scholarly journals Exploring the use of positive humour as a tool in science communication: do science and non-science undergraduates differ in their receptiveness to humour in popular science articles?

2021 ◽  
Vol 20 (04) ◽  
pp. A06
Author(s):  
Alfred Chan ◽  
Chammika Udalagama
Keyword(s):  
Science Communication ◽  
Online Survey ◽  
Popular Science ◽  
Actual Use ◽  
Science Article

This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.

scholarly journals Capturing the many faces of an exploded star: communicating complex and evolving astronomical data

2017 ◽  
Vol 16 (05) ◽  
pp. A02
Author(s):  
Lisa Smith ◽  
Kimberly Arcand ◽  
Randall Smith ◽  
Jay Bookbinder ◽  
Jeffrey Smith
Keyword(s):  
Science Communication ◽  
Online Survey ◽  
Object A ◽  
Cassiopeia A ◽  
The Public ◽  
Use Of Technology ◽  
The Face ◽  
Final Item ◽  
The Aesthetic ◽  
The Many

This study explored how different presentations of an object in deep space affect understanding, engagement, and aesthetic appreciation. A total of n = 2,502 respondents to an online survey were randomly assigned to one of 11 versions of Cassiopeia A, comprising 6 images and 5 videos ranging from 3s to approximately 1min. Participants responded to intial items regarding what the image looked like, the aesthetic appeal of the image, perceptions of understanding, and how much the participant wanted to learn more. After the image was identified, participants indicated the extent to which the label increased understanding and how well the image represented the object. A final item asked for questions about the image for an atronomer. Results suggest that alternative types of images can and should be used, provided they are accompanied by explanations. Qualitative data indicated that explanations should include information about colors used, size, scale, and location of the object. The results are discussed in terms of science communication to the public in the face of increasing use of technology.

Exploring the YouTube science communication gender gap: A sentiment analysis

2018 ◽  
Vol 28 (1) ◽  
pp. 68-84 ◽  
Author(s):  
Inoka Amarasekara ◽  
Will J Grant
Keyword(s):  
Gender Gap ◽  
Science Communication ◽  
Web Search ◽  
Gap Analysis ◽  
Popular Science ◽  
Video Content ◽  
Science Technology ◽  
Significant Interest ◽  
Content Popularity ◽  
And Mathematics

YouTube has become the second most popular web search engine (see Alexa.com ) and the primary website for individuals and organisations to freely distribute video content. Popularity statistics indicate that Science, Technology, Engineering and Mathematics–related content is of significant interest to YouTube audiences, yet analysis of the 391 most popular science, engineering and mathematics–themed channels reveals a conspicuous absence of female communicators, with the hosts of just 32 of these channels presenting as female. To help understand potential causes of this gap, analysis was conducted on popularity indicators and audience sentiments of 450 videos from 90 Science, Technology, Engineering and Mathematics–related channels. Female hosted channels were found to accumulate more comments per view, and significantly higher proportions of appearance, hostile, critical/negative and sexist/sexual commentary.

Effects of gender harassment on science popularization behaviors

2020 ◽  
Vol 29 (7) ◽  
pp. 718-728
Author(s):  
Lisa McDonald ◽  
Chantal Barriault ◽  
Thomas Merritt
Keyword(s):  
Mixed Methods ◽  
Pilot Study ◽  
Public Engagement ◽  
Science Communication ◽  
Online Survey ◽  
Gender Harassment ◽  
The Public ◽  
Science Popularization ◽  
The Creation ◽  
Clothing Choices

In this pilot study, we used a mixed methods online survey to ask science popularizers how gender harassment influences the way they communicate science to the public. Popularizers reported that gender harassment caused the science popularization field to increasingly strive for gender inclusivity in the creation of content. However, harassment made female popularizers feel they must emphasize their legitimacy, quite conscious of their clothing choices, and wary of engaging the public through mediums or topics that provoke more severe harassment. Implications for science communication and public engagement are discussed.

scholarly journals MOVING BEYOND THE BOUNDARIES OF ENGINEERING COMMUNICATION: TEACHING MEDIA SAVVINESS TO ENGINEERING STUDENTS

2018 ◽  
Author(s):  
Alan Chong
Keyword(s):  
Media Literacy ◽  
Science Communication ◽  
Engineering Students ◽  
Theoretical Foundation ◽  
Popular Science ◽  
The Public ◽  
Engineering Communication ◽  
High Profile ◽  
Positive Learning Environment ◽  
Elective Course

Abstract – Engineering communication is most frequently thought of and taught as technical communication for academic and industrial purposes, and considered best taught in deeply integrated and discipline specific contexts. While productive, this focus neglects an increasingly important aspect of the communication many engineers will need to do in their careers – communication with and to the public. This paper describes an elective course for undergraduate engineers designed to fill this gap through a media literacy approach, developing a theoretical foundation for popular science communication and applying it to various high profile case studies. This approach has been effective in developing a positive learning environment within a small seminar classroom and engaging students on the topic of how their work is communicated to non-expert audiences.  

scholarly journals Evolution of Ideas ...as a source of impressive communication

2005 ◽  
Vol 4 (1) ◽  
pp. 19-22
Author(s):  
M. R. Nagaraju
Keyword(s):  
Science Teaching ◽  
Science Communication ◽  
Popular Science ◽  
Active Participation ◽  
Evolution Of Ideas

Popular science communication hos to be interesting, but science teaching has to be interesting and impressive, that the element of retention is high. Proof Of any effective cornmunicction is active participation. This can be achieved by taking into account, the five components of communication, denoted by the acronym STEEP S: Students — t;enogers T: Topics — Science E: Evaluation Systern E: Employer's needs/competitive emms p: parents

scholarly journals Collection practices for nontraditional online resources among academic health sciences libraries

2020 ◽  
Vol 108 (2) ◽  
Author(s):  
Mary Shultz ◽  
Donna R. Berryman
Keyword(s):  
Online Survey ◽  
Evaluation Criteria ◽  
Health Sciences ◽  
Online Resources ◽  
Academic Health ◽  
Small Organizations ◽  
Development Section ◽  
Medical Library ◽  
Actual Use ◽  
Collection Practices

Objective: In recent years, individuals and small organizations have developed new online learning and information resources that are often marketed directly to students. In this study, these nontraditional online resources are defined as apps or other online resources that are not available through large and well-known publishers. The purposes of this study are to determine if academic health sciences libraries are licensing nontraditional online resources and to provide a snapshot of current collections practices in this area.Methods: An online survey was designed and distributed to the email lists of the Collection Development Section of the Medical Library Association and Association of Academic Health Sciences Libraries directors. Follow-up phone interviews were conducted with survey participants who volunteered to be contacted.Results: Of the 58 survey respondents, 21 (36.2%) reported that their libraries currently licensed at least 1 nontraditional online resource, and 45 (77.6%) reported receiving requests for these types of resources. The resources listed by respondents included 50 unique titles. Of the 37 (63.8%) respondents whose library did not license nontraditional online resources, major barriers that were noted included a lack of Internet protocol (IP) authentication, licenses that charge per user, and affordable institutional pricing.Conclusions: Evaluation criteria for nontraditional online resources should be developed and refined, and these resources should be examined over time to determine their potential and actual use by students. There is a growing demand for many of these resources among students, but the lack of financial and access models that serve libraries’ needs is an obstacle to institutional licensing.

scholarly journals Terms in Popular Science Communication: The Case of TV Documentaries

2018 ◽  
pp. 257-272
Author(s):  
Sylvia Jaki
Keyword(s):  
Empirical Research ◽  
Subject Matter ◽  
Science Communication ◽  
Popular Science ◽  
Know How ◽  
German Science ◽  
Research Findings ◽  
The Subject ◽  
Do So

Science documentaries on television aim to provide easy and entertaining access to research findings. To do so, producers need to know how to explain complex content for non-expert audiences in a comprehensible way. At the same time, they have to decide what aspects of a subject might be relevant for viewers, or how the subject matter could be rendered more interesting by employing strategies such as personalisation or emotionalisation. One specific decision concerns the use of terms. Both existing research and journalistic handbooks suggest that terms should be or are, in fact, avoided in popular science contexts. However, there is only little empirical research on the topic. This contribution seeks to test several pre-existing hypotheses on terms in documentaries for adults and show how often terms are used and whether/how they are explained when they appear. Examining terms in four English and four German science documentaries, the analysis points out which communicative resources are used to facilitate the comprehension of terms, and where an explanation seems to focus primarily on entertainment rather than ease of comprehension. The results challenge some of the previous views on terms in popular science communication and reveal that documentaries display highly idiosyncratic strategies when it comes to the use of terms.

scholarly journals Challenges of communicating science: perspectives from the Philippines

2020 ◽  
Vol 19 (01) ◽  
pp. A03
Author(s):  
Kamila Navarro ◽  
Merryn McKinnon
Keyword(s):  
Science Communication ◽  
Online Survey ◽  
Global Scale ◽  
The Philippines ◽  
International Studies ◽  
Communication Research ◽  
Communication Challenges ◽  
Communication Frameworks ◽  
Insight Into ◽  
Country Specific

Science communication research is dominated by Western countries. While their research provides insight into best practices, their findings cannot be generalized to developing countries. This study examined the science communication challenges encountered by scientists and science communicators from Manila, Philippines through an online survey and semi-structured, investigative interviews. Their answers revealed issues which have been echoed in other international studies. However, challenges of accessibility and local attitudes to science were magnified within the Philippine context. These results indicate the ubiquity of certain challenges in science communication and the need for country-specific science communication frameworks. Further research on the identified challenges is needed on a local and global scale.

scholarly journals Public communication from research institutes: is it science communication or public relations?

2014 ◽  
Vol 13 (03) ◽  
pp. C01 ◽  
Author(s):  
Rebecca B. Carver
Keyword(s):  
Public Relations ◽  
Science Communication ◽  
Popular Science ◽  
Press Release ◽  
Publicly Funded ◽  
Public Attention ◽  
The Past ◽  
Research Institutes ◽  
The Press ◽  
The Relationship

There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the authors is that science communication activities are almost always a form of PR. The press release is still the most popular science communication and PR tool. There is however disagreement over the usefulness of the press release and whether or not gaining public attention is actually good for science.

scholarly journals Factor affecting the use of e-money in millennial generation: Research model UTAUT 2

2021 ◽  
Vol 14 (1) ◽  
pp. 109
Author(s):  
Lizar Alfansi ◽  
Muhammad Yasser Iqbal Daulay
Keyword(s):  
Online Survey ◽  
Primary Data ◽  
Survey Method ◽  
Research Model ◽  
Electronic Money ◽  
Facility Conditions ◽  
Central Java ◽  
Use Of Technology ◽  
Study Results ◽  
Actual Use

<p>This study aims to determine the factors that influence users in using electronic money in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, expectations, perceived values, habits, beliefs, and hedonic motivation. The dependent variable in this study is actual use and interest to be used as a mediator variable. This research method uses an online survey method that is distributed using Google Surveys. This study's sample was 194 electronic money users spread across three major cities in Indonesia, such as DKI Jakarta, West Java, and Central Java. Primary data collected were analyzed using SmartPLS software. The study results explain that trust is a substantial factor in influencing the use of electronic money. Companies, in this case, must pay attention to system security factors to be able to attract millennials using electronic money.<strong></strong></p>

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