scholarly journals What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

2016 ◽  
Vol 55 (4) ◽  
pp. 495-525 ◽  
Author(s):  
José L. Arquero ◽  
Salvador del Barrio-García ◽  
Esteban Romero-Frías

Our study analyzes an educational experience based on the integrated use of social media within a higher education course under a personal learning environment approach and investigates the factors that determine students' loyalty to social media learning. We examined the moderating role of need for cognition (NFC) in students' formation of attitudes, satisfaction, and loyalty toward this learning experience. The results indicate that NFC has an influence on these variables, significantly moderating how loyalty toward social media learning is formed. For high-NFC students, satisfaction with the learning experience is the most important variable to explain loyalty; whereas for low-NFC students, attitudes have a stronger effect. Different strategies are suggested, according to the learners' NFC levels, for increasing the use of social media in personal learning environments. Practical implications for improving the integration of such informal resources into formal education are discussed.

2021 ◽  
Vol 15 (1) ◽  
pp. 78-87
Author(s):  
Ni Ketut Agusintadewi ◽  
Ni Made Mitha Mahastuti ◽  
Kadek Agus Surya Darma ◽  
Anak Agung Ngurah Aritama

Due to the Covid-19 outbreak in Indonesia the Government urged students and lecturers to conduct the learning process from home through an online system called #studyfromhome. The architecture undergraduate students in this study were millennial students who used digital technology on a daily basis. This study was conducted to determine the role of social media, as well as millennial students’ preferences and feedback on the use of social media as learning tools to create a personal learning environment (PLE). Questionnaires were distributed online to students of Class of 2017 and 2018, out of whom 115 respondents provided their feedback. The results of the study showed that the students of the Architecture Study Program at Udayana University in Bali were fond of using social media especially audio-visual applications for learning activities. In addition, very positive feedback was also provided in terms of knowledge sharing and creativity, acquisition of information, and submission of assignments. Social media were considered more student-friendly. This condition was relevant to the characteristics of the millennial students who were independent learners, and facilitated the creation of PLE. Dealing with the new approach, the students hoped that social media could be used in a better manner as architecture learning platforms.


JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 227-238
Author(s):  
Lia Febria Lina ◽  
Berlintina Permatasari

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.


2019 ◽  
Vol 2 (2) ◽  
pp. 127-138
Author(s):  
Eka Yanuarti ◽  
Devi Purnama Sari

The purpose of this study was to determine the role of lecturers in utilizing social media as a means of learning literacy for students of IAI Curup Study Program. Research methods, descriptive qualitative. Data obtained by interview, observation and documentation analysis. Test the validity of the data using triangulation techniques. The results of the study found four themes in the role of lecturers in utilizing social media as a means of literacy namely; first, instructing students to look for current phenomena that are being updated in various social media to be analyzed and related to the learning material being studied. Second, instructing students to see various forms of daily behavior expressed through stories and writings that are updated on various social media to be analyzed and linked to the learning material being studied. Third, instructing students to share learning materials and products on various social media that they have. Fourth, inviting students to be able to analyze the news that is spread in various social media that is used as a reference for learning by accessing other sources as a reinforcement or comparison of information on social media so as to avoid Hoax news. Conclusion, the role of lecturers in the use of social media is done by; lecturers as instructors, lecturers as role models, as disseminators of knowledge and as servants of education. In the current era of information technology and social media development. Lecturers have a strategic role in efforts to use social media as a means of learning literacy for students Keywords:, Social Media, Learning Literacy


2017 ◽  
Vol 6 (1) ◽  
pp. 11-19 ◽  
Author(s):  
Caroline Kuhn

The goal of this paper is to present the primary findings of the first of two phases of a research project that looks at how can undergraduates be supported to engage meaningfully with digital literacies in a rich-research context. My hypothesis is that stu-dents in the act of (re)-designing and implementing their personal learning environment with available support in a low risk space, will have an authentic learning experience whereby they will deploy digital skills, use knowledge and develop an explorative mind-set hence, improve their digital competences and capabil-ity. Twenty undergraduates where invited to a focus group de-signed with the Visitor and Resident approach to explore and reflect upon their current digital practice. Preliminary findings show scarcity of digital tools in the institutional-resident quadrant. Overall students manifest their reluctance to engage with differ-ent web-based tools to mediate learning because they don’t want to risk their grades and also because they perceive the Internet as too open and loose, generating anxiety and uncertainty. They ask for support and guidance. Nevertheless they acknowledged the need to move from the visitor end to the resident one. The next phase will explore how these findings can inform the design principles of a scaffold structure for the re-design of students’ PLE.


2019 ◽  
Vol 52 (4) ◽  
pp. 763-770
Author(s):  
Jennie Sweet-Cushman

ABSTRACTBoth social media use and the civic disengagement of college students continue to be on the rise, posing instruction challenges around how and what students are interested in learning in their college classrooms. This pedagogical case study examines the effectiveness of using Twitter to develop a Personal Learning Environment (PLE) that incorporates the use of social media learning—specifically using social media to expose students to a greater depth and breadth of contemporary topics—as a tool of instruction in a political science curriculum. I assess whether social media learning equips students with media literacy skills that aid them in engaging in civic dialogue, understanding public policy, and identifying stakeholders on all sides and aspects of an issue—potential precursors to deeper civic engagement. I find that students seem to overestimate their ability to learn about political issues and are skeptical of social media. However, the use of social media as a component of a PLE (1) provides a pathway for enhanced media literacy and deeper learning, (2) makes learning about an issue more appealing, and (3) engages students who are less interested in a traditional classroom delivery.


2021 ◽  
Vol 16 (2) ◽  
pp. 141-152
Author(s):  
Nor Faharina Abdul Hamid ◽  
Azlan Jaafar

Educational landscape has changed drastically over the past decades with the integration of technology to support the role of educators. The objectives of this study were to examine the use of social media application among dental students and to investigate significant demographic variables with regard to social media use for academic purposes. All dental students across all academic years were invited to participate in a self-administered questionnaire (content validated, pre-tested) survey conducted online via Google Forms. Overall response rate was 67.8%. Of the 244 respondents, 99.1% owned smartphones, with a majority of them were iPhone and Android users. Notably, 91.4% of the respondents had access to internet data via a third generation (3G) mobile carrier and WiFi connection. A majority of the respondents (97.1%) used social media to communicate or connect with friends whereas 5.7% of them used it for business purposes. There was no significant association between gender, year of study and type of internet access with the mean of social media usage for academic purposes (p > 0.05). Most of the respondents preferred YouTube (74.6%) and Google (73.7%) for seeking information in their study. In conclusion, we found that majority of respondents had acknowledged the importance of social media in education. Our findings suggest the potential value of integrating social media in teaching and learning activities to enhance students’ learning experience.


2020 ◽  
Vol 5 (3) ◽  
pp. 487-506
Author(s):  
Nuria Haristiani ◽  
Mumu Muhamad Rifa’i

Transformation of the global learning landscape in twenty-first century is shaped by the uptake of digital technology and social network applications, along with students’ alteration of characteristics, needs, and demands. As an attempt to integrate digital technology and social network application, this study aimed to develop a chatbot-based application integrated with social media LINE to enhance language learning, specifically for learning Japanese grammar. The application, namely Gengobot, is a chatbot-based grammar application, consisting of Japanese Language Proficiency Test Level 5 and Level 4 (N5 and N4) grammar materials in three language: Indonesian, English, and Japanese. This study applied design-based research method with Waterfall application development procedure, and a questionnaire to gather feedbacks from fifty-three students regarding Gengobot features and contents. Gengobot application was successfully developed using code igniter framework, MySQL database, and webhook to integrate Gengobot application with LINE messaging API. Application testing confirmed that Gengobot is successfully developed and operated properly. The students agreed that Gengobot materials and features considered to be adequate, useful, user friendly, and suitable to support language learning. Gengobot is also highly accessible since it is integrated to social media LINE, allowing students to adjust its use to their own learning preference and needs, which is suitable to enhance students’ personal learning environment.


Sign in / Sign up

Export Citation Format

Share Document