scholarly journals BUSINESS DEVELOPMENT STRATEGY OF SHEEP IN CIREBON REGENCY

2020 ◽  
Vol 4 (2) ◽  
pp. 281-288
Author(s):  
Fitri Dian Perwitasari ◽  
Bastoni Bastoni ◽  
Bayu Arisandi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Appropriate Technology ◽  
Matrix Analysis ◽  
Primary Data ◽  
Survey Method ◽  
Good Growth ◽  
Environment Analysis ◽  
Group 2

The purpose of this study is to find out what alternative strategies are needed in the development of sheep business that are suitable to be applied in Cirebon Regency, which are expected to have implications for increasing sheep productivity and welfare of farmers. The location of the study was carried out in Cirebon Regency, from March to August 2018. The research method was a survey method to collect primary data from respondents and secondary data. The study sample was determined randomly as many as 43 farmers from three PUSKESWAN regions in Cirebon Regency. Data analysis uses internal environment analysis, external environment analysis, and SWOT analysis. The results of the SWOT matrix analysis are in quadrant II where this stage can grow and be fostered. This business can experience good growth if 1) strengthen the function and role of the group, 2) sheep breeders get continuous guidance and guidance both about the technical, introduction of appropriate technology and marketing from Government Agencies, especially the Agriculture and Livestock Services, Universities and private parties.

scholarly journals Developing Beef Cattle in Banyumas Regency: Potentials and Strategies

2021 ◽  
pp. 62-68
Author(s):  
Nunung Noor Hidayat ◽  
Krismiwati Muatip ◽  
Rahayu Widiyanti
Keyword(s):  
Beef Cattle ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Matrix Analysis ◽  
Primary Data ◽  
Survey Method ◽  
Mean Values ◽  
Effective Strategies ◽  
Swot Matrix

Optimum development of beef cattle is feasible in the potential area with effective strategies. This research was conducted in Banyumas regency. The purpose of this study was to describe the potential of Banyumas Regency in developing beef cattle farming as the basis for its development strategy. A survey method was conducted to obtain the secondary data supported by primary data subjected to simple descriptive statistical analysis consisting of mean values, distribution frequency, cross-tabulation and trend analysis. Ruminant potentials were investigated using LQ analysis, and developmental strategies were formulated using a SWOT analysis. The result showed a fluctuated but positive improvement trend of beef cattle population in Banyumas. Sub-districts potentially developed for beef cattle centres (LQ>1) included Kembaran, Sokaraja, Kalibagor, Kedungbanteng, Karanglewas, Sumbang and Baturraden. A quantitative SWOT matrix analysis showed that the internal factor was 0.0298 (X-axis), and the external factor was – 0.2941 (Y-axis). Conclusively, The key strategy to develop beef cattle in Banyumas was a differential strategy.

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

scholarly journals Kajian Potensi Pengembangan Ekowisata Sebagai Upaya Konservasi Mangrove Di Desa Pasar Banggi, Kabupaten Rembang

2019 ◽  
Vol 8 (1) ◽  
pp. 117-126
Author(s):  
Ghea Ken Joandani Joandani ◽  
Rudhi Pribadi ◽  
Chrisna Adhi Suryono
Keyword(s):  
Development Strategy ◽  
Mangrove Forest ◽  
Swot Analysis ◽  
Secondary Data ◽  
Mangrove Ecosystem ◽  
Primary Data ◽  
Survey Method ◽  
Regional Government ◽  
Mangrove Forests ◽  
Central Java

Kawasan mangrove di Desa Pasar Banggi ditetapkan sebagai salah satu kawasan strategis dari sudut kepentingan fungsi dan daya dukung lingkungan hidup. Ekosistem mangrove di Desa Pasar Banggi merupakan salah satu yang terbaik di wilayah Pantura Jawa Tengah, sebelum dilakukan upaya rehabilitasi kondisi hutan mangrove di Desa Pasar Banggi mengalami kerusakan. Mengingat pentingnya fungsi hutan mangrove, maka sudah selayaknya dilakukan penanganan yang serius untuk mengurangi efek dari kerusakan ekosistem mangrove di Rembang ini. Salah satu alternative pemanfaatan yang memungkinkan untuk menjaga keutuhan ekosistem mangrove tersebut adalah melalui kegiatan ekowisata. Tujuan dari penelitian ini adalah untuk mengkaji potensi ekowisata mangrove di Pasar Banggi dan memberikan rekomendasi serta strategi pengembangan ekowisata di Pasar Banggi, Rembang. Metode yang digunakan dalam penelitian ini adalah deskriptif eksploratif. Metode pengumpulan data dengan menggunakan metode survei dalam bentuk data primer dan data sekunder. Data yang diperoleh dilakukan penentuan strategi pengembangan ekowisata mangrove dan analisis SWOT (Strength, Weakness, Opportunity, dan Threat). Hasil penelitian menunjukan bahwa faktor-faktor yang mempengaruhi pengembangan ekowisata mangrove di Desa Pasar Banggi adalah keragaman jenis mangrove, kualitas SDM dalam menangani wisatawan, ketersediaan SDA berkualitas untuk ekowisata dalam upaya konservasi, kebijakan dari pemerintah daerah terkait peraturan serta perundang-undangan tentang ekowisata hutan mangrove di Desa Pasar Banggi, kondisi sosial-ekonomi masyarakat, serta infrastruktur pendukung. Menurut analisi SWOT yang menjadi prioritas utama adalah: a)  Peningkatan pengembangan ekowisata mangrove dalam bidang promosi program ekowisata dan penguatan institusi sebagai informasi ilmu pengetahuan ekosistem mangrove (Skor:4,52) dan b) Peningkatan partisipasi stakeholder terhadap pengembangan ekowisata mangrove yang berkelanjutan untuk peningkatan pelayanan terhadap pengunjung (Skor:3,29). The mangrove area in Pasar Banggi Village  is designated as one of the strategic region, as the point of importance of function and living environmental support. Mangrove ecosystem in Pasar Banggi Village is the best one area in Pantura, Central Java. Actually, Pasar Banggi Village’s condition was suffered damage before any efforts of rehabilitation of mangrove forest. Regarding the importance of the function of mangrove forests, there is a must doing a serious action to reduce the damage effects to the mangrove’s ecosystem in Rembang. One of the utilization alternative that can be used to maintain the integrity of the mangrove ecosystem is through ecotourism activities. The purpose of this research is examining the potential of ecotourism in Pasar Banggi Village and giving recommendation with ecotourism development strategy. Method which is used in this research is explorative descriptive.The collecting data method using survey method in form of primary data and secondary data. Then take the decision about the mangrove ecotourism development strategy and SWOT (Strength, Weakness, Opportunity, and Threat) analysis, after the data were obtained. The research results shows that the factors that affects the mangrove ecotourism development in Pasar Banggi Village is kind of types of mangroves, human resources’ quality while dealing with tourists or visitors, the availability of qualified nature resources for ecotourism, in effort of conservation, a policy of regional government related regulations and law about mangrove forest ecotourism in Pasar Banggi Village, community’s socio-economic conditions, also supporting infrastructure. According to the SWOT analysis, the top concerning priority are: a) mangrove ecotourism raising development in the field of ecotourism program promotion and institution strengthening as the mangrove ecosystem knowledge information (Score: 4.52) and b) Raising stakeholders’ participation toward the sustainable mangrove ecotourism development for improving service toward visitors (Score: 3.29) 

scholarly journals DEVELOPMENT STRATEGY OF BEEF CATTLE IN SMALL SCALE BUSINESS AT WURYANTORO SUBDISTRICT OF WONOGIRI REGENCY

2017 ◽  
Vol 41 (4) ◽  
pp. 484
Author(s):  
Sutrisno Hadi Purnomo ◽  
Endang Tri Rahayu ◽  
Sidiq Budi Antoro
Keyword(s):  
Beef Cattle ◽  
Development Strategy ◽  
Production Management ◽  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
Matrix Analysis ◽  
Primary Data ◽  
Small Scale ◽  
Internal Factors

This study was aimed to determine the principal factors that may affect any development of the cattle business and know what strategies can be applied in the development of the cattle business in the District WuryantoroWonogiri. Research method used in this study was a mixed method collect qualitative and quantitative primary data from respondents and secondary data from relevant agencies, namely BPS Wonogiri, Wonogiri District Agriculture Office, and Subdistrict Wuryantoro. Research sampling was determined by convenience sampling of 60 farmers, and 10 respondents from public government and cattle traders. Analysis of data using internal and external situation analysis, also SWOT analysis. SWOT analysis qualitative of internal factors resulted in the identification of Strength and Weakness contained in the cattle business that consists of human resources, financial condition, operations / production, management, marketing. The analysis of external factors resulted in the identification of factors external in the form of opportunity and threats that exist in the beef cattle business as consisting of social, economic, public policy, and technology. The results of the matrix analysis showed results that the internal factors of 1.09 (on the x-axis), and external factors of 0.23 (on the y-axis).Hence,appropriate strategy in the development of beef cattle farms was in quadrant I that support aggressive growth policy (GrowthOriented Strategy),which uses strength to gain opportunities, profits in the cattle business.

scholarly journals Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta

2017 ◽  
Vol 2 (2) ◽  
pp. 81-96
Author(s):  
Putu Merina Rahayu
Keyword(s):  
High School Students ◽  
Data Collection ◽  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Primary Data ◽  
General Strategy ◽  
School Students ◽  
Cultural Conservation ◽  
The Right

Penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta bertujuan untuk mengidentifikasi strategi yang digunakan selama ini pada Sanggar Tari Bali Saraswati. Selain itu juga untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang dilakukan Sanggar Tari Bali Saraswati di Yogyakarta. Metode penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta dilakukan dalam empat langkah, yaitu menentukan lingkup penelitian yang terdiri dari l okasi penelitian, objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data yang terdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data sekunder. Ketiga, menentukan variabel yang dilakukan melalui dua faktor, yaitu faktor internal (kekuatan dan kelemahan) dan faktor ekstenal (peluang dan ancaman). Langkah terakhir yaitu melakukan analisis data dengan metode kualitatif dengan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE Sanggar Tari Bali Saraswati berada pada posisi IV yaitu Stability Strategy. Tidak menambahnya program dan kurikulum pembelajaran yang telah diterapkan sanggar namun, diperjelas lagi dari materi pembelajaran, kurikulum yang ada dan standar kelulusan siswa. Kedua, berdasarkan kuadran analisis SWOT Sanggar Tari Bali Saraswati berada pada kua dran IV, yaitu retrenchment strategy, melepaskan diri dari KPB Purantara atau menentukan sekretariat yang tepat untuk dijadikan secretariat sanggar adalah strategi yang tepat dilakukan. Ketiga, berdasarkan analisis matrik SWOT strategi umum yang diperoleh yaitu menyelenggarakan kegiatan lomba tari Bali setiap semester untuk anak-anak tingkat SD, SMP dan SMA se-Yogyakarta. Bekerja sama dengan panitia upacara keagamaan Hindu (pangempon Pura) yang ada di Yogyakarta. Memberikan kesempatan kepada siswa untuk ikut berpartisipasi dalam kegiatan pengabdian (ngayah) dan event yang mengatasnamakan Sanggar Tari Bali Saraswati. Perlu meningkatkan kesadaran dan rasa memiliki dari pengelola Sanggar Tari Bali Saraswati, anggota KPB (Keluarga Putra Bali) Purantara dan Asrama Bali. Research on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio Yogyakarta aims to identify the strategy used at Bali Saraswati Dance Studio. In addition, to analyze the internal and external factors and formulate the development of strategies conducted by Bali Saraswati Dance Studio in Yogyakarta. The research method on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio is done in four steps, those are determining the scope of research consisting of research location, research object and research subject. The second step, perform data collection techniques consisting of two points: primary data collection and secondary data collection. Third, determine the variables made through two factors, namely internal factors (strengths and weaknesses) and extensions (opportunities and threats). The last step is to perform data analysis with qualitative method with SWOT analysis. The results of the first study, based on the matrix IE Bali Saraswati Dance Studio is in the fourth position of Stability Strategy. Not adding to the program and learning curriculum that has been implemented by the studio but made clear from the learning materials, the existing curriculum and the students' graduation standard. Second, based on quadrant of SWOT analysis Bali Saraswati Dance Studio is in quadrant IV, that is retrenchment strategy, breaking away from KPB Purantara or determining the right secretariat to be used as studio secretariat is the right strategy to do. Third, based on SWOT matrix analysis, the general strategy obtained is to hold Balinese dance activity every semester for elementary, junior and senior high school students in Yogyakarta. In cooperation with the committee of Hindu religious ceremonies (Pangempon Pura) in Yogyakarta. Provide opportunities for students to participate in the activities of devotion (ngayah) and the event on behalf of Bali Saraswati Dance Studio. Need to increase awareness and sense of ownership of Bali Saraswati Dance Studio, member of KPB (Family of Putra Bali) Purantara and Bali Dormitory.

Strategi Pengembangan Desa Pelaga Sebagai Destinasi Agrowisata di Kabupaten Badung

2021 ◽  
Vol 1 (1) ◽  
pp. 24-31
Author(s):  
Komang Ema Marsitadewi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Beach Tourism ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
To Come ◽  
Tourism Potential ◽  
Using Data

Badung Regency is more dominated by beach tourism. More than ten famous beaches in Bali are in Badung Regency. These beaches are only located in a few districts in Badung Regency. Inequality between sub-districts also occurs between areas that have tourism potential such as beaches and areas that have other tourism potential such as waterfalls or other tourism. This will create new problems for Badung Regency in the future. In fact, sub-districts that do not have coastal tourism potential have challenges as well as opportunities to develop. One of them is Petang District, Pelaga Village. This village does not have beach tourism but has other natural potentials that can be used as an attraction for tourists to come and visit Pelaga Village. These potential differences must be implemented which can then be used as opportunities for Pelaga Village. The purpose of this research is to produce a strategy to develop Pelaga Village as a tourism destination. This research is a qualitative research with a descriptive approach. Data obtained from primary data and secondary data. The data is then processed using data triangulation techniques to reduce the researcher's subjectivity and is also analyzed using SWOT analysis to produce a development strategy. In this study, it was found that Pelaga Village has a lot of potential for agro-tourism and can be developed such as asparagus and some hydroponic plants. . Not only that, the community's high interest in developing agro-tourism also supports the development of Pelaga Village. After assessing the potential that is owned by the opportunity, the threat from Pelaga Village came up with several development strategies for Pelaga Village, namely to further activate the community, especially farmer groups in developing their agro products. increasing the existence of the Agricultural Culture Festival in Pelaga Village, refining the missing destination components such as the availability of restaurants and inns, creating an organization that can bring together various farmer groups in Pelaga Village, in relation to the community in developing and managing the potentials of Pelaga Village.  

scholarly journals Business Strategy for Longgar Outfit as a New Fashion Brand

2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Environment ◽  
Business Strategies ◽  
Primary Data ◽  
Environment Analysis ◽  
Root Cause ◽  
Fashion Brand ◽  
New Business

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.

scholarly journals STRATEGI PENGEMBANGAN AYAM SENTUL DI KABUPATEN CIAMIS

2017 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Agus Yuniawan Isyanto ◽  
Sudradjat Sudradjat ◽  
Mohamad Iskandar
Keyword(s):  
Development Strategy ◽  
Technical Assistance ◽  
Secondary Data ◽  
Monitoring And Evaluation ◽  
Primary Data ◽  
Survey Method ◽  
High Productivity ◽  
Chicken Population ◽  
Production Subsidies ◽  
Chicken Development

This research was conducted with the aim to formulate Sentul chicken development strategies in Ciamis. The research was conducted using the survey method. Research was conducted in September and October 2015. Respondents consisted of:  (1) Breeders chicken Sentul many as 36 people, and (2) Other respondents, namely civil servants / government agencies and academia as many as 8 people. The research data consist of primary data and secondary data. Sentul chicken development strategy in Ciamis formulated using SWOT analysis.The results showed that the chicken Sentul development strategy in Ciamis are: (1) Increasing the supply of day old chick (DOC) to meet the needs of farmers, (2) Increase the supply through the improvement of the chicken population Sentul to meet consumer demand for chicken meat, (3) Making the chicken Sentul production centers to anticipate conflict of interest about land using between chicken Sentul farming Sentul and settlement as, also easily to facilitate in monitoring the health of chickens Sentul, (4) The increase in the number of holdings chicken Sentul per farmer via credit scheme program with an emphasis on monitoring and evaluation in order to right on the goals and objectives, (5) Improved technical capacity of farmers in raising chickens Sentul through extension activities, training and technical assistance to improve productivity, (6) Increased efficiency and productivity through production policies are supported by cross-sectoral coordination is good, (7 ) Production subsidies to ensure continuity of production that is not significantly affected by fluctuations in the price of the means of production, and (8) Improved management capabilities of Sentul chicken farmers in health through counseling activities, training and technical assistance to support the achievement of efficiency and high productivity.

scholarly journals KEBIJAKAN PENGEMBANGAN PARIWISATA KABUPATEN JEMBER (Studi Kasus Strategi Pengembangan Wisata Pantai Puger Dalam Meningkatkan Kunjungan Wisatawan)

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Imroatu Choiroh Masula ◽  
Endang Indartuti ◽  
Bagoes Soenarjanto
Keyword(s):  
Data Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Primary Data ◽  
Cultural Aspects ◽  
Beach Tourism ◽  
Policies And Programs

Attractions Puger Beach in Jember District, East Java Province. Puger Beach 35 km northwest of the city of Jember known as a fish auction, will Puger Beach has a very interesting beauty with a large waves also can be used for surfing. Another potential that can be developed is the island of Nusa Barong is located not far from Puger Beach, Development of attractions that must be done with more focused and sustainable.The formulation of this research is how is the strategy of puger beach tourism development in increasing the tourists in Jember District Government? So the purpose of the research is to analyze the strategy of puger beach tourism development in increasing the tourists. Sources of data in this study are primary data and secondary data. Primary data was obtained by conducting interviews to tourism managers, the public. Related offices and visitors who are in the location of research, while secondary data obtained from BPS, Department of Culture and Tourism Kab. Jember, libraries and internet, data analysis techniques used using Descriptive Analysis method while to obtain tourism development strategy using SWOT analysis.Based on the results of data analysis and discussion that has been done, it can be concluded tourism object. Puger Beach can be developed using aspects of attractiveness, accessibility aspects, aspects of activities and facilities, social, economic and cultural aspects. In addition, the output of this research is the making of policies and programs that can be used in the development of Puger Beach tourism destination. Keywords: Development Strategy, SWOT Analysis, Policy

scholarly journals Strategy for the Development of Seaweed Cultivation in Karawang Regency, West Java Province

2021 ◽  
pp. 12-22
Author(s):  
M. F. A. Pratama ◽  
A. Nurhayati ◽  
A. Rizal ◽  
A. A. H. Suryana
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Local Communities ◽  
Business Development ◽  
Primary Data ◽  
Analysis Method ◽  
Seaweed Cultivation ◽  
Aquaculture Ponds

Seaweed is one of the leading commodities in the marine sector which has a high selling value. However, this potential is currently not optimally utilized in Karawang Regency. Karawang Regency has a large enough potential for aquaculture ponds, has a pond area of 18,273.30 hectares, and only 1% is cultivated for seaweed. This research aims to formulate a seaweed cultivation business development strategy that has not developed optimally. The respondents in this research were all 60 seaweed cultivators in Karawang Regency. The data used were primary and secondary data. Primary data were obtained through an interview with seaweed cultivators and using the questionnaire. Secondary data were obtained from institutions/agencies related to research, such as the Karawang Regency Fisheries Service The data analysis method used in this research is qualitative analysis. Qualitative analysis was used to determine a seaweed cultivation development strategy using a SWOT analysis. The results showed that the relative position of seaweed cultivation development based on the SWOT analysis is in the first quadrant which means the strategy used is a progressive or aggressive. The progressive strategy of developing seaweed cultivation can be carried out with strategies such as increasing production to meet the demand for seaweed, expanding the area for seaweed cultivation, empowering local communities about seaweed cultivation and diversifying processed seaweed products.

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