scholarly journals Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media

2021 ◽  
Vol 13 (2) ◽  
pp. 271
Author(s):  
Chyntia Novy Girsang ◽  
Dorien Kartikawangi
Keyword(s):  
Social Media ◽  
Corporate Strategy ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Company Strategy ◽  
And Behavior ◽  
Symmetrical Communication ◽  
Depth Interviews

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut  Instagramnya.

COMPROMISE IN TRADITIONAL CEREMONIES: A CASE STUDY OF THE RAMBU SOLO’ CEREMONY IN TORAJA REGENCY

2019 ◽  
Vol 7 (6) ◽  
pp. 286-291 ◽  
Author(s):  
Hasbi ◽  
Mohamad Fauzi Sukimi ◽  
Muhammad Iqbal Latief ◽  
Yusriadi Yusriadi
Keyword(s):  
Social Status ◽  
Choice Theory ◽  
Storage Period ◽  
Secondary Data ◽  
Primary Data ◽  
The People ◽  
Economic Motives ◽  
The Village ◽  
Depth Interviews

Purpose of the study: The rambu solo’ ceremony is a traditional death ceremony of the Tana Toraja regency with roots in local beliefs. However, over time, the tradition has become associated with social status and economic motives. These changes have led to many issues. This article analyses the motivations that drive the compromises that families must accept when selecting a form of rambu solo’. Methodology: This was a case study conducted in the village of Lemo in the regency of Tana Toraja. Primary data collected through in-depth interviews and observation. Informants consisted of cultural figures, religious figures, and indigenous locals with experience performing rambu solo’ — secondary data taken from existing literature about Toraja Regency. Main Findings: Results showed that compromises taken for motives of social status were irrational but comprised the most common reasoning behind rambu solo’ ceremony selection. For those families motivated by social status, choice of rambu solo’ ceremony form performed for one of two reasons: preserving their social status ascribed to them from birth (attributed status) Applications of this study: The selection of non-rapasanrambu solo’ ceremonies based on economic motives were rationally-sound but relatively rare. Avoiding wastefulness in the performing of rambu solo’ is done through simplifying the procession through shortening the storage period of the remains of the deceased before the rambu solo’ reducing the number of days of the rambu solo’ ceremony. Novelty/Originality of this study: This shows that irrational decision-making, in the context of traditional ceremonies, cannot be considered irrational; even irrational decisions can be justified and explained based on individual interpretations of rationality based on local culture. Interestingly, social status was the most common motive form selection based on economic motives were rational but less popular among the people sound choice theory

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)

2022 ◽  
Vol 3 (2) ◽  
pp. 86-109
Author(s):  
Jessica Artanti ◽  
Prima M. Agustini ◽  
Arief Saptono ◽  
Gilang Kartika Hanum ◽  
Regina D.O.
Keyword(s):  
Customer Satisfaction ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Product Positioning ◽  
Sensitive Issue ◽  
Depth Interviews ◽  
Research Analysis ◽  
Initial Target

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, the researcher uses a qualitative approach, which aims to find out what strategies are used by Bukalapak's internal partners to increase Customer Satisfaction. The data used for this research are primary data and secondary data. The results of the research analysis using in-depth interviews with the internal parties of Bukalapak Partners and Bukalapak Partners as triangulators where they transact using the Bukalapak Partner application as a place to transact. The segment of Mitra Bukalapak is for all levels, where the initial target is the klontong shop and the product positioning offered is virtual and wholesale products. From the 7P marketing mix implemented by Bukalapak Partners internally, there are several strategies that still need to be addressed, one of which is the price strategy because the price is still a sensitive issue, especially for buyers who are price-sensitive. However, there are also strategies that have been created and implemented that can accepted by Bukalapak Partners.

scholarly journals Pencitraan Sosial Media

2019 ◽  
Vol 7 (2) ◽  
pp. 231
Author(s):  
Intan Yulia Saragih ◽  
Gde Indra Bhaskara
Keyword(s):  
Social Media ◽  
Food Service ◽  
Secondary Data ◽  
Online Reviews ◽  
Primary Data ◽  
Consumer Reviews ◽  
Content Analysis Method ◽  
Data Source ◽  
Use Of Social Media

This research is based on widespread use of social media as an image for all people and as well as provides benefits for a company. The large number of social media users makes an American travel site provides reviews about travel related content and this includes reviews of restaurants. Hence, this study discusses the case study of TripaAdvisor's review of the five best restaurants in Bali. With various forms of benefits regarding the benefits of information from TripAdvisor, online reviews from consumers in promoting restaurants and consumer reviews in enhancing the image of a restaurant. The research method used is content analysis method to review from five restaurants, the variables were the value of Food, Service, Value and Atmosphere from these five restaurants and ranked five restaurants through an assessment of consumer reviews on TripAdvisor. The data source is through primary data and secondary data, namely through TripAdvisor. The description of this research is to look at every consumer online review on TripAdvisor, by choosing five of the best TripAdvisor restaurants in Bali and taking 50 consumer reviews from the top five TripAdvisor restaurants in Bali to see the benefits of these consumer reviews in promoting and improving the image of these five restaurants. The results of this study indicate that TripAdvisor is very useful in providing information to restaurants and with consumer reviews can be a tool for restaurant's promotion and able to enhance the image of a restaurant. Keywords : TripAdvisor, Consumer reviews, Restaurants, Bali

scholarly journals Family influence on internationalization: an analysis of risk acceptance

2018 ◽  
Vol 22 (1) ◽  
pp. 8
Author(s):  
Waldir Goede ◽  
Dinorá Eliete Floriani ◽  
Ademir Furtado Filho
Keyword(s):  
Family Business ◽  
Secondary Data ◽  
Family Influence ◽  
Primary Data ◽  
Longitudinal Case Study ◽  
Family Commitment ◽  
The Family ◽  
Risk Acceptance ◽  
Depth Interviews

This article aims to contribute to the literature on family business (FBs), particularly from the perspective of commitment and influence of family on the FB internationalization regarding risk acceptance. Qualitative in nature, the study involved the use of a single longitudinal case study, based on in-depth interviews, storytelling and secondary data. Primary data were collected through semi-structured personal interviews with the company’s board chairman and vice-chairman, commercial director, European director and export manager; and secondary data were obtained using documental and scientific sources. It could be seen that family commitment and ownership influenced the internationalization process due to the proactivity of its European descendant founders, and particularly because in this company studied the process was initiated by a non-family member. However, family participation encourages risk acceptance, since the attachment to the family business creates an eagerness for growth. The findings corroborate the characteristics proposed by the Uppsala School, which claims that internationalization occurs in an unplanned, opportunistic manner, following sequential phases, through incremental learning and via the establishment of networks.

scholarly journals Peran Baitul Mal Langsa dalam Pengelolaan Zakat dan Infaq untuk Meningkatkan Pemberdayaan Masyarakat

PERSPEKTIF ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 250-261
Author(s):  
Jauwahir Jauwahir ◽  
Heri Kusmanto ◽  
Isnaini Isnaini
Keyword(s):  
Organizational Structure ◽  
Field Research ◽  
Secondary Data ◽  
Time Limit ◽  
Primary Data ◽  
Or Management ◽  
Survey Results ◽  
Depth Interviews

This study aims to find out what the role of Baitul Mal in Langsa City is in Managing Zakat and Infaq to empower underprivileged communities identified as mustahik in Langsa City. various ways and means. The meaning of infaq is also something that is spent for good. Infaq also does not have a time limit as well as large and small. This type of research is Field Research or field research that is case study, namely research that is carried out intensively in detail and in depth on an organization, institution or particular phenomenon by collecting the necessary information by visiting homes or places of people or agencies who information will be asked. The approach used in this research is qualitative, namely research that needs to be carried out after the problem is researched qualitatively, but the solution has not been revealed. This research consists of primary data and secondary data. Primary data is obtained from survey results or results of in-depth interviews with the Head of Baitul Mal, Secretary and Staff or management who are the key to the ongoing activities of Zakat and Infaq Distribution. Meanwhile, secondary datasets were obtained by researchers from existing sources, such as an overview of the company, organizational structure, and so on. The results of the study show that Baitul Mal has a role to take care of, manage, collect, distribute, and utilize zakat. The collection of zakat is carried out by receiving or taking from the person who issued the zakat (muzakki) based on the notification of the muzakki.

scholarly journals PEMANFAATAN MEDIA SOSIAL DALAM PENYAMPAIAN ASPIRASI MAHASISWA

2018 ◽  
Vol 5 (2) ◽  
pp. 1-5
Author(s):  
Linda Astuti
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Research Data ◽  
Primary Data ◽  
Online Data ◽  
Student Aspirations ◽  
Student Member ◽  
Field Notes ◽  
Use Of Social Media ◽  
Depth Interviews

This study aims to examine the use of social media in the delivery of student aspiration. Using a qualitative approach to the data collection techniques performed with primary data obtained by direct observation and the observation depth interviews with informants. While it is used with the photo documentation of secondary data field notes, journals, papers, and articles online. Data analysis techniques used to gather research data that is complete, reducing the data to focus on research, data presentation and conclusion. the results are confirmed the validity of the data by using the technique of triangulation. Informants were students who use social media Facebook Ilmu komunikasi Unras for give aspirations. The results showed tlat the use of social media in the delivery of student aspirations through'a Facebook Ilmu komunikasi Unras is also a concern of students and student participation to provide a solution to the problems faced by students. Meanwhile, based on thetheory of Cyber Community mown that the formation community Facebook Ilmu komunikasi Unras due to the same status as a student member ilmu komunikasi unras and becomes a means of delivering the aspirations of students.

scholarly journals Strategi Komunikasi Politik Pemenangan Kepala Daerah

2021 ◽  
Vol 5 (1) ◽  
pp. 133-145
Author(s):  
Yohanes De Britto Bimo Triwicaksono ◽  
Adi Nugroho
Keyword(s):  
Political Communication ◽  
Communication Strategies ◽  
Case Study Research ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
The Political ◽  
Literature Study ◽  
Candidate Pair

This research is motivated by the importance of political communication strategies for winning in regional head elections. The purpose of this study is to determine the political communication strategy in winning the regional head candidate pair. The theory used in this study is the theory of political communication strategy and the descriptions of other supporting theories about political communication strategies. The research method used is descriptive qualitative case study. The data used in this study include primary and secondary data. Primary data is obtained from interviews with seven informants from the Hendri-ita winning post. Meanwhile, secondary data is obtained from journal literature, literature study, and documentation. Data analysis in this study followed the guidelines of the case study research design. The results of this study indicate that the political communication strategy of the regional head candidate pair is carried out by considering the characteristics of the communication components which are communicators, message content, media, communicants, and feedback. Afterwards, through the consideration of the communication. The communication strategy gave the regional head candidate pair victory in the 2020 Semarang regional head election.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Strategi Komunikasi Pemasaran Merchandise di Kedai Digital 8 Solo)

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Doni Mardiyanto ◽  
Giarti Giarti
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Direct Marketing ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Analysis Technique ◽  
Qualitative Descriptive

This study aims to determine the marketing communication strategy in Kedai Digital 8 Solo in increasing sales of merchandise products. This study uses qualitative descriptive methods, namely research that seeks to describe or describe the object under study based on facts in the field. Data presented using primary data, secondary data through structured interviews, observations, and documentation relating to this study. The data analysis technique used in this study is qualitative data analysis. The results of this study indicate that the marketing communication strategy applied by Kedai Digital 8 Solo is advertising (advertising) and direct marketing (direct marketing). Advertising uses brochure media, banners / MMT and through social media. While direct marketing is done using media letters / proposals submitted to individuals and companies / agencies. Of the two strategies implemented, advertising through social media (online) is more routine because it is considered more effective and efficient. While direct marketing through media letters / proposals is carried out periodically at least once a year even rarely. Keywords: communication strategy, marketing, advertising

scholarly journals Efektivitas Penggunaan Instagram melalui Dua Tahap Analisis pada Zanana dan Oifyoo

2019 ◽  
Vol 8 (1) ◽  
pp. 47-54
Author(s):  
Anastasya Maharani ◽  
Irfan Ardiansah ◽  
Totok Pujianto
Keyword(s):  
Social Media ◽  
Network Analysis ◽  
Data Reduction ◽  
Secondary Data ◽  
Media Analysis ◽  
Online Marketing ◽  
Primary Data ◽  
Network Analyses ◽  
Marketing Team ◽  
Depth Interviews

The using of social media for marketing in products and services industry is currently trending, both in small and big enterprises. Zanana and Oifyoo are among the SMEs that already used Instagram to market their products. The purpose of this research is to find the effectiveness of using social media (Instagram) as online marketing on Zanana and Oifyoo. Zanana has a specified marketing team to manage their Instagram account> Meanwhile, Oifyoo's Instagram account is managed by the owner directly. The analysis of Instagram using effectiveness is much needed for increasing marketing, sales, or branding purposes. This research is done with a few steps including data reduction, data serving, conclusion, and verification. There are two data used in this research, primary and secondary data. The primary data is accumulated using in-depth interviews and the secondary data is retrieved on both SMEs Instagram accounts. This research used media and network analyses to analyze the data. The research shows that Zanana is more excelled at the effectiveness of using Instagram in both media and network analyses than Oifyoo. Keywords: effectiveness, Instagram, media analysis, network analysis

Sign in / Sign up

Export Citation Format

Share Document