scholarly journals Ragam Branding Desa dalam Mengembangkan Potensi Wisata Berbasis Budaya Masyarakat di Kabupaten Buleleng

2020 ◽  
pp. 195
Author(s):  
Ni Made Ary Widiastini ◽  
Putu Indah Rahmawati ◽  
Fajar Yualida Isti Koma
Keyword(s):  
Brand Image ◽  
Image Formation ◽  
Target Market ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Unique Identity

This paper aims to describe the image and branding of the cultural potential of a tourist destination in Buleleng Regency, so that each destination can be understood to have a different and unique identity. Buleleng Regency has natural and cultural potential that can be managed and utilized as tourist attractions. The potential can be packaged so that it becomes something that shows the identity of a destination. The large number of same turist destinations requires the accuracy in its management, so that the target market can be achieved. Brand and image become very important as a distinguishing destination between one another. In Buleleng Regency, several places have been developed by create the brand and image as tourist destinations, such as the Old Village of Buleleng Regency which consists of seven villages, Janger Kolok Bengkala Village, Bukakak Tradition, Sudaji Village, Beji Temple, Sangsit Village, Gedong Kerta and Puri in Paket Agung Village, dan Vihara in Banjar Village. In its implementation, it is recommended that brand and image formation must also be accompanied by the provision of facilities and services in accordance with the image being built. Keywords: Brand, Image, Tourism, Buleleng

scholarly journals Pola Kunjungan Wisatawan Pada Daya Tarik Wisata Di Kawasan Sarbagita

2019 ◽  
Vol 6 (2) ◽  
pp. 379
Author(s):  
I Putu Dody Andrian ◽  
Ida Bagus Suryawan
Keyword(s):  
Multiple Access ◽  
Tourist Attraction ◽  
Literature Study ◽  
Tourist Destination ◽  
Hub And Spoke ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Destination Area ◽  
Data Collection Technique ◽  
Area Data

In  this  research  aims  to the  pattern  of  tourists’ visit on  tourists  attraction in  the  area of Sarbagita.  This  reseach was carried out to find out the movement of tourists in visiting one to other tourist destinations which existed in the area of Sarbagita. This research was through several stages, namely: identification of characteristic of tourists who were visiting Sarbagita area and how about the pattern type of their visit. Next it was studying how the path of tourists’ movement who were visiting tourist attractions existed in Sarbagita area. Data collection technique was using observation, interview,  distribution  of 100 questionnaires, literature study and documentation. Informant determination technique was  using  accidental  sampling. The  result  of  research  showed  that  tourists who were visiting various tourist destinations existed in Sarbagita area with the highest number of visits was in tourist attraction of Tanah Lot, Uluwatu, Kuta Beach, Sanur Beach, Bedugul, Ceking Rice Terrace and Pandawa Beach. The pattern of tourists’ visit who were visiting Sarbagita area had 4 types of visits, namely the first wasm “Single  Destination With  or Without  side  Trips” , the second was  “Transit  Leg  and Circle  Tour  at a  Destination” ,  the  third  was “Circle  Tour  With  or Without  Multiple  Access ,  Egress  Points ;  Different  Itinerary  Styles  Possible  at   Different  Destination  Areas”, and the fourth was “Hub and Spoke Style”. Keywords: Tourists, Pattern, Visit, Tourist Destination, Area

scholarly journals Boosting the Potential of Bali as the Main Source of the Tourism Sector

2021 ◽  
Author(s):  
Vilia Apriliani
Keyword(s):  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The Government

The management of tourist attractions is one of the main keys to increase the growth of the tourism sector. The role of the community and the government is a must in maintaining and developing tourist destinations. In this article, it will be discussed how to encourage the potential of Bali as an Indonesian tourist destination.

scholarly journals Analysis of Tourist Systems Predictive Models Applied to Growing Sun and Beach Tourist Destination

2021 ◽  
Vol 13 (2) ◽  
pp. 785
Author(s):  
Miguel Angel Ruiz Palacios ◽  
Cristiana Pereira Texeira de Oliveira ◽  
José Serrano González ◽  
Soledad Saénz Flores
Keyword(s):  
Predictive Models ◽  
Qualitative Method ◽  
Winter Season ◽  
Analysis Model ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Local Resources ◽  
Tourist Demand ◽  
New Diagnosis

This study aims to present a new diagnosis model of Sun and beach destinations, we analyzed a set of explanatory theories about the tourism system, because current models do not reflect the real dynamics of an emerging tourist destination. We create a new predictive model so it served us to be used as a diagnostic method for the tourism system. Ancon district is a coastal town of Peru, it is the second-largest and oldest of Metropolitan Lima district. The study analyzed all tourist attractions and local resources including reserved zone Lomas de Ancón, with 10,962 hectares. It used a qualitative method and its design is grounded theory and phenomenological. The research covers the period from May 2018 to March 2019, where it was possible to appreciate the high tourist demand and wild flora and fauna of the Lomas de Ancón in its two seasons: winter season (2018) and summer 2019 (dry season). The study concludes that the new analysis model allows us identifying and understanding the dynamic and potential of sun and beach tourist destinations in the growth phase. The Ancón district has resources and attractions that would allow it to develop new tourist products and diversify the local tourist offer.

scholarly journals The Movement Pattern of the Tourist Destinations Farm House Susu Lembang and Floating Market, West Bandung Regency, West Java

2020 ◽  
Author(s):  
Herayanti . ◽  
Oot Hotimah ◽  
Ilham Mataburu ◽  
Muhammad Zid
Keyword(s):  
Single Point ◽  
Movement Pattern ◽  
Tourist Destination ◽  
West Java ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Base Site ◽  
June July ◽  
Survey Approach ◽  
Descriptive Method

This research aims to understand the movement patterns of the tourist destinations: Farm House Susu Lembang; and Floating Markets, West Bandung Regency, West Java. The method used in this research is descriptive method with a survey approach. This research took place from June-July 2019. Indicators assessed are (1) the number of tourist visits to each tourist destination, (2) tourist motivation, (3) visiting time, (4) modes of transportation, (5) accessibility to tourist destinations, (6) traveling experience, (7) traveling companion, (8) tourist attractions. The results showed tourists from the area of West Java made a move with the type of Base Site, Chaining Loop, Stopover and Single Point. The majority of tourists are aged between 17 years and 30 years (76%), and most traveling accompanied by a friend (71%). Tourists spend about 5 hours visiting each tourist destination and the number of tourist destinations visited is small. Keywords: movement pattern, tourist, tourist destinations

scholarly journals Pemetaan Wisatawan Domestik Pada Destinasi Wisata Di Provinsi Jawa Timur

MANAJERIAL ◽  
2020 ◽  
Vol 7 (01) ◽  
pp. 1
Author(s):  
Sri Hartini ◽  
Aji Sudarsono ◽  
Sukaris Sukaris
Keyword(s):  
Quantitative Research ◽  
Target Market ◽  
Tourist Attraction ◽  
Research Subjects ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Tourist Destinations ◽  
Survey Techniques ◽  
Analysis Technique ◽  
Research Implication

Backgorund - East Java is one of the provinces in Indonesia with a very diverse potential for tourist attraction. The tourist attraction is divided into 3 (three) categories, namely nature, culture and special interests. The growth of tourists in East Java has increased over the last few years, placing East Java as one of the provinces with the largest domestic tourist arrivals in Indonesia. One way to sustain growth is by mapping. Aim - This study aims to map domestic tourists (demographic and geographical aspects) in East Java to tourist destinations. The results of the mapping are expected to provide information in determining the target market and can be used as a reference in developing tourism according to tourist needs. Design / methodology / approach - The research subjects are domestic tourists visiting several tourist destinations in East Java. This research is a type of quantitative research. Data collection tool in the form of questionnaires with survey techniques through interviews with respondents. The data collected was then tested for association using crosstabs with the Creamers v method and analyzed using the correspondence analysis technique. Finding - The results showed there were differences in the determination of the category of tourist attractions visited by tourists based on demographic and geographical aspects where the presentation of East Java Province research results was divided into 5 (five) regions. Research implication - The results of this study can be used as a reference for stakeholders in designing development and development policies and tourism marketing programs.

scholarly journals TOURISM EQUATION: CULTURAL TOURISM MARKETING STRATEGY BADUY TRIBE IN LEBAK DISTRICT

2020 ◽  
Vol 2 (1) ◽  
pp. 96-105
Author(s):  
Eka Prasetiawan ◽  
Dudi Permana ◽  
Arrisetyanto Nugroho
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Cultural Tourism ◽  
Regional Government ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Tourist Destinations ◽  
Beach Tourism ◽  
Method Approach

Baduy Tribe Village is one of the famous tourist destinations in the Lebak Regency. As a major tourist destination, the number of tourists visiting the Baduy Tribe Village is still far from expectations. That is because the tourism marketing strategy is still not optimal by the Regional Government of Lebak Regency. This research uses a qualitative method approach by utilizing the literature review and previous experience. One alternative strategy is through the creation of a Tourism Equation that utilizes tourist attractions visited by many tourists, such as Sawarna Beach tourism or other tourist attractions in other areas. The storefront of tourism can trigger public interest to further visit the Baduy Tribe Village. The results of this paper are expected to be used as an alternative that can be tried by the Regional Government of the Regency of Lebak to improve tourism development in the Regency of Lebak.

scholarly journals TOURISM VILLAGE DEVELOPMENT STRATEGY BASED ON LOCAL RESOURCES IN AYUNAN VILLAGE, ABIANSEMAL DISTRICT, BADUNG REGENCY

2021 ◽  
Vol 9 (2) ◽  
pp. 108-119
Author(s):  
I Putu Susila ◽  
I Ketut Sumantra ◽  
A.A Sudiana ◽  
Ni Putu Pandawani
Keyword(s):  
Human Resources ◽  
Development Strategy ◽  
Management Strategy ◽  
Swot Analysis ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Local Resources ◽  
Community Approach ◽  
Tourism Potential

Ayunan Village has a variety of tourism potentials, which are worthy of being developed as an attractive tourist destination in the future. To achieve this, an appropriate management strategy is needed to develop the tourist area of the Ayunan village.  The objective of this research was: 1) Exploring and assessing local resources in Ayunan village, 2) Identify and analyze community perceptions about the development of tourist villages, 3) Formulating a local resource-based tourism village development strategy. The research method was used observation, interviews, and questionnaires. SWOT analysis is used to determine the tourism village development strategy and Quantitative Strategic Planning Matrix (QSPM) analysis was used to rank development priorities.  There are eight alternative strategies to develop Ayunan village as a tourist destination: a) Destination planning, b) Development of tourist attractions, c) Development of tourist facilities, d) Travel promotion or marketing, e) Community approach, f) Mapping tourism potential, g) Establishment of Tourism village community groups, h) Increase in human resources. The priority strategies base on QSPM analysis were: rank 1st was marketing or promoting. The Rank 2st Approach to the community to participate in supporting the development of tourism villages. Rank 3st Planning tourist destinations and rank 4th were increasing human resources.

Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations

2021 ◽  
pp. 135676672110632
Author(s):  
Luciana Brandão Ferreira ◽  
Janaina de Moura Engracia Giraldi ◽  
Glauber Eduardo de Oliveira Santos ◽  
Charbel Jose Chiappetta Jabbour
Keyword(s):  
Rio De Janeiro ◽  
Olympic Games ◽  
Brand Image ◽  
Simultaneous Equation ◽  
Reciprocal Effects ◽  
Tourist Destination ◽  
Reciprocal Effect ◽  
Tourist Destinations ◽  
Destination Brand ◽  
Mega Event

This study analyzes the effect of Brazil's national tourism brand on the image of Rio de Janeiro as the host city of the 2016 Olympic Games, and the reciprocal effect of Rio de Janeiro on Brazil, considering both as tourist destinations. A quantitative study was employed using structured questionnaires, with a sample of foreign respondents ( n = 340) and a simultaneous equation method. A positive reciprocal effect was found. In general, the perception of a country as a tourist destination influences destinations within that country. However, the Brazil destination brand image did not influence Rio. This situation was proved to be an exception to the rule, the sports mega-event context probably contributing to the result.

scholarly journals Assessment of Tourism Resource Potential at Buriram Province, Thailand

2016 ◽  
Vol 12 (10) ◽  
pp. 27
Author(s):  
Mayuree Nasa ◽  
Fatimah Binti Hassan
Keyword(s):  
Tourist Destination ◽  
Resource Potential ◽  
Site Assessment ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
The North ◽  
Cultural Sites ◽  
Tourism Resource ◽  
Score Method ◽  
Weighted Score

<p>The objective of this paper is to assess the resource potentials for tourism and potential tourist destinations in the province of Buriram, Thailand. Buriram province is located in the North-eastern part of Thailand, about 410 km northeast of Bangkok. Indicators and evaluative standards for resource potential assessment were determined, and altogether the total of 31 sites were assessed by a simple weighted score method, one of the popular methods for evaluating the potential of tourism sites. The total number of indicators used was 45. The results revealed that eight sites were categorized into the natural tourist destination, ten sites were the historical tourist destination, ten sites were the cultural tourist destination, and another three were the sport-recreational tourist destination. These three sport-recreational sites, known as I-Mobile Stadium, Chang International Circuit, and Play La Ploen Boutique Resort and Adventure Camp, were the latest attractions because there were built within the last five years, but consequently have become among the most popular tourist attractions in the area. The site assessment revealed that tourism sites in Buriram province had a potential overall score of 2.23 (moderate level) from the highest score of 3.00. Approximately 39% of the total tourism sites have higher potential. According to the analysis of sites and tourism activities, Buriram is highly suitable for the educational tour in historical and cultural sites, and sports destination.</p><p> </p>

scholarly journals Local Tourism? Why Not! Integrating Tourism Geographic Spatial in Ngawi Regency, Indonesia

2020 ◽  
Vol 14 (9) ◽  
pp. 1
Author(s):  
Dyah E Setyowati ◽  
Yani Antariksa ◽  
Endri Haryati ◽  
Haryono Haryono ◽  
Indra P P Salmon
Keyword(s):  
Development Policy ◽  
Northern Coast ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Study Results ◽  
Tourism Destinations ◽  
Tourism Information ◽  
Depth Interviews ◽  
Special Region

Ngawi Regency has a diversity of tourist destinations supported by the accessibility of strategic areas, but there are problems in the form of tourist visits opportunity that are still not optimal. The strategy that must be carried out is to design a tourist destination design in a strategic access corridor between the Special Region of Yogyakarta (DIY), Solo, Ngawi, and Surabaya (Yogya-Solo-Ngawi-Surabaya) and open access to local tourism information. This strategy is also applied on the basis of the strategic accessibility of Ngawi Regency which is located between the northern coast lines that connect various tourist attractions. The purpose of this study is to map each area of ​​tourist destinations and connectivity within an integrated area, and; designing a spatial structuring model for integrated tourist destination areas in Ngawi Regency. The series is arranged in the corridor of tourist paths in Yogya-Solo-Ngawi-Surabaya. The method used in the study is a qualitative approach. Data collection is done through observation, in-depth interviews, descriptive statistical data, and documentation. The study results show that there are opportunities in the form of 9 development tourism destinations to be integrated in the Yogya-Solo-Ngawi-Surabaya tourism corridor. Integration is carried out in the tourist destination system in the districts: Karang Jati, Padas, Ngawi, Widodaren, Mantingan (Jatipangawitan). While in the spatial development policy of the Jogya-Solo-Ngawi-Surabaya corridor tourist area, components of tourism products are offered consisting of cultural attractions (3 main dances), accessibility (facilities and infrastructure), amenities (culinary, hotel, souvenirs), and activities (5 tour packages) that are developed according to the demand and dynamics of tourism in Indonesia.

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