Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

2020 ◽  
pp. 146954051989997
Author(s):  
Antonio Pineda ◽  
Paloma Sanz-Marcos ◽  
María-Teresa Gordillo-Rodríguez
Keyword(s):  
Political Ideology ◽  
Theoretical Framework ◽  
Data Sources ◽  
Cultural Aspects ◽  
Iconic Status ◽  
Separatist Movement ◽  
Cultural Branding ◽  
Shed Light ◽  
The Way

The cultural aspects of brands, as well as their consideration as symbols in consumer cultures, are relevant elements of contemporary branding. This research relies on cultural branding as a theoretical framework that explains the role of brands as vessels of ideology. Such a role relates to the fact that brands can simultaneously reflect and smooth societal tensions – that is, the mechanics that turn brands into icons according to the theory of “iconic brands.” This article focuses on the Spanish fashion company Piel de Toro (“Bull Skin”) to illustrate the ideological role of brands, as well as the identity myths they convey to meet consumers’ anxieties. To study the way this brand formulated a patriotic identity myth in the context of the Catalonian separatist movement, Piel de Toro’s “Proudly Spanish” 2017 campaign is analyzed by putting together the brand genealogy method and different data sources. Results shed light on the scope and limits of the brand’s iconic status, and indicate the role of commercial brands as political–ideological actors in contemporary Spanish culture.

scholarly journals The Special Apparatus (al-Niẓām al-Khāṣṣ): The Rise of Nationalist Militancy in the Ranks of the Egyptian Muslim Brotherhood

Religions ◽  
2022 ◽  
Vol 13 (1) ◽  
pp. 77
Author(s):  
Ahmed Abou El Zalaf
Keyword(s):  
Political Violence ◽  
Systematic Study ◽  
Muslim Brotherhood ◽  
British Colonization ◽  
Special Apparatus ◽  
Depth Study ◽  
History Of ◽  
Shed Light ◽  
The Way

Existing scholarship has largely focused on the role of Sayyid Qutb’s ideas when analyzing the Muslim Brotherhood’s violent history. Perceiving Qutb’s ideas as paving the way for radical interpretations of jihad, many studies linked the Brotherhood’s violent history with this key ideologue. Yet, in so doing, many studies overlooked the importance of the Special Apparatus in shaping this violent history of the Brotherhood, long before Qutb joined the organization. Through an in-depth study of memoires and accounts penned by Brotherhood members and leaders, and a systematic study of British and American intelligence sources, I attempt to shed light on this understudied formation of the Brotherhood, the Special Apparatus. This paper looks at the development of anti-colonial militancy in Egypt, particularly the part played by the Brotherhood until 1954. It contends that political violence, in the context of British colonization, antedated the Brotherhood’s foundation, and was in some instances considered as a legitimate and even distinguished duty among anti-colonial factions. The application of violence was on no account a part of the Brotherhood’s core strategy, but the organization, nevertheless, established an armed and secret wing tasked with the fulfillment of what a segment of its members perceived as the duty of anti-colonial jihad.

scholarly journals Problems in English to Arabic Subtitles Translation of Religious Terms—Bruce Almighty and Supernatural on MBC & Dubai One: A Case Study

2016 ◽  
Vol 6 (1) ◽  
pp. 38
Author(s):  
Ahmed Abdel Azim ElShiekh
Keyword(s):  
Young Men ◽  
Time And Space ◽  
Technical Problems ◽  
Gulf Countries ◽  
Arab Gulf ◽  
Bruce Almighty ◽  
Shed Light ◽  
The Way

<p>This paper attempts to shed light on some cultural and/or technical problems in the translation of religious terms from English into Arabic in the subtitles of movies, with particular reference to some Arab Gulf countries channels. Due to limitations of time and space, the researcher has taken two particular channels as representative, namely MBC Channel group and Dubai One. The data of the research have been collected from one film and one TV series as quite typical examples of works that may lead to serious problems in the subtitles translation with regard to religious terms. In both cases, the use of religious terms is not only obligatory but also focal. The researcher points the discrepancies in the choice of Arabic equivalents for the English religious terms in question as well as explores the possible reasons of and recommended solutions to such cultural problems in translation. The film, <em>Bruce Almighty</em>, is a light and comic treatment of the phenomenon of well-educated yet vain young men, doubting the wisdom of God Almighty. Jim Cary plays the role of the young man, while Morgan Freeman actually plays God! Hence, there is no easy way out of the necessity of tackling the problem of translating the religious terms involved. As for the TV series, <em>Supernatural</em>, the whole episode deals with God, angels, demons and Satan. It remains to be said that this paper does not claim to give decisive answers to the questions posed by the research, but only aspires to pave the way before further research on the topic and related issues.</p>

Translanguaging in Indian fiction

2021 ◽  
Vol 7 (3) ◽  
pp. 253-278
Author(s):  
Munmun Gupta
Keyword(s):  
Case Studies ◽  
English Language ◽  
Cross Cultural ◽  
Data Sources ◽  
Literary Studies ◽  
Fiction Writing ◽  
Cultural Aspects ◽  
Indian Writing In English ◽  
And Linguistics ◽  
The Way

Abstract Translanguaging refers to the way in which multilingual individuals draw on their full linguistic repertoires, rather than adhering to narrow use of one named language. This concept has important sociolinguistic significance because it enables individuals to move beyond colonial structures of power and liberates the language practices of multilinguals. The purpose of this research is to investigate the phenomenon of translanguaging in Indian writing in English, using two anthologies, She Speaks (Ray et al. 2019) and She Celebrates (Choudhury et al. 2020), as data sources. Focusing on stories contained in these anthologies as case studies, the research describes linguistic, cultural and stylistic effects of translanguaging used in these works, in which Indian writers portray their characters engaging in translanguaging as a way of ‘Indianising’ the English language. In line with accounts of the process of translanguaging as culture-specific, the study reveals that often authors and their characters use translanguaging because forms of usage can be difficult to translate – or at least to translate in a way that conveys the meaning those forms have in the original, vernacular context. The study demonstrates how work at the intersection of literary studies and linguistics can illuminate cross-cultural aspects of fiction writing.

Maiakovskii and the Mobile Monument: Alternatives to Iconoclasm in Russian Culture

Slavic Review ◽  
2012 ◽  
Vol 71 (4) ◽  
pp. 766-791 ◽  
Author(s):  
James Rann
Keyword(s):  
Cultural Change ◽  
Political Change ◽  
Urban Landscape ◽  
Soviet Power ◽  
Russian Culture ◽  
The Past ◽  
The Creation ◽  
Shed Light ◽  
The Way

This article examines Vladimir Maiakovskii's frequent references to statues and monuments in his poetry in relation to traditions of iconoclasm in Russian culture in order not only to shed light on the poet's attitude toward the role of the past in the creation of a new culture but also to investigate the way in which the destruction, relocation, and transformation of monuments, both in the urban landscape and in art, reflects political change in Russia. James Rann demonstrates that, while Maiakovskii often invoked a binary iconoclastic discourse in which creation necessitates destruction, his poetry also articulated a more nuanced vision of cultural change through the symbol of the moving monument: the statue is preserved but also transformed and liberated. Finally, an analysis of “Vo ves' golos” shows how Maiakovskii's myth of the statue helped him articulate his relationship to Soviet power and to his own poetic legacy.

scholarly journals College roommates have a modest but significant influence on each other’s political ideology

2020 ◽  
Vol 118 (2) ◽  
pp. e2015514117
Author(s):  
Logan Strother ◽  
Spencer Piston ◽  
Ezra Golberstein ◽  
Sarah E. Gollust ◽  
Daniel Eisenberg
Keyword(s):  
Peer Effects ◽  
Political Ideology ◽  
College Education ◽  
Political Polarization ◽  
Political Preferences ◽  
Political Views ◽  
College Roommates ◽  
Shed Light ◽  
Over Time

Does college change students’ political preferences? While existing research has documented associations between college education and political views, it remains unclear whether these associations reflect a causal relationship. We address this gap in previous research by analyzing a quasi-experiment in which university students are assigned to live together as roommates. While we find little evidence that college students as a whole become more liberal over time, we do find strong evidence of peer effects, in which students’ political views become more in line with the views of their roommates over time. This effect is strongest for conservative students. These findings shed light on the role of higher education in an era of political polarization.

scholarly journals Why a critical geopolitics cannot be Confucian

2021 ◽  
pp. 204382062110177
Author(s):  
Ruben Gonzalez-Vicente
Keyword(s):  
Social Relations ◽  
Social Order ◽  
Theoretical Orientation ◽  
Critical Geopolitics ◽  
Republic Of China ◽  
Confucian Thought ◽  
Political Economic ◽  
Shed Light ◽  
The Way

In this commentary, I welcome An et al.’s (2021) commitment to explore the role of Confucian thought in the contemporary practices of statehood in the People’s Republic of China (PRC). Nonetheless, I also take issue with the authors’ argument that a Confucian geopolitics is needed to replace inadequate ‘Western geopolitical frameworks’. Confucian philosophies promote a hierarchical social order based on authority and subordination, and the way in which they are selectively and strategically utilized in contemporary China represents an important subject of analysis. However, they should not be viewed as a framework of analysis, as they obscure rather than shed light on spatial and class struggles – even in the hybridized stylization endorsed by An et al. Critical political economic and critical geopolitical perspectives with a global theoretical orientation and a knowledge of place and culture offer more promise in the disentangling of state practices and social relations in the PRC.

scholarly journals CONFIDENCE BUILDING MEASURES AND EVOLUTION OF RELATIONS BETWEEN PAKISTAN AND INDIA

2020 ◽  
Author(s):  
Muhammad Waqas haider
Keyword(s):  
Theoretical Framework ◽  
Mutual Trust ◽  
Bilateral Relations ◽  
British Rule ◽  
History Of ◽  
The Way

This essay aims to critically analyse the role of Confidence Building Measures in the evolution of relations between Pakistan and India. The essay begins with an overview of the relations/conflicts and a brief history of diplomatic engagements between the two countries since independence from the British rule in 1947. Then the essay attempts to explain the theoretical framework of Confidence Building Measures by analysing the strengths and weaknesses of the CBMs approach. The essay proceeds further to analyse the significant Confidence Building Initiatives between the two countries in various domains of bilateral relations. Subsequently, the essay attempts to identify the spoilers in the relations between the two countries. After identifying the spoilers, the essay suggests the way forward for resolving conflicts and ensuring peace and stability in the region. Finally, the essay concludes by highlighting the role of CBMs to create an environment of mutual trust and cooperation.

scholarly journals Orientalism, Balkanism and the Western Viewpoint in the Context of Former Yugoslavia

2015 ◽  
Vol 5 (1) ◽  
pp. 311
Author(s):  
MA. Atdhe Hetemi
Keyword(s):  
Theoretical Analysis ◽  
Research Paper ◽  
Theoretical Framework ◽  
Former Yugoslavia ◽  
The South ◽  
The West ◽  
The People ◽  
The Way

This research paper examines the role of the Orientalist and Balkanist discourse in the Former Yugoslavia with a particular focus on Albanians. Here, Western Orientalist and Balkanist stereotypes of the Former Yugoslavia are examined arguing that the Orientalism and Balkanism of people living in the Former Yugoslavia is and was viewed differently from the standard by the West and by the people living in the Former Yugoslavia in the way how they perceive each other. The first part of this research paper treats the Orientalism and Balkanism in the context of people living in the Former Yugoslavia, in general.The second part of this research paper analyzes the case study of the application of the Orientalist and Balkanist theoretical lenses on one of the nations living in the Former Yugoslavia, namely Albanians. Here, some explorations and thoughts are provided on how Albanians define themselves and how they were perceived by the South Slavic majority living in the Former Yugoslavia.There are three authors and, subsequently, three seminal works that shall serve as pillars of this theoretical analysis: concepts of Edward Said’s “Orientalism,” Bakic-Hayden’s theories on Orientalist variations and nesting Orientalism, and Maria Todorova’s ground-breaking analysis of the external practices of Balkans representation. These provide a useful theoretical framework through which to explore the distribution of the Orientalist and Balkanist discourses in Former Yugoslavia.

Constructing threat through quotes and historical analogies in the Czech and the US “Ukraine Discourse”

2019 ◽  
Vol 18 (6) ◽  
pp. 870-892
Author(s):  
Martina Berrocal
Keyword(s):  
Emotional Response ◽  
Political Discourse ◽  
Theoretical Framework ◽  
Temporal Dimension ◽  
Parliamentary Debates ◽  
Intended Action ◽  
The Us ◽  
Discursive Representations ◽  
The Way

Abstract Conflicts and their discursive representations involve, apart from the spacio-temporal dimension, also the socio-ideological and axiological positions. These prompt the desired emotional response from the audience in a form of authorization for the intended action. All these dimensions are mainly construed by presenting series of assertions by creating the dichotomy self-other and by triggering implicatures that contribute to the preferred interpretations of the presented representations. This paper aims to examine the role of quotes and historical analogies triggered by quotes in discourse, concretely, it focuses on the way the Ukrainian conflict is proximized in the US and the Czech political discourse, namely in the parliamentary debates and governmental statements (November 2013–December 2014). The theoretical framework applied is the proximization approach (Cap 2008, 2010, 2013, 2014, 2017) which is complemented by the studies that explore the pragmatic functions of quoting in discourse.

scholarly journals CONFIDENCE BUILDING MEASURES AND EVOLUTION OF RELATIONS BETWEEN PAKISTAN AND INDIA

2020 ◽  
Author(s):  
Muhammad Waqas haider
Keyword(s):  
Theoretical Framework ◽  
Mutual Trust ◽  
Bilateral Relations ◽  
British Rule ◽  
History Of ◽  
The Way

This essay aims to critically analyse the role of Confidence Building Measures in the evolution of relations between Pakistan and India. The essay begins with an overview of the relations/conflicts and a brief history of diplomatic engagements between the two countries since independence from the British rule in 1947. Then the essay attempts to explain the theoretical framework of Confidence Building Measures by analysing the strengths and weaknesses of the CBMs approach. The essay proceeds further to analyse the significant Confidence Building Initiatives between the two countries in various domains of bilateral relations. Subsequently, the essay attempts to identify the spoilers in the relations between the two countries. After identifying the spoilers, the essay suggests the way forward for resolving conflicts and ensuring peace and stability in the region. Finally, the essay concludes by highlighting the role of CBMs to create an environment of mutual trust and cooperation.

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