scholarly journals Beyond Broadcast Yourself™: The Future of Youtube

2008 ◽  
Vol 126 (1) ◽  
pp. 132-144 ◽  
Author(s):  
Kylie Jarrett

Since its launch in early 2005, video-sharing website YouTube has emerged as a culturally, politically and economically significant medium, and as one of the inheritors of the social role played by broadcast television. However, its continued growth and journey to profitability are not guaranteed. This paper queries the future of YouTube by exploring the tension inherent in the site's three key characteristics embodied within its slogan ‘Broadcast Yourself™’. The site is based within regimes of consumer production and identity practices, yet it is also located within a traditional fiscal economy as indicated by the trademark identifier. The contradictory pulls of these positions pose challenges for YouTube and its parent company Google. The difficulty of sustaining an emergent social economy alongside the requirements of advertising-driven economics raises questions about the future of YouTube, and indicates the complex terrain of what lies beyond broadcasting.

2021 ◽  
Vol 13 (13) ◽  
pp. 125-144
Author(s):  
Jesús Víctor Alfredo Contreras Ugarte

Summary: Reflecting on the role humans take into nowadays society, should be of interest in all our social reflections, even for those that refer to the field of law. Any human indifferent and unconscious of the social role that he ought to play within society, as a member of it, is an irresponsible human detached from everything that surrounds him, regarding matters and other humans. Trying to isolate in an irresponsible, passive and comfortable attitude, means, after all, denying oneself, denying our nature, as the social being every human is. This is the reflection that this academic work entitles, the one made from the point of view of the Italian philosopher Rodolfo Mondolfo. From a descriptive development, starting from this renowned author, I will develop ideas that will warn the importance that human protagonism have, in this human product so call society. From a descriptive development, from this well-known author, I will be prescribing ideas that will warn the importance of the protagonism that all human beings have, in that human product that we call society. I have used the descriptive method to approach the positions of the Italian humanist philosopher and, for my assessments, I have used the prescriptive method from an eminently critical and deductive procedural position. My goal is to demonstrate, from the humanist postulates of Rodolfo Mondolfo, the hypothesis about the leading, decision-making and determining role that the human being has within society. I understand, to have reached the demonstration of the aforementioned hypothesis, because, after the analyzed, there is no doubt, that the human being is not one more existence in the development of societies; its role is decisive in determining the human present and the future that will house the next societies and generations of our historical future.


2021 ◽  
Author(s):  
M. Khokhlova

The central topic of the study was to examine the possibilities of adaptation of the labor force to the structural shifts and conditions of the market economy from the period of the early 1990-s to nowadays in Russia. A large amount of statistical material was used to analyze the professional qualifi cation and educational structure of the employed and unemployed, the change in the social role of occupation. The author focuses on such the most signifi cant form of adaptation as regulated – changes in the educational and professional level of the labour force. The following spontaneous forms of employment were considered: informal employment (the analysis of empirical data of their professional and educational structure was also carried out); internal labor migration; a model of social economy was proposed in the form of a self-organizing labor force based on the experience of some countries. Prospects for change are considered taking into account the arrival of a new generation, its diff erences compared to previous generations, as well as in the light of the impact of institutional and historical factors.


2011 ◽  
Vol 3 (3) ◽  
pp. 263-271 ◽  
Author(s):  
Sibylle Enz ◽  
Martin Diruf ◽  
Caroline Spielhagen ◽  
Carsten Zoll ◽  
Patricia A. Vargas
Keyword(s):  

Author(s):  
Oksana Kravchenko ◽  
Olena Baldyniuk

The article considers the organization of psychological and pedagogical work with freshmen. Specifically, during student life, young people are further socialized in the system of relations in the new social adult environment. In this regard, young people must be actively involved in the educational process in higher education, successfully cope with the requirements for learning, and gain a set of necessary competencies that can be successfully applied in practice in the future. The main freshmen's problems are outlined a new system of education; another mode, load and requirements; new social role; relationships with classmates and teachers; problems in the social and household plan; independent living in conditions for out-of-town students. The analysis of the scientific literature allowed us to conclude that a significant potential for solving the problem of students' adaptation in a higher education institution is social advertising. Thus, by social advertising, we mean information of any kind, disseminated in any form, which is aimed at achieving socially useful goals, the promotion of universal values and the dissemination of which is not for profit. The role of social advertising as an important condition for students' successful adaptation on the example of the Faculty of Social and Psychological Education of Uman State Pedagogical University has been revealed. Already implemented forms of work at the faculty are: 1) annual competition of student and pupil scientific works «Family from A to Z»; in the nominations: scientific works; social projects (implemented or designed); social advertising (print, photo or video); 2) competition «The best social poster»; 3) Competition of social advertising in the form of short video works; 4) Festival of student creativity «Social worker of the future» in the framework of the social project «Make a dream come true». Thus, it can be argued that social advertising plays an important role in the students' adaptation, their formation as future professionals. Students master the necessary skills and abilities, which include the ability to work in a team, establish contacts, manage their time properly, show leadership qualities and persuade the interlocutor.


Author(s):  
Roman Tkachenko

The paper off ers an attempt to read the works of M. Bazhan focusing on the evolving motive of hope. It is stated that this motive has its cultural and historical scope and practical content. Presently the experience of hope becomes energy of progress and cultural creation. Hope is energized by active work and nourishes work, art, science, creativity. The methods of overcoming despair in Bazhan’s poetry have been updated over the course of decades in connection with the changes in perception of the social role of poetry. Although initially the comprehension of integrity was seen in the stream of the class struggle, later the poet preferred healing the soul with art. The philosophy of the author of the “Hoff man’s Night” was not contemplative; it was focused on existential and social problems and directed by humanistic values. It is no coincidence that the poet chose the least irrational of the three main Christian virtues, the most earthly and human one – the hope. Instead, most poets at all times cultivated predominantly faith and love. This fact might explain why Bazhan’s poetry never gained vast popularity but constantly attracted attention of critics and scholars. The author’s path from despair and fear to hope is the path from the local, psychological, individual to the universal, social, and philosophical. The continual motive of hope gives some unexpected coloring to a seemingly trivial Enlightenment-like picture of the future. The concepts of progress are being filled with drama and dynamics. Existential problems proved to be much more important than the ideal future projects. The sources and plan of the progress are contained not in the objective laws of the history, but exclusively in a human being, permanently fighting in the darkness and chaos. From this point of view, Bazhan is not a representative of the Soviet-style Marxism. In fact, his worldview is rather in tune with E. Bloch’s neo-Marxism or J.-P. Sartre’s existentialism.


2019 ◽  
Author(s):  
Armin Wöhrle ◽  
Peggy Gruna ◽  
Ludger Kolhoff ◽  
Georg Kortendieck ◽  
Brigitta Nöbauer ◽  
...  

In socio-economics, managing personnel has become central to ensuring organisations’ survival. Organisations have had to reorganise themselves and they need highly qualified personnel. In addition, the lack of such employees has become palpable and will only intensify. However, instead of such organisations reacting to the growing demands of the market with appropriate incentives, as profit-oriented businesses have done, the competition for public contracts in the social economy combined with fragmented salary agreements has led to deteriorating wages and precarious employment relationships. Against this backdrop, personnel management has little room for manoeuvre, but still has to look to the future. This textbook introduces students to the basic principles of personnel management and development, and provides appropriate suggestions as to which strategic and operative instruments can open up new opportunities in order for even small organisations to be successful.


2019 ◽  
Vol 20 (3) ◽  
pp. 225-243
Author(s):  
Jakob Egholm Feldt

This article shows how Jewish social strangeness is a key notion for a trajectory of theorizing from Moses Hess’ socialist and nationalist thought in the middle of the nineteenth century to American pragmatist sociology early in the twentieth century. It situates “the Jewish stranger” on the transmission lines of trajectories of thought pertaining to Jewish exemplarity, and it explores how this Jewish exemplarity was transformed toward new future horizons for Jews but also for the generalized “stranger.” It is argued that the Jewish exemplarity perspective itself represented a subtle redirection of strong Kantian and Hegelian anti-Jewish historical teleologies via an alternative “processual” historical logic. “Jewish strangers” both bear and are borne by the totality of social imagination in society, both agents of but also bound by history. In this way, the exemplarity of the European Jews illuminates the process of the becoming of “the stranger” as a historical and social role within boundaries set by a coinciding of history and teleology.


2019 ◽  
Vol 77 (4) ◽  
pp. 489-501
Author(s):  
Michal Podzimek

Modernism, which appeared as a result of industrialization, has since then developed further, resulting in a postmodern society, characterized by a significant change in values. This shift in values is particularly evident in the quality of education, and man's subsequent relation towards work as a result. Schools have become social institutions in which learners spend their time in the role of served clients. The teacher is therefore assigned the social role of the servant, in which he is to primarily satisfy the pupil in his personal needs. This kind of relationship stems from the phenomenon of narcissism, which is already a cultural phenomenon. Studies of cultural narcissism are presented here, sampling relevant research of American provenience (with special focus on the USA). These studies suggest that cultural narcissism may become a global phenomenon in the future. Keywords: cultural narcissism, contemporary individualism, narcissistic pathology, learning difficulties, pedagogical research.


2020 ◽  
Vol 12 (1) ◽  
pp. 24
Author(s):  
Diva Oktaviana

The purpose of writing this article is to examine the way parenting can influence the growth of attitudes and character in children from families in lower middle economic classes. By studying the parenting, the most appropriate parenting for children’s growth and development. The study was conducted on the social figures around children, especially parents and teachers who can understand every pattern of development that occurs in children in a city. This research utilized in-depth interviews and observation methods in order to identify the  meeting point that the best parenting pattern is democratic parenting. Therefore, the inculcation of attitudes towards children from an early age must indeed be carried out to support the implementation of democratic parenting. Family and school are the social institutions that are interlocking and have a reciprocal relationship since both hold an important role for the growth and development of children. Having a synergistic relationship and becoming the social control for children are the essential key in improving the children’s quality in the future. Economic limitations are not an obstacle to the fulfillment of the social role held by parents and schools. Precisely with this awareness, it is expected that families can become more aware of the impacts resulting from parenting mistakes. Children who will become the future of the family will be saved. Social mobility is also highly likely to occur when parenting is properly implemented.


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