Социальное конструирование в информационно-коммуникативной сфере является важнейшим элементом современного информационно-коммуникативного пространства. Лавинообразное увеличение объемов информации и коммуникативных взаимодействий сформировало информационно-коммуникативные потоки, захлестнувшие человека. Это расширило рамки используемых им социокультурных паттернов. Включенность в потоковые информационно-коммуникативные структуры значительно сократило возможности рефлексивного осмысления и переработки получаемой информации, внедрив в современные информационно-коммуникативные практики пассивно-созерцательные схемы восприятия. В статье раскрываются и анализируются модели социального конструирования в информационно-коммуникативном поле стратегии и технологии мифологизации и симулякризации информации, направленной на управляющее ментальное воздействие в сфере индивидуального сознания отдельных людей, образующих целевые аудитории, и на общественное сознание выделенных сообществ со сходными идентификационными признаками целевых групп.Modern people, immersed in intensive information and communication flows, do not perceive the surrounding world on the basis of personal experience, subordinated to the algorithmized authorized requirements of the normative value system of the society. They perceive it through these flows determination by protocols and algorithms of everyday sociocultural practices and mental schemes frames, focused on maintaining social consensus. The actualization of the mental algorithms and schemes, sanctioned in the community and integrated in the common information and communication field in the context of information redundancy, has led to the predominance of subconscious immediate reactions to what is happening in the environment of the event thus, the choice of social actions becomes an instant reaction based on the choice of a particular model of social action, and this choice is actually prescribed by the collective unconscious. Under these conditions, the more communicative support in the form of repetitions, judgments of various experts and analysts such information receives (public response), the more active people and social institutions act in the given vector of social activity. The preservation and deepening of the asymmetry of distribution and interpretation of information in society results in the homogenization of meanings. The perception of the outside world based on personal experience is replaced by a visually illustrated description of events and life conflicts in the media that generate mediareality, including in social networks in the Internet space. Social roleplaying narratives are common there. The result is a sociocommunicative field with high emotional stress, which produces an emotional echo in the public opinion of the target group emotional ressponse based, on the one hand, on the averaging of public opinion and, on the other hand, on the multiple strengthening of emotional impact and empathy to the interpretation, perceived as normative and acceptable, of a social and communicative construct that is designed to integrate the target audience of the information and communicative impact. Therefore, peoples modern perception of reality in the information and communication field is constructed on the schemes that adapt people to a collective average public opinion and partially design and supplement the image of the world around with the use of factoids taking into account peoples personal experience and conditions of their rootedness in community to which they belongs, according to the Veblen effect.
Datastructuring—Organizing and curating digital traces into action