Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations

2021 ◽  
pp. 135676672110632
Author(s):  
Luciana Brandão Ferreira ◽  
Janaina de Moura Engracia Giraldi ◽  
Glauber Eduardo de Oliveira Santos ◽  
Charbel Jose Chiappetta Jabbour
Keyword(s):  
Rio De Janeiro ◽  
Olympic Games ◽  
Brand Image ◽  
Simultaneous Equation ◽  
Reciprocal Effects ◽  
Tourist Destination ◽  
Reciprocal Effect ◽  
Tourist Destinations ◽  
Destination Brand ◽  
Mega Event

This study analyzes the effect of Brazil's national tourism brand on the image of Rio de Janeiro as the host city of the 2016 Olympic Games, and the reciprocal effect of Rio de Janeiro on Brazil, considering both as tourist destinations. A quantitative study was employed using structured questionnaires, with a sample of foreign respondents ( n = 340) and a simultaneous equation method. A positive reciprocal effect was found. In general, the perception of a country as a tourist destination influences destinations within that country. However, the Brazil destination brand image did not influence Rio. This situation was proved to be an exception to the rule, the sports mega-event context probably contributing to the result.

scholarly journals The Influence of Destination Brands on the Satisfaction and Revisit Intention of Foreign Tourists at the Agro-tourism of Ceking Rice Field Terrace in Bali

2020 ◽  
pp. 265
Author(s):  
I Putu Wahyu Wicaksana ◽  
I G A Oka Suryawardani ◽  
Ratna Komala Dewi
Keyword(s):  
Structural Equation ◽  
Rice Field ◽  
Brand Image ◽  
Positive Influence ◽  
Equation Model ◽  
Brand Awareness ◽  
Tourist Destinations ◽  
Brand Association ◽  
Revisit Intention ◽  
Destination Brand

Agrotourism attraction of Ceking Rice Field Terrace Village is a natural panorama of rice fields terrace has been recognized as heritage that should be preserved. The purpose of this study is to find out the influence of destination brands on the interest of foreign tourists in Ceking Rice Field Terrace Agrotourism and the obstacles faced in building destination brands in Ceking Rice Field Terrace tourist destinations. The independent variables of this research are part of the brand destination, namely brand awareness, brand image and brand association. The dependent variables are customer satisfaction and revisit intention. Research was design based on structural equation model. Data was analyzed by using Smart-PLS version 3.0. Brand awareness, brand image and brand association had a significant and positive influence on the satisfaction of foreign tourists and their revisit intention. The results also showed that the constraints faced by Agrotourism Rice Field Terrace in building a destination brand area, the name of Agrotourism Ceking Rice Field Terrace has not been known as a name of attractive tourist destination and the lack of handicrafts that have the characteristics of the Agrotourism. Keywords: agrotourism, brand destination, and revisit intention

Branding of Tourist Destinations

2020 ◽  
Vol 11 (4) ◽  
pp. 973
Author(s):  
Elena SHUTAIEVA ◽  
Viktoriya POBIRCHENKO ◽  
Anna KARLOVA ◽  
Elena POLYUKHOVICH
Keyword(s):  
Integrated Approach ◽  
Competitive Advantages ◽  
Tourist Destination ◽  
Destination Branding ◽  
Tourist Destinations ◽  
Universal Values ◽  
Tourist Demand ◽  
Tourism And Hospitality ◽  
Destination Brand

The objective necessity of an integrated approach to destination branding as a process of creating and managing a brand is substantiated. It is shown that the need to develop a strong and successful brand that enhances the image of a tourist destination is associated with fundamental changes in the nature of consumer behavior, due to the fact that for a potential tourist, choosing a vacation destination today is not only an indicator of lifestyle but also a certain status value. A cognitive analysis of the definitions of the concept of ''tourist destination brand" allowed formulating the authors' definition. According to the authors, a tourist destination brand is a combination of unique qualities, persistent universal values, reflecting the authenticity, unique and original consumer characteristics of this territory and community, which are widely known, gaining public recognition and enjoying stable tourist demand, contributing to the formation of preferences of this territory over others in a situation of choice. As a research method, modeling was used. Theoretically, it became possible to clarify the essence of the concept of "tourist destination brand" and systematically comprehend the technology of tourist branding by building the authors' model of the brand of tourist destinations. The authors of the article present the brand as the most important way to implement the competitive advantages of the territory, an instrument of competitiveness, differentiation, and uniqueness. Brands of tourist destinations are designed to emphasize the high quality of services not only in tourism and hospitality, restaurant business, but also in the use of public spaces.

scholarly journals GASTRONOMIC TOURISM AS A WAY TO ATTRACT ATTENTION TO A TOURIST DESTINATION

2021 ◽  
pp. 73-83
Author(s):  
B. I. Aktymbaeva ◽  
T. V. Trifonova
Keyword(s):  
Original Work ◽  
Theoretical Research ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
History Of ◽  
Historical Comparative ◽  
Destination Brand ◽  
The Impact ◽  
First Time

This article examines the main aspects of gastronomic tourism as a modern type of tourism. This work also tells about the history of gastronomic travel. Analyzed the main problems and prospects for the development of gastronomic tourism, as a way to attract the attention of tourists to tourist destinations in Kazakhstan. The role of this type of tourism in the formation of a tourist destination brand is revealed. The analysis of the development of gastronomic tourism in various countries is carried out and its contribution to the development of tourist destinations in these countries is evaluated.Purpose: to study the influence of gastronomic tourism on the development of a tourist destination, based on the experience of different countriesMethodology: theoretical research of information on a given topic, historical, comparative, analysis of literature on a selected topic, questioning.Originality / value of the research: this research was compiled by the author for the first time and is completely original workFindings: this research has proven the impact of gastronomic tourism on the development of a tourist destination and attracting attention to it. Recommendations have been developed for the creation and implementation of gastronomic tours to countries with potential for the development of this type of tourism.

scholarly journals Talking about the ‘rotten fruits’ of Rio 2016: Framing mega-event legacies

2019 ◽  
pp. 101269021987884 ◽  
Author(s):  
Adam Talbot
Keyword(s):  
Rio De Janeiro ◽  
Olympic Games ◽  
International Olympic Committee ◽  
Ethnographic Study ◽  
Limited Evidence ◽  
Mega Events ◽  
Left Behind ◽  
Policy Goals ◽  
Urban Transformations ◽  
Mega Event

Legacy has become a watchword of hosting mega-events in recent years, used to justify massive spending and far-reaching urban transformations. However, academic studies of legacy outcomes suggest there is only limited evidence for the efficacy of using mega-events to deliver broader policy goals. The discourse of legacy promulgated by the International Olympic Committee promotes a fantastical vision of the possibilities created by mega-events while obfuscating critical analyses of legacy. This paper explores legacy talk among a wholly different group – activists who have protested against the Olympic Games, specifically in Rio de Janeiro – based on interviews conducted two years after the Games as part of a broader ethnographic study. The positive connotations of legacy, even among these Olympic critics, places a straitjacket on conversation, leading activists to discuss specific legacy projects, at the expense of highlighting the very real harms of mega-event development, such as evictions, gentrification and militarization. As such, there is a need to deepen understanding that legacy encompasses all that is left behind after mega-events, not only the positive impacts.

The integration of event management in promoting tourist destinations based on co-branding principles

2015 ◽  
Vol 2015 (6) ◽  
pp. 135-162
Author(s):  
Anna Aleksandrova
Keyword(s):  
Brand Identity ◽  
Brand Experience ◽  
Event Management ◽  
Tourist Destination ◽  
Destination Branding ◽  
Holistic View ◽  
Tourist Destinations ◽  
Brand Building ◽  
Event Marketing ◽  
Destination Brand

The article focuses on event marketing potential in branding tourist destinations. It examines destination branding through new conceptualization - destination brand experience, which provides a more holistic view of the tourist destination brand. The study identifies events portfolio for a destination as a brand building tool and provides a conceptual model of creating a brand identity for tourist destination with the use of events.

scholarly journals Ragam Branding Desa dalam Mengembangkan Potensi Wisata Berbasis Budaya Masyarakat di Kabupaten Buleleng

2020 ◽  
pp. 195
Author(s):  
Ni Made Ary Widiastini ◽  
Putu Indah Rahmawati ◽  
Fajar Yualida Isti Koma
Keyword(s):  
Brand Image ◽  
Image Formation ◽  
Target Market ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Unique Identity

This paper aims to describe the image and branding of the cultural potential of a tourist destination in Buleleng Regency, so that each destination can be understood to have a different and unique identity. Buleleng Regency has natural and cultural potential that can be managed and utilized as tourist attractions. The potential can be packaged so that it becomes something that shows the identity of a destination. The large number of same turist destinations requires the accuracy in its management, so that the target market can be achieved. Brand and image become very important as a distinguishing destination between one another. In Buleleng Regency, several places have been developed by create the brand and image as tourist destinations, such as the Old Village of Buleleng Regency which consists of seven villages, Janger Kolok Bengkala Village, Bukakak Tradition, Sudaji Village, Beji Temple, Sangsit Village, Gedong Kerta and Puri in Paket Agung Village, dan Vihara in Banjar Village. In its implementation, it is recommended that brand and image formation must also be accompanied by the provision of facilities and services in accordance with the image being built. Keywords: Brand, Image, Tourism, Buleleng

scholarly journals Residents’ Perceptions of the Impacts of the Rio 2016 Olympic Games: Before, During and After the Mega-Event

2019 ◽  
Vol 13 (2) ◽  
pp. 93-112 ◽  
Author(s):  
Deborah Moraes Zouain ◽  
Paola Bastos Lohmann ◽  
Gabriela De Laurentis Cardoso ◽  
Kaarina Barbosa Virkki ◽  
Marcela Cohen Martelotte
Keyword(s):  
Developing Countries ◽  
Rio De Janeiro ◽  
Olympic Games ◽  
Urban Mobility ◽  
Great Opportunity ◽  
Face To Face ◽  
Public Resources ◽  
Mega Event ◽  
First Time ◽  
The City

This study investigates the residents’ perceptions of Rio de Janeiro regarding the impacts of Rio 2016 Olympic Games. For the first time, a country in South America was chosen to host this megaevent, being a great opportunity to track residents’ perception and cover a gap in longitudinal studies involving residents in developing countries and its impacts on the host city. A face-to-face quantitative survey was conducted over three years, with a total of 1,211 interviewees in the city of Rio de Janeiro. The population perceived positively mainly an improvement in urban mobility and an increase in tourism; but, negatively, the misuse of public resources, increase in prices, and non-lasting legacies that critically affected the image of the destination post-Olympics.

scholarly journals The Importance Of Events On Destination Brand Image Enhancement –The Case Of Bukhara

2021 ◽  
Vol 3 (05) ◽  
pp. 106-117
Author(s):  
Bektosh Negmurod Ugli Norov ◽  
◽  
Egamberdi Bobokul Ugli Karimov ◽  
Keyword(s):  
Brand Image ◽  
Destination Branding ◽  
Cultural Events ◽  
Tourist Destinations ◽  
Public Events ◽  
Cultural Festivals ◽  
Event Tourism ◽  
Destination Brand ◽  
The Impact ◽  
Tourist Flow

Festivals and cultural events have become an important part of the of destination branding strategies. More and more places are increasingly using events and cultural festivals to enhance their image positively and boost tourist flow. Cultural events and festivals have always had a special place in society. Although event tourism has not emerged recently, interest in cultural events in tourism literature has grown tremendously over the last few decades as they have become a key element in attracting tourist destinations. Destinations have also begun to see strategic destination branding as one of the ways to attract a large number of tourists. Therefore, the research in this area can be considered very relevant for the industry. This article examines the importance of various public events in the branding process of destinations and analyzes the impact of “Silk and spices” festival on image and brand of Bukhara tourism destination. The purpose of this study is to explore how visitors evaluate the impact of cultural events and festivals on enhancing the tourist image. The Silk and Spices Festival is undoubtedly one of the most popular Uzbek cultural festivals held annually internationally. Methodological questionnaires were developed to conduct the research. Questionnaires in the form of paper surveys were taken from international and local tourists who visited the Silk and Spices Festival to learn about the impact of this festival on the image of Bukhara. The findings show that there is a positive link between this cultural event and the city’s image.

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