It is determined that crisis consultations represent a set of measures aimed at stabilizing the situation of a particular subject, solving a set of problems associated with the maximum increase in the efficiency of the activity. The following types of crisis consultations are singled out: direct consultations of managers; implementation of advisory activities (consultations on emerging problems, diagnosis of the organization, definition of a crisis strategy, development of a plan of measures for crisis prevention, risk assessment and follow-up of its implementation, support of the organization during the implementation of the plan for crisis prevention, development of preventive measures in relation to avoidance of crisis phenomena); crisis reflexive games (training of managers and staff); case study review; use of benchmarking methods. The role of crisis analysis in conducting crisis consultations has been determined. It was emphasized that crisis analysis enables to prevent and plan possible crisis situations, ways of their neutralization and overcoming with minimal expenses for the organization. The role functions of crisis advisers are determined. The stages of crisis management (according to R. Heath) are revealed: prevention – prevention of crisis risks, analysis of losses for business; readiness – awareness of the probability of crises, staff training; salvation – drawing up plans, preventing consequences; recovery – recovery of effective production, assessment of the crisis. The types of crisis management are distinguished: preventive, aimed at analyzing the indicators of the crisis and identifying its causes and factors for timely prevention or minimization of possible crisis processes; an anticipatory, the essence of which is to develop goals and objectives for leadership in order to prevent crisis phenomena. A demarcation of crisis management and risk management has been conducted: if crisis management is primarily a process of responding to already existing serious threats to one or another organization or to events that have already occurred, risk management is associated with the process of identifying certain risks mainly for future activities organization, as well as the appropriate acceptance of these risks or their elimination.
ECONOMIC RISK MANAGEMENT IN THE FIELD OF TRANSPORT SERVICES
