STRATEGI CITY BRANDING PEKALONGAN  “WORLD’S CITY OF BATIK”

ABSTRAK Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding “World’s City of Batik”. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan studi pustaka. Hasil dari tulisan ini adalah (a) menghasilkan pemaparan tentang aset kota yang dimiliki oleh kota Pekalongan, yaitu budaya (cultural) yang diwakili oleh pariwisata berbasis batik dan kemudahan (amenity) termasuk fasilitas yang tersedia di kota Pekalongan. Aset kota ini merupakan salah satu penguat branding kota. (b) strategi branding yang dilakukan pemerintah kota meliputi strategi visual dan strategi promosi. Strategi visual yang dilakukan di antaranya penciptaan identitas visual yang merepresentasikan karakter kota Pekalongan seperti logo, tagline, warna dan tipografi. Identitas visual ini nantinya dikomunikasikan dalam berbagai media promosi seperi merchandise, spanduk, poster, leaflet, dan sebagainya. Strategi promosi yang dilakukan oleh pemerintah kota yaitu dengan mengadakan festival tahunan Pekan Batik, membuat labelisasi batik, landmark, zebracross batik. Selain logo branding, kota Pekalongan secara konsisten menggunakan motif batik khas Pekalongan, yaitu Jlamprang dalam media promosi. Kata kunci: City Branding, Pekalongan, Batik. ABSTRACT This paper discusses about the strategy of Pekalongan city in promoting the city branding “World’s City of Batik”. The method used is qualitative descriptive, with data collection techniques namely document review, interviews and literature study. The results of this paper are (a) an explanation of the city assets owned by Pekalongan city, it is the culture represented by batik-based tourism and convenience (amenities) including available facilities in Pekalongan. This city asset is one of the city’s branding boosters. (b) the branding strategy carried out by the city government includes visual and promotion strategies. Visual strategies carried out include the creation of visual identities that represent the character of Pekalongan city such as logos, taglines, colors and typography. This visual identity will be communicated in various promotional media such as merchandise, banners, posters, leaflets, and so on. Promotional strategies carried out by the city govern-ment include an annual Batik Festival, making batik labels, landmarks, and zebra cross batik. In addition to the branding logo, Pekalongan city consistently uses typical batik motifs of Pekalongan, namely Jlamprang in promotional media. Keywords: City Branding, Pekalongan, Batik.

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ANALISIS GENDER FILM SALAH BODI MELALUI SEMIOTIKA CHRISTIAN METZ

Gelar : Jurnal Seni Budaya ◽

10.33153/glr.v16i1.2340 ◽

2019 ◽

Vol 16 (1) ◽

Author(s):

Mohammad Mahrush Ali

Keyword(s):

Sexual Orientation ◽

Data Collection ◽

Gender Identity ◽

Review Literature ◽

Main Character ◽

Literature Study ◽

Social Responses ◽

Qualitative Descriptive ◽

Document Review ◽

Christian Metz

ABSTRAK Tulisan ini membahas mengenai gender yang terdapat pada film Salah Bodi melalui semiotika Metz. Pengamatan gender pada tokoh utama yaitu Farhan (Andien) dan Inong (Indra). Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, studi pustaka, dan wawancara. Hasil dari tulisan ini adalah (a). Menghasilkan pemaparan dari analisis menggunakan semiotika Christian Metz pada film Salah Bodi. Delapan grand sintagmatiknya yaitu Autonomous Shot, Parallel Syntagma, Descriptive Syntagma, Alternating Syntagma, Scene, Episodic Sequence, dan Ordinary Sequence terkandung dalam film Salah Bodi kecuali sintagma kurung (Bracket Syntagma). Rangkaian sintagmatik Metz mengungkap adegan-adegan yang berdasarkan atas gender dan bertujuan untuk menunjukkan kepada penonton identitas gender dari tokoh film (b). gender yang ditampilkan dalam film Salah Bodi memiliki kecenderungan berprilaku tersendiri seperti penampilan fisik, orientasi seksual, kebiasaannya, dan respon sosial dari masyarakat. Meskipun di akhir film ditunjukkan tokoh utama kembali ke kodrat aslinya. Dalam pembahasan ini juga didukung oleh argumen dari pelaku di luar film. Kata kunci: Gender, Film Salah Bodi, Semiotika Christian Metz. ABSTRACT This paper discusses about gender contained in film Salah Bodi through Metz semiotics. The observation of gender is focused on the main characters, Farhan (Andien) and Inong (Indra). The method used is qualitative descriptive, with data collection techniques namely document review, literature study, and interview. The re-sults of this paper are (a). A presentation of the analysis using Christian Metz’s semiotics on the film Salah Bodi. The eight grand syntagmatic namely Autonomous Shot, Parallel Syntagma, Descriptive Syntagma, Alternating Syntagma, Scene, Episodic Sequence, and Ordinary Sequence are contained in the film Salah Bodi except Brackets Syntagm (Bracket Syntagma). The Metz’s syntagmatic sequence reveals the scenes based on gender and aims to show the audience the gender identity of the film character (b). the gender shown in the film Salah Bodi has a tendency to behave in isolation such as physical appearance, sexual orientation, habits, and social responses from the community, even though at the end of the film, the main character is shown back to his original nature. This discussion is also supported by the arguments from actors outside the film. Keywords: Gender, Film Salah Bodi, Christian Metz Semiotics. .

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ZIS (Zakat, Infaq And Alms) Funds Management Methods In Improving The Quality Of Mustahiq Life In BAZNAS Karanganyar

AL-FALAH Journal of Islamic Economics ◽

10.29240/alfalah.v6i1.2529 ◽

2021 ◽

Vol 6 (1) ◽

pp. 19

Author(s):

Darlin Rizki

Keyword(s):

Quality Of Life ◽

Field Research ◽

City Government ◽

Literature Study ◽

Private Companies ◽

The Public ◽

Qualitative Descriptive ◽

Funds Management ◽

The City

Purpose: This study aims to analyze the role of philanthropy (ZIS) in reducing poverty and improving the quality of life in the Karanganyar society district.Method: This type of research is field research using a qualitative descriptive approach and applying an intrinsic case study model. The research data was obtained from the annual report of BAZNAS Karanganyar, interviews, and field observations as well as literature study conducted as secondary data.Findings: The results of this study found that ZIS can solve various problems and contribute to improving the quality of life of the Karanganyar community. Through the collaboration of BAZNAS with the city government, there are more than 600 UPZs scattered to collect zakat in government agencies, private companies, and the community. ZIS is realized in 5 flagship programs of BAZNAS Karanganyar, which can encourage productivity (being) and simultaneously increase mustahik's participation in their environment, such as family, social, workplace, school, and so on. And mustahik have hope and optimism to improve the quality of life (becoming).Originality/Values: Provide information to the public how ZIS management methods in BAZNAS Karanganyar, relationships with the city government, and the synergy of BAZNAS programs to improve the quality of mustahik.life

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Gestalt Principles Applied on Visual Identity in Bogor City

Humaniora ◽

10.21512/humaniora.v8i2.3892 ◽

2017 ◽

Vol 8 (2) ◽

pp. 143

Author(s):

Suprayitno Suprayitno

Keyword(s):

Qualitative Research ◽

Data Collection ◽

Research Methods ◽

Qualitative Research Methods ◽

Literature Study ◽

Gestalt Principles ◽

Logo Design ◽

Visual Identity ◽

Principles Of Design ◽

The City

This study was a review on the problem of rules of logo design principles used in visual identity in the city of Bogor at random. The purpose of this study was to provide input and a better visual identity approach in accordance with the principles of design. One of the theories used was the theory of Gestalt Max Wertheimer. The theory was used to dissect some examples of visual identity in the area especially the city of Bogor. The research applied qualitative research methods, including data collection in the form of literature study, accompanied by observation and documentation. The results of this research are in the form of suggestions and inputs in designing a visual identity or logo, with applied Gestalt principles as one approach to visual solutions more unique and interesting. So the identity of a brand becomes more memorable.

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Solo Batik Carnival Menjadi Daya Tarik Kota Surakarta dalam Bidang Budaya

10.31227/osf.io/47wsa ◽

2020 ◽

Author(s):

Cindy Alisa Reninda Wistantri

Keyword(s):

Data Collection ◽

Case Studies ◽

Descriptive Analysis ◽

City Government ◽

Cultural Event ◽

The People ◽

The Future ◽

Qualitative Descriptive ◽

The Impact ◽

The City

Batik is one of the special attractions for the City of Surakarta, therefore the City Government of Surakarta uses it to be processed,packaged,innovated into a cultural event that is Solo Batik Carnival with a variety of unique themes that vary each year. The purpose of this research is to increase the potential of Surakarta City specifically in the field of culture through the Solo Batik Carnival. The method used in this research is a qualitative descriptive with the approach of data collection,observation,case studies. The result obtained are based on descriptive analysis that through the Solo Batik Carnival event can attract the attention of the people of Surakarta and outside the City of Surakarta and introduce the collection of batik in the City of Surakarta. So that people are able to appreciate it. The impact of the Solo Batik Carnival for the City of Surakarta is the potential the City of Surakarta to increase,progress and be known by the people of Surakarta and outside the City of Surakarta. In addition, the development of the Surakarta City batik model can be held in the future to become more creative and innovative.

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Solo Batik Carnival Menjadi Daya Tarik Kota Surakarta dalam Bidang Budaya

10.31227/osf.io/qjukt ◽

2020 ◽

Author(s):

Cindy Alisa Reninda Wistantri

Keyword(s):

Data Collection ◽

Case Studies ◽

Descriptive Analysis ◽

City Government ◽

Cultural Event ◽

The People ◽

The Future ◽

Qualitative Descriptive ◽

The Impact ◽

The City

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Berwirausaha Kopi Di Masa Pandemi Corona Virus Disease 19 Di Kecamatan Medan Labuhan

Accounting and Management Journal ◽

10.33086/amj.v5i2.1901 ◽

2021 ◽

Vol 5 (2) ◽

pp. 9-16

Author(s):

Muhammad Anshar ◽

Teuku Fahmi ◽

Fandi Alfiansyah Siregar

Keyword(s):

Data Collection ◽

Local Governments ◽

Large Scale ◽

Virus Disease ◽

Descriptive Study ◽

City Government ◽

Coffee Shop ◽

Observation Methods ◽

Qualitative Descriptive ◽

The City

The Medan Mayor's policy of issuing a regional regulation on large-scale social restrictions forced the coffee shop entrepreneur to close down his business for several months. The purpose of this study was to determine the strategy of coffee shop owners in entrepreneurship during the Covid 19 pandemic, to find out the entrepreneurial communication mechanisms carried out by coffee shop owners and to find out the obstacles faced by coffee shop owners. This research is a qualitative descriptive study using survey and observation methods and data collection techniques are measured using interviews and documentation. The central and local governments have not provided assistance to coffee shop owners in the form of injections of funds to stay afloat and be entrepreneurial during the Covid 19 pandemic. The Medan city government should make joint policies with business actors in the city of Medan in general, especially coffee shop owners who have limited capital and coffee shop owners must have breakthrough ideas and new innovations in entrepreneurship to face the Covid 19 pandemic that has not ended.

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Transgender Narrative in Public Service Announcement

Jurnal ASPIKOM ◽

10.24329/aspikom.v5i2.706 ◽

2020 ◽

Vol 5 (2) ◽

pp. 254

Author(s):

Anna Puji Lestari ◽

Yuliyanto Budi Setiawan

Keyword(s):

Public Service ◽

Narrative Analysis ◽

Flood Control ◽

City Government ◽

Public Works ◽

Public Service Announcement ◽

City Branding ◽

Feminine Style ◽

New City ◽

The City

After changing its city branding several times, Semarang now has a new city branding, namely "Semarang Variety of Culture." However, the city branding reaped contra from academics and cultural figures because Semarang was considered not sufficient yet in terms of representing its cultural diversity. Responding to this, the Semarang City Government and the Semarang City Public Works Department created a public service advertisement on CCTV socialization for flood control in the city of Semarang with a transgender figure as the ad star. This research was qualitative research designed with Seymour Chatman's Narrative Analysis. The research found a commodification and objectification of transgender people who imitated the feminine style of women in the advertisement. In other words, the public service announcement of Semarang CCTV socialization lowered the femininity, which is synonymous with women.The public service advertisement also violated the moral codes adopted by the majority of the Indonesian people.

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KAJIAN NORMATIF KEBERADAAN TOKO MODERN DI KOTA SEMARANG

Hukum dan Masyarakat Madani ◽

10.26623/humani.v5i3.946 ◽

2015 ◽

Vol 5 (3) ◽

pp. 50

Author(s):

Efi Yulistyowati ◽

Endah Pujiastuti

Keyword(s):

Data Analysis ◽

Data Collection ◽

Research Data ◽

Analysis Method ◽

Literature Study ◽

Normative Study ◽

Descriptive Research ◽

Approach Method ◽

The City ◽

Collection Methods

ABSTRAKArtikel hasil penelitian tentang kajian normatif keberadaan toko modern di Kota Semarang akan mengkaji mengenai keberadaan toko modern di Kota Semarang apakah sudah memenuhi ketentuan dalam Peraturan Presiden Nomor 112 Tahun 2007. Untuk membahas permasalahan tersebut, metode pendekatan yang dipakai adalah yuridis normatif, dengan spesifikasi penelitian deskriptif analitis, metode pengumpulan datanya : studi dokumentasi dan studi kepustakaan, sedangkan metode analisis data yang dipergunakan adalah analisis kualitatif.Hasil dari penelitian menunjukkan bahwa keberadaan toko modern di Kota Semarang sudah memenuhi beberapa ketentuan yang ada dalam Peraturan Presiden Nomor 112 Tahun 2007, yang belum terpenuhi adalah : ketentuan Pasal 13 & Pasal 15 Peraturan Presiden Nomor 112 Tahun 2007.Articles of research on the normative study of the existence of modern stores in the city of Semarang will examine the existence of modern stores in the city of Semarang whether they have fulfilled the provisions in Presidential Regulation No. 112 of 2007. To discuss these problems, the approach method used is normative juridical, with the specifications of analytical descriptive research, data collection methods: documentation and literature study, while the data analysis method used is qualitative analysis. The results of the study show that the existence of a modern shop in Semarang City has fulfilled several provisions in the Presidential Regulation Number 112 of 2007, which has not been fulfilled are:provisions in Article 13 and provisions Article 15 of the Presidential Regulation Number 112 of 2007.Keywords: Study, Normative, Modern Shop, Semarang City.

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ANALISIS MEKANISME PEMUNGUTAN DAN EFEKTIVITAS RETRIBUSI PASAR DI KOTA BITUNG

GOING CONCERN : JURNAL RISET AKUNTANSI ◽

10.32400/gc.13.04.21286.2018 ◽

2018 ◽

Vol 14 (1) ◽

Author(s):

Meivi M. Kaunang ◽

Lintje Kalangi ◽

Treesje Runtu

Keyword(s):

Research Method ◽

Descriptive Analysis ◽

City Government ◽

Business Service ◽

Operational Procedure ◽

Local Revenue ◽

Local Taxes ◽

Qualitative Descriptive ◽

The City ◽

General Service

One source of Regional Original Revenue is local taxes, regional levies and other legitimate local revenue management. Regional levies consist of 3 types of retribution, namely general service retribution, business service retribution and certain licensing retribution. Market’s levies is one type of regional retribution that is included in general retribution whose collection must be in accordance with the existing operational procedure standards to support the realization of its acceptance. This study aims to determine the mechanism of market’s levies collection and the level of effectiveness of market’s levies in the city of Bitung. The research method used is qualitative descriptive analysis, by analyzing the collection mechanism and the effectiveness of market’s levies. The results of the study show that the mechanism of collection of retribution is in accordance with the existing SOP and the achievement of its effectiveness is effective with an average level of 87.13%. Bitung city government can be better able to approach marketers for example by socializing market’s levies regulations so that later can also support the realization of levies revenue.Keywords : Market’s Levies, Collection Mechanisms and Effectiveness

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Konstruksi Isu Aktual Bidang Ketahanan Nasional Untuk Pengembangan Isi Pendidikan Kewarganegaraan Persekolahan

Jurnal Ketahanan Nasional ◽

10.22146/jkn.35490 ◽

2018 ◽

Vol 24 (3) ◽

pp. 342

Author(s):

Sri Haryati

Keyword(s):

Data Collection ◽

Civic Education ◽

Sampling Technique ◽

Study Data ◽

Literature Study ◽

Purposive Sampling ◽

Security Issues ◽

Qualitative Descriptive ◽

Descriptive Approach ◽

Political Economic

ABSTRACTThisi study was aimed at to constructed the actual issues of national resilience ini thei developmenti of educational content of civici educationi as a description of knowledge about the actual issue of citizenship in the national resilience studies asi thei content of civici educationi in school.The research used qualitative descriptive approach. Source of informant data with purposive sampling technique, relevant document and literature study. Data collection was done throughi in-depthi interviewsi, FGD, iobservation, and documenti studyi. The validity of data was done by triangulation process of source and method. iData analysisi was done byireduction, data ipresentation, and iconclusion.Thei resultsi showedi thati the description of the content of civic education was based on the actual issues of national resilience concerning ideological, political, economic, socio-cultural and security issues in the form of basic competence study which translated into indicators to achieved the objectives of basic competence. Based on idataianalysis, it wasiinecessary to studiedi theiactual issue of national resilience to supported the content of civic education education in schoolABSTRAKPenelitian ini bertujuan untuk mengkonstruksi isu aktual bidang ketahanan nasional dalam pengembangan isi pendidikan kewarganegaraan persekolahan berupa deskripsi pengetahuan tentang isu aktual kewarganegaraan bidang ketahanan nasional sebagai isi pendidikan kewarganegaraan persekolahan.Penelitian menggunakan pendekatan deskriptif kualitatif. Sumber data informan dengan teknik purposive sampling, dokumen dan kepustakaan yang relevan. Data dikumpulkan dan diolah dengan cara wawancara mendalam, FGD, observasi, dan studi dokumen. Validitas data dilakukan melalui proses trianggulasi sumber dan metode. Data dianalisis melalui reduksi data, pemyajian data, dan penarikan kesimpulan.Penelitian ini menemukan rumusan tentang deskripsi isi pendidikan kewarganegaraan berdasarkan isu aktual bidang ketahanan nasional yaitu tentang isu-isu ipoleksosbudhankam berupa kajian kompetensi dasar yang diterjemahkan menjadi indikator-indikator untuk mencapai tujuan dari kompetensi dasar tersebut. Berdasarkan analisis data, diperlukan kajian isu aktual ketahanan nasional untuk mendukung isi pendidikan kewarganegaraan persekolahan

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