Systematic creation of a city’s visual communication: logo design based on the phoenix flower in Tainan City, Taiwan

2020 ◽  
pp. 147035722091743
Author(s):  
Wang Po Hsun ◽  
Gu Jie
Keyword(s):  
City Branding ◽  
Cultural Elements ◽  
City Environment ◽  
Logo Design ◽  
Visual Identity ◽  
Urban Branding ◽  
Tainan City ◽  
The City ◽  
The Phoenix ◽  
Selection Of

This study considers the urban branding of Tainan City, Taiwan. It explores how the city’s image continues its historical cultural milieu through the creation of a visual identity from the phoenix flower. The study analyzes a selection of logos used by organizations in the city, and the semiotic significance of organizational logos. From a sample of 67 logos, the form and content of the visual symbols are interpreted via morphological, content, and semiotic analyses. The logos are also categorized based on the following design features: pervasive symbols, cultural elements, typeface design, industrial embodiment, human body, decorative aids, and graphic design enhancement. Research indicates that Tainan uses the phoenix flower shape for design expression in logos, but because of a lack of uniformity in design norms, the logos are inconsistent. Therefore, standardization of the phoenix flower design used within the city environment would assist the Tainan city branding.

scholarly journals Carnavalesk taalgebruik en de constructie van lokale identiteiten

2012 ◽  
Vol 1 (1) ◽  
pp. 15-40 ◽  
Author(s):  
Leonie M.E.A. Cornips ◽  
Vincent de Rooij ◽  
Irene Stengs
Keyword(s):  
Interdisciplinary Approach ◽  
Integrated Analysis ◽  
Cultural Elements ◽  
Language And Culture ◽  
Norms And Values ◽  
Southern Netherlands ◽  
Interdisciplinary Study ◽  
The City ◽  
Selection Of

This article aims to encourage the interdisciplinary study of ‘languaculture,’ an approach to language and culture in which ideology, linguistic and cultural forms, as well as praxis are studied in relation to one another. An integrated analysis of the selection of linguistic and cultural elements provides insight into how these choices arise from internalized norms and values, and how people position themselves toward received categories and hegemonic ideologies. An interdisciplinary approach will stimulate a rethinking of established concepts and methods of research. It will also lead to a mutual strengthening of linguistic, sociolinguistic, and anthropological research. This contribution focuses on Limburg and the linguistic political context of this Southern-Netherlands region where people are strongly aware of their linguistic distinctiveness. The argument of the paper is based on a case study of languaculture, viz. the carnivalesque song ‘Naar Talia’ (To Italy) by the Getske Boys from the city of Heerlen.

scholarly journals STRATEGI CITY BRANDING PEKALONGAN “WORLD’S CITY OF BATIK”

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Rifda Amalia Susanti
Keyword(s):  
Data Collection ◽  
City Government ◽  
City Branding ◽  
Literature Study ◽  
Visual Identity ◽  
Qualitative Descriptive ◽  
Promotion Strategies ◽  
Promotional Strategies ◽  
Document Review ◽  
The City

<p align="center"><strong>ABSTRAK</strong></p><p> </p><p>Tulisan ini membahas tentang strategi kota Pekalongan dalam <em>mempromosikan city branding “World’s City of</em> <em>Batik”. </em>Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah<em> </em>dokumen, wawancara dan studi pustaka. Hasil dari tulisan ini adalah (a) menghasilkan pemaparan tentang aset kota yang dimiliki oleh kota Pekalongan, yaitu budaya <em>(cultural)</em> yang diwakili oleh pariwisata berbasis batik dan kemudahan <em>(amenity)</em> termasuk fasilitas yang tersedia di kota Pekalongan. Aset kota ini merupakan salah satu penguat <em>branding</em> kota. (b) strategi <em>branding</em> yang dilakukan pemerintah kota meliputi strategi visual dan strategi promosi. Strategi visual yang dilakukan di antaranya penciptaan identitas visual yang merepresentasikan karakter kota Pekalongan seperti logo, <em>tagline</em>, warna dan tipografi. Identitas visual ini nantinya dikomunikasikan dalam berbagai media promosi seperi <em>merchandise,</em> spanduk, poster, leaflet, dan sebagainya. Strategi promosi yang dilakukan oleh pemerintah kota yaitu dengan mengadakan festival tahunan Pekan Batik, membuat labelisasi batik, <em>landmark</em>, zebracross batik. Selain logo <em>branding</em>, kota Pekalongan secara konsisten menggunakan motif batik khas Pekalongan, yaitu Jlamprang dalam media promosi.</p><p> </p><p><strong>Kata kunci</strong>: City Branding, Pekalongan, Batik.</p><p> </p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong></p><p> </p><p><em>This paper discusses about the strategy of Pekalongan city in promoting the city branding “World’s City of Batik”. The method used is qualitative descriptive, with data collection techniques namely document review, interviews and literature study. The results of this paper are (a) an explanation of the city assets owned by Pekalongan city, it is the culture represented by batik-based tourism and convenience (amenities) including available facilities in Pekalongan. This city asset is one of the city’s branding boosters. (b) the branding strategy carried out by the city government includes visual and promotion strategies. Visual strategies carried out include the creation of visual identities that represent the character of Pekalongan city such as logos, taglines, colors and typography. This visual identity will be communicated in various promotional media such as merchandise, banners, posters, leaflets, and so on. Promotional strategies carried out by the city govern-ment include an annual Batik Festival, making batik labels, landmarks, and zebra cross batik. In addition to the branding logo, Pekalongan city consistently uses typical batik motifs of Pekalongan, namely Jlamprang in promotional media.</em></p><p> </p><p><strong><em>Keywords: </em></strong><em>City Branding, Pekalongan, Batik.</em></p>

scholarly journals LOCAL IDENTITY CONSIDERATION IN MAINTAINING PLACE BRANDING SUSTAINABILITY (THE CASE OF INDONESIA)

2020 ◽  
Vol 5 (19) ◽  
pp. 14-29
Author(s):  
Forina Lestari ◽  
Melasutra MD Dali ◽  
Norbani Che-Ha
Keyword(s):  
Local Community ◽  
Place Branding ◽  
City Branding ◽  
Local Identity ◽  
City Managers ◽  
Cultural Elements ◽  
Local Characteristics ◽  
The City ◽  
City Identity ◽  
Insight Into

The development of place branding has increased in various parts of the world. Competition in attracting investment, tourists, and other resources encourages city managers to think hard in order to be able to sell their potentials and uniqueness. Local identity is considered as one of the uniqueness that may attract people and money. This study will focus on the extent to which local characteristics and culture of the local community are considered in the formation of the city identity. The study undertook a content analysis of around thirty literature of city branding development in Indonesia, both national and international journals, to gain insight into the particular issue. The results of the study show that the imagery of cities in Indonesia is generally still limited to the formation of slogans and logos, which pay little attention to the cultural elements and aspirations of the local community. As a result, several cities had to replace their slogan and logo within a few years due to public criticism.

scholarly journals Gestalt Principles Applied on Visual Identity in Bogor City

Humaniora ◽  
2017 ◽  
Vol 8 (2) ◽  
pp. 143
Author(s):  
Suprayitno Suprayitno
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Methods ◽  
Qualitative Research Methods ◽  
Literature Study ◽  
Gestalt Principles ◽  
Logo Design ◽  
Visual Identity ◽  
Principles Of Design ◽  
The City

This study was a review on the problem of rules of logo design principles used in visual identity in the city of Bogor at random. The purpose of this study was to provide input and a better visual identity approach in accordance with the principles of design. One of the theories used was the theory of Gestalt Max Wertheimer. The theory was used to dissect some examples of visual identity in the area especially the city of Bogor. The research applied qualitative research methods, including data collection in the form of literature study, accompanied by observation and documentation. The results of this research are in the form of suggestions and inputs in designing a visual identity or logo, with applied Gestalt principles as one approach to visual solutions more unique and interesting. So the identity of a brand becomes more memorable.

scholarly journals VEGETATION COMPOSITION ON ECOLOGICAL FUNCTION IN MATARAM MERAH PARK, JAKARTA

2021 ◽  
Vol 7 (2) ◽  
pp. 123-129
Author(s):  
Nur Intan Mangunsong ◽  
Rini Fitri ◽  
Qurrotu Aini Besila
Keyword(s):  
Activity Level ◽  
Motor Vehicles ◽  
City Environment ◽  
Functional Aspects ◽  
Vegetation Landscape ◽  
The City ◽  
Aesthetic Values ◽  
Selection Of ◽  
City Park

The existence of the city park is important for Jakarta as a metropolitan city with the current activity level of motor vehicles and air pollution greatly affects the quality of the city environment. The selection of vegetation in Mataram Merah park considered functional aspects and aesthetic values . The objective of this study were to determine the composition and type of vegetation landscape in Mataram Merah park and to determine the function of each type of landscape vegetation in Mataram Merah park. This study used a descriptive qualitative method with several stages, which is survey; identification of the name and type of vegetation; size identification; identification of the type of vegetation making up the composition (name of type and size that makes up the vegetation structure). The results showed that Mataram Merah park was generally planted with vegetation that functioned aesthetically rather than functionally. The function of landscape plants in Mataram Merah park were as aesthetics is 96.55%, as controlling view as much as 13.80%, vegetation function as physical barrier as much as 62.07%, plants as controlling erosion 51.72%, function of plants as controlling climate 13.79% and vegetation function for wildlife as much as 17.24%.

Portuguese Sardines - from the ritual to the brand

2017 ◽  
Vol 5 (2) ◽  
pp. 109-120
Author(s):  
Cecília Avelino Barbosa
Keyword(s):  
Social Construction ◽  
Place Branding ◽  
Symbolic Capital ◽  
City Council ◽  
Point Of View ◽  
City Branding ◽  
The Past ◽  
Behavioral Expression ◽  
The City ◽  
City Identity

Place branding is a network of associations in the consumer’s mind, based on the visual, verbal, and behavioral expression of a place. Food can be an important tool to summarize it as it is part of the culture of a city and its symbolic capital. Food is imaginary, a ritual and a social construction. This paper aims to explore a ritual that has turned into one of the brands of Lisbon in the past few years. The fresh sardines barbecued out of doors, during Saint Anthony’s festival, has become a symbol that can be found on t-shirts, magnets and all kinds of souvenirs. Over the year, tourists can buy sardine shaped objects in very cheap stores to luxurious shops. There is even a whole boutique dedicated to the fish: “The Fantastic World of Portuguese Sardines” and an annual competition promoted by the city council to choose the five most emblematic designs of sardines. In order to analyze the Sardine phenomenon from a city branding point of view, the objective of this paper is to comprehend what associations are made by foreigners when they are outside of Lisbon. As a methodological procedure five design sardines, were used of last year to questioning to which city they relate them in interviews carried in Madrid, Lyon, Rome and London. Upon completion of the analysis, the results of the city branding strategy adopted by the city council to promote the sardines as the official symbol of Lisbon is seen as a Folkmarketing action. The effects are positive, but still quite local. On the other hand, significant participation of the Lisbon´s dwellers in the Sardine Contest was observed, which seems to be a good way to promote the city identity and pride in their best ambassador: the citizens.

Lyon – UNESCO’s Creative City of Gastronomy?

2016 ◽  
Vol 4 (2) ◽  
pp. 126-132 ◽  
Author(s):  
Cecilia Avelino Barbosa
Keyword(s):  
Cultural Industries ◽  
Brand Positioning ◽  
City Branding ◽  
Structured Interviews ◽  
Creative Cities ◽  
Marketing Program ◽  
Creative City ◽  
Territorial Marketing ◽  
The World ◽  
The City

The fast urbanization in many regions of the world has generated a high competition between cities. In the race for investments and for international presence, some cities have increasingly resorting to the territorial marketing techniques like city branding. One of the strategies of recent years has been to use of creativity and / or labeling of creative city for the promotion of its destination. This phenomenon raises a question whether the city branding programs have worked in accordance with the cultural industries of the territory or if such labels influence the thought of tourists and locals. This paper begins by placing a consideration of the UNESCO Creative Cities Network (UCCN) and the strategies of the Territorial Marketing Program of the city of Lyon in France, Only Lyon. It also raises the question the perception of the target public to each of the current actions through semi-structured interviews which were applied between May and August 2015. Finally, I will try to open a discussion the brand positioning adopted by the city of Lyon

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

Transgender Narrative in Public Service Announcement

2020 ◽  
Vol 5 (2) ◽  
pp. 254
Author(s):  
Anna Puji Lestari ◽  
Yuliyanto Budi Setiawan
Keyword(s):  
Public Service ◽  
Narrative Analysis ◽  
Flood Control ◽  
City Government ◽  
Public Works ◽  
Public Service Announcement ◽  
City Branding ◽  
Feminine Style ◽  
New City ◽  
The City

After changing its city branding several times, Semarang now has a new city branding, namely "Semarang Variety of Culture." However, the city branding reaped contra from academics and cultural figures because Semarang was considered not sufficient yet in terms of representing its cultural diversity. Responding to this, the Semarang City Government and the Semarang City Public Works Department created a public service advertisement on CCTV socialization for flood control in the city of Semarang with a transgender figure as the ad star. This research was qualitative research designed with Seymour Chatman's Narrative Analysis. The research found a commodification and objectification of transgender people who imitated the feminine style of women in the advertisement. In other words, the public service announcement of Semarang CCTV socialization lowered the femininity, which is synonymous with women.The public service advertisement also violated the moral codes adopted by the majority of the Indonesian people.

A Selection of Bandung City Travel Route Using The FLOYD-WARSHALL Algorithm

2020 ◽  
Vol 12 (7) ◽  
Author(s):  
Muhammad Ghifari Arfananda ◽  
◽  
Surya Michrandi Nasution ◽  
Casi Setianingsih ◽  
◽  
...  
Keyword(s):  
Traffic Congestion ◽  
Rapid Development ◽  
Route Selection ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
A Value ◽  
Distance Data ◽  
Simple Additive Weighting ◽  
The City ◽  
Selection Of

The rapid development of information and technology, the city of Bandung tourism has also increased. However, tourists who visit the city of Bandung have problems with a limited time when visiting Bandung tourist attractions. Traffic congestion, distance, and the number of tourist destinations are the problems for tourists travel. The optimal route selection is the solution for those problems. Congestion and distance data are processed using the Simple Additive Weighting (SAW) method. Route selection uses the Floyd-Warshall Algorithm. In this study, the selection of the best route gets the smallest weight with a value of 5.127 from the Algorithm process. Based on testing, from two to five tourist attractions get an average calculation time of 3 to 5 seconds. This application is expected to provide optimal solutions for tourists in the selection of tourist travel routes.

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