scholarly journals Investigation of the effect of sports on media, marketing, consumption and popular culture

2021 ◽  
Vol 18 (4) ◽  
pp. 644-656
Author(s):  
İbrahim İhsan Arıkan ◽  
Summani Ekici ◽  
Varol Tutal

Reasearch problem/aim: In this study, it was aimed to evaluate them under the titles of the sports sector (media,   consumption, marketing) by mentioning primarily popular culture and sports issues.  Method: In this study, a descriptive research model, which is used to investigate the events as they are, trying to determine the situation that happened, investigating the events and situations discussed in detail and examining their relationship. Findings: The notion that sports is one of the building blocks of popular culture, and as a result of its action, the media sheds considerable light on consumption and marketing. The popular culture field, which started to develop as a field of study on its own, has become important by societies in the world and scientific studies on this subject have increased rapidly. Especially the innovations brought by popular culture in the world and the rapidly increasing interest in sports, media, marketing and consumer products have made this issue more up-to-date. Today, most of the sources explain that popular culture is under the influence of the media and that sports, marketing and consumption provide access to more people. Especially, social media, which enters our homes and becomes the most important part of our daily life, is extremely important in creating and conveying these topics (sports, marketing, consumption). In this context, the relationship between popular culture, media, consumption and marketing in sports and their roles among each other was discussed as a result of the extensive literature review. Conclusion: it is seen that sports have an effect on popular culture products on media, marketing and consumption.

Author(s):  
Andrew J. Falk

Americans in and out of government have relied on media and popular culture to construct the national identity, frame debates on military interventions, communicate core values abroad, and motivate citizens around the world to act in prescribed ways. During the late 19th century, as the United States emerged as a world power and expanded overseas, Americans adopted an ethos of worldliness in their everyday lives, even as some expressed worry about the nation’s position on war and peace. During the interwar period of the 1920s and 1930s, though America failed to join the League of Nations and retreated from foreign engagements, the nation also increased cultural interactions with the rest of the world through the export of motion pictures, music, consumer products, food, fashion, and sports. The policies and character of the Second World War were in part shaped by propaganda that evolved from earlier information campaigns. As the United States confronted communism during the Cold War, the government sanitized its cultural weapons to win the hearts and minds of Americans, allies, enemies, and nonaligned nations. But some cultural producers dissented from America’s “containment policy,” refashioned popular media for global audiences, and sparked a change in Washington’s cultural-diplomacy programs. An examination of popular culture also shows how people in the “Third World” deftly used the media to encourage superpower action. In the 21st century, activists and revolutionaries can be considered the inheritors of this tradition because they use social media to promote their political agendas. In short, understanding the roles popular culture played as America engaged the world greatly expands our understanding of modern American foreign relations.


2021 ◽  
Vol 9 (2) ◽  
pp. 157-188
Author(s):  
Syed Ejaz Hussain

Abstract The diversity and range of existing archives on the history and romance of Alexander have projected on him a multiplicity of images. Alexander’s conquests, military achievements, romance, myths, and legends have fascinated writers, scholars, historians, poets, filmmakers, the media, and designers of websites around the world. His invasion of India in 326 BCE left an indelible influence on Indian art, history, and literature. The present essay takes up a theme on which not much work has been done in modern scholarship. It focuses on the nature and diversity of the historical memory of Alexander in modern South Asia, particularly as reflected in modern Urdu and Hindi, the two major languages of the subcontinent. It also examines how Alexander is portrayed in popular culture and India’s nationalist discourse.


Author(s):  
Sarah McFarland Taylor

This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a critical reading of primary source data drawn from such areas as the marketing of green consumer products, “greenwashed” corporate advertising, environmental mobile device applications, eco-themed reality television, the marketing of eco-funerals, Internet sharing of environmental tattoos, “green” fashion guides, and the media strategies of green hiphop activism. Taylor makes the case that a detailed, multichannel, cross-platform approach to cultural analysis is critical to understanding the kind of important “work” taking place as mediated popular culture plays an integral role in the “greening” of American moral sensibilities. Ecopiety delves into the complex and contested processes of remaking our world and rescripting the future in the digital age—a time when storytelling processes themselves are shaping and being shaped by new media outlets and digital sharing technologies.


Author(s):  
Adam Gallimore

This special issue of Networking Knowledge addresses several aspects of change in the media by exploring a range of debates about the temporal and the technological across several disciplines and research areas. In doing so, it contributes to the ever-increasing scholarship concerning technological advancement and application, as well as how time is viewed, constructed and experienced.


Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 31-42
Author(s):  
Nokta Celik ◽  

From artists like Michelangelo to Andy Warhol, art has played an interesting role in conveying messages to society. Worldwide increase in media consumption and increasing time spent on the Internet make art previously concerning niche audiences more widespread. In December 2019, Art Basel, one of the most important art platforms in the world, came to such attention with artwork exhibited in one of its galleries. When Maurizio Cattelan's work titled “Comedian”, which consisted of a banana affixed to a wall with duct tape, was sold for $150,000, it came to the limelight through the media. It was then transformed into a simulation with the interest of marketers and communicators and took its place among real-time marketing examples. In this study, Cattelan's “Comedian” is analyzed in terms of similarly prepared and published Turkish social media advertisements inspired by the artwork. It was seen that simulations most associated with the artwork in terms of visual and meaning had most online interaction and even won awards. Jean Baudrillard’s perspective that a vast process of simulation is taking place over the span of daily life, similar in style to ‘simulation models’ through which operational and cybernetic sciences work, is discussed in this context. The evidence from this study suggests that ‘banana copycats’ are creating by combining features or elements of reality.


Author(s):  
Petko Dimov

This report examines the phenomenon of “fake news” and the influence which disinformation has in the contemporary sports information space. The problem, regarding their wide spread in the contemporary information space and their gradual transition from political life to the world of sports, leads to the necessity of defining and classifying fake news in the sports information space in order to offer a mechanism for their recognition and a practical tool supporting this activity. In the age of fake news, sports stars need security and real connections with the media to improve their performance. With the help of the literary analysis of the specialized sources, examples of disinformation in sports stories have been found, and consequently definitions of fake news, propaganda and disinformation have been proposed. After a review of specialized sources, a classification of ten types of fake news in sports has been made, giving real examples from the lives of Bulgarian athletes. Hence, a simplified seven-step algorithm has been developed to support users' critical thinking and decision-making when evaluating news in the media space. As a result of the proposed classification of “fake news” in sports and the created algorithm, a practical online tool has been created which would help the analysis of given information and the recognition of signs of fake news in online sports media. The tool has been created with the help of the HTML programming language HTML in the form of a webpage which is accessible from anywhere in the world. It is a set of applications that identify all types of fake content in the contemporary information space. This tool can be used to improve the security of athletes and even their game performance.


2008 ◽  
Vol 1 (1) ◽  
pp. 30-41 ◽  
Author(s):  
Sylvain Cubizolles

This article studies the progress of sports media coverage through a new form of headline treatment: parody. It presents the analysis of a corpus including the “best of” from the satiric program Les Guignols de l’Info. This program has been broadcast each evening on the French television channel Canal+ since 1989. The study is based on 265 sketches from 1990 to 2006 and asks the central questions of caricatures in the sports world: what they represent and what they assess. A list of appearances of the various puppets on the show is presented. The central figure of the sports world at Les Guignols de l’Info is the champion who is finally judged—through his or her different attributed caricature traits—on the core value of his or her authenticity. Although it criticizes the world of sports, Les Guignols redeems these sport champions.


Author(s):  
Christine Schreyer ◽  
David Adger

In this paper, we compare the languages each of the authors invented as prehistoric languages for popular culture media. Schreyer's language, Beama , was created for the film Alpha (2018), while Adger's language, Tan!aa Kawawa ki, was created for a television series on how early hominins spread throughout the world (the series was green-lit but then cancelled). We argue that though this creative process may seem far removed from classical research paradigms on language evolution, it can provide some insight into how disparate research on the possible properties of prehistoric languages can be brought together to illustrate how these languages might have worked as whole linguistic systems within these imagined worlds, as well as in prehistory. This article is part of the theme issue ‘Reconstructing prehistoric languages’.


Author(s):  
Yiu-Wai Chu

In the early 1990s, the swift development of global media had a very significant impact on the Cantopop industry, which later proved to be a heavy blow to its operation. Cantopop further expanded its business around the world, and Cantopop stars continued to be the trendsetters of popular culture across Chinese communities. Meanwhile, music was no longer the central concern of these multi-media stars. The Cantopop industry had to rely upon idol worshipping much more than it did in the 1980s. The impact would not have been so negative had it not happened at the dawning of the age of global media. As the development of the Chinese music industry became transnational and media consumption deterritorialised, Cantopop industry had to face an irreversible structural change it did not realise at the outset.


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