Agenda-setting in social TV: How and when user comments influence perceived issue importance

2021 ◽  
pp. 146144482110207
Author(s):  
Myojung Chung ◽  
Young Nam Seo ◽  
Younbo Jung ◽  
Doohwang Lee
Keyword(s):  
Interpersonal Communication ◽  
Agenda Setting ◽  
Mass Communication ◽  
Television Viewing ◽  
User Interactions ◽  
Second Screen ◽  
User Comments ◽  
Setting Process ◽  
Social Tv ◽  
Media Experience

As a combination of television viewing and social media use, social TV epitomizes the intersection of mass communication and interpersonal communication. However, it remains unknown how such a novel format of media experience influences the agenda-setting effects. A lab experiment ( N = 120) examined (a) how user-to-user interactions in social TV (i.e. real-time comments from virtual co-viewers) affect the agenda-setting process and (b) how such effect is moderated by different interface types (e.g. all-in-one screen vs a second screen). Results suggest that participants who watched a news clip that featured many (vs few) comments from virtual co-viewers perceived the issue to be more important, but such effect was at work only when user comments were viewed on the second screen. In addition, exposure to many (vs few) comments decreased participants’ satisfaction with social TV and their intention to use social TV in the future.

A Theory of Communication That Posits Effects

Cyberwar ◽  
2020 ◽  
pp. 32-56
Author(s):  
Kathleen Hall Jamieson
Keyword(s):  
Interpersonal Communication ◽  
Agenda Setting ◽  
Mass Communication ◽  
Underlying Theory ◽  
Political Communications ◽  
Communication Effects ◽  
2016 Election ◽  
Effects Of Media ◽  
Political Persuasion

Chapter 2 of Cyberwar explores the insights offered by seventy-five-plus years of political communications research about the effects of media and interpersonal communication on voters and voting. After first noting factors that increased voter susceptibility to communication effects in the 2016 election, Jamieson outlines the role of processes such as priming, agenda setting, framing, and contagion in political persuasion, how interpersonal and mass communication can affect voters and their voting intentions, and some factors that can blunt or bolster the power of communication. The chapter concludes by explaining how this underlying theory of communication suggests that Russian interventions could have affected voters.

Agenda Setting in Health and Risk Messaging

2017 ◽  
Author(s):  
Karyn Ogata Jones
Keyword(s):  
Mass Media ◽  
Risk Communication ◽  
Interpersonal Communication ◽  
Agenda Setting ◽  
Mass Communication ◽  
Health Priorities ◽  
Sources Of Information ◽  
Issue Salience ◽  
Attribute Salience ◽  
Audience Responses

Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly defined, “agenda setting” refers to the ability of mass media sources to identify the most salient topics, thereby “setting the agendas” for audiences. In telling us what to think about, then, mass media sources are perceived to play an influential role in determining priorities related to policies, values, and knowledge on a given topic or issue. Scholars have studied this phenomenon according to both object (issue) salience and attribute salience and along aggregate and individual audience responses. The audience characteristics of need for orientation, uncertainty, relevance, and involvement are advanced as moderating and predicting agenda-setting effects. When agenda-setting theory is applied to the study of messaging related to health and risk communication, scholars have reviewed and identified common themes and topics that generally include media’s role in educating and informing the public about specific health conditions as well as public health priorities and administrative policies. Agenda setting is often examined in terms of measuring mass media effects on audiences. Looking at interpersonal communication, such as that coming from medical providers, opinion leaders, or peer networks, in studies will allow research to examine the combined effects of interpersonal and mass communication. Testing possible interactions among differing sources of information along with assessment of issue and attribute salience among audiences according to an agenda-setting framework serves to document audience trends and lived experiences with regard to mass media, health, and risk communication.

Interpersonal Communication and the Agenda-Setting Process

1992 ◽  
Vol 69 (4) ◽  
pp. 847-855 ◽  
Author(s):  
Wayne Wanta ◽  
Yi-Chen Wu
Keyword(s):  
Interpersonal Communication ◽  
Agenda Setting ◽  
Media Coverage ◽  
Regression Analyses ◽  
Issue Salience ◽  
Media Messages ◽  
Setting Process

Interpersonal communication can enhance agenda-setting effects for issues that receive extensive media coverage but may also interfere with agenda-setting effects by providing salience cues that conflict with media messages for little-publicized issues. The intensity of interpersonal discussions and the respondents' level of participation appear to have less influence on salience but regression analyses show that frequency of discussions is the strongest predictor of issue salience.

Interpersonal Communication

1988 ◽  
Vol 5 (2) ◽  
pp. 239-246
Author(s):  
Mohammad A. Siddiqui
Keyword(s):  
Interpersonal Communication ◽  
Mass Communication ◽  
Social Process ◽  
Political Scientist ◽  
Human Beings ◽  
Common Object ◽  
The Face ◽  
The Common ◽  
The Voice ◽  
Basic Social Process

IntroductionCommunication today is increasingly seen as a process through whichthe exchange and sharing of meaning is made possible. Commtinication asa subject of scientific inquiry is not unique to the field of mass communication.Mathematicians, engineers, sociologists, psychologists, political scientists,anthropologists, and speech communicators have been taking an interest inthe study of communication. This is not surprising because communicationis the basic social process of human beings. Although communication hasgrown into a well developed field of study, Muslim scholars have rdrely hcusedon the study of communication. Thus, a brief introduction to the widely usedcommunication concepts and a framework for the study of communicationwithin the context of this paper is provided.In 1909, Charles Cooley defined communication from a sociologicalperspective as:The mechanism through which human relations exist and develop -all the symbols of mind, together with the means of conveyingthem through space and preserving them in time. It includes theexpression of the face, attitude and gesture, the tones of the voice,words, writing, printing, railways, telegraph, and whatever elsemay be the latest achievement in the conquest of space and time.In 1949, two engineers, Claude Shannon and Warren Weaver, definedcommunication in a broader sense to include all procedures:By which one mind may affect another. This, of course, involvesnot only written and oral speeches, but also music, the pictorialarts, the theater, the ballet, and, in kct, all human behavior.Harold Lasswell, a political scientist, defines communication simply as:A convenient way to describe the act of communication is to answerthe following question: Who, says what, in which channel, towhom, with what effect?S.S. Stevens, a behavioral psychologist, defines the act of communication as:Communication occurs when some environmental disturbance (thestimulus) impinges on an organism and the organism doessomething about it (makes a discriminatory response) . . . Themessage that gets no response is not a commnication.Social psychologist Theodore Newcomb assumes that:In any communication situation, at least two persons will becommunicating about a common object or topic. A major functionof communication is to enable them to maintain simultaneousorientation toward one another and toward the common object ofcommunication.Wilbur Schramm, a pioneer in American mass communication research,provides this definition:When we communicate we are trying to share information, anidea, or an attitude. Communication always requires threeelements-the source, the message, and the destination (thereceiver).

scholarly journals The Clickwrap: A Political Economic Mechanism for Manufacturing Consent on Social Media

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Jonathan A. Obar ◽  
Anne Oeldorf-Hirsch
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agenda Setting ◽  
Survey Analysis ◽  
User Interactions ◽  
Qualitative Survey ◽  
Media Services ◽  
Social Media Service ◽  
Political Economic ◽  
Economic Function

The clickwrap is a digital prompt that facilitates consent processes by affording users the opportunity to quickly accept or reject digital media policies. A qualitative survey analysis was conducted ( N = 513), assessing user interactions with the consent materials of a fictitious social media service, NameDrop. Findings suggest that clickwraps serve a political economic function by facilitating the circumvention of consent materials. Herman and Chomsky’s notion of the “buying mood” guides the analysis to analogize how social media maintain flow to monetized sections of services while diverting attention from policies that might encourage dissent. Clickwraps accomplish this through an agenda-setting function whereby prompts encouraging circumvention are made more prominent than policy links. Results emphasize that clickwraps discourage engagement with privacy and reputation protections by suggesting that consent materials are unimportant, contributing to the normalization of this circumvention. The assertion that clickwraps serve a political economic function suggests that capitalist methods of production are successfully being integrated into social media services and have the ability to manufacture consent.

scholarly journals One concept, many interpretations: the media’s causal roles in political agenda-setting processes

2017 ◽  
Vol 10 (2) ◽  
pp. 245-265 ◽  
Author(s):  
Julie Sevenans
Keyword(s):  
Theoretical Model ◽  
News Media ◽  
Agenda Setting ◽  
Political Agenda ◽  
Exact Role ◽  
Causal Mechanisms ◽  
Setting Process ◽  
Empirical Level

While political agenda-setting scholars agree that the news media matter when it comes to agenda setting, surprisingly, there is no consensus on the exact role these media play in the agenda-setting process. In particular, causal interpretations of the media’s role are diverse. This contribution focuses on this ambiguity in the agenda-setting field. First, it outlines the main reasons for the disagreement, both on a theoretical and on an empirical level. Second, it develops a theoretical model that helps to specify what role the news media play under various circumstances. Overall, the paper strongly encourages scholars to reflect more on causal mechanisms in political agenda-setting work, and makes a first attempt at facilitating the interpretation of extant and future findings.

scholarly journals Must tweet TV: ABC's #TGIT and the cultural work of programming social television

2018 ◽  
Vol 26 ◽  
Author(s):  
Eleanor Patterson
Keyword(s):  
Television Viewing ◽  
Cultural Work ◽  
Audience Participation ◽  
Cultural Significance ◽  
Time Schedule ◽  
Network Television ◽  
Initial Development ◽  
Social Tv ◽  
Live Television ◽  
Female Audience

US television network ABC developed their "Thank God It's Thursday" (TGIT) programming block in 2014 as a prime-time schedule composed of three back-to-back dramas produced by well-known TV showrunner Shonda Rhimes. From its initial development, ABC intended TGIT to be a three-hour live viewing event, encouraged by a multipronged #TGIT Twitter campaign. I consider the industrial and cultural significance of marketing the TGIT block of programming together as a cohesive block of social TV in order to encourage and structure audience participation in live television viewing. #TGIT's form of social television developed as a result of the rise of multicultural market research. The reemergence of serialized melodrama on network television functions culturally to commodify Black femininity in order to appeal to a transracial upscale female audience.

scholarly journals MEMAHAMI KOMUNIKASI MELALUI PENELITIAN

2018 ◽  
Vol 12 (2) ◽  
pp. 285-306
Author(s):  
Wisri Wisri ◽  
Abd. Mughni
Keyword(s):  
Interpersonal Communication ◽  
Mass Communication ◽  
Group Communication ◽  
Human Life ◽  
Cultural Communication ◽  
Communication Research ◽  
Human Relations ◽  
The Past ◽  
Historical Methods ◽  
New Tradition

Communication is central in human life. All activities in human life require communication. The scientific study of the symptoms or reality of communication covers a very broad field, covering all forms of human relations and using symbols. more concretely this includes fields such as Interpersonal Communication, Group Communication, Organizational/Intellectual Communication, Mass Communication and Cultural Communication as seen in various forms of symbolic expression. Noting the seven traditions of communication research as such, communication research seems to be facing an important issue for its development in the present and future, which is pleased with how to try to take steps to get out of the confines of tradition and / or bring together existing traditions. This effort might be in the form of combining one tradition with another existing tradition (trying to synthesize existing traditions) while pioneering an entirely new tradition, for example with a more extensive implementation of historical methods to discover how communication patterns exists in a society in the past and attempts to understand what is now by looking at the past.

scholarly journals Advanced technological solutions in the sphere of establishing neuro-digital public administration

2021 ◽  
pp. 53-66
Author(s):  
Artem Andreevich Kosorukov
Keyword(s):  
Public Administration ◽  
Interpersonal Communication ◽  
Mass Communication ◽  
Predictive Analytics ◽  
Quantum Communications ◽  
Digital Government ◽  
Stage Of Development ◽  
The Neural Network ◽  
Information And Communication ◽  
The Government

The subject of this research is the advanced technological solutions associated with the transition from digital to neuro-communication technologies in the sphere of public administration. The author explores the current stage of development of the NeuroNet, which is the new-generation information and communication network, which promotes the transition from the data-centrism of digital government towards the intelligence-centrism of neuro-digital public administration. The article also considers the possibility of connecting brain-computer interfaces in the sphere of interpersonal communication, contributing to the formation of neurocognitive level of mass communication, neuro-digital interaction between the government authorities and the citizens. At the same time, one of the crucial aspects of the neuro-communicative environment is the digital equivalents of a human, the Internet of things and objects of material infrastructure, which e shift the management processes to the sphere of virtual and augmented reality. The novelty of the this work consists in disclosure of the applied aspects of implementation of quantum communications in digital infrastructure of public administration, which ensure secure interdepartmental document flow, as well as dialogue with citizens, including on the level of neuro-communications, and allow effectively counteracting quantum hacking. Digital sensorics and technical bionics, combining the capabilities of control of unmanned transport vehicles and robotics, significantly impacting the development of a “smart city” based on the big data and predictive analytics, and reflecting the neural network structure of the digital state, make a considerable contribution to the scientific novelty of this research, and simultaneously actualize the aspect of neuro-communication as personal biodata and biosafety.

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