Interpersonal Communication and the Agenda-Setting Process

1992 ◽  
Vol 69 (4) ◽  
pp. 847-855 ◽  
Author(s):  
Wayne Wanta ◽  
Yi-Chen Wu
Keyword(s):  
Interpersonal Communication ◽  
Agenda Setting ◽  
Media Coverage ◽  
Regression Analyses ◽  
Issue Salience ◽  
Media Messages ◽  
Setting Process

Interpersonal communication can enhance agenda-setting effects for issues that receive extensive media coverage but may also interfere with agenda-setting effects by providing salience cues that conflict with media messages for little-publicized issues. The intensity of interpersonal discussions and the respondents' level of participation appear to have less influence on salience but regression analyses show that frequency of discussions is the strongest predictor of issue salience.

scholarly journals Verba volant, scripta manent? Intra-party politics, party conferences, and issue salience in France

2019 ◽  
Vol 25 (5) ◽  
pp. 701-711 ◽  
Author(s):  
Andrea Ceron ◽  
Zachary Greene
Keyword(s):  
Decision Making ◽  
Agenda Setting ◽  
Topic Models ◽  
Party Politics ◽  
Socialist Party ◽  
Issue Salience ◽  
Internal Process ◽  
Setting Process ◽  
Policy Statements

Intra-party groups influence parties’ policy priorities. However, scholars have yet to map the pathways with the greatest impact. We argue that party congresses serve as venues for decision-making, allowing speeches and motions to support differing priorities. Considering parties’ internal process, we propose that deliberations and alternate motions independently affect resulting policy statements. We examine this perspective focusing on meetings of the French Socialist Party. We use Structural Topic Models to analyze the issues included in 74 motions, 1439 speeches, and 9 manifestos from congresses held between 1969 and 2015 to evaluate whether factional motions or individual speeches better reflect the content of manifestos and to assess the internal agenda-setting process. Results suggest that motions better predict the content of parties’ manifestos. However, when focusing solely on majority faction, we find that both motions and speeches predict manifestos’ contents. This supports a theory of intra-party decision-making and factional dominance.

Media vs. candidates and minorities vs. majorities

2021 ◽  
Author(s):  
Briana Trifiro ◽  
Yiyan Zhang
Keyword(s):  
Time Series ◽  
Public Opinion ◽  
Time Series Analysis ◽  
Agenda Setting ◽  
Media Coverage ◽  
People Of Color ◽  
Subsequent Performance ◽  
Setting Process ◽  
The Media ◽  
Online Web

Abstract Despite an abundance of research dedicated to the first level agenda setting process in political elections, there is a considerable gap within the literature regarding how the amount of media coverage granted to minority candidates – people of color and women – influence their salience in public opinion. The current study seeks to address this gap by analyzing the effects of online coverage of minority candidates and their subsequent performance in national polling data from June 1, 2019 to November 20, 2019. The present study utilizes a time-series analysis to compare three information formats: Twitter accounts of major media organizations, online web mentions of candidates from these organizations, and the candidates’ own Twitter presence. The presented findings illustrate important relationships – specifically, where candidates of color were able to set their own agenda through their Twitter accounts as opposed to coverage that they received from the media.

Agenda-setting in social TV: How and when user comments influence perceived issue importance

2021 ◽  
pp. 146144482110207
Author(s):  
Myojung Chung ◽  
Young Nam Seo ◽  
Younbo Jung ◽  
Doohwang Lee
Keyword(s):  
Interpersonal Communication ◽  
Agenda Setting ◽  
Mass Communication ◽  
Television Viewing ◽  
User Interactions ◽  
Second Screen ◽  
User Comments ◽  
Setting Process ◽  
Social Tv ◽  
Media Experience

As a combination of television viewing and social media use, social TV epitomizes the intersection of mass communication and interpersonal communication. However, it remains unknown how such a novel format of media experience influences the agenda-setting effects. A lab experiment ( N = 120) examined (a) how user-to-user interactions in social TV (i.e. real-time comments from virtual co-viewers) affect the agenda-setting process and (b) how such effect is moderated by different interface types (e.g. all-in-one screen vs a second screen). Results suggest that participants who watched a news clip that featured many (vs few) comments from virtual co-viewers perceived the issue to be more important, but such effect was at work only when user comments were viewed on the second screen. In addition, exposure to many (vs few) comments decreased participants’ satisfaction with social TV and their intention to use social TV in the future.

scholarly journals Issue salience (Public Diplomacy) (see also theme or media coverage salience)

10.34778/4i ◽  
2021 ◽  
Author(s):  
Sarah Marschlich
Keyword(s):  
Content Analysis ◽  
Great Britain ◽  
Mass Media ◽  
News Media ◽  
Agenda Setting ◽  
Media Coverage ◽  
Public Diplomacy ◽  
News Coverage ◽  
Issue Salience ◽  
London Olympics

The variable “issue salience” refers to visibility or prominence of a given topic or theme occurring in the news coverage and is used to explore first-level agenda-setting (McCombs & Shaw, 1972). In addition to actor salience and valence, issue salience is analyzed to describe and explore the news coverage on different events and public debates. Mostly, issue salience is measured as the number of mentioning a particular issue, topic, or theme.   Field of application/theoretical foundation: Issue salience is analyzed using content analysis across different subfields of communication and media research, including the field of public diplomacy. In public diplomacy research, scholars measure issue salience in the context of governmental communication on their official channels online and offline or the representation of countries in social or mass media. Researchers embed the concept of issue salience primarily in agenda-setting theory (McCombs & Shaw, 1972), analyzing it as an independent variable from which to derive implications of news media coverage on audiences’ perceptions on a certain object or examining the relationship between issue salience in the media and the public agenda.   References/combination with other methods of data collection: When it comes to analyses on issue salience and its link to public perceptions, a mixed-method study design incorporating content analysis in combination with surveys is used to validate issue salience.   Exampe study: Zhou et al., 2013   Information about Zhou et al., 2013 Authors: Zhang et al. Research question/reseach interest: Comparison between news coverage on Great Britain (in terms of themes) in U.S.-American and Chinese news media during the Olympic Games 2012 RQ: What were the most salient themes in British, U.S., and Chinese media when they covered the opening ceremony of the London Olympics? Object of analysis: Newspaper (30 media outlets across three countries (the United States, the United Kingdom, and China, not explicated) Time frame of analysis: 24 July 2012 to 12 August 2012   Information about variable Varible name/definition: Media coverage salience:  Number of mentions given to a particular theme Level of analysis: Story Values: (1) Countryside (e.g., emphasis of British natural beauty and scenic sites) (2) Creativity (e.g., focus on British creative sector, such as arts, film, and literature) (3) Entrepreneurship (e.g., portrayals on entrepreneurs and investors, or global investment) (4) Green (e.g., emphasis on Great Britain’s sustainability and environmental protections efforts) (5) Heritage (e.g., focus on British royalty, museums, and historic landmarks) (6) Innovation (e.g., discussion of science and technology in Great Britain) (7) Knowledge (e.g., portrayals of research and development at British universities) (8) Music (e.g., mentions of British and music artists) (9) Shopping (e.g., emphasis on British shopping venues such as London as shopping city) (10) Sport (e.g., emphasis on sporting events or athletes, such as David Beckham) (11) Technology (e.g., focus on digital media, e-commerce, and IT services in Great Britain) Scales: Nominal Reliability: Krippendorf’s alpha = .90   References McCombs, M. E., & Shaw, D. L. (1972). The Agenda-Setting Function of Mass Media. Public Opinion Quarterly, 36(2), 176–187. Zhou, S., Shen, B., Zhang, C., & Zhong, X. (2013). Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal. Mass Communication & Society, 16(6), 869–887.

Agenda Setting in Health and Risk Messaging

2017 ◽  
Author(s):  
Karyn Ogata Jones
Keyword(s):  
Mass Media ◽  
Risk Communication ◽  
Interpersonal Communication ◽  
Agenda Setting ◽  
Mass Communication ◽  
Health Priorities ◽  
Sources Of Information ◽  
Issue Salience ◽  
Attribute Salience ◽  
Audience Responses

Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly defined, “agenda setting” refers to the ability of mass media sources to identify the most salient topics, thereby “setting the agendas” for audiences. In telling us what to think about, then, mass media sources are perceived to play an influential role in determining priorities related to policies, values, and knowledge on a given topic or issue. Scholars have studied this phenomenon according to both object (issue) salience and attribute salience and along aggregate and individual audience responses. The audience characteristics of need for orientation, uncertainty, relevance, and involvement are advanced as moderating and predicting agenda-setting effects. When agenda-setting theory is applied to the study of messaging related to health and risk communication, scholars have reviewed and identified common themes and topics that generally include media’s role in educating and informing the public about specific health conditions as well as public health priorities and administrative policies. Agenda setting is often examined in terms of measuring mass media effects on audiences. Looking at interpersonal communication, such as that coming from medical providers, opinion leaders, or peer networks, in studies will allow research to examine the combined effects of interpersonal and mass communication. Testing possible interactions among differing sources of information along with assessment of issue and attribute salience among audiences according to an agenda-setting framework serves to document audience trends and lived experiences with regard to mass media, health, and risk communication.

Agenda–setting, opinion leadership, and the world of Web logs

First Monday ◽  
2005 ◽  
Author(s):  
Aaron Delwiche
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
Political Issues ◽  
Behavioral Indicators ◽  
Web Log ◽  
News Stories ◽  
Web Logs ◽  
Setting Process ◽  
The Media ◽  
Setting Theory

More than 350 studies have explored the agenda setting hypothesis, but most of this research assumes a clear distinction between reporters and their readers. Web logs erode this distinction, facilitating participatory media behavior on the part of audiences (Blood, 2003). The activities of journalistically focused web log authors give us new ways to understand and measure the agenda setting process. While previous researchers have explored issue salience by focusing on audience recall and public opinion, web logs invite us to consider hyperlinks as behavioral indicators of an issue’s perceived importance. This paper tracks news stories most often linked to by web log authors in 2003, comparing the results to stories favored by traditional media. Arguing that web log authors construct an alternative agenda within the admittedly limited realm of the blogosphere, I note that their focus has shifted from technology to broader political issues. My findings support Chaffee and Metzger’s (2001) prediction that “the key problem for agenda-setting theory will change from what issues the media tell people to think about to what issues people tell the media they want to think about” (375).

scholarly journals Explicating the Values-Issue Consistency Hypothesis through Need for Orientation

2016 ◽  
Vol 41 (1) ◽  
Author(s):  
Sebastian Valenzuela ◽  
Gennadiy Chernov
Keyword(s):  
News Media ◽  
Agenda Setting ◽  
Secondary Data ◽  
Issue Salience ◽  
The Public ◽  
Mediating Role ◽  
Setting Process ◽  
Need For Orientation ◽  
Nationally Representative

The values-issues consistency hypothesis posits that when the issues covered in the news resonate with people’s values, the power of the news media in setting the public agenda is stronger. However, we know little about the process by which values influence the agenda-setting process. We argue that the need for orientation (NFO) is a key mediating variable of the relationship between values and issue salience. To test this proposition, we conducted two studies: an experiment to examine the causal relationship between values, NFO, and issue salience, and a secondary data analysis of a nationally representative survey, in order to test the generalizability of the experiment’s results. Both studies provide support for the mediating role of NFO, further advancing research on the psychology of agenda setting effects.L’hypothèse de cohérence entre valeurs et problèmes (values-issues consistency hypothesis en anglais) propose que quand les thèmes abordés dans les nouvelles ont résonance avec les valeurs des personnes  le pouvoir des médias dans l’établissement de l’agenda public est plus fort. Cependant, nous savons peu sur le processus par lequel les valeurs  influencent l’établissement de l’agenda setting. Nous soutenons que la nécessité d’orientation (NFO en anglais) est une variable médiatrice clé de la relation entre les valeurs et la proéminence de certains thèmes.  Pour tester cette proposition, nous avons développé  deux études: 1) une expérience pour examiner le lien de causalité entre les valeurs, NFO, et la proéminence de thèmes; 2) et une analyse secondaire des résultats de un sondage nationale où il a été utilisé un échantillon représentative. Les deux études soutient le rôle médiateur de la nécessité d’orientation (NFO), faire progresser la recherche sur la psychologie des effets de agenda setting.

scholarly journals IMPLEMENTATION OF THE AGENDA FOR MEDIA SETTINGS AS WATCHDOG FOR LAW ENFORCEMENT EFFORTS THROUGH DIGITAL AND PRINT ARTIFACTS

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Gede Moenanto Soekawati
Keyword(s):  
Law Enforcement ◽  
Agenda Setting ◽  
Media Coverage ◽  
Print Media ◽  
Corruption Case ◽  
Legal Case ◽  
Setting Process ◽  
The Media ◽  
Research Questions

ABSTRAK Peliputan media atas sejumlah kasus adalah implementasi agenda setting metode penyampaian informasi. Sejumlah informasi disampaikan berdasarkan fakta yang dikonstruksi sebagai realitas media. Di antaranya, kasus Tempo melawan Tomy Winata, keterlibatan wartawan Metro TV Hilman Mattauch terhadap kasus korupsi e-KTP oleh Setya Novanto, dan upaya yang dilakukan media sebagai watchdog dalam kasus Lutfi Alfiandi. Penelitian meneliti artefak digital dan tercetak, observasi, dan wawancara. Sejumlah pertanyaan penelitian adalah: 1. Bagaimana konstruksi media sebagai watchdog dalam kasus hukum antara Tomy Winata versus Tempo? 2. Bagaimana penerapan watchdog media dalam kasus penegakan hukum e-KTP? 3. Bagaimana penerapan watchdog media dalam kasus penangkapan dan penyiksaan yang dialami pelajar STM bernama Lutfi Alfiandi? Hasil penelitian terhadap artefak digital dan media cetak, wawancara, dan observasi adalah: 1. Implementasi pers sebagai pengawas kasus Tomy Winata di Tanah Abang dilakukan oleh Tempo, meski hasilnya Tempo mendapat konsekuensi kekalahan di meja hijau atas gugatan Tomy Winata. 2. Pelaksanaan watchdog dalam upaya penegakan hukum oleh Komisi Pemberantasan Korupsi (KPK) dilakukan terhadap kuasa media yang melibatkan Hilman Mattauch dari Metro TV dan diungkap oleh media. 3. Peristiwa kasus polisi menangkap dan menyiksa Lutfi Alfiandi mendapatkan pelaksanaan agenda setting oleh media dalam peran watchdog sehingga korban yang semula dituntut hukuman tujuh tahun penjara dapat simpati publik mendorong majelis hakim memvonis bebas.Kata kunci: Pengawas Pers, Penegakan Hukum, Liputan Media ABSTRACT Several events received media coverage with an agenda-setting process which became a method of conveying information. Some information is conveyed based on facts constructed as media reality. Among them are the construction of media reality carried out in the Tempo case against Tomy Winata, the involvement of Metro TV journalist Hilman Mattauch in the e-KTP corruption case involving Setya Novanto, and the efforts made by the media as a watchdog in the Lutfi Alfiandi case. The research was conducted by examining digital and printed artifacts, observations, and interviews. Some research questions are 1. How is the construction of the media as a watchdog in the legal case between Tomy Winata and Tempo? 2. How is the application of watchdog media in the case of e-KTP law enforcement? 3. How is the application of the media watchdog in the case of arrest and torture experienced by STM student named Lutfi Alfiandi? The results of research on digital artifacts and print media, interviews, and observations are 1. Implementation of the watchdog press to reveal Tomy Winata in Tanah Abang was carried out by Tempo, although the result was that Tempo suffered the consequences of being defeated at the court table by the lawsuit filed by Tomy Winata. 2. The implementation of watchdog in law enforcement efforts by the Corruption Eradication Commission (KPK) was carried out against the power of the media which involved Hilman Mattauch from Metro TV and was exposed by the media. 3. The police's arrest and torture of Lutfi Alfiandi resulted in the implementation of agenda-setting by the media in the role of a watchdog which succeeded in making the victim who was sentenced to seven years in prison get public sympathy and was released when the verdict was handed down by the panel of judges.Keywords: Watchdog Press, Law Enforcement, Media Coverage

The Effects of Credibility, Reliance, and Exposure on Media Agenda-Setting: A Path Analysis Model

1994 ◽  
Vol 71 (1) ◽  
pp. 90-98 ◽  
Author(s):  
Wayne Wanta ◽  
Yu-Wei Hu
Keyword(s):  
Path Analysis ◽  
News Media ◽  
Agenda Setting ◽  
Secondary Analysis ◽  
Analysis Model ◽  
Media Messages ◽  
Media Agenda ◽  
Setting Process ◽  
The Media ◽  
Credibility Index

This study examined three audience attributes in the agenda-setting process: individuals' perceived credibility of the news media, their reliance on the news media for information, and their exposure to media messages. A model of agenda-setting is proposed based on the assumptions that if individuals perceive the media to be highly credible, they will rely on the media for information, will increase their exposure to media messages, and in turn will become more susceptible to agenda-setting effects. A path analysis supports the model. All path coefficients in the final model are statistically significant. Effects coefficients suggest that only exposure plays a major role in determining the intensity of agenda-setting effects. A secondary analysis discovered that a credibility index - dealing with community affiliation - also had a direct effect on media agenda-setting.

Issue Dimensions and Cleavages: How the Russian Experience Helps Us to Look for Cross-Points

2020 ◽  
Vol 5 (2) ◽  
pp. 206-235
Author(s):  
Yury Korgunyuk
Keyword(s):  
Factor Analysis ◽  
The Political ◽  
Regression Analyses ◽  
Issue Salience ◽  
Empirical Base ◽  
Party Positions ◽  
Starting Point ◽  
Weak Points ◽  
Alternative Methodology ◽  
Election Results

Abstract The article analyzes the weak points of the Manifesto Project’s methodology, such as its emphasis on issue salience, instead of issue positions; bringing the content of manifestos under too broad categories formulated at the beginning of the project; not quite the appropriate technique of factor analysis etc. An alternative methodology is proposed that focuses on party positions on issues which generate the largest polarization in the political space. It also enriches the empirical base of the studies and adjusts the technique of factor analysis. In order to reveal political cleavages inside these dimensions, the so called electoral cleavages (factors of territorial differences in voting for various parties) are taken as a starting point: factor loadings of parties in the electoral and political spaces are compared through correlation and regression analyses. The proposed methodology is applied to an analysis of election results in Russia (2016) and Germany (2017).

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