Qantas still calls Australia home: The spirit of Australia and the flying kangaroo

2018 ◽  
Vol 18 (3) ◽  
pp. 261-274 ◽  
Author(s):  
Leanne White

An analysis of images of Australia in Qantas television advertising is undertaken in this article. The phenomenon of ‘commercial nationalism’ is investigated through a close textual analysis of Qantas advertisements broadcast via mainstream media, in particular television, between 1987 and 2017. The advertisements are examined by undertaking a semiotic analysis. The research methodology also combines shot combination analysis and a reading of the visual and acoustic channels of the advertisement. In examining some of the key Qantas advertising campaigns in popular media over the past 30 years, it is revealed that the significant airline and tourism company Qantas has sung loudly to the tune of nationalism for the benefit of their business.

2017 ◽  
Vol 7 (1) ◽  
pp. 113
Author(s):  
Samina Akhtar ◽  
Muhammad Rauf ◽  
Saima Ikram ◽  
Gulrukh Raees

This paper is an attempt to portray the plight of Mariam that she undergoes due to her illegitimate social status. The study focuses on the critical societal attitude towards the illegitimate unfortunate women. Mariam begins her life with a “harami” status; continues her struggle for personal identity, suffer and endures as a battered woman and leave this world as a woman of consequences by digging herself out of the lower social status that society attached to her. The study analyzes Mariam’s endurance, struggles and resistance in her strenuous journey to attain legitimate ending. The researcher used feminist literary criticism to interpret the text as a research methodology and adopted close textual analysis of the text by Khaled Hosseini, A Thousand Splendid Suns.


Film Matters ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 17-28
Author(s):  
Peter Horan

Experimental filmmakers are often celebrated for their radical engagement with both form and content. This article highlights how artists’ film and video have evolved in the past century when it comes to the representation of non-Western communities and their cultures. Employing close textual analysis, it compares Lotte Reiniger’s The Adventures of Prince Achmed (1926), Len Lye’s Tusalava (1929) and Free Radicals (1958), and Nguyễn Trinh Thi’s Letters from Panduranga (2015), through a postcolonial lens. Foregrounding how Nguyễn is engaged in the nuances of postcolonial identity in a manner that is not replicated by Reiniger and Lye, it concludes that depictions of non-Western cultures in artists’ film and video have developed in the past century from spaces of exoticization to sites of inclusion and respect.


2020 ◽  
Vol 5 (2) ◽  
pp. 153-171 ◽  
Author(s):  
Stephen Cushion

In recent years, new alternative left-wing media sites in the United Kingdom – labelled alt-left media – have become popular sources of news. They often focus their attention on the ‘MSM’, an acronym used to pejoratively represent ‘mainstream media’. But there has been limited academic attention about how these new alternative media report mainstream media and critique professional journalism. Drawing on a highly focused dataset of 158 stories from a sample of 1284 articles, this study examined two alt-left media sites in the United Kingdom, The Canary and Evolve Politics, from 2015 to 2019, and identified six specific ways they legitimized their criticism of mainstream media. This involved the constant surveillance of mainstream media reporting, questioning editorial judgements with close textual analysis and drawing on authoritative sources to substantiate claims. It is argued that more research is needed to understand how alternative media are delegitimizing the value of professional journalism.


Apeiron ◽  
2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Adam Woodcox

AbstractThis paper offers a novel interpretation of the nature and role of logical (logikôs) argumentation in Aristotle’s natural philosophy. In contrast to the standard domain interpretation, which makes logikôs argumentation the contrary of phusikôs, relying on principles drawn from outside the domain of natural science, I propose that the essential or defining feature of logikôs argumentation is the use of principles that are general relative to the question under investigation. My interpretation is developed and illustrated with a close textual analysis of Aristotle’s explanation of mule sterility in Generation of Animals II 8.


2016 ◽  
Vol 31 (3) ◽  
pp. 438-457 ◽  
Author(s):  
Katie Kilroy-Marac

Within the past decade, material disorder—especially that of the domestic variety—has come to stand alternately as evidence, symptom, and potential cause of mental disorder in the North American popular and psychiatric imagination. Sources ranging from the newly defined Hoarding Disorder diagnosis in the DSM-V, to popular media, to agents of the burgeoning clutter-management industry describe disorder in terms of an irrational attachment, closeness, or overidentification with objects. At the same time, these sources imagine order to result from the cool distance and controlled passion a person is able to maintain toward his or her possessions. Drawing on more than twenty interviews and numerous fieldwork encounters with professional organizers (POs) in Toronto between 2014 and 2015, this article describes how POs aim to reorient their clients materially, morally, and affectively to relieve the disorder they report in their lives. Here, I argue, POs emerge as a species of late capitalist healer whose interventions are animated by a paradoxical double movement. For just as POs act to loosen the object attachments and disrupt the “secret sympathy” their clients share with their possessions, they operate within a realm of magical correspondence where matter and mind are imagined to reflect and affect one another, and where bringing order to a client’s possessions means also bringing order to his or her mind.


2020 ◽  
Vol 1 (2) ◽  
pp. 17-30
Author(s):  
Poonam Singh

The paper attempts to project Bhim Rao Ambedkar as one of the foremost liberal feminists who advocated for Hindu women’s legal rights through the constitutional provisions listed in the Hindu Code Bill. He proposed four major stipulations, “one change is that, the widow, the daughter, the widow of predeceased-son. All are given the same rank as the son in the matter of inheritance. In addition to that, the daughter is also given a share in her father’s property: her share is prescribed as half of that of the son.”[1] To contemplate the predicament and marginalized position of Indian women, Ambedkar posited that caste and gender are intertwined. The imposition of endogamy was made compulsory by Brahaminical hierarchy which eulogized by Hindu religious scriptures to ensure sustained subjectivity of women, which eventually depreciated the egalitarian position of women. The focal point of the research paper remains a close textual analysis of Ambedkarite canon with archival study and genealogical examination contouring the discourse. The paper also encompasses potent reasons to establish the differences between the marginalization of upper-caste women and Dalit women. Difference between them is maintained by the ‘graded inequality.’ After having observed such differences, the paper intends to extend the idea that Ambedkar worked as a socio-political champion for Dalit women and Indian women concomitantly. To guarantee the freedom, equality, and individuality of Indian women, Ambedkar resorted to legalized mechanism and constitutional provisions. Key Words: Ambedkar, Hindu Code Bill, Manusmriti, Indian Women, Dalit Women, Indian Feminism, Caste, Patriarchy


Author(s):  
Karen Lury

This chapter illustrates how the BBC’s Children in Need telethon is informed and legitimated by different currency models as part of its aesthetic strategy. It demonstrates how these televisual currencies may be directly aligned with other kinds of medical currency models emerging within the economy of the UK’s National Health Service. Through close textual analysis of the programme and a related analysis of medical currency models proposed and piloted in relation to the NHS, it is argued that the ‘aestheticization’ of currency models provided by the programme reflects an ideological shift in the representation of medical care on public service television, in line with the ideology of neoliberalism and the incremental colonization of ‘financialization’ into all aspects of contemporary society.


Author(s):  
Bernard Boxill

Appalled by Kant’s views on race, some Kantians suggest that these views are unrelated to his central moral teaching that every human being “exists as an end in itself and not merely as a means to be arbitrarily used by this or that will.” But Kant developed his racial views because of his teleological view that we regard the history of the human species as the completion of a hidden plan of nature to establish an externally perfect state constitution as the necessary means to the end of developing all human predispositions. To evade the difficulty, Kantians may claim that Kant’s teleology and moral theory are not essentially related, but Kant thought that they were and close textual analysis supports their connection.


Author(s):  
D. Travers Scott ◽  
Meagan Bates

D. Travers Scott and Meagan Bates analyze television advertisements for anti-anxiety medications in order to explore the status of anxiety as a disability. Through close textual analysis, informed by Foucauldian theory and political economy, they demonstrate the intricate ways that femininity, disability, and normalization inflect and reinforce each other in contemporary discourses around mental health. These ads do not merely target women, they argue, but in fact construct femininity itself as inherently pathological and in need of medical intervention. At the same time, however, parodies of these ads reveal resistance to their pathologizing tropes and point the way toward greater appreciation for neurodiversity.


2020 ◽  
Vol 18 (1) ◽  
pp. 19-41
Author(s):  
Zachary Vickers

Typical discourses around the puzzle film ‐ a genre that typically eschews classic storytelling for more complex narrative techniques, such as entangled secondary/tertiary plotlines, and characters with mental or psychological instability ‐ often privilege the manipulation of the film’s temporality and narratology. However, in this article, I perform a close textual analysis of the mise en scène of Inception by Christopher Nolan (2010) and Eternal Sunshine of the Spotless Mind (2004) by Michel Gondry to demonstrate how these puzzle films privilege spatiality over time and plot to depict cognitive processes associated with mental and psychological instability, thereby bringing attention to an underrepresented attribute of the genre. I focus on the influence of surrealism on mise en scène, as surrealist art and cinema manipulate space to explore the psyche. I also draw on these films’ production history to show how the filmmakers, production crew and actors understood approaches to space as a cognitive process.


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