Learning From Practice and Politics: The Rise and Fall of Social Marketing in Aotearoa New Zealand (1984–2017)

2021 ◽  
Vol 27 (1) ◽  
pp. 32-47
Author(s):  
Tim Antric ◽  
Margalit Toledano ◽  
David McKie
Keyword(s):  
New Zealand ◽  
Social Marketing ◽  
Research Question ◽  
Point Of View ◽  
Individual Responsibility ◽  
Unique Contribution ◽  
Political Factors ◽  
Aotearoa New Zealand ◽  
Or Practice ◽  
Almost All

Background: This article is the first to explore the emergence and evolution of social marketing as a professional practice in Aotearoa New Zealand [1] (NZ). Focus of the Article: The article identifies key political factors enabling the emergence, and causing the decline, of social marketing in NZ. Research Question: What are the factors that practitioners of social marketing identify as most influential on its development in NZ? Importance to the Social Marketing Field: The article makes a unique contribution to the growing literature on the history of social marketing in different jurisdictions by providing the first account of how social marketing evolved in NZ and by identifying the crucial role of political factors. Methods: The research is based on appreciative inquiry-based interviews with 20 experienced social marketers and a review of key documents. Because the field in NZ is small, it was possible to interview almost all of the leading figures. Results: This study constructs a timeline of significant political impacts on social marketing in NZ and identifies neoliberal approaches as key. Initially, neoliberalism enabled the growth of social marketing due to its emphasis on individual responsibility for health. Later, a neoliberal agenda helped disestablish the discipline due to social marketing shifting focus from downstream to upstream economic, political and social factors. Recommendations for Research or Practice: This research concludes that to sustain the legitimacy of their field, social marketers need to produce ongoing evidence-based communication of their effectiveness and responsibility and be less dependent on government funding. It also suggests the continuing enlargement of specifically situated studies of the different evolutions of social marketing in different places to better map commonalities and contrasts. Limitations: The study is limited to social marketing in NZ and would be strengthened by comparative studies of social marketing within other cultures and political systems during particular historical periods. While mainly exploring NZ social marketers’ experience from their own point of view, it could be broadened to include other perspectives.

scholarly journals Trauma responsive care model: An Aotearoa New Zealand research informed practice model for residential group homes

2021 ◽  
Vol 33 (1) ◽  
Author(s):  
Andrea Greer
Keyword(s):  
New Zealand ◽  
Residential Care ◽  
Positive Impact ◽  
Research Question ◽  
Group Homes ◽  
Care Practice ◽  
Multiple Perspectives ◽  
Care Model ◽  
Staff Members ◽  
Aotearoa New Zealand

INTRODUCTION: This article presents a research-informed model of trauma responsive care for use in residential care practice social work settings with children and young people in Aotearoa New Zealand. The model was developed from a qualitative project which sought to address the research question “Does the quality of relationships with staff members have a positive impact on outcomes for children who reside in group home settings?”METHODS: Using semi-structured, in-depth interviews, eight children were interviewed regarding their experience of relationships while living within supervised group homes (SGHs). In order to gain multiple perspectives on this topic, six biological parents and two legal guardians of children were interviewed and focus group discussions were held with staff members from three SGHs. Thematic analysis was used to identify key themes identified from the findings.FINDINGS: Five dominant themes were identified from the children’s and parent’s interviews. The central theme was the importance of relationships; that relationship is the key when working with children who have experienced trauma. Children who have experienced trauma need to feel safe in the context of relationships and benefit from bottom-up interventions in order to heal from their traumatic experiences.CONCLUSION: A research-informed model of trauma responsive care was constructed from study findings informed by two principal bodies of knowledge: (1) attachment theory; and (2) neuroscience. The resultant trauma responsive care model provides a framework of strategies for anyone working with children in residential care settings who have experienced trauma and/ or attachment difficulties.

scholarly journals Whakapapa Back: Mixed Indigenous Māori and Pākehā Genealogy and Heritage in Aotearoa/New Zealand

Genealogy ◽  
2019 ◽  
Vol 3 (4) ◽  
pp. 73 ◽  
Author(s):  
Helene Diana Connor
Keyword(s):  
Mental Health ◽  
New Zealand ◽  
Point Of View ◽  
Health Issues ◽  
Aotearoa New Zealand ◽  
Mental Health Issues ◽  
European Heritage ◽  
Tribal Lands ◽  
Customary Practices ◽  
Epistemological Framework

Māori tribal and social histories are founded on whakapapa (genealogy). Whakapapa and the knowledge of one’s ancestry is what connects all Māori to one another and is the central marker of traditional mātauranga Māori (Māori knowledge). Knowledge of one’s whakapapa and ancestral links is at the root of Māori identity and heritage, which can be re-connected with even if a person has been dislocated from it by colonization, urbanization and/or marriage. The collective experiences of Māori are contextualized within whakapapa and narratives of iwi (tribe), hapū (sub-tribe) and whanau (family). Within the context of colonization, whakapapa as a meaningful epistemological framework has not been erased and continues to connect Māori to one another and our tribal lands, histories and stories. Whakapapa and Māori identity are underpinned by an epistemology based on Māori tikanga (customary practices) that take into account the importance of a collective vision. However, research on counseling with people of indigenous descent from Aotearoa/New Zealand has found that for people of mixed Māori and Pākehā (European) heritage, it is important to recognize both sides of a person’s family in working on mental health issues. To address the complications of mixed identity, this article is written from an autoethnographic point of view to share how whakapapa and genealogical links have shaped my identity as someone of mixed Māori and Pākehā heritage.

scholarly journals Reconstructing dancer identities

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Emma Cosgrave
Keyword(s):  
New Zealand ◽  
Narrative Inquiry ◽  
Thematic Analysis ◽  
Research Question ◽  
Aotearoa New Zealand ◽  
Sense Of Security ◽  
Practice Performance ◽  
The Way

The Coronavirus (Covid-19) continues to reshape many lives socially, politically, and economically. Choreographic practice, performance, and those involved in dance are also affected in different ways. This article investigates the research question: How might the event of Covid-19 prompt the transformation of freelance dancers’ identities? Through a qualitative narrative inquiry, three freelance contemporary dancers from Aotearoa/New Zealand were interviewed. From a thematic analysis of the data, the theme of alienation and adaptability were drawn out. This research reveals that the event of Covid-19 has caused freelance dancers to question their identity and precarity within their communities and shifted their position to advance a sense of security. The stories shared by the dancers revealed that industry practices and conditions for freelance contemporary dancers in Aotearoa/New Zealand need redevelopment for greater sustainability, relevance and inclusion, which could pave the way for industry changes to occur post-covid-19.  

Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions

2020 ◽  
Vol 26 (4) ◽  
pp. 309-324
Author(s):  
Aaron R. Brough ◽  
Grant E. Donnelly ◽  
Vladas Griskevicius ◽  
Ezra M. Markowitz ◽  
Kaitlin T. Raimi ◽  
...  
Keyword(s):  
Social Marketing ◽  
Behavioral Interventions ◽  
Research Question ◽  
Past Research ◽  
Effective Interventions ◽  
The Social ◽  
Or Practice ◽  
Sustainability Initiatives ◽  
Type Of Failure ◽  
Different Levels

Background: Many sustainability initiatives are successful and produce results that benefit the environment. However, others miss the mark and fail to produce the desired outcome. Past research has typically focused on understanding why initiatives fail, without first considering differences in how they fail. Focus of the Article: This manuscript is related to Research and Evaluation—specifically, the social marketing concept it focuses on is evaluating the outcome of sustainability initiatives. Research Question: What are the different ways in which sustainability initiatives can fail? Program Design/Approach: A multi-day workshop of interdisciplinary behavioral sustainability scholars led to the identification of five systematic differences in how sustainability initiatives can fail, suggesting that failure can take on not only different levels of severity, but different forms altogether. Within this framework, we provide examples of each type of failure. Importance to the Social Marketing Field: We argue that diagnosing how instead of just why an initiative fails offers important insights that can reduce the likelihood of future failures—insights that may be missed by a narrow focus on the why behind any given failure. Recommendations for Research or Practice: The identification of the different ways in which sustainability initiatives fail can lead to improvements in the design and implementation of behavioral interventions, facilitating successful sustainability outcomes and preventing unintended outcomes. Specific recommendations are discussed for each type of failure. Limitations: The examples in our framework are not exhaustive, but are instead intended to be illustrative exemplars of each type of failure. Moreover, as our focus is on how sustainability initiatives fail, we do not attempt to diagnose why particular initiatives fail.

Conceptual metaphor variation in meaning interpretation

2017 ◽  
Vol 4 (1) ◽  
pp. 7-35 ◽  
Author(s):  
Alexander Onysko
Keyword(s):  
New Zealand ◽  
Conceptual Metaphor ◽  
Point Of View ◽  
World Englishes ◽  
Conceptual Metaphors ◽  
Methodological Choices ◽  
Aotearoa New Zealand ◽  
Cultural Specificity ◽  
Empirical Point ◽  
Meaning Interpretation

Abstract This paper contributes to research on metaphor variation in the context of world Englishes from a theoretical and an empirical point of view. Starting with a discussion of the dissonance between universality and cultural specificity in conceptual metaphor research, basic dimensions of variation are outlined that are relevant to conceptual metaphor theory (CMT). These dimensions inform a continuum of variation in CMT that ranges from basic conceptualizations (as primary metaphors) to the surface level of language use (as metaphorical expressions). The empirical part of the paper takes heed of this continuum of variation and outlines the methodological choices relevant to the description of conceptual metaphors in an associative task. The data are based on meaning interpretations given to novel English compounds by Māori and non-Māori speakers of New Zealand English. The results of the task highlight that Māori-English bilinguals apply a greater range of different conceptual metaphors compared to non-Māori bilingual and monolingual speakers of English. These results are discussed in terms of their implications for further research on metaphor variation in Aotearoa New Zealand and world Englishes.

scholarly journals Conservation Translocations in Aotearoa New Zealand in the Predator-Free era

2020 ◽  
Author(s):  
Kevin A. Parker ◽  
John G. Ewen ◽  
Emily L. Weiser ◽  
Aisling Rayne ◽  
Tammy Steeves ◽  
...  
Keyword(s):  
New Zealand ◽  
Large Scale ◽  
Conservation Management ◽  
A Priori ◽  
Single Element ◽  
Genetic Management ◽  
Aotearoa New Zealand ◽  
Introduced Predators ◽  
Source Populations ◽  
Almost All

The biological changes that have occurred in Aotearoa New Zealand following human settlement are well documented with almost all ecosystems and taxa having been negatively impacted. Against this background of loss there have been remarkable advances in conservation management, particularly in the large-scale eradication and control of exotic mammalian pests. In 2016, the New Zealand Government announced Predator Free 2050, an ambitious project to eradicate introduced predators in Aotearoa New Zealand by 2050. Here, we discuss conservation translocations in the context of Predator Free 2050 aspirations. Our review draws together knowledge from Aotearoa New Zealand’s rich history of translocations and outlines a framework to support translocation decision making in the predator-free era. Predator Free 2050 aspirations encompass an ongoing question in conservation management; should we focus on maintaining small protected populations, because this seems generally easier and currently achievable, or on reversing declines in the large mainland areas that contain most of our biodiversity, a much harder challenge largely reliant on the continued use of aerially applied toxins? We focus on successfully establishing small translocated populations because they will provide the source populations for colonisation of a predator-free landscape. We define a successful translocation as one that meets a clear set of fundamental objectives defined a priori. If translocation objectives are clearly defined all subsequent decisions about factors that influence conservation translocation outcomes (e.g. the cultural and social setting, pest thresholds, habitat quality, genetic management) will be easier. Therefore, we encourage careful thinking in formulating conservation translocation objectives that align with aspirations for a predator-free Aotearoa NZ. We discourage a focus on any single element of planning and rather encourage all people involved in conservation translocations, particularly decision makers, to explicitly recognise the multiple values-based objectives associated with conservation translocations.

scholarly journals The Good, the Bad and the Ugly. The experiences of midwives who transition work settings: A qualitative descriptive study

2021 ◽  
Author(s):  
◽  
Melanie Patricia Welfare
Keyword(s):  
New Zealand ◽  
Current System ◽  
Research Question ◽  
Workforce Planning ◽  
Face To Face ◽  
Work Settings ◽  
Descriptive Research ◽  
Working Lives ◽  
Aotearoa New Zealand ◽  
Qualitative Descriptive

<p>This research explores the experiences of midwives as they transition work settings. It has been found that these experiences are both positive and negative. Midwives relish working with women in a capacity that brings them joy and sustains them within the profession. They achieve this with the valued support of their families, practice partners and colleagues. However, there are numerous stressors on midwives including financial, emotional, physical, family commitments, bullying and work demands, which impact on the ability of the midwife to fulfil these obligations. This dissonance leads to increased levels of stress and fatigue and in order to manage this, the midwives who participated in this research appear to transition work settings.  By analysing the lived experiences of nine midwives in Aotearoa/New Zealand who have transitioned work settings between core and LMC (or vice versa) in the previous two years, I have explored the research question ‘What are the experiences of midwives who transition work settings?’ using a qualitative descriptive research framework. Face to face interviews were conducted with midwives around the South Island of Aotearoa/New Zealand using semi-structures interview questions, followed by transcription and thematic analysis. Four main themes emerged, ideal midwife, movement happens, support and obstruction and things have changed. The themes and subthemes are discussed in depth through this work and literature used to support the discourse.  The main finding was that transitioning work-settings is a way of remaining professionally and personally sustained in the current system of maternity care in Aotearoa/New Zealand. Other findings were that support from family, colleagues and managers, as well as the relationships with the women, are imperative for midwives in either work setting to remain sustainable. That the lack of support, bullying, harassment, poor remuneration and family commitments, are stressors that impact on the working lives of midwives and contribute to their decisions to transition work settings. There are implications from this research for midwives, DHB, workforce planning, educators and the wider profession.</p>

scholarly journals Childbirth: a Momentous Occasion Muslim Women's Childbirth Experiences

2021 ◽  
Author(s):  
◽  
Khurshid Mitchell
Keyword(s):  
New Zealand ◽  
Extended Family ◽  
Cross Cultural ◽  
Reading Material ◽  
Aotearoa New Zealand ◽  
Beliefs And Values ◽  
Or Practice ◽  
Women's Stories ◽  
Nurses And Midwives ◽  
Childbirth Experiences

<p>This thesis explores the perception of three Muslim women’s experience of childbirth, in a setting surrounded by health professionals who largely have little understanding of their needs and experience of being in the world. The women’s stories reveal that giving birth in a cross-cultural setting is stressful. The women had to adjust to an environment which challenged their beliefs and values, in one case with no extended family or cultural support. This stress is long lasting as evidenced in the women’s stories. Various forms of narrative such as a letter, excerpts from conversations, and interviews, have been used in presenting this research, in order to illuminate Muslim women’s birthing experiences particularly to health colleagues in Aotearoa-New Zealand. Given the opportunity to tell their story, all the women highlighted both the positive and negative aspects of their birth experiences. Excerpts from the narratives of Khadija, Ayesha, and Amina, describe the reality of their experiences. The overarching theme in this thesis reveals the uniqueness of each woman’s story. This thesis identifies situations that heightened the vulnerability of the women. It concludes by identifying recommendations and reading material for nurses and midwives in education or practice to become informed, so that 20,000 Muslims in Aotearoa-New Zealand may receive an acceptable level of culturally safe practice.</p>

scholarly journals Childbirth: a Momentous Occasion Muslim Women's Childbirth Experiences

2021 ◽  
Author(s):  
◽  
Khurshid Mitchell
Keyword(s):  
New Zealand ◽  
Extended Family ◽  
Cross Cultural ◽  
Reading Material ◽  
Aotearoa New Zealand ◽  
Beliefs And Values ◽  
Or Practice ◽  
Women's Stories ◽  
Nurses And Midwives ◽  
Childbirth Experiences

<p>This thesis explores the perception of three Muslim women’s experience of childbirth, in a setting surrounded by health professionals who largely have little understanding of their needs and experience of being in the world. The women’s stories reveal that giving birth in a cross-cultural setting is stressful. The women had to adjust to an environment which challenged their beliefs and values, in one case with no extended family or cultural support. This stress is long lasting as evidenced in the women’s stories. Various forms of narrative such as a letter, excerpts from conversations, and interviews, have been used in presenting this research, in order to illuminate Muslim women’s birthing experiences particularly to health colleagues in Aotearoa-New Zealand. Given the opportunity to tell their story, all the women highlighted both the positive and negative aspects of their birth experiences. Excerpts from the narratives of Khadija, Ayesha, and Amina, describe the reality of their experiences. The overarching theme in this thesis reveals the uniqueness of each woman’s story. This thesis identifies situations that heightened the vulnerability of the women. It concludes by identifying recommendations and reading material for nurses and midwives in education or practice to become informed, so that 20,000 Muslims in Aotearoa-New Zealand may receive an acceptable level of culturally safe practice.</p>

scholarly journals Understanding Early Fire Learning and Experiences in Aotearoa New Zealand

2021 ◽  
Author(s):  
Amelia Jane Rhodes
Keyword(s):  
New Zealand ◽  
Research Question ◽  
Exploratory Research ◽  
Growing Up ◽  
Safety Education ◽  
Fire Use ◽  
Qualitative Survey ◽  
Aotearoa New Zealand ◽  
Safety Research ◽  
Current Emphasis

<p>The current study presents exploratory research on how people in Aotearoa New Zealand learn about fire growing up, and how they think and feel about fire as adults. The research aims to fill the empirical gap in research on fire and fire learning. An anonymous qualitative survey was conducted with 40 community participants through the crowd sharing platform Prolific Academic. Participants also answered the Fire Setting Scale, used as a descriptive measure to determine the range of fire interest scores among the sample; scores were well spread and the sample slightly negatively skewed. Thematic analysis was used and six themes comprising 13 subthemes were developed to answer the two research questions; 1. How do adults in Aotearoa NZ learn about fire growing up? and 2. How do adults in Aotearoa NZ think and feel about fire now? The first question was answered with four themes comprising ten subthemes. The first theme discussed participants’ descriptions of their notable reactions to fire memories, the second described the development of norms about fire and fire use, the third learning how and where fire can be used through direct experiences, and the fourth discussed participants descriptions of learning about fire mechanisms and safety. Research question two was answered with two themes and three subthemes, the first theme discussed the idea that in regard to fire, knowledge is power. The second theme looked at participants’ emotional congruence with fire and identified these emotions as existing on somewhat of a continuum. The findings determined that the current emphasis on social learning theory among the fire literature is not without basis, and that parental modelling and reinforcement, as well as sensory reinforcements, play a large role in the way individuals experience and learn about fire. It is also clear from this study that there is a wide variety in the levels of fire safety education delivered to young people in Aotearoa New Zealand. Further research is needed with comparative groups to determine how different learning and perceptions may influence an individuals’ fire use in adulthood. </p>

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