DEVELOPING POSITIVE IMAGE OF HEALTHCARE PROFESSIONALS IN THE U.S. SOCIAL MEDIA DISCOURSE

Одним из ключевых показателей эффективности системы здравоохранения является уровень удовлетворенности населения качеством предоставляемых медицинских услуг. Данный показатель является результатом соотношения ожиданий пациентов и субъективной оценки оказанной медицинской помощи. В настоящей статье рассматривается образ врачей, фармацевтов и других медицинских работников в американских группах в Facebook и других социальных сетях.Целью данной работы является изучение репрезентации образа врачей, фармацевтов и других специалистов в области здравоохранения в социальных сетях. Анализируются основные методы разработки позитивных образов и восприятия медицинских работников на примере сообщества Американской медицинской ассоциации в Facebook.Методология и методики исследования. В исследовании использованы методы систематического поиска, сравнительного анализа и когнитивно-дискурсивный анализ для определения того, какие категории в репрезентации образа медицинского и фармацевтического работника представлены в текстах. Коэффициент φ-углового преобразования Фишера, коэффициент корреляции φ и кластерный анализ были включены в группу методов статистической обработки.Результаты и научная новизна. В результатах исследования было показано, что основными компонентами образа профессионала здравоохранения на большинстве связанных с ним специальных сайтов американской медицинской ассоциации являются успешная устойчивость отношений между врачом и пациентом, модель формирования команды, ценностная опора в уходе за пациентами и практика непрерывного повышения квалификации врача посредством специальной подготовки и обучения на программах, предлагаемых американской медицинской ассоциацией.

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Twitter Engagement of U.S. Psychiatry Residency Programs with Black Lives Matter and Coronavirus Disease 2019 (COVID-19)

10.1101/2020.10.20.20215723 ◽

2020 ◽

Author(s):

Osama El-Gabalawy ◽

Candice J. Kim ◽

Amanda V. Chen ◽

Shaan Kamal

Keyword(s):

Social Media ◽

Psychiatry Residency ◽

Media Discourse ◽

Residency Programs ◽

Psychiatry Department ◽

Black Lives Matter ◽

Medical Institutions ◽

The Social ◽

The U.S

AbstractSocial media have become popular platforms to disseminate information, especially related to politicized topics such as BLM and COVID-19. To better understand how medical institutions have engaged with the social media discourse on BLM and COVID-19, we examined psychiatry residency programs’ tweets in response to George Floyd’s murder and during the first 6 months of the COVID-19 pandemic in the U.S. Only 14% of the 249 evaluated psychiatry residency programs had Twitter accounts (we included programs with their own account or their affiliated psychiatry department account) indicating a substantial absence on social media. Of those programs, 78% tweeted at least once about COVID-19 (1,153 tweets) and 56% tweeted at least once about the BLM movement (117 tweets). The top three purposes of tweets were sharing media, posting about an event, and sharing a resource.

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MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

Jurnal Kwangsan ◽

10.31800/jtp.kw.v6n1.p60--73 ◽

2018 ◽

Vol 6 (1) ◽

pp. 60

Author(s):

Ranny Rastati

Keyword(s):

Social Media ◽

Media Literacy ◽

Generation Y ◽

Role Model ◽

Digital Natives ◽

The Internet ◽

Positive Image ◽

Generation Z ◽

Internet Users ◽

Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

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Social Media and the U.S. Army: Maintaining a Balance

10.21236/ada544887 ◽

2011 ◽

Author(s):

Todd A. Moe

Keyword(s):

Social Media ◽

The U.S

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Fake It “Till You Make It”: Debunking Fake News in a Post-Truth America

eJournal of Public Affairs ◽

10.21768/8.1.6 ◽

2019 ◽

Vol 8 (1) ◽

pp. 114-133

Keyword(s):

Social Media ◽

First Amendment ◽

Presidential Election ◽

Political Discourse ◽

Cutting Edge ◽

American People ◽

Fake News ◽

News Sources ◽

The Media ◽

The U.S

Since the 2016 U.S. presidential election, attacks on the media have been relentless. “Fake news” has become a household term, and repeated attempts to break the trust between reporters and the American people have threatened the validity of the First Amendment to the U.S. Constitution. In this article, the authors trace the development of fake news and its impact on contemporary political discourse. They also outline cutting-edge pedagogies designed to assist students in critically evaluating the veracity of various news sources and social media sites.

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Choice Matters

10.1093/oso/9780190886134.001.0001 ◽

2018 ◽

Author(s):

Gordon Moore ◽

John A. Quelch ◽

Emily Boudreau

Keyword(s):

Public Policy ◽

Social Media ◽

Healthcare Provider ◽

Healthcare System ◽

Consumer Choice ◽

Marketing Management ◽

Appropriate Use ◽

System P ◽

The U.S

Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) is a timely and thoughtful exploration of the controversial role of consumers in the U.S. healthcare system. In most markets today, consumers have more options and autonomy than ever before. Empowered consumers easily shop around for products and services that better meet their needs, and they widely share their reviews on social media to inform and influence other consumers. Businesses have responded with better experiences and prices to compete for consumers’ business. Though healthcare has lagged behind other industries in this respect, there is a rising tide of interest in consumer choice and empowerment in healthcare markets. However, most healthcare provider organizations, individual doctors, and health insurers are unprepared to consider patients as consumers. The authors draw upon the fields of medicine, marketing, management, psychology, and public policy as they take a substantive, in-depth look at consumer choice and point out its appropriate use, as well as its limitations. This book addresses perplexing issues, such as how healthcare differs from other consumer-driven markets, how consumers make healthcare decisions, and how increased consumer choice in healthcare can not only aid and empower American consumers but also improve the overall healthcare system.

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A Panel Evaluation of the Changes in the General Public’s Social-Media-Following of United States’ Public Health Departments during COVID-19 Pandemic

Journal of Primary Care & Community Health ◽

10.1177/2150132721995450 ◽

2021 ◽

Vol 12 ◽

pp. 215013272199545

Author(s):

Areej Khokhar ◽

Aaron Spaulding ◽

Zuhair Niazi ◽

Sikander Ailawadhi ◽

Rami Manochakian ◽

...

Keyword(s):

Public Health ◽

Social Media ◽

State Level ◽

The State ◽

Public Health Department ◽

Health Departments ◽

The Public ◽

Public Health Departments ◽

The Social ◽

The U.S

Importance: Social media is widely used by various segments of society. Its role as a tool of communication by the Public Health Departments in the U.S. remains unknown. Objective: To determine the impact of the COVID-19 pandemic on social media following of the Public Health Departments of the 50 States of the U.S. Design, Setting, and Participants: Data were collected by visiting the Public Health Department web page for each social media platform. State-level demographics were collected from the U.S. Census Bureau. The Center for Disease Control and Prevention was utilized to collect information regarding the Governance of each State’s Public Health Department. Health rankings were collected from “America’s Health Rankings” 2019 Annual report from the United Health Foundation. The U.S. News and World Report Education Rankings were utilized to provide information regarding the public education of each State. Exposure: Data were pulled on 3 separate dates: first on March 5th (baseline and pre-national emergency declaration (NED) for COVID-19), March 18th (week following NED), and March 25th (2 weeks after NED). In addition, a variable identifying the total change across platforms was also created. All data were collected at the State level. Main Outcome: Overall, the social media following of the state Public Health Departments was very low. There was a significant increase in the public interest in following the Public Health Departments during the early phase of the COVID-19 pandemic. Results: With the declaration of National Emergency, there was a 150% increase in overall public following of the State Public Health Departments in the U.S. The increase was most noted in the Midwest and South regions of the U.S. The overall following in the pandemic “hotspots,” such as New York, California, and Florida, was significantly lower. Interesting correlations were noted between various demographic variables, health, and education ranking of the States and the social media following of their Health Departments. Conclusion and Relevance: Social media following of Public Health Departments across all States of the U.S. was very low. Though, the social media following significantly increased during the early course of the COVID-19 pandemic, but it still remains low. Significant opportunity exists for Public Health Departments to improve social media use to engage the public better.

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Use of mobile phones and social media by healthcare professionals in the ER hospital departments in Dammam, Saudi Arabia: benefits and risks

2020 19th International Symposium on Distributed Computing and Applications for Business Engineering and Science (DCABES) ◽

10.1109/dcabes50732.2020.00090 ◽

2020 ◽

Author(s):

Mai Abu Al-Faraj ◽

Turki Alanzi ◽

Hala Alhodaib

Keyword(s):

Social Media ◽

Saudi Arabia ◽

Mobile Phones ◽

Healthcare Professionals

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Patterns of use and perceived value of social media for population health among population health stakeholders: a cross-sectional web-based survey

BMC Public Health ◽

10.1186/s12889-021-11370-y ◽

2021 ◽

Vol 21 (1) ◽

Author(s):

Sungwon Yoon ◽

Sharon Wee ◽

Vivian S. Y. Lee ◽

Jing Lin ◽

Julian Thumboo

Keyword(s):

Social Media ◽

Community Engagement ◽

Population Health ◽

Preventive Care ◽

Health Professionals ◽

Healthcare Professionals ◽

Web Based ◽

Healthy Behaviors ◽

Time Investment ◽

Patterns Of Use

Abstract Background Although existing studies have described patterns of social media use in healthcare, most are focused on health professionals in one discipline. Population health requires a multi-disciplinary approach to ensure diversity and to include diverse stakeholders. To date, what is known about using social media in population health is focused on its potential as a communication tool. This study aims to investigate patterns of use and perceived value of social media usage among stakeholders in population health practice, policy, or research. Methods We conducted a web-based survey of delegates attending the Singapore Population Health Conversations and Workshop. We designed a 24-item questionnaire to assess 1) social media use in terms of type of platform and frequency of use; 2) perceptions of social media relevance and impact on population health; and 3) top three areas in population health that would benefit from social media. We used descriptive and logistic regression analyses to assess the relationships between variables. Results Of the 308 survey respondents, 97.7% reported that they use social media in some form. Messaging (96.8%) was the most dominant activity when using social media. Challenges in implementing social media for population health were time investment by health care professionals (56.2%) and patient adoption (52.9%). The top three population health areas that would benefit most from using social media were the promotion of healthy behaviors (60.7%), community engagement (47.7%), and preventive care (40.6%). Older respondents (> = 40 years) were less likely to view social media as useful for the promotion of healthy behaviors (OR = 0.34; 95% CI: 0.19–0.60). Non-social/healthcare professionals were more likely to consider social media to be useful for community engagement (OR = 1.74; 95% CI: 1.10–2.76). For preventive care, older respondents (OR = 0.51; 95% CI: 0.32–0.82) and non-social/healthcare professionals were less likely to view social media as useful (OR = 0.61; 95% CI: 0.38–0.97). Conclusions Our findings suggest that it may be important to select the specific care areas that would benefit most from using social media. The time investment needed by population health professionals should be fully addressed in planning to maximize the application and potential value of social media.

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Preserving professional identities, behaviors, and values in digital professionalism using social networking sites; a systematic review

BMC Medical Education ◽

10.1186/s12909-021-02802-9 ◽

2021 ◽

Vol 21 (1) ◽

Author(s):

Shaista Salman Guraya ◽

Salman Yousuf Guraya ◽

Muhamad Saiful Bahri Yusoff

Keyword(s):

Systematic Review ◽

Social Media ◽

Social Networking ◽

Health Professionals ◽

Social Networking Sites ◽

Healthcare Professionals ◽

Professional Identities ◽

Professional Behaviors ◽

Digital Era ◽

Use Of Social Media

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.

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