scholarly journals Politics, marketing and social media in the 2018 local elections in Iceland

2019 ◽  
Vol 15 (2) ◽  
pp. 161-182
Author(s):  
Birgir Guðmundsson ◽  
Hafdís Björg Hjálmarsdóttir ◽  
Vera Kristín Vestmann Kristjánsdóttir
Keyword(s):  
Social Media ◽  
Local Elections ◽  
Traditional Media ◽  
Media Environment ◽  
Municipal Elections ◽  
Mixed Methods Approach ◽  
Media System ◽  
Political Campaigning ◽  
Technical Extension ◽  
Marketing Methods

The importance of marketing techniques in political campaigning has increased as communicating politics has become more complex in a highly fragmented media environment. With different media logics interacting in a hybrid media system, political marketing methods through social media have drawn considerable attention and even been seen to pose a threat to democratic processes. This paper looks at the extent and nature of the use of marketing techniques in the 2018 municipal elections in Iceland, by using a mixed methods approach. The findings of a candidate survey and interviews with campaign managers suggest that the methods used are by and large a technical extension of previous methods and not qualitatively different from traditional electioneering. Both social media and traditional media are important marketing vehicles, but the importance of social media clearly on the rise. However, in larger communities in the capital region there tends to be a higher degree of professionalism than in other parts of the country and the size of municipality is important, while the type of party or age of candidates is not.

scholarly journals SOCIAL MEDIA VS TRADITIONAL MEDIA AND THEIR IMPACT ON BRAND IMAGE COMMUNICATION ON INDIAN MILLENNIALS

2021 ◽  
Vol 9 (1) ◽  
pp. 1359-1373
Author(s):  
Ajit Jain
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Social Media Marketing ◽  
Young Generation ◽  
Age Group ◽  
Traditional Media ◽  
Image Communication ◽  
Generation Z ◽  
Social Media Platforms ◽  
Marketing Methods

The study focuses on examining which form of marketing out of the age-old Traditional Media or the latest Social Media Marketing has a greater impact on the consumer and which form, can communicate the brand image in a better way. The study focuses on finding answers to questions like what are the new platforms to reach out to targeted consumers, Reasons for which customers follow a brand on social media? etc. Concepts related to the brand image, traditional media, social media marketing, and lastly branding on social media platforms are introduced and examined in the paper. The experimental part of the study consists of a quantitative survey on Indian millennials and generation Z customers, i.e. in the age group of 15-30 years. The results imply that in general social media marketing methods are more effective and can communicate brand image in a better way than that of traditional media. Also, today’s young generation is more attracted to the brands having a strong social media presence.

scholarly journals Amplifying Panic and Facilitating Prevention: Multifaceted Effects of Traditional and Social Media Use During the 2015 MERS Crisis in South Korea

2019 ◽  
pp. 107769901985769 ◽  
Author(s):  
Mihye Seo
Keyword(s):  
Social Media ◽  
South Korea ◽  
Media Use ◽  
Emotional Responses ◽  
Positive Influence ◽  
Traditional Media ◽  
Social Media Use ◽  
Environment Analysis ◽  
Media Environment ◽  
Effects Of Media

In the context of the 2015 Middle East respiratory syndrome (MERS) outbreak in South Korea, this study examines the multifaceted effects of media use considering the current complex media environment. Analysis of a two-wave online panel survey found that traditional media use had a positive influence on MERS knowledge while social media use did not. However, knowledge did not facilitate preventive behaviors. In contrast, negative emotional responses due to media use stimulated desirable behaviors. Furthermore, social media use directly influenced behavioral responses but traditional media use did not show the same effects. Different functions of traditional and social media during an epidemic are discussed.

scholarly journals Functions of Hybrid Media: How Parties and Their Leaders Use Traditional Media in Their Social Media Campaign Communication

2022 ◽  
Vol 6 ◽  
Author(s):  
Laura Paatelainen ◽  
Elisa Kannasto ◽  
Pekka Isotalus
Keyword(s):  
Social Media ◽  
Media Coverage ◽  
Media Campaign ◽  
Traditional Media ◽  
Political Actors ◽  
Media System ◽  
The Media ◽  
Campaign Communication ◽  
Media Systems ◽  
Personalization Of Politics

Political campaign communication has become increasingly hybrid and the ability to create synergies between older and newer media is now a prerequisite for running a successful campaign. Nevertheless, beyond establishing that parties and individual politicians use social media to gain visibility in traditional media, not much is known about how political actors use the hybrid media system in their campaign communication. At the same time, the personalization of politics, shown to have increased in the media coverage of politics, has gained little attention in the context of today’s hybrid media environment. In this research we analyze one aspect of hybrid media campaign communication, political actors’ use of traditional media in their social media campaign communication. Through a quantitative content analysis of the Facebook, Twitter and Instagram posts of Finnish parties and their leaders published during the 2019 Finnish parliamentary elections, we find that much of this hybridized campaign communication was personalized. In addition, we show that parties and their leaders used traditional media for multiple purposes, the most common of which was gaining positive visibility, pointing to strategic considerations. The results have implications for both the scholarship on hybrid media systems and personalization of politics.

Irish Media and the Shaping of Political Discourse

2021 ◽  
pp. 594-609
Author(s):  
Jane Suiter ◽  
Roderick Flynn
Keyword(s):  
Social Media ◽  
Communication Technologies ◽  
State Control ◽  
Media Environment ◽  
Political Actors ◽  
Strong State ◽  
Media System ◽  
The Social ◽  
Late Twentieth ◽  
Late Twentieth Century

This chapter summarizes the development of the Irish media system through the lens of mediation and mediatization. It outlines the early strong state control of the broadcasting sector and the relatively quiescent attitude of many print journalists in the early days of development. It follows with a description of the growing influence of political actors and consequences of mass media logics which was at the core of late twentieth-century Irish democracy. Next, it describes the rise of digital communication technologies and the advent of social media, and the emergence of a hybrid media system that instigated a shift in power relations between politicians and journalists. Finally, it concludes with a focus on the challenges related to regulation of the social media environment and those related to supporting a quality information environment.

Election Night Broadcasts and the Hybrid Media System: A Case Study of Australia

2020 ◽  
pp. 194016122097157
Author(s):  
Daniel Beratis ◽  
Scott Wright
Keyword(s):  
Social Media ◽  
Second Order ◽  
Structured Interviews ◽  
Traditional Media ◽  
Social Media Data ◽  
System A ◽  
Media System ◽  
Media Data

This article presents an analysis of broadcast election night coverage, contemporaneous social media data, and semi-structured interviews focused on the 2018 Victorian state election to assess the extent and nature of media hybridity that occurred. This work contributes to the field by providing the first analysis of the hybrid media system using a case study event in Australia, the first study of a second-order election, and by focusing in detail on how journalistic processes and decisions shape hybridity and how these are, themselves, shaped by hybrid logics. It finds some evidence of hybrid norms and actions, but in other ways coverage followed traditional media logics.

scholarly journals ‘Vox Twitterati’: Investigating the effects of social media exemplars in online news articles

2018 ◽  
Vol 21 (4) ◽  
pp. 962-983 ◽  
Author(s):  
Andrew R N Ross ◽  
Delia Dumitrescu
Keyword(s):  
Social Media ◽  
Experimental Design ◽  
Media Effects ◽  
Online News ◽  
Consumer Perceptions ◽  
Democratic Process ◽  
Traditional Media ◽  
Media Environment ◽  
Journalistic Practice ◽  
Influence Perceptions

There is a growing trend among online news outlets to include Twitter posts as an equivalent to the traditional “vox pop” or “man-on-the-street” interview. Media effects research has documented the ability of vox pops to influence consumer perceptions of news issues within the traditional media environment, but there is limited research on the possible effects that including social media exemplars as vox pops within editorially curated articles might have on issue perceptions. Drawing on the exemplification effects literature to inform the experimental design, we conduct two studies on two topics of either low or high national salience and find strong evidence that vox pop tweets can influence perceptions of public opinion and, indirectly, readers’ own opinions on an issue. Results are discussed in light of implications for journalistic practice, media effects research and the wider democratic process.

Indigenous language newspapers and the digital media conundrum in Africa

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Transformation ◽  
Qualitative Approach ◽  
Indigenous Language ◽  
Technological Determinism ◽  
Traditional Media ◽  
Digital Revolution ◽  
The Future ◽  
Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

scholarly journals Credibility of Digital Political News in Spain: Comparison between Traditional Media and Social Media

2021 ◽  
Vol 10 (5) ◽  
pp. 170
Author(s):  
Reinald Besalú ◽  
Carles Pont-Sorribes
Keyword(s):  
Social Media ◽  
News Item ◽  
Digital Television ◽  
Fake News ◽  
Traditional Media ◽  
Political News ◽  
Digital News ◽  
Key Factor ◽  
The Mean ◽  
Digital Formats

In the context of the dissemination of fake news and the traditional media outlets’ loss of centrality, the credibility of digital news emerges as a key factor for today’s democracies. The main goal of this paper was to identify the levels of credibility that Spanish citizens assign to political news in the online environment. A national survey (n = 1669) was designed to assess how the news format affected credibility and likelihood of sharing. Four different news formats were assessed, two of them linked to traditional media (digital newspapers and digital television) and two to social media (Facebook and WhatsApp). Four experimental groups assigned a credibility score and a likelihood of sharing score to four different political news items presented in the aforementioned digital formats. The comparison between the mean credibility scores assigned to the same news item presented in different formats showed significant differences among groups, as did the likelihood of sharing the news. News items shown in a traditional media format, especially digital television, were assigned more credibility than news presented in a social media format, and participants were also more likely to share the former, revealing a more cautious attitude towards social media as a source of news.

scholarly journals Russian-Speaking Digital Buddhism: Neither Cyber, nor Sangha

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 449
Author(s):  
Timur Badmatsyrenov ◽  
Elena Ostrovskaya ◽  
Fyodor Khandarov ◽  
Innokentii Aktamov
Keyword(s):  
Social Media ◽  
New Media ◽  
Graph Model ◽  
Social Shaping Of Technology ◽  
Mixed Methods Approach ◽  
Media Technologies ◽  
Second Stage ◽  
Modeling Techniques ◽  
Social Shaping ◽  
Key Issues

The paper presents the results of a study that implemented a mixed methods approach to explore the question of correlation between online and offline activities of Buddhist organizations and communities in Russia. The research was carried out in 2019–2020 and addressed the following key issues: How do Buddhist websites and social media communities actually interact with offline organizations and Russian-speaking Buddhist communities? How do the ideological specifics of Buddhist organizations and communities influence their negotiations with the Internet and strategies towards new media technologies? Within the methodological frame of the religious–social shaping of technology approach by Heidi Campbell, we used the typology of religious digital creatives to reveal the strategies created by the Russian-speaking Buddhist communities developing their own identity, authority, and boundaries by means of digital technologies. In the first stage, we used quantitative software non-reactive methods to collect data from social media with the application of mathematical modeling techniques to build a graph model of Buddhist online communities in the vk.com social network and identify and describe its clusters. The second stage of the research combined biographical narratives of Buddhist digital creatives and expert interviews.

Sign in / Sign up

Export Citation Format

Share Document