Social Networking Effect: How Do Large Corporations use #Hashtags on Twitter

2021 ◽  
Vol 12 (07) ◽  
pp. 1260-1269
Author(s):  
G Aditya ◽  
Dr Subramanian S Iyer
Keyword(s):  
Social Media ◽  
Big Data ◽  
Social Network ◽  
Social Networking ◽  
Corporate Communication ◽  
Network Effect ◽  
Media Communication ◽  
Data Content ◽  
Corporate Social ◽  
Social Media Communication

Twitter, Corporate Social Media Communication, Hashatg, Big Data, Content Analysis, Corporate Communication, Social Network effect.

scholarly journals Communicating philanthropic CSR versus ethical and legal CSR to employees: empirical evidence in Turkey

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yijing Wang ◽  
Buket Pala
Keyword(s):  
Social Media ◽  
Banking Sector ◽  
Media Communication ◽  
Content Type ◽  
Moderation Effect ◽  
Csr Communication ◽  
Different Types ◽  
Employee Identification ◽  
Corporate Social ◽  
Social Media Communication

PurposeThis study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.Design/methodology/approachA sample of 254 respondents was collected through surveying the employees of one of the largest banks in Turkey.FindingsFindings suggest that ethical and legal CSR is perceived more importantly than philanthropic CSR by employees in the banking industry. In addition, the level of transparency and frequency of CSR communication through corporate social media moderates the CSR types–employee identification relationship distinctively.Practical implicationsSpecial attention should be paid to the conditions under which CSR communication takes place effectively, as skeptics toward certain types of CSR initiatives may occur along with the disclosure of information about them.Social implicationsIf organizations use social media communication in a way that would bring the CSR interests of their employees to light, it is likely that CSR initiatives will become more meaningful and have a greater societal impact.Originality/valueThis study contributes to the CSR literature through identifying the value of different types of CSR initiative and confirming the importance of transparent and proactive CSR communication on employee identification in the banking sector.

scholarly journals Social media: the Wild West of CSR communications

2015 ◽  
Vol 11 (2) ◽  
pp. 290-305 ◽  
Author(s):  
Ralph Tench ◽  
Brian Jones
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Corporate Communication ◽  
Communication Management ◽  
Media Communication ◽  
Content Type ◽  
In The Wild ◽  
Central Argument ◽  
Wild West ◽  
Corporate Social

Purpose – This paper aims to posit the central argument that traditional media of old presented a clear, ordered world of communication management for organisations to extol their corporate social responsibility (CSR) credentials. In contrast to this, new Web 2.0 social media is increasingly being used by activists and hactivists to challenge corporate communication CSR messages and does so by highlighting instances and examples of corporate social irresponsibility (CSI) (Jones et al., 2009; Tench et al., 2012). Design/methodology/approach – The paper reports on research data from the European Communication Monitor, 2010, 2011 and 2012 (www.communicationmonitor.eu/) and draws on work already published in this area (Tench et al., 2009; Verhoeven et al., 2012; Zerfass et al., 2010, 2011) to illustrate the unruly, unregulated Web 2.0 social media communication landscape in Europe. A range of literature is drawn on to provide the theoretical context for an exploration of issues that surround social media. Findings – In late modernity (Giddens, 1990), communication comes in many guises. Social media is one guise and it has re-shaped as well as transformed the nature of communications and the relationship between organisations and their stakeholders. Originality/value – Communicating CSR in the Wild West of social media requires diplomatic and political nous, as well as awareness and knowledge of the dangers and pitfalls of CSI. The data reported on in this paper well illustrate the above points and set out scenarios for future development of corporate communication of CSR through and with social media.

Social media communication strategies

2016 ◽  
Vol 30 (5) ◽  
pp. 490-503 ◽  
Author(s):  
Paola Barbara Floreddu ◽  
Francesca Cabiddu
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Communication Strategy ◽  
Systematic Research ◽  
Media Communication ◽  
Content Type ◽  
Social Media Communication ◽  
The Relationship

Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.

scholarly journals Coastal and marine topics and destinations during the COVID-19 pandemic in Twitter's tourism hashtags

2021 ◽  
pp. 146735842199388
Author(s):  
Orly Carvache-Franco ◽  
Mauricio Carvache-Franco ◽  
Wilmer Carvache-Franco
Keyword(s):  
Social Media ◽  
Big Data ◽  
Communication Strategies ◽  
Media Communication ◽  
Marine Tourism ◽  
Tourist Destinations ◽  
Twitter Data ◽  
Relationship Of ◽  
Social Media Communication ◽  
The Relationship

Coastal and marine tourism offer various topics discussed within social media communication during a pandemic. The present study analysed the discussion topics in the popular Twitter's tourism hashtags during the COVID-19 crisis related to coastal and marine tourism. The objectives were to (i) determine the discussion topics, (ii) identify the discussion topics of greater hierarchy, and (iii) determine the tourist destinations discussed. The data were collected from Twitter between March and April 2020. A total of 269,722 tweets were extracted in different languages and globally through the Twitter API of popular tourism hashtags about the COVID-19 pandemic using big data software. The word associations technique was used to process the Twitter data. The discussion topics were ‘travel’, ‘beach’, ‘cruise’, ‘sea’, ‘ocean’, ‘nature’, ‘sun’, ‘coast’, and others. The discussion topics of greatest hierarchy were ‘travel’, ‘beach’, ‘sea’, and ‘cruise’. These topics refer to the motivational dimensions‘ ‘escape’, and ‘sun and beach’. The geographic locations discussed were Spain, Canary, Hawaii, Australia, Caribbean, Bermuda, Florida, California, and others. The findings will contribute to the relationship of the topics with the tourist motivational dimensions, and the destinations discussed about marine and coastal tourism in the time of crisis in the COVID-2019 Pandemic in Twitter's tourism hashtags, and companies will also be able to improve their communication strategies and develop post-pandemic products.

scholarly journals Today’s Usage of Neologisms in Social Media Communication

2021 ◽  
pp. 115-140
Author(s):  
Ivona Šetka Čilić ◽  
Jelena Ilić Plauc
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Communication ◽  
Speed Up ◽  
Morphological Processes ◽  
Social Media Communication

Referring to a newly formed word that accommodates the usage of a language at a particular time, the term neologism presents a relatively recent or isolated term, word, or phrase that may undergo the process of entering everyday usage, but that has not been fully accepted into language. They appear to be strongly influenced by changes in society, especially in culture and technology, and recently by rapid advancements in internet-based communication. However, due to their significant use, they seem to be widely and quickly accepted in social networking sites around the globe (Facebook, Twitter, Instagram and WhatsApp). These social networking sites have had a significant impact on everyone nowadays as they improve and speed up communication, foster relationships and also boost business ventures. The hypothesis of this paper states that neologisms created by different morphological processes are excessively used in internet-based communication, for which purpose the examples from four most popular social networks have been extracted and compared. The results of the analysis have shown an extremely high percentage of the usage of neologisms in social networking sites.

scholarly journals EFEKTIVITAS PENGGUNAAN MEDIA JEJARING SOSIAL FACEBOOK TERHADAP KEGIATAN KOMUNIKASI UNIVERSITAS DI JAKARTA

2017 ◽  
Vol 7 (2) ◽  
Author(s):  
Oktafalia Marisa
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Key Words ◽  
Initial Function ◽  
Font Size ◽  
Media Communication ◽  
Almost All ◽  
Social Media Communication

<p><em>Social</em><em> networking is a phenomenon in Indonesia, almost all communities have and actively use an account at social networking. The phenomenon has changed the initial function of social networking.</em><em>Many</em><em> activities carried out through social networking. Facebook, with a number of accessor, turns out to encourage universities in Indonesia to take part in utilizing this social networking. Almost all universities have an official account to accommodate their activities. This research took the Bunda Mulia University, STIE Trisakti and, Tarumanagara University as samples to conduct research on the effectiveness of communication activities facebook universities in Indonesia.</em><em> The results shown us, facebook</em><em> was considered effective as a means of communication for students</em></p><p> </p><p>Key Words:</p><p><em><span style="font-family: Times New Roman; font-size: medium;">Social Media, communication, and Effectivity </span></em></p><p> </p>

scholarly journals Organizational Activities Through Social Media Communication With Direct Communication

2021 ◽  
Vol 2 (2) ◽  
pp. 21-26
Author(s):  
Derius Neuga ◽  
Larentiu Nicoulae Silviu
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Private Information ◽  
Freedom Of Expression ◽  
Self Awareness ◽  
Interpersonal Contact ◽  
Media Communication ◽  
Self Image ◽  
Large Audience ◽  
Social Media Communication

Interpersonal contact or contact that is inextricably linked to mass media. When individuals upload things and communicate with other participants, internal contact happens simultaneously with public communication, since whatever is shared can be automatically appreciated and seen by a large audience. With the potential for private information to become available, it is important to pay more attention to the role of social media. Not to stifle its development, but to optimize its utility. It is critical to improve each user's self-awareness, since what they upload will influence their self-image and the relationships they have with other parties. The freedom of expression and the freedom to communicate that social media provides should be used prudently by its consumers. When we share or disseminate knowledge, we must exercise caution and introspection. In other words, while contact through social networking has expanded and become more versatile, this versatility must be reined in to truly enjoy the benefits. Naturally, if we understand the components of organizational communication, as we communicate inside the organisation, we can understand our status in light of the scenario and circumstances. The advancement of the internet facilitated the emergence of modern modes of communication within organizations. Social networking has arrived and is reshaping the way we communicate in today's culture. There is no restriction to the correspondence of distance, time, and space.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

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