Scaling the Innovativeness of Start-ups in India
The primary objective of this study is to develop and validate a multi-dimensional scale for measuring the innovativeness of start-up firms in India. Start-ups, by virtue of their lean structure, are in a position to innovate quickly; and they iterate fast enough to get desired outputs in their innovation to market journey. Wang and Ahmed (2004, European Journal of Innovation Management, 7, 4, 303–313) developed and validated their construct by drawing their sample from within the UK (England, Wales and Scotland). This study investigates whether the construct retains its structural consistency in the context of start-up firms operating in India. Primary data was collected through a predesigned self-administered questionnaire from a random sample of 220 respondents working at the senior executive level in start-up firms in India. The period of study was three months from January to March 2018. SPSS (Statistical Package for Social Sciences) version 20.0 and AMOS (Analysis of Moment Structure) version 20 were used to compute and analyse the data. The most significant contribution of the present study is a construct for measuring innovativeness based on statistically significant evidences which can be meaningfully used to compare innovation across start-ups in different industries and regions.