressors and coping mechanisms specific to COVID-19. Results Among the 2031 participants, 48.14% (n=960) showed a moderate-to-severe level of depression, 38.48% (n=775) showed a moderate-to-severe level of anxiety, and 18.04% (n=366) had suicidal thoughts. A majority of participants (n=1443, 71.26%) indicated that their stress/anxiety levels had increased during the pandemic. Less than half of the participants (n=882, 43.25%) indicated that they were able to cope adequately with the stress related to the current situation. Conclusions The proportion of respondents showing depression, anxiety, and/or suicidal thoughts is alarming. Respondents reported academic-, health-, and lifestyle-related concerns caused by the pandemic. Given the unexpected length and severity of the outbreak, these concerns need to be further understood and addressed.

scholarly journals Using the Multi-Theory Model (MTM) of Health Behavior Change to Explain Intentional Outdoor Nature Contact Behavior among College Students

2020 ◽  
Vol 17 (17) ◽  
pp. 6104
Author(s):  
Manoj Sharma ◽  
Erin Largo-Wight ◽  
Amar Kanekar ◽  
Hana Kusumoto ◽  
Stephanie Hooper ◽  
...  
Keyword(s):  
College Students ◽  
Health Behavior ◽  
Behavior Change ◽  
Perceived Stress ◽  
Health Behavior Change ◽  
The United States ◽  
Theory Model ◽  
Contact Behavior ◽  
Nature Contact ◽  
The Impact

Nature contact is an emerging health behavior and is defined as the interaction between human beings and animals, plants, natural scenic views, or outdoor activities. Studies have shown that exposure to the outdoors (as a means of contact with nature) reduces perceived stress and promotes health and wellbeing among varying populations in many settings. To date, however, there are few studies exploring the impact of nature contact among college students, especially in the United States. In addition, the determinants of nature contact behavior have not adequately been explored using behavioral theories. The purpose of this study was to use the multi-theory model (MTM) of health behavior change, a contemporary fourth-generation behavioral theory in explaining intentional outdoor nature contact behavior among college students. Using a cross-sectional design, 401 students completed the validated survey based on MTM. Of these, 281 met the inclusion criteria. The mean score for perceived stress based on the Perceived Stress Scale (PSS-10) in the sample was 21.60 (7.08) units, with a possible minimum and maximum scores ranging from 0 to 40 units. Constructs of behavioral confidence (standardized coefficient = 0.591, p < 0.001) and changes in the physical environment (standardized coefficient = 0.271, p < 0.001) from MTM accounted for 57.5% of the variance in the initiation for intentional outdoor nature contact behavior. All the three constructs of MTM—namely, emotional transformation (standardized coefficient = 0.173, p = 0.021), practice for change (standardized coefficient = 0.317, p < 0.001), and changes in the social environment (standardized coefficient = 0.204, p = 0.002)—were statistically significant and contributed substantively toward the variance (31.0%) in sustenance. MTM provides a useful and pragmatic framework for designing interventions to promote intentional nature contact behavior among college students.

The Influence of Spirituality on Substance Use of College Students

2001 ◽  
Vol 31 (4) ◽  
pp. 343-351 ◽  
Author(s):  
Chris Stewart
Keyword(s):  
College Students ◽  
Substance Use ◽  
The United States ◽  
Upper Class ◽  
Treatment Programs ◽  
The Core ◽  
The Past ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Objectives: The issue of substance use and the problems resulting from that use has become a major concern in the United States. The past decade has seen several new trends in substance use by college students and an increase in the effort to try and determine factors that may ameliorate the problem. Spirituality is one possible factor that may have some role in the phenomenon. Some research has been conducted on the relationship of spirituality to substance use but the results are mostly descriptive and concerned with religiosity rather than spirituality. The purpose of this study was to explore the relationship between a student's spiritual and religious beliefs and the impact of those beliefs on the decision to use substances. Method: A sample of 337 university students was surveyed using the CORE Alcohol and Drug Survey and several supplemental questions. Results: In general, spirituality had a moderate buffering effect upon the decision to use alcohol and marijuana. This general protective effect exists for both alcohol use and binge drinking but dissipated as the students reached upper-class levels. Conclusion: Spirituality may play a significant role in the decision of college students to use substances. Further research should focus on this important factor. Also, implementation of spiritual aspects into university prevention and treatment programs may help boost efficacy rates.

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