scholarly journals Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic

2021 ◽  
pp. 193229682110548
Author(s):  
Rebecca L. Thomas ◽  
Victoria Alabraba ◽  
Sam Barnard ◽  
Hannah Beba ◽  
Julie Brake ◽  
...  
Keyword(s):  
Social Media ◽  
Fundamental Aspect ◽  
Audience Engagement ◽  
Global Pandemic ◽  
Twitter Analytics ◽  
Twitter Account ◽  
Media Platform ◽  
Use Of Social Media ◽  
Virtual Conference ◽  
Video Presentations

Background: Patient education is a fundamental aspect of self-management of diabetes. The aim of this study was to understand whether a social media platform is a viable method to deliver education to people with diabetes and understand if people would engage and interact with it. Methods: Education sessions were provided via 3 platforms in a variety of formats. “Tweetorials” and quizzes were delivered on the diabetes101 Twitter account, a virtual conference via Zoom and video presentations uploaded to YouTube. Audience engagement during and after the sessions were analyzed using social media metrics including impressions and engagement rate using Twitter analytics, Tweepsmap, and YouTube Studio. Results: A total of 22 “tweetorial” sessions and 5 quizzes with a total of 151 polls (both in tweetorial and quiz sessions) receiving a total of 21,269 votes took place. Overall, the 1-h tweetorial sessions gained 1,821,088 impressions with an engagement rate of 6.3%. The sessions received a total of 2,341 retweets, 2,467 replies and 10,060 likes. The quiz days included 113 polls receiving 16,069 votes. The conference covered 8 topics and was attended live by over 100 people on the day. The video presentations on YouTube have received a total of 2,916 views with a watch time of 281 h and 8,847 impressions. Conclusion: Despite the limitations of social media, it can be harnessed to provide relevant reliable information and education about diabetes allowing people the time and space to learn at their own pace.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals Social media supports tourism development in the COVID-19 normal era in Bandung

2021 ◽  
Vol 5 (3) ◽  
pp. 600-616
Author(s):  
Herpita Wahyuni ◽  
Eko Priyo Purnomo ◽  
Aqil Teguh Fathani
Keyword(s):  
Social Media ◽  
Tourism Development ◽  
Tourism Planning ◽  
New Era ◽  
Tourism Marketing ◽  
City Culture ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Health Regulations

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

scholarly journals Social media and democracy: How the Facebook usage patterns of Toronto city councilors influence political engagement

2021 ◽  
Author(s):  
Christian Campbell
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Engagement ◽  
Small Communities ◽  
Political Actors ◽  
The Public ◽  
Usage Patterns ◽  
Media Platform ◽  
Use Of Social Media ◽  
National Governments

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.

#OrthoTwitter: social media as an educational tool

2020 ◽  
pp. bmjstel-2020-000630
Author(s):  
Muhammad Arham Sahu ◽  
Zahrah Goolam-Mahomed ◽  
Simon Fleming ◽  
Usman Ahmed
Keyword(s):  
Social Media ◽  
Clinical Education ◽  
Orthopedic Surgery ◽  
Orthopaedic Surgery ◽  
Online Community ◽  
Educational Tool ◽  
Social Media Platform ◽  
Orthopaedic Surgeons ◽  
Media Platform ◽  
Use Of Social Media

AimsThe increased use of social media creates opportunity for new, effective methods of delivering medical and clinical education. Twitter is a popular social media platform where users can post frequent updates and create threads containing related content using hashtags. This study aims to investigate and analyse the type of content relating to orthopaedic surgery that is being posted on the platform of Twitter.MethodsA retrospective search was performed for tweets containing the words ‘orthopaedic surgery’ or ‘orthopedic surgery’ or the use of the hashtag ‘#OrthoTwitter’ between November 2018 to November 2019. A total of 5243 tweets were included.ResultsTweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ most frequently contained promotional or marketing content (30% promotional, 21% marketing), and private organisations were the category of author to which the greatest number of tweets belonged (30%). Tweets containing educational or research content were the least common among all tweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ (11%). In contrast, of the tweets containing the hashtag ‘#OrthoTwitter’, 44% contained educational or research content, 15% contained promotional content and no tweets containing marketing content. Furthermore, 87% of all tweets using the hashtag ‘#OrthoTwitter’ were from orthopaedic surgeons, and the least number of tweets were from private organisations (2%).ConclusionTwitter is a widely used social media platform regarding orthopaedic surgery. We propose that the hashtag ‘#OrthoTwitter’ can be used to create an online community of orthopaedic surgeons where members can assist one another through sharing reliable and educational content.

scholarly journals Risk Perceptions on Social Media Use in Norway

2020 ◽  
Vol 12 (12) ◽  
pp. 211
Author(s):  
Philip Nyblom ◽  
Gaute Wangen ◽  
Vasileios Gkioulos
Keyword(s):  
Social Media ◽  
Risk Perceptions ◽  
Total N ◽  
Risk Ranking ◽  
Norwegian Population ◽  
The Social ◽  
Usage Patterns ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media

Social media are getting more and more ingrained into everybody’s lives. With people’s more substantial presence on social media, threat actors exploit the platforms and the information that people share there to deploy and execute various types of attacks. This paper focuses on the Norwegian population, exploring how people perceive risks arising from the use of social media, focusing on the analysis of specific indicators such as age, sexes and differences among the users of distinct social media platforms. For data collection, a questionnaire was structured and deployed towards the users of multiple social media platforms (total n = 329). The analysis compares risk perceptions of using the social media platforms Facebook (n = 288), Twitter (n = 134), Reddit (n = 189) and Snapchat (n = 267). Furthermore, the paper analyses the differences between the sexes and between the digital natives and non-natives. Our sample also includes sufferers of ID theft (n = 50). We analyse how account compromise occurs and how suffering ID theft changes behaviour and perception. The results show significant discrepancies in the risk perception among the social media platform users across the examined indicators, but also explicit variations on how this affects the associated usage patterns. Based on the results, we propose a generic risk ranking of social media platforms, activities, sharing and a threat model for SoMe users. The results show the lack of a unified perception of risk on social media, indicating the need for targeted security awareness enhancement mechanisms focusing on this topic.

What Makes Politicians’ Instagram Posts Popular? Analyzing Social Media Strategies of Candidates and Office Holders with Computer Vision

2020 ◽  
Vol 26 (1) ◽  
pp. 143-166
Author(s):  
Yilang Peng
Keyword(s):  
Computer Vision ◽  
Social Media ◽  
Political Communication ◽  
Large Scale ◽  
Visual Media ◽  
Audience Engagement ◽  
Self Presentation ◽  
Media Platform ◽  
Unsupervised Approach ◽  
Textual Content

Previous research on the success of politicians’ messages on social media has so far focused on a limited number of platforms, especially Facebook and Twitter, and predominately studied the effects of textual content. This research reported here applies computer vision analysis to a total of 59,020 image posts published by 172 Instagram accounts of U.S. politicians, both candidates and office holders, and examines how visual attributes influence audience engagement such as likes and comments. In particular, this study introduces an unsupervised approach that combines transfer learning and clustering techniques to discover hidden categories from large-scale visual data. The results reveal that different self-personalization strategies in visual media, for example, images featuring politicians in private, nonpolitical settings, showing faces, and displaying emotions, generally increase audience engagement. Yet, a significant portion of politician’s Instagram posts still fell into the traditional, “politics-as-usual” type of political communication, showing professional settings and activities. The analysis explains how self-personalization is embodied in specific visual portrayals and how different self-presentation strategies affect audience engagement on a popular but less studied social media platform.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals Social media in critical care: Fad or a new standard in medical education? An analysis of international critical care conferences between 2014 and 2017

2019 ◽  
Vol 20 (4) ◽  
pp. 341-346 ◽  
Author(s):  
Adrian Wong ◽  
Ifor Capel ◽  
Manu Malbrain
Keyword(s):  
Social Media ◽  
Medical Education ◽  
Critical Care ◽  
Healthcare Professionals ◽  
Professional Societies ◽  
Considerable Debate ◽  
Twitter Account ◽  
Potential Benefits ◽  
Use Of Social Media ◽  
Care Conference

Medical conference organisers have increasingly used social media to improve interaction and learning amongst healthcare professionals. Despite the increasing use of Twitter at critical care conferences, there remains considerable debate as to its impact and ability to generate meaningful discussions beyond the duration of the conference itself. We aim to analyse the trend in Twitter use at international critical care conferences between 2014 and 2017. Fifteen major, international critical care conferences were identified spanning 2014–2017. They represented the annual congresses of the leading critical care professional societies including the first critical care conference to incorporate social media, Social Media and Critical Care. There has been an increased utilisation of social media at all the conferences analysed. This is reflected both in the number of users and the number of tweets. Tweets from the official conference twitter account contribute only a small proportion to the overall number with the exception of the International Fluid Academy. The potential benefits of social media have resulted in a sustained increased in its use at critical care conference between 2014 and 2017. Our analysis provides a better understanding on the use of social media at critical care conference. Further studies are needed to ascertain if this increase in use translates to enhance learning and patient care amongst colleagues.

scholarly journals Tourism trend and network analysis utilizing big data on social media

2018 ◽  
Vol 7 (2.12) ◽  
pp. 312
Author(s):  
Jae Woo Choi ◽  
Hye YoungKim
Keyword(s):  
Social Media ◽  
Big Data ◽  
Mutual Interaction ◽  
Tourism Promotion ◽  
Promotional Efforts ◽  
Social Media Platforms ◽  
Twitter Account ◽  
User Groups ◽  
Media Platform ◽  
Promotional Strategies

Background/Objectives: With evolving trends, tourism is also experiencing more diverse policies and methods of promotion. In particular, with the development and increasing popularity of social media platforms, a new trend is setting in. In line with such changes, the current study sets out to utilize big data on social media platforms to analyze trends in tourism, ways in which tourism elements mutually interact, and analyze patterns, in order to propose tourism promotion strategies and provide related basic data.Methods/Statistical analysis: Analysis on social media platforms were conducted to visually express relationship among nodes and analyze the structure and status of link in quantitative terms. NodeXL is an add-in program to Microsoft Excel; it allows the user to directly collect data from social media platforms to execute matrics, statistics, and visualization. The data was collected from Korea Tourism Organization (KTO)’s Twitter and Facebook accounts. Hashtags (#) on 3,200 posts on the Twitter account were analyzed to compute the tourism trend, and the inter-node interactions and links on the Facebook fan pages were analyzed in terms of network density and centrality to calculate the form and characteristics of social media networks.Findings: By analyzing social media pages that represent promotional efforts for Korean tourism, we were able to find the following results: On the KTO Twitter account, the higher hashtag terms were “eating tour,” and “exciting travel,” which follow the recent tourism trends. However, because of platform restrictions, the Twitter account, rather than engaging in mutual interactions with its users, only tended to deliver information, and was unable to reflect more diverse tourism trends. On Facebook, 348 nodes were actively linked 14.99 times on average, indicating a healthy level of activity. Average degrees of connection was 2.214, which is smaller than average connection distance of small societies, indicating efficient mutual interaction. There were three core user groups, with eleven individuals serving as media nodes, and six users with Eigenvector centrality.Improvements/Applications: Tourism promotion must be executed in line with diverse and latest trends in the field. Because Facebook has a higher level of mutual interaction than Twitter, the account holder can maximize the promotional effects by utilizing individuals that serve as the centrality node. That is to say that promotional strategies that take into account the characteristics of individual social media platform are required. 

scholarly journals Exploration of Teaching Preferences of Instructors’use of Social Media

2016 ◽  
Vol 19 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Selcan Kilis ◽  
Yasemin Gülbahar ◽  
Christian Rapp
Keyword(s):  
Social Media ◽  
Quantitative Data ◽  
Descriptive Study ◽  
Alternative Methods ◽  
Online Environment ◽  
Social Media Platform ◽  
Media Platform ◽  
Social Media Tools ◽  
Teaching Preferences ◽  
Use Of Social Media

Abstract With the excessive use of social media in the 21st century, attempts to integrate social media within higher education have also increased. In this area, research has been particularly focused on the aspects of students, rather than the instructors. This study puts the emphasis on the instructors with the aim to explore their use of social media in educational settings. Their respective teaching preferences were explored, from a pedagogical perspective, with the help of a Social Media Toolkit. The toolkit was developed to guide instructors that want to integrate social media in their teaching. This study was designed as a descriptive study and quantitative data was collected from 583 instructors from 39 countries. The participants responded to four main questions in an online environment. Results revealed that instructors mostly prefer to teach their subject at the applying and understanding levels. They frequently use text-based materials and design their courses as problem-based or on a presentation model. They mostly prefer to assess students using alternative methods based on their performance, like portfolios, group works, etc. whilst classical methods were also preferred. Overall findings indicated that any instructor from any discipline or culture can transform courses onto a social media platform thanks to many different and varied features provided by social media tools.

Sign in / Sign up

Export Citation Format

Share Document