scholarly journals A Pipeline for Graph-Based Monitoring of the Changes in the Information Space of Russian Social Media during the Lockdown

2021 ◽  
Author(s):  
Vera V. Danilova ◽  
Svetlana V. Popova ◽  
Vera M. Karpova
Keyword(s):  
Social Media ◽  
Control Measures ◽  
Information Space ◽  
Communication Tool ◽  
Temporal Dimension ◽  
Online Activity ◽  
Sudden Outburst ◽  
And Behavior ◽  
Sociological Studies

With the COVID-19 outbreak and the subsequent lockdown, social media became a vital communication tool. The sudden outburst of online activity influenced information spread and consumption patterns. It increases the relevance of studying the dynamics of social networks and developing data processing pipelines that allow a comprehensive analysis of social media data in the temporal dimension. This paper scopes the weekly dynamics of the information space represented by Russian social media (Twitter and LiveJournal) during a critical period (massive COVID-19 outbreak and first governmental measures). The approach is twofold: 1) build the time series of topic similarity indicators by identifying COVID-related topics in each week and measuring user contribution to the topic space, and 2) cluster user activity and display user-topic relationships on graphs in a dashboard application. The paper describes the development of the pipeline, explains the choices made and provides a case study of the adaptation to virus control measures. The results confirm that social processes and behavior in response to pandemic-triggered changes can be successfully traced in social media. Moreover, the adaptation trends revealed by psychological and sociological studies are reflected in our data and can be explored using the proposed method.

scholarly journals Pengaruh Media Sosial Twitter Terhadap Wawasan Kebangsaan Remaja Indonesia dari Perspektif Psikologi Sosial

2021 ◽  
Vol 3 (3) ◽  
pp. 230-235
Author(s):  
Nayla Rizqiyah ◽  
Dinie Anggraeni Dewi
Keyword(s):  
Social Psychology ◽  
Social Media ◽  
Case Study Method ◽  
Public Figures ◽  
The Social ◽  
Psychology Theory ◽  
Twitter Users ◽  
Main Instrument ◽  
And Behavior

The stage of human development in psychology is divided into several phases. In this case, the social psychology theory of development and behavior will be used to explore the patterns of social media influence. By using the case study method, this study aims to determine how the influence of Twitter social media on the national insight of adolescents. According to Erikson, adolescence begins at the age of 15-20 years. The main instrument that influences the national insight of the younger generation today is content from Twitter users themselves, as well as from influencers or public figures who provide knowledge or introduce new mindsets in dealing with national issues. Sometimes it is just to add the national insight that Twitter users have. The purpose of writing this article is to find out how teenage Twitter users are able to accept existing content and how it affects their national insight

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 1 (3) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

scholarly journals Social Presence of Ruangguru in Social Media during Covid-19 Pandemic

2020 ◽  
Vol 12 (2) ◽  
pp. 180
Author(s):  
Raihan Abiyan Fattah ◽  
Firman Kurniawan Sujono
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Online Communication ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Social Changes ◽  
Communication Tool ◽  
Brand Engagement ◽  
The Social

<p><em><span lang="EN-ID">Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.</span></em></p>

scholarly journals Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media

2021 ◽  
Vol 13 (2) ◽  
pp. 271
Author(s):  
Chyntia Novy Girsang ◽  
Dorien Kartikawangi
Keyword(s):  
Social Media ◽  
Corporate Strategy ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Company Strategy ◽  
And Behavior ◽  
Symmetrical Communication ◽  
Depth Interviews

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut  Instagramnya.

scholarly journals FENOMENA PERILAKU DAN SIKAP BELANJA OFFLINE DAN ONLINE SHOPPING PADA MASYARAKAT MILLENIAL DI JAKARTA

2021 ◽  
Vol 3 (2) ◽  
pp. 173
Author(s):  
Ignatius Soekarno Hartanto ◽  
Andra Rizky Yuwono ◽  
Roland Ananda
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Social Media Marketing ◽  
Negative Consequences ◽  
Economic Activities ◽  
Literature Study ◽  
And Behavior ◽  
Urban People ◽  
The Way

<pre><strong><em>Abstract</em></strong></pre><p><strong><em>Offline and Online Shopping Attitude and Behaviour Phenomenon in Urban Millenials in Jakarta</em></strong><em>. The characteristic of urban people related to the way or habit of a person in economic activities to fulfill the needs (shopping). The new behavior is formed to do shopping from conventional to digital using a mobile phone like a gadget. This research aims to discover the changes in the way shopping Urban millennials in Jakarta from conventional to online. This research is a case study, the method used in this research is a descriptive qualitative method by collecting data through observation, where we must observe the way and behavior of a person doing offline shopping in a shopping center and online e-commerce or social media marketing, using literature study and theoretical approach related to the theme of the research. This research finds that the differences between conventional shopping and online shopping are behavior, mechanism, and essential factors. They are also knowing positive or negative consequences when doing offline or online shopping.</em></p><p><strong><em>Keywords</em></strong><em>: </em><em>urban millenials, social media marketing, offline shopping, online shopping</em><em></em></p><pre> </pre><h1><strong>Abstrak</strong><strong></strong></h1><p>Fenomena Perilaku dan Sikap Belanja <em>Offline </em>dan <em>Online</em> Pada Masyarakat <em>Millenial</em> Di Jakarta. Karakteristik masyarakat urban yang beragam terpaut salah satunya dengan cara dan kebiasaan seorang individu dalam kegiatan berekonomi memenuhi kebutuhan (berbelanja). Dengan kepemilikan dan akses terhadap <em>gadget</em>, terbentuk perilaku khusus mengenai cara berbelanja konvensional beralih pada cara belanja <em>digital</em>. Tujuan dari penelitian ini adalah untuk mengetahui peralihan cara berbelanja pada masyarakat <em>Urban Millenials</em> Jakarta yang pada awalnya konvensional kini menjadi <em>online.</em> Penelitian ini adalah studi kasus, metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan cara mengumpulkan data melalui observasi, mengamati cara dan perilaku individu dalam berbelanja <em>offline </em>pada salah satu toko jam tangan pada suatu pusat perbelanjaan dan berbelanja <em>online</em> pada <em>e-commerce</em>/ <em>social media marketing</em>, serta melakukan studi literatur dan pendekatan teoritis berkaitan dengan tema penelitian. Hasil yang didapatkan yaitu adanya peralihan cara berbelanja konvensional dan <em>online</em> yaitu terletak pada perilaku, mekanisme dan faktor penting. Serta mengetahui konsekuensi positif dan negatif saat belanja <em>offline/ online</em>.</p><p><strong>Kata kunci: </strong><em>Millenials, social media marketing, </em>belanja <em>offline, belanja online</em></p>

scholarly journals Social Media and Political Mobilisation: An Analysis of the July 2016 Zimbabwe Shut Down

2017 ◽  
Vol 4 (1) ◽  
pp. 19-24
Author(s):  
Ngonidzashe Mutanana
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Positive Impact ◽  
Case Study Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
Political Mobilization ◽  
Communication Tool ◽  
The Social

This study sought to carry out an analysis of the effects of the social media in political mobilization. These were analyzed using the following indicators (i) the social media as a communication tool and (ii) the role of social media in political mobilization. The study was using a one-day demonstration that occurred in Zimbabwe code named #ZimShutDown2016 as a case study.  In the study, a qualitative case study research design was used. Secondary data from online newspaper reports and Social Media Networks was used to analyze the effects of the social media movement in bringing real socio-economic and political change in developing countries such as Zimbabwe. In-depth interviews with five key informants from local universities helped in the analysis and they were identified using purposive sampling technique. Findings from the study revealed that social media is an effective tool of communication among citizens. Information is exchanged minute by minute among citizens, and this encourages ‘citizenry journalism.’ As such, the social media has a positive impact in mobilizing the community in bringing real social, political and economic change. The study, therefore, recommends a longer survey on the challenges of the social media movement in developing countries such as Zimbabwe.  

scholarly journals Twitter Issue Response Hashtags as Affordances for Momentary Connectedness

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878478 ◽  
Author(s):  
Chamil Rathnayake ◽  
Daniel D. Suthers
Keyword(s):  
Social Media ◽  
Media Studies ◽  
Collective Behavior ◽  
Theoretical Frameworks ◽  
Online Activity ◽  
Platform Architecture ◽  
Computer Mediated ◽  
Response Network ◽  
Online Exchanges

Framing online collective behavior within theoretical frameworks developed to describe offline phenomena is common in social media studies. This can limit the scope of analysis because the interplay between user capabilities, intentions, and platform architecture makes online exchanges different from offline interaction. We introduce a novel conception of online publicness, momentary connectedness, which is a structure of polymorphic computer-mediated sociality that includes transactive as well as non-transactive phenomenological online activity. We suggest that Twitter issue-response hashtags can be seen as affordances for momentary connectedness where Tweets that display broad and vague audience dimensions, as well as clusters with different interactional orientations, co-exist within the same topical network. We illustrate this polymorphism of momentary connectedness with a case study of an issue-response network.

Facebook and sustainable development: a case study of a French supermarket chain

2016 ◽  
Vol 44 (5) ◽  
pp. 560-582 ◽  
Author(s):  
Linda Gonzalez-Lafaysse ◽  
Catherine Lapassouse-Madrid
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Communication Strategies ◽  
Added Value ◽  
Communication Tool ◽  
Content Type ◽  
Internet Users ◽  
Hard Evidence ◽  
Retail Chains

Purpose – Over the past decade climate change has become an inescapable aspect of social responsibility for the major retail chains who have sought to incorporate the environmental considerations into their communication strategies. The purpose of this paper is to look more closely at communications campaigns based on environmental theme through social networks. Design/methodology/approach – In this respect, social media can be considered a direct communication tool conducive to the promotion of sustainable development. Therefore, the paper is based on a year-long study of one group’s official Facebook page. Findings – The conclusions highlight the need for retail chains to strengthen the perceived consistency of their communication strategies on this subject, in order to retain their credibility. Practical implications – Encouraging consumers’ contributions via Facebook may be considered as a relevant practice for greening retail, on the condition that internet users are convinced of the value and interest of this process, as examples of a company’s concrete actions, which provide hard evidence of its stated commitments. The authors also point out the implications of the results in the emerging context of omni-channel retailing. Originality/value – This paper provides two kinds of added value. First its explore retailers’ practice on the subject of green marketing. Second, it provides significant learnings regarding the potential impact of communication in social media.

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