scholarly journals Transfer Pengetahuan Melalui Pelatihan E-Commerce Dalam Pemberdayaan UKM Dewi-Dewi Di Kecamatan Singosari Kabupaten Malang

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Nova Risdiyanto Ismail ◽  
Arie Restu Wardhani
Keyword(s):  
Social Media ◽  
Business Performance ◽  
Essential Role ◽  
Good Governance ◽  
Consumption Patterns ◽  
Knowledge And Skills ◽  
Before And After ◽  
The Times ◽  
Home Industries ◽  
The Impact

Abstrak. Perkembangan UKM dan Industri rumah tangga di Indonesia sedemikian pesatnya mengingat sebagian besar lingkup bisnis berada pada sektor ini. Namun perkembangan UKM tersebut belum disertai dengan perkembangan infrastruktur, tata kelola, pengetahuan dan keterampilan yang baik, sehingga peningkatan kinerja bisnis UKM tersebut cenderung stagnan. Selain itu, perubahan pola konsumsi masyarakat di era industri 4.0 menyebabkan terjadinya pergeseran gaya hidup berbelanja dari masyarakat yang berbelanja secara langsung pada outlet dan mall, menjadi masyarakat yang lebih menyukai berbelanja secara online. Jika UKM tidak menangkap peluang ini, maka eksistensinya akan tergerus oleh perkembangan zaman. Oleh karena itu, UKM harus mampu proaktif dan meningkatkan kemampuan daya saingnya dengan menguasai teknologi ICT. Teknologi ini seperti sosial media (Facebook, Instagram, WhatsApp, dll) berperan penting dalam usaha promosi dan pemasaran. Tujuan utama dari artikel ini adalah untuk menunjukkan dampak transfer pengetahuan antara universitas (tutor) dan UKM Dewi-dewi (sebagai peserta pelatihan). Metode yang digunakan adalah dengan membandingkan proporsi dari jawaban peserta sebelum dan sesudah pelatihan. Hasil yang diperoleh menunjukkan terjadi peningkatan pemahaman mengenai E-commerce, yaitu sebesar 80% sampai dengan 96% atau dua kali lipat daripada sebelum diadakan pelatihan. Oleh karena itu perlu adanya pendampingan selanjutnya agar kemanfaatan dari pelatihan E-commerce dapat dirasakan.Kata Kunci: UKM Dewi-dewi, Pelatihan, E-commerceAbstract. The development of SMEs and home industries in Indonesia is so rapid, considering that most of the business scope is in this sector. However, the development of these SMEs has not been accompanied by progress in infrastructure, good governance, knowledge, and skills, so that the improvement in the business performance of these SMEs tends to be stagnant. Besides, changes in people's consumption patterns in the industrial era 4.0 caused a shift in the shopping lifestyle from people who shop directly at outlets and malls, to people who prefer the online shop. If UKM does not seize this opportunity, then its existence will be eroded by the times. Therefore, SMEs must be able to be proactive and improve its competitiveness by mastering ICT technology. This technology, such as social media (Facebook, Instagram, WhatsApp, etc.) plays an essential role in the promotion and marketing efforts. The primary purpose is to show the impact of knowledge transfer between universities (tutors) and UKM Dewi-Dewi (as trainees). The method used is to compare the proportions of participants' answers before and after the training. The results obtained indicate an increase in understanding of E-commerce, which is 80% to 96% or double that before training was held. Therefore, there is a need for further assistance so that the benefits of E-commerce training can be felt.Keywords: Dewi-Dewi UKM, Training, E-Commerce

scholarly journals The impact of social media on business growth and performance in India

2019 ◽  
Vol 9 (4) ◽  
pp. 190-194
Author(s):  
BALUSAMY S ◽  
VENKATASUBRAMANIAM A ◽  
GIRI N
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Business Performance ◽  
Positive Impact ◽  
Positive Influence ◽  
Communication Techniques ◽  
Essential Tool ◽  
And Performance ◽  
Scalable Communication ◽  
The Impact

Until the late 1990’s the only form of media known to businesses were television, newspapers and radio, however in the early 2000s, a revolution in media was witnessed and the world was introduced to Social Media. Social Media is a just like any other Form of media is a tool used for communication but at the larger scale for social interaction using highly accessible and scalable Communication techniques. Social media has a positive impact and a positive influence on the company as well as the customers. Social media is becoming an essential tool for marketers, which is at a very minimum investment. In today’s’ scenario consumers judge a company based on their online presence, hence companies can innovate and simultaneously create a strong social presence by always catering to their customers’ needs and concerns.Internationally, companies have adopted Social Media as an essential tool for their marketing campaign; however the same is not adapted in India to a large extent. What are the benefits of Social media? What are the examples of Social media? This study understands the benefits,impact and importance of Social Media on business performance and growth.

Is Social Media Marketing Really Working?

2013 ◽  
pp. 174-193 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Is Social Media Marketing Really Working?

2014 ◽  
pp. 1260-1279 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Impacts of ISO 9000 on Greek SMEs business performance

2018 ◽  
Vol 35 (10) ◽  
pp. 2248-2271 ◽  
Author(s):  
Andreas P. Kakouris ◽  
Eleni Sfakianaki
Keyword(s):  
Business Performance ◽  
Quality Management System ◽  
Iso 9000 ◽  
Iso 9001 ◽  
Content Type ◽  
Financial Benefits ◽  
Food And Beverage ◽  
Before And After ◽  
Medium Enterprises ◽  
The Impact

Purpose The purpose of this paper is to explore the association between ISO 9000 certification and business performance for small-to-medium enterprises in the food and beverage (F&B) industry. Design/methodology/approach The research employed a qualitative approach based on case studies to investigate in depth how companies perceive ISO 9001. More specifically, four enterprises were examined, and a total of 26 semi-structured in-depth interviews were conducted with top and middle managers from the companies. Questions were validated by experts and through pilot interviews. In total, 45 documents of a broad range related to the quality management system were examined. Personal observation and non-structured consultation with personnel were also used to evaluate the possible impacts and livelihood outcomes. Findings Research findings showed that the certified companies in the F&B industry gain a number of both internal and external benefits, including: quality awareness, increased productivity, increased personnel participation and efficiency, improved image and penetration into new markets. Regarding the financial benefits of certification, the findings are not as convincing, as one company reported no financial benefits, and the rest reported that financial benefits are indirect and intangible. Conclusively, it can be said that SMEs that wish to pursue certification should certainly expect benefits. Practical implications Although many studies have concentrated on analyzing the impact of the implementation of ISO 9001 certification, there is still a clear need for research in specific sectors. Practicing managers and researchers will be able to examine findings in order to evaluate benefits and weaknesses from certification, thereby identifying and acting before and after certification. Originality/value Although the F&B industry has shown a great preference for the ISO 9000 standard and has adopted it extensively, scant empirical evidence has been recorded on the subject. This paper contributes to a better understanding of the benefits for implementing the ISO 9001 certification and to the analysis of its application to the ever-important F&B industry in Greece, a country whose economy is particularly supported by SMEs and has been severely hit by the economic crisis. Researchers will therefore further their knowledge, understand benefits but also acknowledge weaknesses.

No cultural revolution? Continuity and change in consumption patterns in contemporary China

2015 ◽  
Vol 17 (3) ◽  
pp. 639-658 ◽  
Author(s):  
Weiwei Zhang
Keyword(s):  
Cultural Values ◽  
Cultural Revolution ◽  
Consumption Patterns ◽  
Traditional Values ◽  
Chinese Consumers ◽  
Economic Decision Making ◽  
Before And After ◽  
The Impact ◽  
Opening Up ◽  
The Cultural Revolution

One globalization paradigm argues that developing countries will increasingly resemble Western societies. Although influenced by Western trends, I argue that global consumerism will not make most Chinese abandon traditional values and adopt a different and totally Western consumer culture. This article, which is based on empirical evidence, stresses the role of culture and how it affects people’s strategies toward economic decision-making. I explore the changing values before and after the opening up policy, and how they influenced consumption patterns in different eras. The Cultural Revolution (1966–1976) in China was a campaign designed to pursue a purer form of communism and led to a distinctive set of cultural values and ideologies, resulting in unique consumption patterns. “Status goods” during this period were based on a person’s “revolutionary background” and loyalty to Chairman Mao, rather than on individual consumption preferences. After the opening up policy, consumer behavior moved closer to the patterns found in Western capitalist societies, but the mechanisms that drive this consumption are quite different. Chinese traditional values were challenged but did not disappear, and the impact of the Cultural Revolution also had a profound influence on those who lived through it. Contemporary Chinese consumers selectively choose certain cultural values from a range of options in order to legitimize their spending decisions.

scholarly journals Strengthening Islamic Financial Literacy Education for Millennial Generation

2021 ◽  
Vol 13 (3) ◽  
pp. 2519-2528
Author(s):  
Sufyati HS
Keyword(s):  
Financial Literacy ◽  
Millennial Generation ◽  
Essential Role ◽  
Sampling Technique ◽  
Literacy Education ◽  
Wilcoxon Test ◽  
Test Technique ◽  
Before And After ◽  
Business Financing ◽  
The Impact

Indonesia is one of the countries with the largest Muslim population in the world. In this era of disruption, millennials are the generation that plays an essential role in contributing to government programs. One of the programs launched is the development of national Islamic finance. Financial literacy is a basic need for everyone, including the millennial generation, to avoid financial problems. The financial sector has been effective in encouraging economic development, both in terms of the ability and accuracy of spending, business financing, and the accuracy of savings and investment choices. This study aims to determine the impact of Strengthening Islamic Financial Literacy Education on the Millennial Generation. This study uses a quantitative approach with the Wilcoxon test technique. The population in this study were students majoring in management at UPN Veteran University, with a sample of 88 respondents using the purposive sampling technique. The results showed differences in students representing the millennial generation after the Islamic financial literacy education training was carried out; this was indicated by a sign of 0.037 or less than 0.05. In the implementation of literacy, there has also been a change between before and after the provision of Islamic financial literacy training to students. This study also revealed that universities play an essential role in providing education to students in understanding Islamic financial literacy.

Effect of Work Discipline and Competency on Employee Performance at Goddes Bakery Bali-Indonesia

2021 ◽  
Vol 8 (12) ◽  
pp. 488-496
Author(s):  
Ida Ayu Sri Meitri ◽  
I Made Setena ◽  
Ni Putu Sri Mariyatni
Keyword(s):  
Regression Analysis ◽  
Raw Materials ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Knowledge And Skills ◽  
Before And After ◽  
Saturated Sample ◽  
Sample Method ◽  
The Impact

The purpose of this study was to examine the impact of the skills and abilities of Goddes Bakery Bali employees and their compliance with all applicable regulations in the company. There are some employees who work in the production department often experience errors with the lack of knowledge and skills of employees, so many breads are rejected which results in a lack of efficiency in raw materials, employees are often absent for no reason even though the company has carried out daily briefings before and after doing work. This will clearly affect the performance of employees and also the performance of the company. Based on this, it is deemed necessary to examine the effect of competence and discipline on employee performance. Data was collected by distributing questionnaires which were used as research instruments. Sampling was carried out using the saturated sample method or the census method, with 34 respondents. Respondents. Data analysis used multiple linear regression analysis. The results show that Work discipline has a positive and significant effect on employee performance at Goodes Bakery Bali. Which means, the higher the employee's work discipline, the employee's performance will increase. Competence has a positive and significant effect on employee performance at Goodes Bakery Bali. Which means, the higher the competence of employees, the performance of employees will increase. Keywords: Performance, Discipline, Competence.

The impact of digitalization on business models

2018 ◽  
Vol 20 (2) ◽  
pp. 105-124 ◽  
Author(s):  
Harry Bouwman ◽  
Shahrokh Nikou ◽  
Francisco J. Molina-Castillo ◽  
Mark de Reuver
Keyword(s):  
Social Media ◽  
Big Data ◽  
Case Studies ◽  
Business Performance ◽  
Business Models ◽  
Positive Impact ◽  
Organizational Factors ◽  
Content Type ◽  
Use Of Social Media ◽  
The Impact

Purpose This paper aims to explore how digital technologies have forced small- to medium-sized enterprises (SMEs) to reconsider and experiment with their business models (BMs) and how this contributes to their innovativeness and performance. Design/methodology/approach An empirical study has been conducted on 338 European SMEs actively using social media and big data to innovate their BMs. Four in-depth case studies of companies involved in BM innovation have also been carried out. Findings Findings show that the use of social media and big data in BMI is mainly driven by strategic and innovation-related internal motives. External technology turbulence plays a role too. BMI driven by social media and big data has a positive impact on business performance. Analysis of the case studies shows that BM is driven by big data rather than by social media. Research limitations/implications Research into big data- and social media-driven BMs needs more insight into how components are affected and how SMEs are experimenting with adjusting their BMs, specifically in terms of human and organizational factors. Practical implications Findings of this study can be used by managers and top-level executives to better understand how firms experiment with BMI, what affects business model components and how implementation might affect BMI performance. Originality/value This paper is one of the first research contributions to analyse the impact of digitalization, specifically the impact of social media and big data on a large number of European SMEs.

scholarly journals Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram

2020 ◽  
Vol 22 (10) ◽  
pp. 1823-1830
Author(s):  
Linnea I Laestadius ◽  
Megan M Wahl ◽  
Julia Vassey ◽  
Young Ik Cho
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategies ◽  
Media Environment ◽  
The Social ◽  
Before And After ◽  
Social Media Platforms ◽  
Promotional Strategies ◽  
The Impact ◽  
The U.S

Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

Sign in / Sign up

Export Citation Format

Share Document