scholarly journals Evolution of Ideas ...as a source of impressive communication

2005 ◽  
Vol 4 (1) ◽  
pp. 19-22
Author(s):  
M. R. Nagaraju
Keyword(s):  
Science Teaching ◽  
Science Communication ◽  
Popular Science ◽  
Active Participation ◽  
Evolution Of Ideas

Popular science communication hos to be interesting, but science teaching has to be interesting and impressive, that the element of retention is high. Proof Of any effective cornmunicction is active participation. This can be achieved by taking into account, the five components of communication, denoted by the acronym STEEP S: Students — t;enogers T: Topics — Science E: Evaluation Systern E: Employer's needs/competitive emms p: parents

Exploring the YouTube science communication gender gap: A sentiment analysis

2018 ◽  
Vol 28 (1) ◽  
pp. 68-84 ◽  
Author(s):  
Inoka Amarasekara ◽  
Will J Grant
Keyword(s):  
Gender Gap ◽  
Science Communication ◽  
Web Search ◽  
Gap Analysis ◽  
Popular Science ◽  
Video Content ◽  
Science Technology ◽  
Significant Interest ◽  
Content Popularity ◽  
And Mathematics

YouTube has become the second most popular web search engine (see Alexa.com ) and the primary website for individuals and organisations to freely distribute video content. Popularity statistics indicate that Science, Technology, Engineering and Mathematics–related content is of significant interest to YouTube audiences, yet analysis of the 391 most popular science, engineering and mathematics–themed channels reveals a conspicuous absence of female communicators, with the hosts of just 32 of these channels presenting as female. To help understand potential causes of this gap, analysis was conducted on popularity indicators and audience sentiments of 450 videos from 90 Science, Technology, Engineering and Mathematics–related channels. Female hosted channels were found to accumulate more comments per view, and significantly higher proportions of appearance, hostile, critical/negative and sexist/sexual commentary.

scholarly journals MOVING BEYOND THE BOUNDARIES OF ENGINEERING COMMUNICATION: TEACHING MEDIA SAVVINESS TO ENGINEERING STUDENTS

2018 ◽  
Author(s):  
Alan Chong
Keyword(s):  
Media Literacy ◽  
Science Communication ◽  
Engineering Students ◽  
Theoretical Foundation ◽  
Popular Science ◽  
The Public ◽  
Engineering Communication ◽  
High Profile ◽  
Positive Learning Environment ◽  
Elective Course

Abstract – Engineering communication is most frequently thought of and taught as technical communication for academic and industrial purposes, and considered best taught in deeply integrated and discipline specific contexts. While productive, this focus neglects an increasingly important aspect of the communication many engineers will need to do in their careers – communication with and to the public. This paper describes an elective course for undergraduate engineers designed to fill this gap through a media literacy approach, developing a theoretical foundation for popular science communication and applying it to various high profile case studies. This approach has been effective in developing a positive learning environment within a small seminar classroom and engaging students on the topic of how their work is communicated to non-expert audiences.  

scholarly journals Terms in Popular Science Communication: The Case of TV Documentaries

2018 ◽  
pp. 257-272
Author(s):  
Sylvia Jaki
Keyword(s):  
Empirical Research ◽  
Subject Matter ◽  
Science Communication ◽  
Popular Science ◽  
Know How ◽  
German Science ◽  
Research Findings ◽  
The Subject ◽  
Do So

Science documentaries on television aim to provide easy and entertaining access to research findings. To do so, producers need to know how to explain complex content for non-expert audiences in a comprehensible way. At the same time, they have to decide what aspects of a subject might be relevant for viewers, or how the subject matter could be rendered more interesting by employing strategies such as personalisation or emotionalisation. One specific decision concerns the use of terms. Both existing research and journalistic handbooks suggest that terms should be or are, in fact, avoided in popular science contexts. However, there is only little empirical research on the topic. This contribution seeks to test several pre-existing hypotheses on terms in documentaries for adults and show how often terms are used and whether/how they are explained when they appear. Examining terms in four English and four German science documentaries, the analysis points out which communicative resources are used to facilitate the comprehension of terms, and where an explanation seems to focus primarily on entertainment rather than ease of comprehension. The results challenge some of the previous views on terms in popular science communication and reveal that documentaries display highly idiosyncratic strategies when it comes to the use of terms.

scholarly journals Public communication from research institutes: is it science communication or public relations?

2014 ◽  
Vol 13 (03) ◽  
pp. C01 ◽  
Author(s):  
Rebecca B. Carver
Keyword(s):  
Public Relations ◽  
Science Communication ◽  
Popular Science ◽  
Press Release ◽  
Publicly Funded ◽  
Public Attention ◽  
The Past ◽  
Research Institutes ◽  
The Press ◽  
The Relationship

There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the authors is that science communication activities are almost always a form of PR. The press release is still the most popular science communication and PR tool. There is however disagreement over the usefulness of the press release and whether or not gaining public attention is actually good for science.

scholarly journals Exploring the use of positive humour as a tool in science communication: do science and non-science undergraduates differ in their receptiveness to humour in popular science articles?

2021 ◽  
Vol 20 (04) ◽  
pp. A06
Author(s):  
Alfred Chan ◽  
Chammika Udalagama
Keyword(s):  
Science Communication ◽  
Online Survey ◽  
Popular Science ◽  
Actual Use ◽  
Science Article

This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.

scholarly journals Expert interviews with science communicators: How perceptions of audience values influence science communication values and practices

F1000Research ◽  
2014 ◽  
Vol 3 ◽  
pp. 128 ◽  
Author(s):  
Paige Brown ◽  
Rosanne Scholl
Keyword(s):  
Science Communication ◽  
Scientific Community ◽  
Scientific Research ◽  
Popular Science ◽  
Expert Interviews ◽  
Selection Interviews ◽  
Science Stories ◽  
Story Selection ◽  
Do So

Popular science communicators are a key link between scientists and publics, navigating the values of the scientific community and the perceived interests and values of readers. To do so, these professionals apply shared ideas about the role of science communication in society and about the factors that determine meaningful and newsworthy science stories. And yet we know little about the motivations and assumptions of audience values that underlie shared science communication values and criteria of story selection. Interviews with 14 popular science communicators writing in a variety of formats reveal that both their personal motivations and their perceptions of audience interests and values influence whether and how scientific research is translated into story.

scholarly journals The Microbiome as TED Knows It: Popular Science Communication and Neoliberal Subject

2019 ◽  
Vol 44 (2) ◽  
Author(s):  
Penelope Ironstone
Keyword(s):  
Citizen Science ◽  
Science Communication ◽  
Human Microbiome ◽  
Scientific Research ◽  
Popular Science ◽  
Economic Interests ◽  
Social Good ◽  
Microbiome Analysis ◽  
The Social ◽  
Ted Talks

Background  Although criticized for a variety of reasons, TED platforms and conventions have been engaged, often uncritically, as tools for popular science communication. This article critically examines four TED Talks that engage the relatively recent biomedical concept of the human microbiome. Analysis  Neoliberal values underpin both the TED universe and the marketization of science. TED conventions produce a discursive regularity that brings together neoliberal subjectivity and bioeconomic imperatives of contemporary scientific research. This neoliberalization is supported by uncritically championing citizen science and the so-called democratization of science alongside crowdsourcing and crowdfunding appeals.Conclusions and implications  Uncritically embracing TED Talks can implicate science communication in the reproduction of problematic ideological positions that favour economic interests over the social good or even individual health.Contexte  Les plateformes et conférences TED ont contribué à rendre la science accessible, même si elles souvent manqué de discernement en le faisant. Cet article effectue un examen critique de quatre TED Talks portant sur le concept relativement récent de microbiome humain. Analyse Des valeurs néolibérales sous-tendent l’univers TED et la marchandisation de la science. Les conférences TED associent ordinairement une subjectivité néolibérale aux impératifs bioéconomiques de la recherche savante contemporaine. Elles appuient le néolibéralisme en vantant de manière parfois irréfléchie la prétendue démocratisation de la science, les sciences participatives, la production participative et les appels au sociofinancement.  Conclusions et implications  Accepter sans réserve les TED Talks peut entraîner la communication de la science à reproduire des partis pris idéologiques problématiques, favorisant des intérêts économiques au détriment du bien commun ou même de la santé personnelle.

scholarly journals The Swedish initiative and the 1972 Stockholm Conference: the decisive role of science diplomacy in the emergence of global environmental governance

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Eric Paglia
Keyword(s):  
Science Communication ◽  
Environmental Governance ◽  
Decisive Role ◽  
Popular Science ◽  
Global Environmental Governance ◽  
Human Environment ◽  
Global Environmental ◽  
Science Diplomacy ◽  
Environmental Diplomacy

AbstractThis article applies a science diplomacy lens to examine Sweden’s 1967–1968 intervention in the United Nations—the so-called “Swedish initiative”—that led to the seminal 1972 UN Conference on the Human Environment. The three classic science diplomacy typologies—science in diplomacy, diplomacy for science and science for diplomacy—are employed to structure an analysis of how Swedish diplomats skillfully leveraged science for diplomatic objectives, first for convincing member states of the need to convene a major environmental conference under UN auspices and then to mobilize scientific research internationally—particularly in developing countries—during the Conference preparatory process. The empirical study, based on archival research and the oral histories of key participants, also brings to light how problems of the human environment were conceived of and shaped by Swedish scientists and diplomats during this embryonic moment of global environmental governance. Through analysis of some of the public pronouncements and key documents drafted during the first phase of the Swedish initiative, the article further considers the role of popular science as a style of science communication that is particularly relevant in the realm of environmental diplomacy.

scholarly journals Visual communication, popular science journals and the rhetoric of evidence

2016 ◽  
Vol 15 (02) ◽  
pp. C04
Author(s):  
Dirk Hommrich ◽  
Guido Isekenmeier
Keyword(s):  
Social Life ◽  
Science Communication ◽  
Popular Science ◽  
Rhetorical Theory ◽  
The Other ◽  
Cultural Contexts ◽  
Brain Scans ◽  
Vitruvian Man ◽  
The One ◽  
Popular Images

While the use of scientific visualisations (such as brain scans) in popular science communication has been extensively studied, we argue for the importance of popular images (as demonstrated in various talks at #POPSCI2015), including pictures of everyday scenes of social life or references to pictures widely circulating in popular cultural contexts. We suggest that these images can be characterised in terms of a rhetorical theory of argumentation as working towards the production of evidentiality on the one hand, and as aiming to link science to familiar visualities on the other; our example is da Vinci's "Vitruvian Man".

scholarly journals Going rogue: what scientists can learn about Twitter communication from “alt” government accounts

PeerJ ◽  
2021 ◽  
Vol 9 ◽  
pp. e12407
Author(s):  
Matthew J. Wilson ◽  
Elizabeth K. Perkin
Keyword(s):  
Public Engagement ◽  
Science Communication ◽  
Popular Science ◽  
The United States ◽  
Federal Agencies ◽  
Evidence Based ◽  
Word Choice ◽  
Public Engagement With Science ◽  
Average Scientist ◽  
Active Restriction

The inauguration of President Trump in the United States led to the active restriction of science communication from federal agencies, resulting in the creation of many unofficial “alt” Twitter accounts to maintain communication. Alt accounts had many followers (e.g., 15 accounts had > 100,000) and received a large amount of media attention, making them ideal for better understanding how differences in messaging can affect public engagement with science on microblogging platforms. We analyzed tweets produced by alt and corresponding official agency accounts to compare the two groups and determine if specific features of a tweet made them more likely to be retweeted or liked to help the average scientist potentially reach a broader audience on Twitter. We found adding links, images, hashtags, and mentions, as well as expressing angry and annoying sentiments all increased retweets and likes. Evidence-based terms such as “peer-review” had high retweet rates but linking directly to peer-reviewed publications decreased attention compared to popular science websites. Word choice and attention did not reflect official or alt account types, indicating topic is more important than source. The number of tweets generated and attention received by alt accounts has decreased since their creation, demonstrating the importance of timeliness in science communication on social media. Together our results show potential pathways for scientists to increase efficacy in Twitter communications.

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