جودة الخدمات السياحية كآلية لتحقيق الميزة التنافسية للمؤسسات السياحية : دراسة حالة فندق النجم الأبيض تيسمسيلت = The Tourism Services Quality as a Mechanism to Achieve the Competitive Advantage of Tourism Institutions : Study Case of the White Star Hotel Tissemsilt

The problem of the study comes out of unknowing the effect of quality of tourism services on the development of tourism sector, which leads to deepen more in rent-seeking economy in Kurdistan region, lack of cultural level and awareness make the tourism resorts are not attractive for tourists, the absence of tourism facilities such as hotels, restaurants, furnished apartments for tourists especially in tourism seasons for the purpose of benefiting it as a financing source, and also depending on oil have led not to pay attention to other sectors like tourism sector. The objective of the study is knowing the role of tourism services quality of hotels of Sulaimaniyah governorate, via knowing tourism management and to whaat extent they have services quality, the researchers used the analytical descriptive method and they have taken a sample of hotels in Sulamaniyah governorate which are Sulamaniyah Palace hotel, Paradise hotel, Yelda hotel and Ramada hotel, by distributing questionnaire among employees who work in top and middle management levels such as top managers and executive managers, and questionnaire distributed randomly and the questionnaires are responded by (39) persons with the proportion (86.67%). The study concluded that taking the implementation of services quality in tourism; especially, in hotels is very necessary.

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Market Orientation on Tourism Service Performance: The Mediating Role of E-Marketing

Asian Journal of Economics Business and Accounting ◽

10.9734/ajeba/2020/v20i430331 ◽

2021 ◽

pp. 33-43

Author(s):

Chavindi B. Paranage ◽

F. B. Kennedy

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Service Performance ◽

Survey Method ◽

Mediation Effects ◽

Mediating Role ◽

Tourism Service ◽

Tourism Services ◽

The Impact ◽

The Relationship

Aims: In modern turbulent marketplace market orientation is considered a business culture that facilitates firms in achieving sustainable competitive advantage by creating superior customer value and it links to the business performance. With the increasing use of technology in the marketing activities of all types of organizations, it is important to know the extent to which electronic marketing mediates the impact of market orientation in turn, related to firm performance. The aim of this study is to find out “The inter-relationship between market orientation and e-marketing in order to investigate alternative mechanisms through which both contribute to tourism services performance of selected tourist hotels in Badulla area”. Study Design: Direct and indirect effects of market orientation on tourism service performance are examined using survey method. Primary data were collected from a sample of 156 tourism firms located in Badulla area. Location of those tourists’ firms are mainly falling into four divisional secretariat areas. From 2019 March to July. Methodology: The collected data has been analyzed by using descriptive statistics, correlation analysis and regression analysis. Results: The findings indicate that market orientation is found to contribute to performance through a dual mechanism in that it contributes both directly and indirectly, through e-marketing, to the relationship. And there is a high level of market orientation, e-marketing, and tourism service performance of tourist hotels in Badulla area. Results showed that there is strong positive relationship between market orientation, e-marketing and tourism service performance. Further there is a significant positive impact on market orientation, e-marketing and tourism service performance. The mediation effects observed suggests that e-marketing is playing a partial mediating role in the relationship in between market orientation and tourism service performance of tourist hotels. Conclusion: The results indicate that academics and managers should consider the inter-relationships between multiple sources of competitive advantage when looking for explanations of services performance and particularly, tourism services.

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Evaluation Index System of Surgical Tourism Service Organizations in China: An Empirical Research

10.21203/rs.3.rs-1226845/v1 ◽

2022 ◽

Author(s):

Dan Zhang ◽

Yan Yue ◽

Meixia Liao ◽

Ting-Fang Liu

Keyword(s):

Evaluation System ◽

Public Hospital ◽

Medical Tourism ◽

Services Quality ◽

International Standards ◽

Three Dimensions ◽

Theoretical Research ◽

Validity And Reliability ◽

Tourism Service ◽

Tourism Services

Abstract Background: Healthcare tourism is an emerging economy with the most potential in China's health industry before the COVID-19 pandemic. Surgical medical health tourism accounts for a large part of medical tourism services in China, which has higher requirements for quality and safety. By contrast, measurement tools and theoretical research are insufficient in China. The aim of this study was to develop a set of reliable and feasible indicators by augmenting the original Donabedian’s quality model to evaluate surgical tourism services’ quality.Methods: Literature review and focus group interview were used to generate indicators for surgical tourism services’ quality. The basic framework of the evaluation system was based on the structure-process-outcome Donabedian model. The screening and weight setting were conducted through analytic hierarchy process (AHP) and a two-round Delphi consultation with 13 panelists. Validity and reliability of experts were tested by the experts' positive coefficient, authority coefficient, and coordination coefficient. Reliability of the questionnaire was assessed by a pretest distributed within an international medical department of a public hospital in China.Results: Based on the Donabedian’s quality theory, the novel evaluation system of surgical tourism service institutions with 3 dimensions, 9 first-level items and 39 second-level items was constructed. The three dimensions consist of structure (0.315), process (0.287), and outcome (0.398), with each dimension set several indicators and each indicator given a weight. Of the two rounds of Delphi consultation, the response rates were 86.67% and 100%. The coordination coefficient of expert opinions in the two rounds of consultation were 0.49 and 0.65 (p<0.05). For the empirical study, the self-evaluation score of a public hospital was 86, which could obtain a rating of two stars.Conclusions: The established evaluation system identified three different dimensions of surgical tourism services’ quality which fit for practical healthcare improvement in safety and quality. It can reflect the access criterion of surgical tourism institutions, provide references on better choices of surgical services for tourists, and can be applied by healthcare managers and policy makers to allocate resources more efficiently and promote more surgical tourism services to international standards.

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Tourism services quality (TourServQual) in Egypt

Benchmarking An International Journal ◽

10.1108/14635770610676308 ◽

2006 ◽

Vol 13 (4) ◽

pp. 469-492 ◽

Cited By ~ 42

Author(s):

Mohammed I. Eraqi

Keyword(s):

Quality Management ◽

Customer Satisfaction ◽

Services Quality ◽

Research Paper ◽

Business Environment ◽

Total Quality ◽

Content Type ◽

Internal Customer ◽

External Customer ◽

Tourism Services

PurposeThis research paper aims is to evaluate the customer's views related to tourism quality in Egypt. It attempts to measure the extent to which tourism business environment is creative and innovative as necessary conditions for internal customer satisfaction.Design/methodology/approachThe objectives of this research have been achieved through reviewing a number of literatures in the fields of services quality management and tourism quality measurements. The paper's outcomes have been obtained through two surveys, one to measure the satisfaction of the internal customer (employees) and the second to measure the external customer satisfaction (tourists).FindingsThe main conclusions of this research paper are: quality can be considered as a philosophy for guiding tourism organization/destination when taking decisions related to tourism services; tourism business environment in Egypt does not support the internal customer satisfaction because the absence of a suitable system for encouraging people to be creative and innovative; and in the area of the external customer satisfaction there is still a need for things to be done such as the environmental conditions improvements, internal transport quality enhancement, increasing people awareness, and improving the level of safety and security conditions.Research limitations/implicationsThere is a number of limitations which faced this paper research they are: the sample size is small, compared with the size of total population, that was reflected on the level of reliability of the research results; and the limited time allowed to the respondents was reflected on the validity of the research outcomes, because they interviewed at the last time of their journey by the time they are ready for departure.Practical implicationsA useful source of information about total quality management (TQM) and how practitioners can measure it. It provides wide guidelines for improving the quality of tourism services in total manner in Egypt.Originality/valueThis paper provides useful information that are needed for tourism services quality improvement. It offers a practical help to tourism planners and marketers in Egypt to understand the concept of TQM and how they can improve their services continually.

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STRATEGIC ALLIANCE AND STRATEGIC PLANNING EFFECT TO COMPANY PERFORMANCE IN CREATING COMPETITIVE ADVANTAGE (STUDY CASE AT INDOFOOD CBP SUKSES MAKMUR COMPANY - FOOD SEASONING DIVISION )

JRMSI - Jurnal Riset Manajemen Sains Indonesia ◽

10.21009/jrmsi.007.1.05 ◽

2016 ◽

Vol 7 (1) ◽

pp. 78

Author(s):

Yan Ardiyanto

Keyword(s):

Strategic Planning ◽

Competitive Advantage ◽

Path Analysis ◽

Strategic Alliance ◽

Company Performance ◽

Research Model ◽

Managerial Implication ◽

Study Case

This research head for analyze the effect of inter variable to answered set problems how is strategic alliance and strategic planning to improve company performance for create competitive advantage. This research gives theoritic and managerial implication concern pace which have to take by PT. Indofood CBP Sukses Makmur Food Seasoning Division to improve their company performance for create competitive advantage which got from product strategic alliance and strategic planning. Population in this research is manager, supervisor, and coordinator staff at PT Indofood CBP Sukses Makmur Food Seasoning Division. And Sample of this research is seventy three peoples. Answer data from respondent afterwards it’s analyzed with research model which developed from theoritical frame using path analysis. From the result of data analyze five hypothesis are accepted. Strategic alliance proven has an positively and significant effect for company performance, strategic planning have an positive and significant effect for company performance, company performance have an positive and significant effect for competitive advantage, strategic alliance proven has an positively and significant effect for competitive advantage, and strategic planning have an positive and significant effect for competitive advantage. Keywords: Strategic Alliance, Strategic Planning, Company Performance and Competitive Advantage

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