Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember

2021 ◽  
pp. 147078532110521
Author(s):  
Zachary Moore ◽  
Dana E. Harrison ◽  
Joe Hair
Keyword(s):  
Data Collection ◽  
Data Quality ◽  
Marketing Research ◽  
Research Integrity ◽  
Research Process ◽  
Data Types ◽  
High Quality Research ◽  
Current State ◽  
Marketing Data ◽  
Collection Practices

Data quality has become an area of increasing concern in marketing research. Methods of collecting data, types of data analyzed, and data analytics techniques have changed substantially in recent years. It is important, therefore, to examine the current state of marketing research, and particularly self-administered questionnaires. This paper provides researchers important advice and rules of thumb for crafting high quality research in light of the contemporary changes occuring in modern marketing data collection practices. This is accomplished by a proposed six-step research design process that ensures data quality, and ultimately research integrity, are established and maintained throughout the research process—from the earliest conceptualization and design phases, through data collection, and ultimately the reporting of results. This paper provides a framework, which if followed, will result in reduced headaches for researchers and more robust results for decision makers.

The Undergraduate Marketing Research Course: Two Decades of Change

2020 ◽  
pp. 027347532096050
Author(s):  
Eileen Bridges
Keyword(s):  
Data Collection ◽  
Data Analytics ◽  
New Technology ◽  
Marketing Research ◽  
Customer Data ◽  
Critical Gap ◽  
The Past ◽  
Data Collection And Analysis ◽  
Marketing Data ◽  
Observational Techniques

This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented—but how has this affected teaching of this important topic? Although the purpose of marketing research is still to better understand target customer needs, the tools are different now: customer data are typically collected using technology-based interfaces in place of such instruments as mailed, telephone, or in-person surveys. Observational techniques collect more data electronically rather than requiring a human recorder. Similarly, sampling has changed: sample frames are no longer widely used. Many of these changes are not yet fully discussed in marketing research courses. On the other hand, there is increasing interest in and availability of courses and programs in marketing data analytics, which teach specialized skills related to analysis and interpretation of electronic databases. Perhaps even more importantly, new technology-based tools permit greater automation of data collection and analysis, and presentation of findings. A critical gap is identified in this article; specifically, effort is needed to better integrate the perspectives of data collection and data analysis given current research conditions.

scholarly journals Learning Strategies SD Muhammadiyah 2 Gempol During the Covid-19 Pandemic

2021 ◽  
Vol 10 ◽  
Author(s):  
Mochammad Lutfy Aziz ◽  
Muhlasin Amrullah
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Learning Strategies ◽  
Learning Process ◽  
Scientific Paper ◽  
Research Process ◽  
Research Data ◽  
Learning System ◽  
Current State ◽  
Descriptive Qualitative

This scientific paper discusses several aspects, including: learning strategies at SD Muhammadiyah 2 Gempol. In the research process this time using descriptive qualitative research, data collection techniques used data collection techniques by means of direct interviews with the principal of SD Muhammadiyah 2 Gempol. This study aims to determine the changes in the learning system at SD Muhanmadiyah 2 Gempol and the learning strategies. In addition, the learning process must have a lot of challenges in implementing the programs that have been set by the school, especially in the current state of the covid-19 pandemic. Like many who are constrained by the current learning process, or other conditions. But even so, SD Muhammadiyah 2 Gempol continues to carry out the program and pays attention to the existing obstacles by utilizing technology for learning media in the school. Therefore, the learning process at SD Muhammadiyah 2 Gempol can continue to run even though there are several obstacles that can be solved with existing strategies.

scholarly journals LENDING TO INDIVIDUALS BY COMMERCIAL BANKS IN KABARDINO-BALKAR REPUBLIC: CURRENT STATE

2017 ◽  
Vol 11 (5) ◽  
pp. 82-92 ◽  
Author(s):  
Мадина АЛИКАЕВА ◽  
Madina ALIKAEVA ◽  
Матвей Оборин ◽  
Matvey Oborin ◽  
Татьяна НАЛЧАДЖИ ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Interest Rates ◽  
Research Result ◽  
Marketing Research ◽  
Research Process ◽  
Information Support ◽  
Visual Interpretation ◽  
Loan Default ◽  
High Interest ◽  
Current State

Lending to individuals remains popular among residents of Russia, even in the financial crisis. The development of these types of banking services is c restrained by factors such as high risks of loan default, lack of effective credit management, weak credit infrastructure, lack of information support of banks, high interest rates. In these circumstances, there is a need to develop new approaches to lending to individuals by banks in promoting economic, political and social development of Kabardino-Balkar Republic. The article is aimed at investigation the current state and identifying trends in lending. In the research process the authors have investigated the current state of analyzed services and systematized data on the status and trends of the lending market in the Kabardino-Balkar Republic. The article presents results of a comparative analysis of features of lending to individuals by banks of the republic. As a research result, the authors have identified promising areas of lending and offered changes in the system of consumer crediting. The scientific works of domestic and foreign scientists in the field of financial, credit systems, economic analysis and marketing research were used in the research. The authors used such general scientific methods, as analysis, synthesis, analogy. The method of analytical groupings and comparative analysis were used to process bank statements. The graphical method were used for visual interpretation of the research results. As a result of the marketing study, the authors have revealed prefer-ences of consumers of Kabardino-Balkar Republic in the field of lending, as well as the factors affecting the choice of bank. The results of the study can be used by banks in Kabardino-Balkaria to improve activities in the field of lending to individuals. The authors have also discovered the most popular types of loans in residents of Kabardino-Balkaria. high interest rates, long procedure of loans, lack of risk insurance are the main reasons that reduce the de-mand for loans.

Editorial

2013 ◽  
Vol 1 (2) ◽  
pp. 1-3
Author(s):  
João José Pinto Ferreira ◽  
Anne-Laure Mention ◽  
Marko Torkkeli
Keyword(s):  
Economic Development ◽  
Education Research ◽  
Research And Development ◽  
Research Integrity ◽  
Academic Community ◽  
Human Knowledge ◽  
Academic Institutions ◽  
Current State ◽  
State Of Research ◽  
Successive Generations

The expansion of human knowledge in all areas is largely the outcome of the activity of academic institutions and the result of their mission to contribute to the cultural, intellectual and economic development of the society, involving education, research and university extension activities. For many years, the academic community has been organizing itself in all different ways to respond to current and future needs, ensuring research integrity and recognition, and building on successive generations of peers to validate and support the launching and development of novel research streams. We owe the current state of research and development of our society to generations of scholars and scientists that have brought all of us here.(...)

scholarly journals Conceptualizing researchers’ perspectives on involving professionals in research: a group concept mapping study

2021 ◽  
Vol 19 (1) ◽  
Author(s):  
Christine E. Laustsen ◽  
Albert Westergren ◽  
Pia Petersson ◽  
Maria Haak
Keyword(s):  
Data Collection ◽  
Concept Mapping ◽  
Hierarchical Cluster ◽  
Research Process ◽  
Scaling Analysis ◽  
Research Projects ◽  
Research And Practice ◽  
Group Concept Mapping ◽  
Process Adaptation ◽  
Group Concept

Abstract Background Researchers have shown an increased interest in involving professionals from outside academia in research projects. Professionals are often involved in research on ageing and health when the purpose is to address the gap between research and practice. However, there is a need to acquire more knowledge about what the involvement might lead to by exploring researchers’ experiences of involving professionals in research on ageing and health and developing conceptual areas. Therefore, the aim of this study was to identify conceptual areas of professionals’ involvement in research on ageing and health, from the perspective of researchers themselves. Methods Group concept mapping, a participatory and mixed method, was used to conceptualize areas. Researchers with experience of involving professionals in research projects on ageing and health participated in qualitative data collection through brainstorming sessions (n = 26), and by sorting statements (n = 27). They then took part in quantitative data collection, where they rated statements according to how much a statement strengthened research (n = 26) and strengthened practice (n = 24). Data were analysed using multidimensional scaling analysis and hierarchical cluster analysis. In addition, a qualitative analysis of the latent meaning of the cluster map was conducted. Results Analysis of the sorting stage generated five clusters illustrating conceptual areas of professionals’ involvement in research projects on ageing and health. The five clusters are as follows: complex collaboration throughout the research process; adaptation of research to different stakeholders, mutual learning through partnership; applicable and sustainable knowledge; legitimate research on ageing and health. The qualitative latent meaning of the cluster map showed two themes: the process of involvement and the outcome of involvement. A positive strong correlation (0.87) was found between the rating of strengthened research and practice. Conclusions This study reveals conceptual areas on a comprehensive and illustrative map which contributes to the understanding of professionals’ involvement in research on ageing and health. A conceptual basis for further studies is offered, where the aim is to investigate the processes and outcomes entailed in involving professionals in research on ageing and health. The study also contributes to the development of instruments and theories for optimizing the involvement of professionals in research.

scholarly journals Do It for the Culture: The Case for Memes in Qualitative Research

2021 ◽  
Vol 20 ◽  
pp. 160940692110258
Author(s):  
Constance Iloh
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
21St Century ◽  
Research Process ◽  
Qualitative Inquiry ◽  
Cultural Relevance ◽  
Prominent Feature ◽  
Rapport Building ◽  
Everyday Communication ◽  
Remote Data

Memes are a prominent feature of global life in the 21st century. The author asserts that memes are significant to current and future qualitative research. In particular, the text establishes memes as: (a) part of everyday communication, expression, and explanation, thus useful in qualitative research; (b) valuable cultural units and symbols; (c) forms of rapport building and cultivating relational research; (d) approaches that bolster and sustain remote data collection; (e) methods that infuse agency, humor, and creativity into the research process. The author then showcases distinctive ways memes can be effectively incorporated in qualitative research pursuits and publications. The article concludes with the necessity of data collection and representation approaches that advance the meaningfulness and cultural-relevance of qualitative inquiry.

scholarly journals Thinking about police data: Analysts’ perceptions of data quality in Canadian policing

2021 ◽  
pp. 0032258X2110214
Author(s):  
Christopher D O’Connor ◽  
John Ng ◽  
Dallas Hill ◽  
Tyler Frederick
Keyword(s):  
Big Data ◽  
Data Collection ◽  
Data Quality ◽  
Research Culture ◽  
Police Services ◽  
Police Data ◽  
Data Collection And Analysis ◽  
Quality Issues

Policing is increasingly being shaped by data collection and analysis. However, we still know little about the quality of the data police services acquire and utilize. Drawing on a survey of analysts from across Canada, this article examines several data collection, analysis, and quality issues. We argue that as we move towards an era of big data policing it is imperative that police services pay more attention to the quality of the data they collect. We conclude by discussing the implications of ignoring data quality issues and the need to develop a more robust research culture in policing.

scholarly journals Utilizing asynchronous email interviews for health research: overview of benefits and drawbacks

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Michelle Amri ◽  
Christina Angelakis ◽  
Dilani Logan
Keyword(s):  
Public Health ◽  
Data Collection ◽  
Data Quality ◽  
Health Research ◽  
Geographic Location ◽  
Public Health Research ◽  
Data Accuracy ◽  
Global Public Health ◽  
Snowball Sampling ◽  
Face To Face

Abstract Objective Through collating observations from various studies and complementing these findings with one author’s study, a detailed overview of the benefits and drawbacks of asynchronous email interviewing is provided. Through this overview, it is evident there is great potential for asynchronous email interviews in the broad field of health, particularly for studies drawing on expertise from participants in academia or professional settings, those across varied geographical settings (i.e. potential for global public health research), and/or in circumstances when face-to-face interactions are not possible (e.g. COVID-19). Results Benefits of asynchronous email interviewing and additional considerations for researchers are discussed around: (i) access transcending geographic location and during restricted face-to-face communications; (ii) feasibility and cost; (iii) sampling and inclusion of diverse participants; (iv) facilitating snowball sampling and increased transparency; (v) data collection with working professionals; (vi) anonymity; (vii) verification of participants; (viii) data quality and enhanced data accuracy; and (ix) overcoming language barriers. Similarly, potential drawbacks of asynchronous email interviews are also discussed with suggested remedies, which centre around: (i) time; (ii) participant verification and confidentiality; (iii) technology and sampling concerns; (iv) data quality and availability; and (v) need for enhanced clarity and precision.

scholarly journals Conducting Population Health Research during the COVID-19 Pandemic: Impacts and Recommendations

2021 ◽  
Vol 13 (6) ◽  
pp. 3320
Author(s):  
Amy R. Villarosa ◽  
Lucie M. Ramjan ◽  
Della Maneze ◽  
Ajesh George
Keyword(s):  
Data Collection ◽  
Health Services ◽  
Data Quality ◽  
Population Health ◽  
Health Research ◽  
Alternative Methods ◽  
Residential Aged Care ◽  
Recruitment Methods ◽  
Face To Face ◽  
The Impact

The COVID-19 pandemic has resulted in many changes, including restrictions on indoor gatherings and visitation to residential aged care facilities, hospitals and certain communities. Coupled with potential restrictions imposed by health services and academic institutions, these changes may significantly impact the conduct of population health research. However, the continuance of population health research is beneficial for the provision of health services and sometimes imperative. This paper discusses the impact of COVID-19 restrictions on the conduct of population health research. This discussion unveils important ethical considerations, as well as potential impacts on recruitment methods, face-to-face data collection, data quality and validity. In addition, this paper explores potential recruitment and data collection methods that could replace face-to-face methods. The discussion is accompanied by reflections on the challenges experienced by the authors in their own research at an oral health service during the COVID-19 pandemic and alternative methods that were utilised in place of face-to-face methods. This paper concludes that, although COVID-19 presents challenges to the conduct of population health research, there is a range of alternative methods to face-to-face recruitment and data collection. These alternative methods should be considered in light of project aims to ensure data quality is not compromised.

scholarly journals Mask-Making and Drawing as Method: Arts-Based Approaches to Data Collection With War-Affected Children

2019 ◽  
Vol 18 ◽  
pp. 160940691983247
Author(s):  
Amber Green ◽  
Myriam Denov
Keyword(s):  
Data Collection ◽  
Research Team ◽  
Data Gathering ◽  
Research Process ◽  
Future Research ◽  
Northern Uganda ◽  
Visual Methods ◽  
Conflict Zones ◽  
Mask Making ◽  
In Captivity

Globally, the numbers of children living in conflict zones and displaced by war have risen dramatically over the past two decades, and with this, scholarly attention to the impacts of war on children. More recently, researchers have examined how war-affected children are being studied, revealing important shortcomings. These limitations relate to the lack of child participation in research, the need for researchers to engage children in the research process as “active agents” rather than “passive objects” under study, as well as the need for researchers to pay closer attention to ethical dilemmas associated with researching war-affected children. To address these realities, innovative research methods that can be adapted across diverse sociocultural contexts are warranted. In light of these shortcomings, our research team integrated two arts-based methods: mask-making and drawing, alongside traditional qualitative data collection methods with a particularly marginalized population of young people: children born in captivity within the Lord’s Resistance Army in northern Uganda. In this article, we provide information on the context of northern Uganda. We describe how the use of mask-making and drawing was used as data gathering tools and the ways in which these arts-based methods had important benefits for the research participants, researchers, and impacted on the validity of the research as a whole. We propose that the use of these participatory visual methods enriched the themes elicited through more traditional methods. The article describes how these arts-based mediums fostered community building among children typically excluded from their communities and were successful as a tool to build trust between participants and the research team when exploring sensitive topics. The article concludes with implications for future research with war-affected children.

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