Transcultural brand communication: Disneyland’s social media posts from USA to Hong Kong and Shanghai

2021 ◽  
Vol 15 (6) ◽  
pp. 690-706
Author(s):  
Wei Feng ◽  
Doreen D Wu ◽  
Li Yi
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Brand Personality ◽  
Local Approach ◽  
Brand Communication ◽  
The Public ◽  
Strong Localization ◽  
Heated Debate ◽  
Interactional Features ◽  
Brand Personality Traits

The paper attends to the increasingly heated debate on the local, the global versus the glocal approaches in transcultural brand communication with an examination of how Disneyland performs emotional branding on social media across US to Hong Kong and Shanghai. Integrating insights from brand communication with linguistics, the present study develops a framework to examine how Disneyland builds emotional attachment of the public to the brand via brand personality appeals and use of interactional features. It is found that on a global-local continuum, brand personality traits exhibit strong globalization propensity whereas interactional features demonstrate strong localization tendency in Hong Kong and Shanghai. Variations also exist in the means of emotional branding between Hong Kong and Shanghai. Finally, the paper provides an account for the differences between Hong Kong and Shanghai and concludes that neither the local approach nor the global approach but the glocal approach can tackle the challenge of transcultural brand communication and that future studies in this area should be oriented further to uncovering the global-local nexus in the process.

Liable for Unlawful Assembly and Riot by Virtue of Liking or Comment on Social Media Platforms?

2021 ◽  
pp. 002201832110546
Author(s):  
Trevor TW Wan ◽  
Thomas Yeon
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Crime Scene ◽  
Public Order ◽  
The Public ◽  
Physical Presence ◽  
Social Media Platforms ◽  
Joint Enterprise ◽  
Court Of Appeal ◽  
Evidential Basis

In Secretary of Justice v Tong Wai Hung [2021] HKCA 404, the Hong Kong Court of Appeal affirmed that the doctrine of joint enterprise, as a matter of statutory construction, is applicable onwards to the offences of unlawful assembly and riot under the Public Order Ordinance (Cap. 245), and physical presence at the crime scene is not a pre-requisite to establish liability. The Court argued that such an interpretation strikes a balance between public order concerns and the need to avoid the risk of over-charging. This note contends that the Court of Appeal’s decision will risk exposing numerous citizens, who can hardly be said to share culpability comparable to that of the actual and principal perpetrators of unlawful and riotous assemblies, to prosecution and conviction on questionable legal and evidential basis.

Digital Representation in an Electoral Campaign Influenced by Mainland China: The 2017 Hong Kong Chief Executive Election

2019 ◽  
Vol 55 (02) ◽  
pp. 1950005
Author(s):  
FUNG CHAN ◽  
BIYANG SUN
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Mainland China ◽  
Chief Executive ◽  
The Public ◽  
Electoral Outcomes ◽  
Universal Suffrage ◽  
Electoral Campaign ◽  
Social Media Platforms ◽  
Limited Power

Widely known by the public, the Chief Executive of Hong Kong is selected not by universal suffrage but by a 1,200-member Election Committee (EC). While candidates Carrie Lam, John Tsang, and Kwok-hing Woo all ran in the Chief Executive Election of 2017, only Lam received the blessing of authorities in the Mainland. Though Tsang had led the polls throughout the entire campaign and was popular on several social media platforms, a majority of EC members still cast their vote for Lam as Chief Executive. This was the first time that EC members voted against popular opinion in the Chief Executive Election. This paper analyzes the limited power of social media under elections that are under the influence of Mainland China. It also examines the problem of legitimacy in such electoral settings and the way in which authorities in the Mainland have influenced electoral outcomes through defects in the institutional systems of Hong Kong. The 2017 Chief Executive Election affirmed the tightened control of Mainland authorities over the affairs of Hong Kong.

Using Social Media to Analyze Public Concerns and Policy Responses to COVID-19 in Hong Kong

2021 ◽  
Vol 12 (4) ◽  
pp. 1-20
Author(s):  
Guanqing Liang ◽  
Jingxin Zhao ◽  
Helena Yan Ping Lau ◽  
Cane Wing-Ki Leung
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Large Scale ◽  
Early Stage ◽  
Media Analysis ◽  
Classification Model ◽  
Public Discussion ◽  
The Public ◽  
Evaluation Phase ◽  
Key Issues

The outbreak of COVID-19 has caused huge economic and societal disruptions. To fight against the coronavirus, it is critical for policymakers to take swift and effective actions. In this article, we take Hong Kong as a case study, aiming to leverage social media data to support policymakers’ policy-making activities in different phases. First, in the agenda setting phase, we facilitate policymakers to identify key issues to be addressed during COVID-19. In particular, we design a novel epidemic awareness index to continuously monitor public discussion hotness of COVID-19 based on large-scale data collected from social media platforms. Then we identify the key issues by analyzing the posts and comments of the extensively discussed topics. Second, in the policy evaluation phase, we enable policymakers to conduct real-time evaluation of anti-epidemic policies. Specifically, we develop an accurate Cantonese sentiment classification model to measure the public satisfaction with anti-epidemic policies and propose a keyphrase extraction technique to further extract public opinions. To the best of our knowledge, this is the first work which conducts a large-scale social media analysis of COVID-19 in Hong Kong. The analytical results reveal some interesting findings: (1) there is a very low correlation between the number of confirmed cases and the public discussion hotness of COVID-19. The major public concern in the early stage is the shortage of anti-epidemic items. (2) The top-3 anti-epidemic measures with the greatest public satisfaction are daily press conference on COVID-19 updates, border closure, and social distancing rules.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

2019 ◽  
Vol 2019 ◽  
pp. 105-128
Author(s):  
Xiaoming Lu ◽  
◽  
Raffaele Filieri ◽  
Mizan Rahman
Keyword(s):  
Social Media ◽  
Brand Communication ◽  
Luxury Brand

ANALISA YURIDIS HAK KEBEBASAN BERPENDAPAT BERDASARKAN KETENTUAN UNDANG-UNDANG NOMOR 19 TAHUN 2016 TENTANG PERUBAHAN ATAS UNDANG-UNDANG NOMOR 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

2020 ◽  
Vol 18 (1) ◽  
pp. 001
Author(s):  
Eddy Suwito
Keyword(s):  
Social Media ◽  
General Public ◽  
Legal Information ◽  
The Public ◽  
Harm To Others ◽  
The Law ◽  
The Republic

The development of technology that continues to grow, the public increasingly facilitates socialization through technology. Opinion on free and uncontrolled social media causes harm to others. The law sees this phenomenon subsequently changing. Legal Information Known as Information and Electronic Transaction Law or ITE Law. However, the ITE Law cannot protect the entire general public. Because it is an Article in the ITE Law that is contrary to Article in the 1945 Constitution of the Republic of Indonesia.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Kim Kardashian: the Leader of the Influencers

2019 ◽  
Author(s):  
Laila Fariha Zein ◽  
Adib Rifqi Setiawan
Keyword(s):  
Social Media ◽  
The United States ◽  
Armenian Genocide ◽  
The Public ◽  
Self Defense ◽  
Global Commerce ◽  
The World ◽  
Social Media Platforms ◽  
International Issues ◽  
Global Influence

In today’s world, it is easier and easier to stay connected with people who are halfway across the world. Social media and a globalizing economy have created new methods of business, trade and socialization resulting in vast amounts of communication and effecting global commerce. Like her or hate her, Kimberly Noel Kardashian West as known as Kim Kardashian has capitalized on social media platforms and the globalizing economy. Kim is known for two things: famous for doing nothing and infamous for a sex tape. But Kim has not let those things define her. With over 105 million Instagram followers and 57 million Twitter followers, Kim has become a major global influence. Kim has travelled around the world, utilizing the success she has had on social media to teach make-up master classes with professional make-up artist, Mario Dedivanovic. She owns or has licensed several different businesses including: an emoji app, a personal app, a gaming app, a cosmetics line, and a fragrance line. Not to be forgotten, the Kardashian family show, ‘Keeping Up with the Kardashians’ has been on the air for ten years with Kim at the forefront. Kim also has three books: ‘Kardashian Konfidential’, ‘Dollhouse’, and ‘Selfish’. With her rising social media following, Kim has used the platforms to show her support for politicians and causes, particularly, recognition of the Armenian genocide. Kim also recently spoke at the Forbes’ women’s summit. Following the summit, Kim tweeted out her support for a recent movement on Twitter, #freeCyntoiaBrown which advocated for a young woman who claimed to have shot and killed the man who held her captive as a teenage sex slave in self-defense. Kim had her own personal lawyers help out Cyntoia on her case. Kim has also moved beyond advocating for issues within the confines of the United States. As mentioned earlier, she is known for advocating for recognition of the Armenian genocide. In the last two years, her show has made it a point to address the Armenian situation as it was then and as it is now. Kim has been recognized as a global influencer by others across the wordl. We believe Kim has become the same as political leaders when it comes to influencing the public. Kim’s story reveals that the new reality creates a perfect opportunity for mass disturbances or for initiating mass support or mass disapproval. Although Kim is typically viewed for her significance to pop culture, Kim’s business and social media following have placed her deep into the mix of international commerce. As her businesses continue to grow and thrive, we may see more of her influence on international issues and an increase in the commerce from which her businesses benefit.

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