In Defence of Sustho Sanskriti (Healthy Culture): Understanding Bengali Middle Classness in Neoliberal India

2017 ◽  
Vol 12 (1) ◽  
pp. 48-64
Author(s):  
Shaoni Shabnam
Keyword(s):  
Middle Class ◽  
Social Group ◽  
West Bengal ◽  
The Past ◽  
Public Sector Employees ◽  
Close Relationship ◽  
Service Sectors ◽  
Mobile Segment ◽  
Neoliberal India ◽  
Class Distinction

The ‘new middle class’, often identified as an upwardly mobile segment, primarily employed in the growing private service sectors, such as the information technology, and supposedly, representative of the changing lifestyles and consumption patterns of the Indian middle class, has stolen much of the limelight of the contemporary popular as well as scholarly discourses on the Indian middle class. 2 2   This article draws upon from the fieldwork conducted as part of my PhD work completed in 2016. An earlier version of the paper was presented at the international seminar on ‘The Middle Class in World Society’ held at ISEC (Institute of Social and Economic Change), Bangalore, India on 16th and 17th December, 2016. This article, on the other hand, takes up a different social group located in West Bengal, having a close relationship with the state, often described as the ‘old middle class’/‘Nehruvian middle class’ in the postcolonial context, the respondents being predominantly public sector employees and academicians. By taking up the register of sanskriti (culture), the article argues that it is fundamentally through forging continuity from the past that this historically dominant social group is engaged in the construction of Bengali middle classness. Through an analysis of class and its relation to cultural distinctiveness, the article shows that the specific way in which this relation plays out in case of the respondents in my study and argues that any theoretical attempt to understand the complex relationship between class distinction and the question of taste needs to be grounded within narrowly defined contextualised specificities.

scholarly journals Advertising Homeownership through Cultural Capitalism: Neoliberal Making of New Shanghai Middle-Class Dream

2021 ◽  
pp. 1-24
Author(s):  
Lei Ping
Keyword(s):  
Middle Class ◽  
Interior Design ◽  
Global Capitalism ◽  
Chinese Society ◽  
Urban Citizenship ◽  
The Past ◽  
The Social ◽  
Cosmopolitan Citizenship ◽  
Market Promotion ◽  
Class Distinction

Private homeownership has increasingly become a kind of new obsession and a symbol of upward mobility among the emerging middle class in post-Mao Chinese society. This essay studies the neoliberal making of the new Shanghai middle-class dream by exploring how this dream is invented and imagined through the pursuit of cosmopolitan citizenship, socio-spatial class distinction, and tiered lifestyles. It analyzes and problematizes the enduring charm of Shanghai as a global “city of magic” continues to attract those who aspire to eventually own a piece of property and display cultural capital of this highly unaffordable neoliberal city. Through a series of distinct case studies of recent real estate advertisement, interior design philosophy, and signature furniture stores and architecture magazines whose storytelling aesthetics are middle-class-inspired and focused, the essay critiques the way in which private homeownership is engineered, advertised, and made as one of the key prerequisites for the new Shanghainese (xin Shanghairen) to become middle class in the past two decades. It argues that the making of the new Shanghai middle-class dream is problematically preconditioned by a type of state-market promotion and advertisement of private homeownership and urban citizenship that ultimately synchronizes with the state-capitalist, neoliberal making of a moderately prosperous (xiaokang) society where class distinctions have revived to dominate the social, cultural, and economic discourses of a bourgeois Shanghai in the age of global capitalism.

Impact of Globalisation on Pandemics: A comparative study on SARS and Covid-19 (Preprint)

2020 ◽  
Author(s):  
Johann Johann And Devika
Keyword(s):  
Comparative Analysis ◽  
Comparative Study ◽  
Descriptive Analysis ◽  
Qualitative Comparative Analysis ◽  
Global Scale ◽  
Global Level ◽  
Economic Stability ◽  
The Past ◽  
The World ◽  
Close Relationship

BACKGROUND Since November 2019, Covid - 19 has spread across the globe costing people their lives and countries their economic stability. The world has become more interconnected over the past few decades owing to globalisation and such pandemics as the Covid -19 are cons of that. This paper attempts to gain deeper understanding into the correlation between globalisation and pandemics. It is a descriptive analysis on how one of the factors that was responsible for the spread of this virus on a global scale is globalisation. OBJECTIVE - To understand the close relationship that globalisation and pandemics share. - To understand the scale of the spread of viruses on a global scale though a comparison between SARS and Covid -19. - To understand the sale of globalisation present during SARS and Covid - 19. METHODS A descriptive qualitative comparative analysis was used throughout this research. RESULTS Globalisation does play a significant role in the spread of pandemics on a global level. CONCLUSIONS - SARS and Covid - 19 were varied in terms of severity and spread. - The scale of globalisation was different during the time of SARS and Covid - 19. - Globalisation can be the reason for the faster spread in Pandemics.

Conclusion

2018 ◽  
Author(s):  
Jim Sykes
Keyword(s):  
Middle Class ◽  
Music Videos ◽  
Sri Lankan ◽  
The Past ◽  
Post War

In the conclusion to The Musical Gift, Jim Sykes discusses Sri Lankan versions of viral music videos over the past decade, particularly Pharrell Williams’ video “Happy.” Sykes notes that several people filming themselves dancing to Williams’ song were stopped by the police, who could not comprehend why people were singing and dancing in public outside of the bounds of an official concert. The Sri Lankan “Happy” videos have also been criticized as depicting upper- and middle-class Sri Lankans and thus obscuring the fact that happiness has not been achieved for many Sri Lankans, including those who suffered greatly from the war. Returning to the concept of “the musical gift,” Sykes argues the promotion of public song and dance from and between various communities has a role to play in forging post-war reconciliation and building a “happiness” that emerges from Sri Lankan aesthetics.

Introduction

2017 ◽  
Author(s):  
Erika Fischer-Lichte
Keyword(s):  
Middle Class ◽  
Social Group ◽  
Family Values ◽  
Court Culture ◽  
Common Root ◽  
New Family ◽  
The Common ◽  
German Court ◽  
The Ideal

The introduction ‘Philhellenism and Theatromania’ retraces the emergence of these two phenomena in the German middle class. The year 1755 marks a watershed in this regard: it saw the publication of J. J. Winckelmann’s treatise Reflections on the Painting and Sculpture of the Greeks and the premiere of G. E. Lessing’s first domestic tragedy Miß Sara Sampson. Both share the common root and motivation once and for all to banish Frenchified German court culture. While Winckelmann’s treatise praised the ‘noble simplicity’ and ‘quiet greatness’ of the Greek masterpieces, Lessing’s play advocated new family values and the ideal of ‘naturalness’ as the true virtues of the middle class. The merging of Philhellenism as the cult of beauty with theatromania as the quest for identifying in a social group and as an individual provided the basic condition for staging Greek tragedies.

Some Dilemmas of Political Consumerism

2018 ◽  
pp. 720-740
Author(s):  
Sarah Webb ◽  
Anna Cristina Pertierra
Keyword(s):  
Middle Class ◽  
Environmentally Friendly ◽  
The Philippines ◽  
Rural Poor ◽  
Political Consumerism ◽  
Palawan Island ◽  
Class Distinction

In the Philippines, socioeconomic relations that result from deeply uneven market engagements have long made consumption a moral affair. Ecoconscious lifestyles and consumer practices remain largely the domain of elite and middle-class Filipinos, and as such, engagement with sustainable and environmentally friendly consumption may be seen not only as a marker of class distinction but also as a critique of urban and rural poor livelihood practices deemed to be environmentally detrimental. Focusing on a case study from Palawan Island, the chapter discusses some dilemmas that have arisen as the application of “eco” to tourism practices has become widespread and attractive to middle-class Filipinos with steadily growing spending power. The relevance of class to considering dilemmas of political consumerism is not unique to the Philippines, and these issues provide an opportunity to critically reflect on who benefits from political consumerism.

scholarly journals Between field and home: notes from the balcony

2021 ◽  
pp. 147447402110205
Author(s):  
Shruti Ragavan
Keyword(s):  
Middle Class ◽  
Personal Narratives ◽  
Dairy Farms ◽  
Ethnographic Research ◽  
Liminal Space ◽  
Lower Middle Class ◽  
The Past ◽  
Urban Village ◽  
The City

Balconies, windows and terraces have come to be identified as spaces with newfound meaning over the past year due to the Covid-19 pandemic and concomitant lockdowns. There was not only a marked increase in the use of these spaces, but more importantly a difference in the very nature of this use since March 2020. It is keeping this latter point in mind, that I make an attempt to understand the spatial mobilities afforded by the balcony in the area of ethnographic research. The street overlooking my balcony, situated amidst an urban village in the city of Delhi – one of my field sites, is composed of middle and lower-middle class residents, dairy farms and farmers, bovines and other nonhumans. In this note, through ethnographic observations, I reflect upon the balcony as constituting that liminal space between ‘field’ and ‘home’, as well as, as a spatial framing device which conditions and affects our observations and interactions. This is explored by examining two elements – the gendered nature of the space, and the notion of ‘distance and proximity’, through personal narratives of engaging-with the field, and subjects-objects of study in the city.

Commercialising the sound of the people: Pleng Luktoong and the Thai pop music industry

Popular Music ◽  
1990 ◽  
Vol 9 (1) ◽  
pp. 61-77 ◽  
Author(s):  
Ubonrat Siriyuvasak
Keyword(s):  
Young People ◽  
Middle Class ◽  
Music Industry ◽  
Country Music ◽  
Copyright Law ◽  
Pop Music ◽  
The Past ◽  
Previous Generation ◽  
Indigenous Music ◽  
The People

Since Thailand's Copyright Act became law in 1979 an indigenous music industry has emerged. In the past, the small recording business was concentrated on two aspects: the sale of imported records and the manufacture of popular, mainly Lukkroong music, and classical records. However, the organisation of the Association of Music Traders – an immediate reaction to the enforcement of the Copyright law – coupled with the advent of cassette technology, has transformed the faltering gramophone trade. Today, middle-class youngsters appreciate Thai popular music in contrast to the previous generation who grew up with western pop and rock. Young people in the countryside have begun to acquire a taste for the same music as well as enjoy a wider range of Pleng Luktoong, the country music with which they identify. How did this change which has resulted in the creation of a new pleasure industry come about? And what are some of the consequences of this transformation.

The Politics of Memory: Rededicating Two Historical Monuments in Postwar Germany

2008 ◽  
Vol 41 (2) ◽  
pp. 255-280
Author(s):  
Sam A. Mustafa
Keyword(s):  
Twentieth Century ◽  
Middle Class ◽  
Politics Of Memory ◽  
Postwar Germany ◽  
The Past ◽  
Historical Monuments ◽  
Coffee Table

For much of the past two centuries German governments encouraged or even sponsored the construction of war monuments. By the turn of the twentieth century Germany was covered in more than a thousand such shrines, most of which had local or regional significance as places of annual celebration or commemoration. Government, media, and business all contributed to an elaborate hagiography of Germany's battles, war heroes, and martyrs, with monuments usually serving as the centerpieces. Millions of middle-class Germans attended or participated in commemoration ceremonies at war monuments all over the country, and/or filled their homes with souvenir trinkets, tableware, wall decorations, coffee-table books, and other quotidian items that reproduced images of the monuments or scenes from the events they memorialized.

Gender, Memory, and Identity in the Roman World

2019 ◽  
Keyword(s):  
Roman Empire ◽  
Late Antiquity ◽  
Roman History ◽  
Public And Private ◽  
Imperial Rome ◽  
The Past ◽  
Roman World ◽  
Material Sources ◽  
Close Relationship

This volume approaches three key concepts in Roman history — gender, memory and identity — and demonstrates the significance of their interaction in all social levels and during all periods of Imperial Rome. When societies, as well as individuals, form their identities, remembrance and references to the past play a significant role. The aim of Gender, Memory, and Identity in the Roman World is to cast light on the constructing and the maintaining of both public and private identities in the Roman Empire through memory, and to highlight, in particular, the role of gender in that process. While approaching this subject, the contributors to this volume scrutinise both the literature and material sources, pointing out how widespread the close relationship between gender, memory and identity was. A major aim of Gender, Memory, and Identity in the Roman World as a whole is to point out the significance of the interaction between these three concepts in both the upper and lower levels of Roman society, and how it remained an important question through the period from Augustus right into Late Antiquity.

A Wider Eastern African Economic Union? Some Geographical Aspects

1968 ◽  
Vol 6 (4) ◽  
pp. 485-493 ◽  
Author(s):  
A. M. O'Connor
Keyword(s):  
Economic Development ◽  
East Africa ◽  
Economic Integration ◽  
Customs Union ◽  
The Past ◽  
Political Independence ◽  
Close Relationship ◽  
Economic Union

Economic integration in East Africa has been discussed throughout the past 50 years or more, although—until recently—only in terms of Kenya, Tanzania, and Uganda. Almost as soon as Kenya and Uganda became established as political entities, close economic links were established between them, and when British administration was extended to Tanganyika after 1918 that country was brought into close relationship with its two northern neighbours. Thus a customs union between Kenya and Uganda was established in 1917, and Tanganyika was gradually incorporated within it between 1922 and 1927. The links were strengthened as economic development advanced, and were formalised under the East Africa High Commission from 1948 onwards: so they became an important part of the inheritance of the three states as they gained political independence in the years 1961–1963.1

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