scholarly journals The Role of Customer Value and Customer Trust as a Mediator of Flexibility Influence on Customer Retention

Webology ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 37-50
Author(s):  
Wiji Dewobroto ◽  
Umar Nimran ◽  
Zainul Arifin ◽  
Edy Yulianto
Keyword(s):  
Latent Variable ◽  
Customer Value ◽  
Structural Equation ◽  
Customer Retention ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
Exploratory Research ◽  
Survey Tool ◽  
Customer Trust

Purpose: The purpose of this study is to apply SEM analysis to WarpPLS analysis and translate Customer Value and Customer Trust as Mediation, especially for PT. Nusa Prima Logistics. Design / Method: This study was divided into 3: exploratory research, descriptive research, and explanatory research. The quantitative approach of this study uses a survey method by taking samples from the population. This is a latent variable that is measured using a survey tool in the form of a survey. The survey was conducted by distributing questionnaires to the respondents. This research was conducted at PT. Nusa Prima Logistics Terminal Teluk Lamong by taking primary data, in the form of assessments or perceptions from respondents, so a survey was conducted by submitting a questionnaire directly to PT. Nusa Prima Logistics Terminal Teluk Lamong as 194 respondents. Quantitative data analysis was performed using Structural Equation Modeling (SEM) to answer the research hypothesis. Finding: Flexibility is very influential in increasing Customer Retention so to develop Customer Retention, it is necessary to increase Flexibility, Customer Value and Customer Trust Originality: The novelty in this research lies not yet obtained about the role and position of Customer Value and Customer Trust as mediation that affect Customer Retention.

scholarly journals How Does Strong Experiential Marketing Affect the Customer Value?

2017 ◽  
Vol 9 (4) ◽  
pp. 89
Author(s):  
Ananta Budhi Danurdara ◽  
Nurdin Hidayah ◽  
Anwari Masatip
Keyword(s):  
Customer Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Field Data ◽  
Primary Data ◽  
Equation Modeling ◽  
The West ◽  
West Java ◽  
Experiential Marketing ◽  
Marketing Implementation

The research objective is to get empirical evidences as well as to elucidate the phenomenon so that conclusion can be drawn concerning the implementation of Experiential Marketing in Creating Customer Value at stars’ hotel of 3, 4 and 5 in West Java, Indonesia. This study uses quantitative approach and Structural Equation Modeling was conducted to test the hypothesis. To meet the adequacy of the data, it was decided to have sample of 210 respondents, consisting of hotel customers who were room occupants of 3, 4, and 5 star hotels in the West Java province. Collection of field data in order to obtain primary data was done through observation, deployment questionnaires, interviews and search and collecting documents. The results confirmed the importance of experiential marketing implementation since it can increase customer value, and it also has implications for customer loyalty.

scholarly journals Faktor - Faktor yang Memengaruhi Perilaku Konsumen Produk Kosmetik Halal di Kota Bogor

2019 ◽  
Vol 9 (1) ◽  
pp. 59
Author(s):  
Stevia Septiani ◽  
Retno Indraswari
Keyword(s):  
Women Workers ◽  
Latent Variable ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
Path Coefficient ◽  
Purchasing Decisions ◽  
Positive Effect

The halal cosmetics industry has a very potential trend both globally and nationally. In Indonesia, the halal cosmetics industry is one of the industries that contribute to the improvement of the Islamic economy. Along with the development of public knowledge about organic products that are environmentally friendly and do not contain animal ingredients, the demand of halal cosmetics products are increase.Unfortunately, the great potential of the halal industry cannot be used properly by local brand. This study aims to analyze some factors that related in halal purchasing decisions. The primary data collection in this study was carried out by purposive sampling method which is women workers. Data processing methods include descriptive analysis and Structural Equation Modeling (SEM) analysis with Partial Least Squares (PLS) approach. The results of SEM analysis shown that the Psychological latent variable has a direct positive effect to Purchasing, with a path coefficient of 0.603. Psychological aspects are a relevant factor in the halal cosmetic purchasing as halal using motifs could be reflect fulfillment an attractive confession as female workers.

scholarly journals PENGARUH PERSEPSI PEGAWAI MENGENAI OUTSOURCING TERHADAP KEPUASAN KERJA DAN TURNOVER INTENTION

2016 ◽  
Vol 8 (2) ◽  
pp. 115
Author(s):  
Retno Sari Murtiningsih
Keyword(s):  
Job Satisfaction ◽  
Human Resource ◽  
Turnover Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
Increase Productivity ◽  
The Impact

<p>The Background of this research was the trend of companies’ outsourcing human resource (expertise and specialists) to accomplish tasks more cheaply and efficiently to increase productivity. The objective of this research was to find out the impact of employees’ perception of outsourcing human resource on their job satisfaction and turnover intention. To achieve this objective the quantitative research has been done by using explanatory survey method. The design of this research applies quantitative approach. The samples for the study consisted of 115 human resource division employees of three Banks in Jakarta. The primary data in this research was obtained by using closed ended questionnaires. Non probability sampling method with the convenience sampling technique was employed to select the sample. Data analysis used in this research was Structural Equation Modeling (SEM). The result of this research concludes that employees’ positive perception of outsourcing human resource increases their job satisfaction and decreases their turnover intention whereas negative perception of outsourcing human resource decreases job satisfaction and subsequently increases turnover intention. Based on the result of the research, it is important that a company outsource human resource to increase productivity.</p>

scholarly journals Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Abbas N. Albarq
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Structural Equation ◽  
Developing Economies ◽  
Capital City ◽  
Purchase Behavior ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
The Impact

AbstractThe effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has been evaluated in this study, along with the interventions of Website gratification. The primary data collection for testing the research model via a survey method has been performed from Jordan's capital city, namely Amman. The tenure of data collection from Amman is from July to January 2020. The Structural Equation Modeling method was used to analyze the data with AMOS 22.0 software. Convergent and discriminatory legitimacy of the measurement model has been estimated with the use of confirmatory factor analysis. The satisfaction component effectively negotiates the impact of Website clues on the intent of purchase. Moreover, the purchase intention is a consequent effect of the satisfaction caused by these preliminary factors. The e-retailers and marketers of Jordan are able to interpret the influence of multiple stimulating factors on the satisfaction gained from Web-related services with the help of the outcomes of this study. It is the prerogative of online retailers to ensure the delivery of the strongest atmospheric clues impacting the Website satisfaction to the shoppers. In the context of Jordanians, this study establishes that Web managers should designate a higher number of resources to the clues that enhance the excitement value of the atmospherics of Web portals. This study boosts the knowledge of the researchers having academic interest and practical inclination toward the aspects of developing economies and adds to their current level of knowledge regarding e-retailing and online buying behavior.

scholarly journals PENGARUH HUMAN CAPITAL, STRUCTURAL CAPITAL, DAN RELATIONAL CAPITAL TERHADAP AKREDITASI UNIVERSITAS WIDYATAMA

BISMA ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 262
Author(s):  
Neneng Susanti ◽  
Raden Achmad Drajat Aji Sujai ◽  
Eristy Minda Utami
Keyword(s):  
Human Capital ◽  
Capital Structure ◽  
Structural Equation ◽  
Primary Data ◽  
Dominant Factor ◽  
Equation Modeling ◽  
Relational Capital ◽  
Exploratory Research ◽  
Negative Effects ◽  
Structural Capital

The purpose of this research is to analyze the influence of human capital, structure capital, and relational capital on the accreditation of Widyatama University. This is an exploratory research applying associative research method. The data used is primary data. Data were analyzed using Structural Equation Modeling (SEM) with AMOS statistical software package. The results of this study show that human capital is the most dominant factor affecting accreditation, which is 15.35%, even though statistically it has no significant influence. Overall, intellectual capital factor has no effect on accreditation. Relational and structural capitals have negative effects on accreditation and statistically have insignificant influence. Keywords: Human Capital, Structure Capital, Relational Capital, Accreditation, and Widyatama University.

scholarly journals ANALISIS TECHNOLOGY ACCEPTANCE MODEL PADA APLIKASI PLATFORM SHOPEE DENGAN PENDEKATAN PARTIAL LEAST SQUARE (STUDI KASUS PADA MAHASISWA UNIVERSITAS DIPONEGORO)

2021 ◽  
Vol 10 (3) ◽  
pp. 423-434
Author(s):  
Ovie Auliya’atul Faizah ◽  
Suparti Suparti ◽  
Abdul Hoyyi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Latent Variables ◽  
Latent Variable ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Acceptance Model

E-commerce refers to business transactions using digital networks such as the internet. Based on the rank on the Appstore and Playstore, Shopee places the first rank. In 2019, Shopee had 56 million visitors. Meanwhile, in the same year, it had 3,225 workers. The imbalance between the number of Shopee visitors and Shopee employees allows users to be disappointed with Shopee's services, but on the other hand, there are also many users who are happy with its services. With both positive and negative responses to the services provided by Shopee, this study analyzes the factors affecting the acceptance of Shopee Apps on students of Universitas Diponegoro Semarang. The analysis was based on the Technology Acceptance Model (TAM). It used the Structural Equation Modeling with the Partial Least Square (SEM-PLS) approach. The study used primary data obtained by distributing questionnaires to students of Universitas Diponegoro. The result showed 28 valid indicators, 5 deal inner models, and 8 significant pathways. All the causality between latent variables contained in the Technology Acceptance Model (TAM) have a positive and significant effect, it's just that the results of integrating trust variables on TAM, namely the latent variable between trust and interest in usage behavior, have no significant effect. 

scholarly journals PENGARUH ATRIBUT PRODUK KOPI BUBUK INSTAN INDOCAFE TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN DI KOTA PONTIANAK

2021 ◽  
Vol 17 (2) ◽  
pp. 83
Author(s):  
Dita Arista ◽  
Eva Dolorosa ◽  
Anita Suharyani
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Secondary Data ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
Long Time ◽  
The City ◽  
Customer Satisfaction And Loyalty

<div>This research aims to figure out the influence of the product attributes of</div><div>Indocafe and the effect on customer satisfaction and loyalty in Pontianak city. The</div><div>determination of the research location is determined intentionally (purposive method) in the city of Pontianak. The study used survey method with 150 respondents by using purposive sampling. Types of data used in this study are primary data and secondary data. Furthermore, the analysis is done by using structural equation modeling. The results showed that the variable of price, quality and packaging affect customer satisfaction. At the same time, quality has a significant effect to consumer loyalty. The most considerable influence on the quality variables and the overall contribution was the performance. Manufacturers need to improve the quality attributes, meaning the composition or content, the balanced flavor between sweet, sour and bitter, and the aftertaste that can last a long time so that consumers can have a good impression of Indocafe.</div>

scholarly journals FAKTOR-FAKTOR YANG MEMENGARUHI PENERIMAAN DAN PENGGUNAAN SISTEM INFORMASI PENGELOLAAN KEUANGAN DAERAH (SIPKD) DALAM PERSPEKTIF THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) DI KABUPATEN SEMARANG

2018 ◽  
Vol 15 (1) ◽  
pp. 37
Author(s):  
Sutanto Sutanto ◽  
Imam Ghozali ◽  
Rr. Sri Handayani
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
Independent Variables ◽  
Use Of Technology ◽  
Facilitating Conditions ◽  
Use Behavior

This study aims to analysis and obtain empirical evidence of factors that affected the end user’sacceptance of SIPKD in Semarang Regency by using UTAUT 2 model. Sistem InformasiPengelolaan Keuangan Daerah (SIPKD) is an integrated application as a tool of localgovernment to improve the effectiveness of the implementation of regional financial managementregulations. This application is based on efficiency, economical, effective, transparent,accountable, and auditable principles. The independent variables in this study consisted ofperformance expectancy, effort expectancy, social influence, facilitating conditions, hedonicmotivation, and habit. The dependent variable consists of behavioral intention and use behavior.The relationship between independent variables to dependent variable was moderated by age,gender, and experience.Population variable in this research is SIPKD user or operator in 46local area of Government of Semarang Regency that is 331 user of SIPKD. The technique ofdetermining the sample using proportionate stratified random sampling method so that thesample in this study as many as 207 users of SIPKD. The data used were primary data collectedusing questionnaire survey method. The hypothesis of the research was tested by using PartialLeast Squares Structural Equation Modeling (PLS-SEM) analysis with SmartPLS applicationv.3.2.7. The results showed that hedonic motivation and habit influence the behavioral intentionto use SIPKD, the higher the level of pleasure and habits of using SIPKD then the intention touse SIPKD will be stronger. Facilitating conditions, habit and behavioral intention have an effecton Use behavior. The better the conditions that facilitate, the higher the use of SIPKD, and theintention to use the stronger the higher the SIPKD usage behavior often. The results of the test ofage, gender, and experience variables showed no moderate effects on behavioral intention anduse behavior.

scholarly journals BUILDING TEACHER DISCIPLINE THROUGH ANALYSIS OF ORGANIZATIONAL CULTURE AND MOTIVATION (Case Study at SMK Mitra Karya Karawang)

2020 ◽  
Vol 1 (4) ◽  
pp. 619-634
Author(s):  
Rajab Muh ◽  
Munawar N.A.
Keyword(s):  
Organizational Culture ◽  
Structural Equation ◽  
Quantitative Research ◽  
Work Motivation ◽  
Secondary Data ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
Service Period ◽  
Analysis Technique

This study aims to analyze the influence of organizational culture, and work motivation towards discipline work at SMK Mitra Karya Karawang. The primary data were derived from questionnaires and the secondary data were from school statistics. The population of the research was all college teachers in SMK Mitra Karya Karawang. The research method is: quantitative research that uses the survey method in question is to explain the causal influence or correlation which is commonly referred to as path analysis with the data analysis technique used in this research is SEM (structural equation modeling) lisrel 8.8. The respondents were 150 teachers of Mitra Karya Karawang Vocational School with a minimum service period of 1 year. The results show that organizational culture, anda work motivation together have a significant effect on work discipline. Partially organizational culture and work motivation have a significant positive effect on work discipline. The most work motivation is a powerful variable of influence on discipline work.

scholarly journals THE DETERMINANTS OF CUSTOMER LOYALTY IN SHARIA BANK IN JAMBI WITH ISLAMIC APPROACH

2019 ◽  
Vol 4 (2) ◽  
pp. 129
Author(s):  
LUCKY ENGGRANI FITRI ◽  
PAULINA LUBIS ◽  
ARY DEAN AMRI
Keyword(s):  
Latent Variable ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Value ◽  
Equation Model ◽  
Primary Data ◽  
Customer Perceived Value ◽  
Customer Trust ◽  
Survey Approach

This study aimed to determine the direct effect between customer perceived value (CPV), trust towards satisfaction on customer of sharia banks in Jambi province. Thedevelopment of Sharia banking in Jambi is quite slow compared to other provinces in SumatraIsland. This research was conducted in Jambi Province. The design of this study used a quantitative method with a survey approach to obtain primary data, namely by distributing questionnaires to 140 customers in six Sharia commercial banks in Jambi province by using purposive sampling method in determining the sample. Determination of the minimum sample size in this study refers to the statement of Hair et al. Then the quantitative data was processed using Structural Equation Model (SEM) with SmartPLS 3 software. The findings of this study found that an exogenous latent variable Customer Perceived Value affects customer trust and satisfaction. This research was expected to make practical contributions to the management of Sharia banks and related parties as information to determine the marketing strategy of Sharia bank products in Jambi province, in effort to increase customer satisfaction of sharia banks in Jambi province

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