Personality Congruence Among Brands, Recruiters, and Applicants During the Anticipatory Socialization Process

2019 ◽  
Vol 43 (8) ◽  
pp. 1302-1325 ◽  
Author(s):  
Alice Yeonjung Kang ◽  
Tiffany S. Legendre ◽  
Elizabeth A. Cartier
Keyword(s):  
Hospitality Industry ◽  
Brand Management ◽  
Positive Impact ◽  
Anticipatory Socialization ◽  
Job Seekers ◽  
Socialization Process ◽  
Internal Brand Management ◽  
Job Opportunities ◽  
Quasi Experimental ◽  
The Impact

Drawing on congruence theory, this study aims to examine the impact of internal brand management, perceived level of job opportunities, and their interaction effects on job applicants during the anticipatory socialization process in the hospitality industry. Data were collected from students and job seekers in the hospitality industry with qualitative (focus group interview) and quantitative approaches (2 × 2 and 2 × 2 × 2 between-subjects quasi-experimental design). The findings indicate that recruiters who receive internal brand management have a positive impact on applicants’ congruence perception toward the brand. Furthermore, this effect becomes stronger when candidates perceive employment opportunities as abundant, which increases job attraction and job pursuit intentions.

scholarly journals Impact of a Series of Educational Talks Taught by Health Professionals to Promote Healthy Snack Choices among Children

Children ◽  
2021 ◽  
Vol 8 (3) ◽  
pp. 203
Author(s):  
Víctor Arufe Giráldez ◽  
Javier Puñal Abelenda ◽  
Rubén Navarro-Patón ◽  
Alberto Sanmiguel-Rodríguez
Keyword(s):  
Nutritional Quality ◽  
Positive Impact ◽  
Total Sample ◽  
Overweight And Obesity ◽  
Healthy Habits ◽  
Quasi Experimental ◽  
Nutrition And Dietetics ◽  
Future Work ◽  
The Impact

Background: One of the great challenges facing today’s society is the need to combat overweight and obesity in schoolchildren. This study aimed to analyze the impact of a cycle of didactic talks—given to families by a specialist in pediatrics, a specialist in nutrition and dietetics and a specialist in physical exercise—on childrens’ snack choices and nutrition quality. Methods: A longitudinal, quasi-experimental and quantitative investigation was designed, working with a total sample of 50 students divided into control and experimental groups. The nutritional quality of daily snacks was recorded during the month before and the month after the cycle of talks given by health experts. Results: An increase in the nutritional quality of the snacks was observed in the days after the talk—but, after a week, values returned to normal. Conclusions: The giving of educational talks to promote healthy habits may have a positive impact on the nutritional quality of school snacks in the days immediately following the talks. However, some forgetfulness was detected over time, which reduced the nutritional quality of the snacks once more. For future work, it is recommended that researchers measure the impact produced by giving regular talks.

scholarly journals Is it Worth Flipping? The Impact of Flipped Classroom on EFL Students’ Grammar

2020 ◽  
Vol 13 (6) ◽  
pp. 144 ◽  
Author(s):  
Ishaq Salim Al-Naabi
Keyword(s):  
Flipped Classroom ◽  
Positive Impact ◽  
Future Research ◽  
Flipped Learning ◽  
Structured Interviews ◽  
Intact Group ◽  
English Grammar ◽  
Post Test ◽  
Quasi Experimental ◽  
The Impact

In light of contemporary pedagogical methods, the flipped classroom has been recognised as an effective pedagogy in English as a Foreign Language (EFL). This study employed a quasi-experimental one-group research design to investigate the impact of flipped learning on Omani EFL learners’ grammar and to examine students’ perceptions on the flipped classroom. An intact group of students (n=28) enrolled at the foundation programme in Arab Open University-Oman was randomly selected. Seven videos on English grammar were developed and shared with the students prior to the class. A varaiety of activities were conducted in the class following task-based language teaching. Students met for 8 lessons over the period of 8 weeks. Pre-test, post-test and semi-structured interviews were used in the study. The findings indicated that flipped learning had a positive impact on students’ understanding and usage of English grammar. Students’ perceptions on the flipped approach were positive. The study also provided pedagogical insights for the flipped classroom and recommendations for future research. 

scholarly journals Women's Empowerment in the Philippines: Impact evaluation of the ‘BASIC START’ project

2021 ◽  
Author(s):  
Jaynie Vonk
Keyword(s):  
Impact Evaluation ◽  
Experimental Approach ◽  
Positive Impact ◽  
Women's Empowerment ◽  
The Philippines ◽  
Women’S Empowerment ◽  
Autonomous Region ◽  
Full Report ◽  
Quasi Experimental ◽  
The Impact

This evaluation is presented as part of the Effectiveness Review Series 2018/19 on women’s empowerment. The BASIC START (Building Autonomous and Stable Institutions and Communities through Socially Cohesive, Transparent, Accountable and Responsive Transition) in the Bangsamoro' project was carried out in the Autonomous Region in Muslim Mindanao (ARMM) in the Philippines between April 2015 and August 2017, by Oxfam together with four implementing partners: Al Mujadilah Development Foundation (AMDF), United Youth of the Philippines Women (UnYPhil-Women), Tarbilang Foundation, and Women Engaged in Action on 1325 (WE Act 1325). The project aimed to promote women's empowerment and peacebuilding in the region. A quasi-experimental approach was used to assess the impact of the project activities in strengthening women’s empowerment. The evaluation used Oxfam's Women's Empowerment (WE) index. Overall, the evaluation found that the BASIC START project had a positive impact on Women's Empowerment in all three levels investigated – personal, relational and environmental. Find out more by reading the evaluation brief or the full report.

scholarly journals The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay

2015 ◽  
Vol 33 (1) ◽  
pp. 78-91 ◽  
Author(s):  
Rose Du Preez ◽  
Michael Thomas Bendixen
Keyword(s):  
Job Satisfaction ◽  
Financial Services ◽  
Brand Management ◽  
Three Dimensions ◽  
Brand Commitment ◽  
Intention To Stay ◽  
Content Type ◽  
Internal Brand Management ◽  
Service Staff ◽  
The Impact

Purpose – The purpose of this paper is to examine the extent to which internal brand management (IBM), a subset of internal marketing, impacts on the three dimensions of job satisfaction ( JS), brand commitment (BC) and intention to stay (IS). Design/methodology/approach – A financial services company in Southern Africa was selected using convenience sampling. Exploratory factor analysis (EFA) was used to identify the dimensions of IBM, BC, JS and IS. Partial least squares path modeling was used to test the model and the hypotheses. The Mann-Whitney test was used to identify any statistically significant differences between frontline staff and management/support staff. Findings – The EFA of the components of IBM did not yield the three expected dimensions. For service staff, IBM significantly contributes to JS, BC and IS. Internal brand communication is the most important contributor to IBM. Research limitations/implications – In common with others, this research uses a limited sample size in a specific geographic location. The results may differ if replicated in other geographies or organizations. Practical implications – Executives and managers of financial service firms are advised to drive focussed IBM practices rather than waiting for it to become the passive consequence of human resource management. Originality/value – Given the paucity of research into the practical application of IBM, the purpose of this research is to explore the impact of IBM on frontline employees in the financial services industry.

scholarly journals Autonomy in Vocabulary Learning of Turkish EFL Learners

2018 ◽  
Vol 26 (2) ◽  
pp. 58
Author(s):  
Hakan Korlu ◽  
Enisa Mede
Keyword(s):  
Online Survey ◽  
English Language ◽  
Positive Impact ◽  
Vocabulary Learning ◽  
Private University ◽  
Non Profit ◽  
Preparatory Program ◽  
Quasi Experimental ◽  
Teaching Learning ◽  
The Impact

<p>The primary aim of this study is to investigate the impact of a mobile flashcards application, Quizlet, on the students’ performance and autonomy in vocabulary learning. The study also attempts to explore the perceptions of students and their teacher about incorporating this application into the teaching, learning and practicing of target vocabulary in English language preparatory classes. To achieve these objectives, a nonrandomized quasi-experimental research design was adopted. The participants were selected from two intact classes of Turkish EFL students enrolled in a language preparatory program at a foundation (non-profit, private) university in Istanbul, Turkey. The data was collected through pre- and post- vocabulary tests, an online survey, student interviews and a teacher’s reflective journal. The findings revealed that Quizlet had a positive impact on students’ performance and their autonomy in vocabulary learning. The overall perceptions of participating students and their teacher about using Quizlet to teach and learn English vocabulary were also positive. Based on these findings, the study provides practical implications and offers suggestions for integrating mobile learning into English language preparatory classes.</p>

scholarly journals The Impact of Information Technology on Family Values Transformation

2017 ◽  
Vol 2 (4) ◽  
pp. 153
Author(s):  
Bagus Haryono
Keyword(s):  
Information Technology ◽  
Positive Impact ◽  
Family Values ◽  
Personal Contact ◽  
Control Group ◽  
Technology Application ◽  
Message Service ◽  
Before And After ◽  
Quasi Experimental ◽  
The Impact

This research explains the impact of Contemporary Information Technology Application Progress (CITA-P), WhatsApp/WA application, in transforming the family values from face-to-face contact (Emotional and Personal Value or EPV) to non-personal contact (Pragmatic Value or PV). It uses quasi-experimental design conducted by pre-test, treatment, and post-test in Hagen lineage (HaL) as Experiment Group (EG). Then it compares by Control Group (CG) with the Limited-Treatment (L-T) by phone, Short Message Service/SMS, and Facebook/Fb in Sumer lineage (SuL). Data were collected by sending the Eid messages. Respondent consisted of HaL and SuL members. Contemporary treatment is manipulated by CITA-P at the HaL member. Findings showed that CITA-P has positive impact to transform the EPV toward PV, as indicated by significant increase in the larger IT-P score in the EG than the L-T effect in CG before and after implementing it.

scholarly journals DO TAGLINES HAVE A POSITIVE IMPACT ON BUILDING THE BRAND PERCEPTION? A CASE STUDY ON KIT KAT

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Farooq-E Azam Cheema ◽  
Keyword(s):  
Brand Management ◽  
Positive Impact ◽  
Geographical Area ◽  
Strong Impact ◽  
Brand Associations ◽  
Brand Perception ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Purpose: This study, focusing on the relationship of tagline and brand image, finds the impact of the Kit-Kat’s tagline on the product’s popularity. Methodology: For the purpose, a correlational test and regression analysis have been conducted. The data was collected by preselected enumerator through shoppers’ intercepts method by collecting the responses of 378 consumers of KitKat. Findings: Findings of the study suggest that taglines not only have strong impact on brand perception, but they also help in creating strong brand associations. Kit Kat is a famous brand that has various attributes and has gained popularity among the customers not just because of its tagline but because of various other elements. The Study has concluded that the tagline of the brand has a strong impact on building positive brand perception about Kit Kat. Practical Implications: This study contributes to knowledge development on brand management, and it might be helpful to other companies in designing their products’ taglines around correct parameters. However, limitation of this research is that it is based on the respondents of one area of Karachi. Hence, results may differ if this study is conducted in a wider geographical area with bigger sample size.

scholarly journals Media Attributes and Attitude Change: Experiments on the Impact of Second-Level Agenda-Setting on Attitudes towards Syrian Refugees

2019 ◽  
Vol 25 (1) ◽  
pp. 381-392 ◽  
Author(s):  
Gizem Melek ◽  
Dilek Melike Ulucay
Keyword(s):  
Attitude Change ◽  
Agenda Setting ◽  
Positive Impact ◽  
News Coverage ◽  
Private University ◽  
Syrian Refugees ◽  
Test Results ◽  
The Public ◽  
Quasi Experimental ◽  
The Impact

This research examined how news content influences attitudes towards Syrian refugees in Turkey. The study aimed to understand if the way Syrian refugees are attributed in media – that is, media salience about Syrian refugees that comprise their image – would cause an attitude change in the public. More specifically, we intend to determine whether being exposed to positive news coverage about Syrian refugees would cause an attitude change in the public from negative to positive. For the purpose of the study, we have conducted a quasi-experimental research and used a pretest-posttest design to investigate the second-level agenda-setting effects. Two experiments (a pilot and a main experiment) were conducted during the Spring term of 2017 in Turkey. The participants were selected from a large private university in Turkey for the experiments. The t-test results suggest that positive media emphasis on the images of Syrian refugees had a positive impact on public opinion and caused an overall attitude change in the public.

scholarly journals Knowledge and attitudes of nurses towards alcohol and related problems: the impact of an educational intervention

2013 ◽  
Vol 47 (5) ◽  
pp. 1172-1179 ◽  
Author(s):  
Janaina Soares ◽  
Divane de Vargas ◽  
Maria Lucia Oliveira de Souza Formigoni
Keyword(s):  
Interpersonal Relationships ◽  
Educational Intervention ◽  
Positive Impact ◽  
Attitude Scale ◽  
Positive Attitudes ◽  
Group Data ◽  
Quasi Experimental ◽  
Knowledge Survey ◽  
Alcohol And Other Drugs ◽  
The Impact

An exploratory study of quasi-experimental approach that aimed to verify the impact of an educational intervention on attitudes and knowledge of nurses towards alcohol use and associated problems. The sample included 185 nurses, divided into two groups: 84 submitted to a training course and formed the experimental group. Data were collected through a knowledge survey and an attitude scale. The attitudes of the participants of both groups were positive. There were no significant differences between groups in relation to knowledge. The strongest predictors of positive attitudes were possessed preparation to act with chemical dependents (OR = 2.18), "have received increased workload during graduation on the theme, 'alcohol and other drugs'" (OR = 1.70), and "completed graduate school" (OR = 2.59). The educational intervention had a positive impact on the attitudes of nurses towards alcoholics, work and interpersonal relationships with such clientele.

scholarly journals The Impact of Credit on Village Economies

2012 ◽  
Vol 4 (2) ◽  
pp. 98-133 ◽  
Author(s):  
Joseph P Kaboski ◽  
Robert M Townsend
Keyword(s):  
Positive Impact ◽  
Household Behavior ◽  
Short Term ◽  
Agricultural Investment ◽  
Quasi Experimental ◽  
Asset Growth ◽  
General Equilibrium Effect ◽  
The Impact ◽  
The Village ◽  
Equilibrium Effect

This paper evaluates the short- and longer term impact of Thailand's “Million Baht Village Fund” program, among the largest scale government microfinance iniatives in the world, using pre- and post-program panel data and quasi-experimental cross-village variation in credit per household. We find that the village funds have increased total short-term credit, consumption, agricultural investment, and income growth (from business and labor), but decreased overall asset growth. We also find a positive impact on wages, an important general equilibrium effect. The findings are broadly consistent qualitatively with models of credit-constrained household behavior and models of intermediation and growth. (JEL D14, G21, O12, O16, O18)

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