(Re)Gaining Our Voice: Future of Marketing in Australasia

2021 ◽  
pp. 183933492110391
Author(s):  
Jodie Conduit ◽  
Vinh Lu ◽  
Ekant Veer
Keyword(s):  
Performance Metrics ◽  
Well Being ◽  
Shared Vision ◽  
Business Practices ◽  
Modern Business ◽  
Research And Education ◽  
Future Vision ◽  
Future Of Marketing ◽  
Collective Engagement ◽  
Metrics And Measurement

Marketing academia in Australasia is facing unprecedented challenges to ensure the relevance and impact in modern business practices and public policy making. This crisis in identity and professional pressures suggest we must pay significant attention to nurturing the mental, emotional, and social well-being of academics; protecting those most vulnerable; and championing our cause. To be at the forefront of institutional decision-making, the academy must act decisively and proactively. In this commentary, we argue that the future shape of the academy will require collective engagement of academics within the Australasian community, driven by a shared vision with society embedded as the central tenant of universities around which research and education activities are focused. Individual alignment with this vision will be fundamental, facilitated by collaborative ways of working and shared resource investments across universities, businesses, and society. For this future vision to be realized, aligned institutional frameworks (i.e., performance metrics and measurement) need to be developed in a manner that enhances academic well-being going forward.

scholarly journals Science needs more external evaluation, not less

2021 ◽  
pp. 053901842110191
Author(s):  
Loes Knaapen
Keyword(s):  
Performance Metrics ◽  
Well Being ◽  
External Evaluation ◽  
Public Servants ◽  
Scientific Communities ◽  
Economic Productivity ◽  
The Public ◽  
Quantitative Performance ◽  
The Many ◽  
Lay Public

When science is evaluated by bureaucrats and administrators, it is usually done by quantified performance metrics, for the purpose of economic productivity. Olof Hallonsten criticizes both the means (quantification) and purpose (economization) of such external evaluation. I share the concern that such neoliberal performance metrics are shallow, over-simplified and inaccurate, but differ in how best to oppose this reductionism. Hallonsten proposes to replace quantitative performance metrics with qualitative in-depth evaluation of science, which would keep evaluation internal to scientific communities. I argue that such qualitative internal evaluation will not be enough to challenge current external evaluation since it does little to counteract neoliberal politics, and fails to provide the accountability that science owes the public. To assure that the many worthy purposes of science (i.e. truth, democracy, well-being, justice) are valued and pursued, I argue science needs more and more diverse external evaluation. The diversification of science evaluation can go in many directions: towards both quantified performance metrics and qualitative internal assessments and beyond economic productivity to value science’s broader societal contributions. In addition to administrators and public servants, science evaluators must also include diverse counterpublics of scientists: civil society, journalists, interested lay public and scientists themselves. More diverse external evaluation is perhaps no more accurate than neoliberal quantified metrics, but by valuing the myriad contributions of science and the diversity of its producers and users, it is hopefully less partial and perhaps more just.

Adapting the scrum methodology for establishing the dynamic inter-organizational collaboration

2018 ◽  
Vol 31 (4) ◽  
pp. 852-866 ◽  
Author(s):  
Mohammad Reza Mollahoseini Ardakani ◽  
Seyyed Mohsen Hashemi ◽  
Mohammadreza Razzazi
Keyword(s):  
Value Added ◽  
Business Environment ◽  
Professional Organizations ◽  
Business Practices ◽  
Content Type ◽  
Incremental Method ◽  
Business Environments ◽  
Project Life Cycle ◽  
Modern Business ◽  
Project Life

Purpose The purpose of this paper is to propose an applicable method for establishing the dynamic inter-organizational collaborations (DIOCs) based on the scrum methodology. Design/methodology/approach The scrum methodology embedded within the context of the DIOC project life cycle was used and adapted to being usable with specific characteristics of the project. Findings In order to succeed in the highly competitive, dynamic and changing business environments, the organizations need to change their view of business practices. The transition from the traditional status of manufacturing to the inter-organizational collaborations can be one of the fundamental changes in the modern business management. The proposed method has the capability to establish DIOCs effectively and efficiently whilst guaranteeing agility, competitiveness, and risk timely management. Originality/value Establishing collaborative alliances via association of various experienced and professional organizations and producing the value-added market’s need services is an effective and efficient solution for survival of SMEs in the current competitive, dynamic and changing business environment. So far, different frameworks, reference models/architectures, and many theoretical discussions have been presented for DIOCs context, but these representations are conceptual, empirical and generic. This paper aims to propose an applicable iterative and incremental method for establishing the DIOC which guarantees the agility and risk timely management of the establishment process and promotes competitiveness of partners.

Delivering warmth and expediting love: just-in-time CSR in the midst of COVID-19 mega disruption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhiwei (CJ) Lin ◽  
IpKin Anthony Wong ◽  
Shuyi Kara Lin ◽  
Yun Yang
Keyword(s):  
Well Being ◽  
Research Problem ◽  
Media Analysis ◽  
Just In Time ◽  
Business Practices ◽  
Socially Responsible ◽  
Content Type ◽  
Brand Resonance ◽  
Corporate Social ◽  
Crisis Responses

Purpose This study aims to move beyond the current understanding of corporate social responsibility (CSR) to propose the concept of just-in-time (JIT) CSR as a metaphor that reflects hospitality operators’ endeavors to expedite socially responsible measures to both internal and external organizational stakeholders during times when functional and emotional supports are urgently needed. Design/methodology/approach This research used a qualitative approach in two studies. Study 1 engaged a media analysis to better grasp the knowledge of the research problem at hand. Study 2 involved interviews from stakeholders to assess their emotions and perceptions of meanings of major contents discerned from the first study. Findings This research highlights a process in which operators’ CSR practices (e.g. for business practices, for organizational strategy and for stakeholder well-being) during the COVID-19 crisis are imbued with connotative meanings (e.g. place-as-safety, place-as-partnership and place-as-warmth) that ultimately give shape to three core outcomes (e.g. individual rejoinder, brand resonance and societal resilience). Research limitations/implications While JIT CSR is not an antidote for all devastations caused by COVID-19, it is posited as a needed mechanism that operators could use to ameliorate the situation and to go beyond their own stake to bring a broader array of societal benefits to humanity. Originality/value This research underscores how hospitality operators expedite crisis responses to the pandemic, and how their societal objectives transform the image of a place from a commercial venue into a place imbued with meaning associated with safety, partnership and warmth.

scholarly journals Gaming Technology to Support Leisure Activities Among Older Adults

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 559-559
Author(s):  
Walter Boot
Keyword(s):  
Quality Of Life ◽  
Older Adults ◽  
Digital Divide ◽  
Daily Living ◽  
Leisure Activities ◽  
Well Being ◽  
Age Related ◽  
Gaming Technology ◽  
Research And Education

Abstract There has been a great deal of research on technology to support older adults in their performance of Activities and Instrumental Activities of Daily Living. There has been substantially less research, however, on exploring technology solutions that support hobbies and leisure. This is unfortunate, as quality of life and well-being are determined by more than just one’s ability to manage everyday tasks. An overview will be presented of research the Center for Research and Education on Aging and Technology Enhancement (CREATE) has conducted over two decades with the goals of understanding and supporting older adults’ performance of technology-based leisure activities. Many of these studies have involved videogaming, where there exists a substantial age-related digital divide. CREATE has evaluated older adults’ attitudes and game experiences through survey and research studies and has even recorded longitudinal gameplay. How these findings can be applied to support technology-based leisure activities will be expanded upon. Part of a symposium sponsored by Technology and Aging Interest Group.

scholarly journals A Research Paper on G-mart: The E-Commerce Website

2021 ◽  
Vol 9 (11) ◽  
pp. 1949-1956
Author(s):  
Gurpreet Singh
Keyword(s):  
Electronic Commerce ◽  
Business Model ◽  
Business Models ◽  
Internet Banking ◽  
Business Practices ◽  
Goods And Services ◽  
Modern Business ◽  
Self Service ◽  
Self Service Technology ◽  
Start Ups

Abstract: E-commerce is a boom in the modern business. E-commerce means electronic commerce. E- commerce (Electronic commerce) involves buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, predominantly the Internet. E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers. Rather e-commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. Moreover, E-Commerce has significant influences on the environment. Although the model is highly used in current business scenario but the option has not been explored at its fullest. The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. The study further examines the key variables imperative for the success of E-commerce business models. Keywords: E-Commerce, Internet, Self-service, Technology, Internet banking.

“The Death of Liberal Internationalism?: Donald Trump, Walmart, and the Two Koreas”

2018 ◽  
Vol 25 (2) ◽  
pp. 169-197
Author(s):  
Mitchell B. Lerner
Keyword(s):  
United States ◽  
The United States ◽  
Business Practices ◽  
Short Term ◽  
New Approach ◽  
Liberal Internationalism ◽  
The People ◽  
Modern Business ◽  
Short Time

The election of Donald J. Trump unsettled many areas of U.S. foreign policy, but few more than the nation’s relationship with Korea. This article argues that the Trump administration’s vision for the world represents a stark break from the tradition of liberal internationalism and instead seeks to take the United States down a path that reflects the modern business practices of giant American corporations. A suitable label for this vision, as the following pages will show, is “Walmart unilateralism.” This framework abandons the traditional American policies of nation building and alliances based on shared ideological values. Instead, it embraces a more short-term approach rooted in financial bottom lines, flexible alliances and rivalries, and the ruthless exploitation of power hierarchies. This new approach, this article concludes, may dramatically transform the American relationship with Korea. Walmart unilateralism in Korea almost certainly will have some short-time positive ramifications for the United States, but its larger failure to consider the history and values of the people living on the Korean Peninsula may generate serious long-term problems for the future experience of the United States in the region.

Business practices for strengthening the quadruple and quintuple helix: a study using structural equation modeling

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Aparecida da Costa Mineiro ◽  
Rita de Cássia Arantes ◽  
Kelly Carvalho Vieira ◽  
Cleber Carvalho Castro ◽  
Eduardo Gomes Carvalho ◽  
...  
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Quadruple Helix ◽  
Business Practices ◽  
Content Type ◽  
Science And Technology Parks ◽  
Quintuple Helix ◽  
The Future ◽  
Future Vision

Purpose This study aims to analyze the practices and relationships of companies established in Science and Technology Parks (STPs) as drivers of the quadruple and quintuple helix (QQH) and the determinants for aligning with the future vision of STPs. Design/methodology/approach The authors conducted a survey of companies associated with consolidated STPs and used the Structural Equation Model technique to predict such relationships. Findings The results showed a positive relationship between the QQH and the Future Vision of STPs, in addition to the relevance of collectives as representatives of the quadruple helix (QH). Research limitations/implications Collectives are a recent phenomenon and require longitudinal studies on their performance in innovation environments. Practical implications Companies that are part of collectives are the actors of the QH. Social implications The role of collectives in aligning with the future vision of STPs should be considered. Collectives reflect people’s vision and can help STPs from being a closed environment and expand their performance, with a key role in connecting innovation environments. The authors found that collectives are promising in practices related to sustainability, thus contributing to STPs with their ability to mobilize the ecosystem. Originality/value The research emphasizes the role of companies as agents of QQH in innovation environments, strengthening the increasing and distinct role of collectives in their relationships with STPs.

Conceptual Model for Corporate Universities

2011 ◽  
pp. 112-120
Author(s):  
Viviane Cunha Farias da Costa ◽  
Jonice Oliveira ◽  
Jano Moreira de Souza
Keyword(s):  
Rapid Change ◽  
Shared Vision ◽  
Business Practices ◽  
Business Organizations ◽  
Corporate University ◽  
Corporate Universities ◽  
Strategic Approach ◽  
Individual Success ◽  
Employee Learning ◽  
Future Learning

In today’s corporate surroundings, business organizations are facing increasingly complex and volatile circumstances, characterized by rapid change. More and more, knowledge is critical for individual success in our information society. Consequently, processes related to its acquisition and management tend to have great value to specialists in the field of learning and training. Learning from knowledge and experience accumulated in the past contributes to improvements in performing business practices and processes and to the creation of knowledge assets implicitly stored in its results. As ongoing learning and sharing of knowledge lead to innovation (Law & Ngai, 2008), organizational members should have a shared vision to guide them in a common direction, generating tension that leads to learning (Kulkarni & Freeze, 2006). Thus, corporate university (CU) plays an important role as a source for business (Crocetti, 2002). It is a centralized learning utility that manages resources to support a strategic approach to organizational education (Gregg, 2005). This educational model provides a management structure to develop and implement employee learning opportunities aligned with the organization’s future learning vision (Gould, 2005).

scholarly journals Are American Farmers Better Off as a Result of Technology Gains?

2001 ◽  
Vol 33 (2) ◽  
pp. 327-339 ◽  
Author(s):  
David L. Debertin
Keyword(s):  
Agricultural Research ◽  
Well Being ◽  
Rate Of Return ◽  
Internal Rate Of Return ◽  
Public And Private ◽  
High Productivity ◽  
Internal Rate ◽  
Research And Education ◽  
Public And Private Sector ◽  
Productivity Gains

Commercial farmers remain a primary political force in support of publicly-supported research and educational programs to create productivity gains in crop and livestock production. Have the technical productivity gains brought about by both public and private sector research and educational efforts improved the well being of American farmers? A great number of agricultural scientists believe that they have. Studies have attempted to provide estimates of the internal rate of return and benefit/cost ratios for agricultural research and education. The vast majority of these studies estimate a quite favorable internal rate of return and a high productivity for public-sector agricultural research (Huffman and Just, p. 828). But these studies have focused on rates of return to agricultural research and education for society as a whole, without attempting to determine if these gains accrued to farmers, consumers, or perhaps the agribusiness firms who purchase raw farm commodities from farmers or sell them inputs.

scholarly journals Innovative and Assistive eHealth Technologies for Smart Therapeutic and Rehabilitation Outdoor Spaces for the Elderly Demographic

2020 ◽  
Vol 4 (4) ◽  
pp. 76 ◽  
Author(s):  
Bruno Marques ◽  
Jacqueline McIntosh ◽  
Alvin Valera ◽  
Anuroop Gaddam
Keyword(s):  
Literature Review ◽  
Performance Metrics ◽  
Data Transfer ◽  
Well Being ◽  
The Elderly ◽  
Ageing Population ◽  
Biometric Data ◽  
Use Of Technology ◽  
Outdoor Spaces ◽  
Primary Focus

The use of technology for social connectivity and achieving engagement goals is increasingly essential to the overall well-being of our rapidly ageing population. While much of the extant literature has focused on home automation and indoor remote health monitoring; there is a growing literature that finds personal health and overall well-being improves when physical activities are conducted outdoors. This study presents a review of possible innovative and assistive eHealth technologies suitable for smart therapeutic and rehabilitation outdoor spaces for older persons. The article also presents key performance metrics required of eHealth technologies to ensure robust, timely and reliable biometric data transfer between patients in a therapeutic landscape environment and respective medical centres. A literature review of relevant publications with a primary focus of integrating sensors and eHealth technologies in outdoor spaces to collect and transfer data from the elderly demographic who engage such built landscapes to appropriate stakeholders was conducted. A content analysis was carried out to synthesize outcomes of the literature review. The study finds that research in assistive eHealth technologies and interfaces for outdoor therapeutic spaces is in its nascent stages and has limited generalisability. The level of technology uptake and readiness for smart outdoor spaces is still developing and is currently being outpaced by the growth of elderly fitness zones in public spaces. Further research is needed to explore those eHealth technologies with interactive feedback mechanisms that are suitable for outdoor therapeutic environments.

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