Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan

2020 ◽  
Vol 11 (6) ◽  
pp. 1475
Author(s):  
Assem ABDUNUROVA ◽  
Maira USPANOVA ◽  
Rajibul HASAN ◽  
Zinagul SURAPBERGENOVA ◽  
Nuradin KUDAIBERGENOV
Keyword(s):  
Social Media ◽  
Travel Behavior ◽  
Purchase Behavior ◽  
Tourism Product ◽  
Before And After ◽  
The Republic ◽  
Two Stages ◽  
Online Travel ◽  
Post Purchase ◽  
The Impact

Purpose – To identify consumers’ travel behavior on social media (SM) before and after purchasing tourism product in the case of the Republic of Kazakhstan. Methodology – A quantitative survey collected data involving travel purposes from 413 users of SM platforms. Findings – This paper revealed the impact of social-economic characteristics on travel behavior and characterized two stages of purchasing process tourism product on SM: The pre-purchase behavior: the impact on decision-making process such factors as sources of trustworthy content, travel frequency, being a member of travel companies’ SM and feedback from travel companies; The post-purchase behavior: the impact of satisfaction and dissatisfaction on the level of spreading positive and negative reviews; feedback from travel companies on consumers’ satisfaction, frequency usage of SM. The originality – The paper investigated pre-purchasing and post-purchasing travel behavior on SM and lack of researches and online travel behavior statistics in Central Asia makes this paper valuable.

scholarly journals Commuting for work and neighbourhood energy consumption

2021 ◽  
Author(s):  
Dil Rowshan
Keyword(s):  
Energy Consumption ◽  
Comparative Analysis ◽  
Greenhouse Gas Emissions ◽  
Greenhouse Gas ◽  
Travel Behavior ◽  
Active Transportation ◽  
Before And After ◽  
Motorized Vehicles ◽  
The Impact ◽  
Growth Centres

This study aimed to explore the impact of the Places to Grow Plan 2006 on travel behavior of the work commuters living in GTHA. A comparative analysis was done between the year 2001 and 2011 which represent the situations five year before and after the implementation of the Plan. Data were collected from Transportation Tomorrow Survey. The study revealed that in 2011, energy consumption by motorized vehicles increased in the Traffic Assessment Zones of GTHA around the Growth Centres designated by the Places to Grow Plan. Active transportation increased mainly in Toronto in 2011. It is apprehended that the intensification strategy of the Places to Grow Plan contributed in increasing the energy consumption of work commuters either by increasing the number of trips or length of trips made by motorized vehicles (including cars and different forms of transit) which also affect the Greenhouse Gas emissions in the atmosphere.

Social Media, Customer Relationship Management, and Consumers' Organic Food Purchase Behavior

2018 ◽  
pp. 756-773
Author(s):  
Evelyn Chronis ◽  
Qiang Lu ◽  
Rohan Miller
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Customer Relationship Management ◽  
Organic Food ◽  
Relationship Management ◽  
Customer Relationship ◽  
Purchase Behavior ◽  
Consumer Engagement ◽  
Loyalty Program ◽  
The Impact

Extant research has been focusing on the effectiveness of social media in driving consumer engagement and interaction. However, little research has examined how social media influences firms' Customer Relationship Management. This chapter fills this gap by proposing a conceptual framework to capture the impact of social media on traditional Customer Relationship Management in the context of consumers' organic food purchasing. Specifically, this study investigates how social media influences the purchase behavior of loyalty program members and non-loyalty program members. This study also examines the effectiveness of different types of social media content on consumer purchase behavior of organic food.

scholarly journals Impact of Price Reduction Sensitivity on Brand Switching and Storage: The Case of Saudi Arabia

2020 ◽  
Vol 11 (4) ◽  
pp. 23
Author(s):  
Imen Zrelli ◽  
Mbarek Rahmoun
Keyword(s):  
Hand Washing ◽  
Price Reduction ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Price Promotions ◽  
Female Consumers ◽  
Brand Switching ◽  
Post Purchase ◽  
The Impact ◽  
And Storage

Sensitivity to price promotions has recently caught the attention of marketing researchers and professionals. It is true that lowering prices makes it possible to attract customers who are sensitive to such reductions, but is it profitable for the company to target those who are most sensitive to price reductions? The assumption is that sensitivity to price reductions reinforces brand switching and decreases re-purchasing rates. In order to test the relationships between the different variables, a two-section questionnaire was designed. The first section probes for information on the brands usually acquired and the second section targets re-purchasing behavior after buying at a price reduction. Thus, 231 Saudi female consumers were selected as a sample representing voluntary purchasers of hand washing powder. The results of this study highlight the impact of price reduction sensitivity on post-purchase behavior.

scholarly journals THE IMPACT OF EMERGENCIES ON THE SPREAD OF INVASIVE DISEASES OF FARM ANIMALS IN THE REPUBLIC OF KHAKASSIA

2021 ◽  
pp. 336-341
Author(s):  
Medkova ◽  
Krasovskaya
Keyword(s):  
Large Scale ◽  
Ground Cover ◽  
Farm Animals ◽  
Fecal Samples ◽  
Study Results ◽  
Invasive Diseases ◽  
Before And After ◽  
The Republic ◽  
Living Organisms ◽  
The Impact

In the conditions of the Shirinsky District, monitoring was carried out for the first time for the change in number of helminthic diseases before and after fires. Fires have led to changes in the properties of the ground cover, soil, and simplification of communities; the complex of soil-dwelling arthropods has undergone a number of significant changes, which are manifested in a decrease in number and species diversity. The aim of the study is to determine the prevalence of various parasites in farm animals after large-scale fires on the example of the Shirinsky District of the Republic of Khakassia. The study subject was eggs, larvae and helminths of the studied animals. The study object was farm animals. The studies were carried out by the method of sequential washing of fecal samples. Based on the study results of 786 fecal samples from various animals, we received the following results. We have proved that the fire had a great impact on the parasitofauna of animals in the Shirinsky District; the number of invasive diseases first decreased after fires and then increased again. We found out that the decrease in number of parasitic diseases was associated with the following: fires had an adverse effect on the ecological state of the environment and changed the existence conditions of living organisms. The fire destroyed eggs, larvae and definitive hosts of the parasites.

scholarly journals Commuting for work and neighbourhood energy consumption

2021 ◽  
Author(s):  
Dil Rowshan
Keyword(s):  
Energy Consumption ◽  
Comparative Analysis ◽  
Greenhouse Gas Emissions ◽  
Greenhouse Gas ◽  
Travel Behavior ◽  
Active Transportation ◽  
Before And After ◽  
Motorized Vehicles ◽  
The Impact ◽  
Growth Centres

This study aimed to explore the impact of the Places to Grow Plan 2006 on travel behavior of the work commuters living in GTHA. A comparative analysis was done between the year 2001 and 2011 which represent the situations five year before and after the implementation of the Plan. Data were collected from Transportation Tomorrow Survey. The study revealed that in 2011, energy consumption by motorized vehicles increased in the Traffic Assessment Zones of GTHA around the Growth Centres designated by the Places to Grow Plan. Active transportation increased mainly in Toronto in 2011. It is apprehended that the intensification strategy of the Places to Grow Plan contributed in increasing the energy consumption of work commuters either by increasing the number of trips or length of trips made by motorized vehicles (including cars and different forms of transit) which also affect the Greenhouse Gas emissions in the atmosphere.

scholarly journals The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 268-278
Author(s):  
Gunja Kumari Sah ◽  
Sangita Karki
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Media Platform ◽  
Purchasing Behaviour ◽  
Media Habits ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

scholarly journals Transfer Pengetahuan Melalui Pelatihan E-Commerce Dalam Pemberdayaan UKM Dewi-Dewi Di Kecamatan Singosari Kabupaten Malang

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Nova Risdiyanto Ismail ◽  
Arie Restu Wardhani
Keyword(s):  
Social Media ◽  
Business Performance ◽  
Essential Role ◽  
Good Governance ◽  
Consumption Patterns ◽  
Knowledge And Skills ◽  
Before And After ◽  
The Times ◽  
Home Industries ◽  
The Impact

Abstrak. Perkembangan UKM dan Industri rumah tangga di Indonesia sedemikian pesatnya mengingat sebagian besar lingkup bisnis berada pada sektor ini. Namun perkembangan UKM tersebut belum disertai dengan perkembangan infrastruktur, tata kelola, pengetahuan dan keterampilan yang baik, sehingga peningkatan kinerja bisnis UKM tersebut cenderung stagnan. Selain itu, perubahan pola konsumsi masyarakat di era industri 4.0 menyebabkan terjadinya pergeseran gaya hidup berbelanja dari masyarakat yang berbelanja secara langsung pada outlet dan mall, menjadi masyarakat yang lebih menyukai berbelanja secara online. Jika UKM tidak menangkap peluang ini, maka eksistensinya akan tergerus oleh perkembangan zaman. Oleh karena itu, UKM harus mampu proaktif dan meningkatkan kemampuan daya saingnya dengan menguasai teknologi ICT. Teknologi ini seperti sosial media (Facebook, Instagram, WhatsApp, dll) berperan penting dalam usaha promosi dan pemasaran. Tujuan utama dari artikel ini adalah untuk menunjukkan dampak transfer pengetahuan antara universitas (tutor) dan UKM Dewi-dewi (sebagai peserta pelatihan). Metode yang digunakan adalah dengan membandingkan proporsi dari jawaban peserta sebelum dan sesudah pelatihan. Hasil yang diperoleh menunjukkan terjadi peningkatan pemahaman mengenai E-commerce, yaitu sebesar 80% sampai dengan 96% atau dua kali lipat daripada sebelum diadakan pelatihan. Oleh karena itu perlu adanya pendampingan selanjutnya agar kemanfaatan dari pelatihan E-commerce dapat dirasakan.Kata Kunci: UKM Dewi-dewi, Pelatihan, E-commerceAbstract. The development of SMEs and home industries in Indonesia is so rapid, considering that most of the business scope is in this sector. However, the development of these SMEs has not been accompanied by progress in infrastructure, good governance, knowledge, and skills, so that the improvement in the business performance of these SMEs tends to be stagnant. Besides, changes in people's consumption patterns in the industrial era 4.0 caused a shift in the shopping lifestyle from people who shop directly at outlets and malls, to people who prefer the online shop. If UKM does not seize this opportunity, then its existence will be eroded by the times. Therefore, SMEs must be able to be proactive and improve its competitiveness by mastering ICT technology. This technology, such as social media (Facebook, Instagram, WhatsApp, etc.) plays an essential role in the promotion and marketing efforts. The primary purpose is to show the impact of knowledge transfer between universities (tutors) and UKM Dewi-Dewi (as trainees). The method used is to compare the proportions of participants' answers before and after the training. The results obtained indicate an increase in understanding of E-commerce, which is 80% to 96% or double that before training was held. Therefore, there is a need for further assistance so that the benefits of E-commerce training can be felt.Keywords: Dewi-Dewi UKM, Training, E-Commerce

scholarly journals Social Media Applied to Tourism and Hospitality

2020 ◽  
pp. 270-294 ◽  
Author(s):  
Luís Pacheco ◽  
Fernando Moreira
Keyword(s):  
Social Media ◽  
Metropolitan Area ◽  
Secondary Data ◽  
Social Knowledge ◽  
Data Set ◽  
Consumer Reviews ◽  
Social Media Tools ◽  
Tourism And Hospitality ◽  
Online Travel ◽  
The Impact

Online hotel reviews, ratings, or opinions have gained importance with the growth of social media tools. The objective of this chapter is to study the impact of specific satisfaction attributes on overall satisfaction. It is used a secondary data set obtained from three of the most influential online travel platforms, being analyzed the guests' average ratings for around 130 hotel units, distributed by four quality segments, located in the Porto metropolitan area. The application of this methodology to a large sample of Portuguese hotels has not been done before, been that the main contribution of this study. It is evidenced that the different platforms, while all incorporating consumer reviews as primary social knowledge, are distinct from each other on some aspects. The three platforms present roughly the same supply of hotels, albeit presenting some differences in terms of volume of data. In terms of specific attributes, with the exception of “service,” the three platforms present significant differences that may reflect the different user bases on these platforms.

scholarly journals Association Rules for Understanding Policyholder Lapses

2018 ◽  
Author(s):  
Himchan Jeong ◽  
Guojun Gan ◽  
Emiliano A. Valdez
Keyword(s):  
Strong Association ◽  
Rule Learning ◽  
Insurance Market ◽  
Purchase Behavior ◽  
Automobile Insurance ◽  
Insurance Company ◽  
Data Mining Technique ◽  
Before And After ◽  
The Face ◽  
Two Stages

For automobile insurance, it has long been implied that when a policyholder made at least one claim in the prior year, the subsequent premium is likely to increase. When this happens, the policyholder may seek to switch to another insurance company to possibly avoid paying for a higher premium. In such situations, insurers may be faced with the challenges of policyholder retention by keeping premiums low in the face of competition. In this paper, we seek to find empirical evidence of possible association between policyholder switching after a claim and the associated change in premium. In accomplishing this goal, we employ the method of association rule learning, a data mining technique that has its origins in marketing for analyzing and understanding consumer purchase behavior. We apply this unique technique in two stages. In the first stage, we identify policyholder and vehicle characteristics that affect the size of the claim and resulting change in premium regardless of policy switch. In the second stage, together with policyholder and vehicle characteristics, we identify the association among the size of the claim, the level of premium increase and policy switch. This empirical process is often challenging to insurers because they are unable to observe the new premium for those policyholders who switched. However, we used a 9-year claims data for the entire Singapore automobile insurance market that allowed us to track information before and after the switch. Our results provide evidence of a strong association among the size of the claim, the level of premium increase and policy switch. We attribute this to the possible inefficiency of the insurance market because of the lack of sharing and exchange of claims history among the companies.

Tracking the Impact of a Toll Increase on Managed Lane Travel Behavior

2019 ◽  
Vol 2673 (2) ◽  
pp. 779-788 ◽  
Author(s):  
Mark W. Burris ◽  
Sruthi Ashraf
Keyword(s):  
Real World ◽  
Travel Behavior ◽  
General Purpose ◽  
Managed Lanes ◽  
Before And After ◽  
The Impact

Tolled managed lanes (ML) are an innovative way to increase capacity and regulate demand on roadways. They are still relatively new and a lot remains unknown about how travelers choose to use MLs or not. This paper uses disaggregate real-world travel data of travelers who choose between paying a toll to use ML or travel toll free on the adjacent general purpose lanes (GPL). The travel behavior before and after a toll increase is evaluated. The change in toll rates did not affect the overall ML use as anticipated. Overall, ML use increased after the toll increase. In addition, frequent ML users (more than 10 ML trips in a month) and infrequent ML users (1–3 ML trips in a month) behaved differently following the increase in the toll.

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