scholarly journals PENERAPAN FUZZY C-MEANS KLUSTER UNTUK SEGMENTASI PELANGGAN E-COMMERCE DENGAN METODE RECENCY FREQUENCY MONETARY (RFM)

2020 ◽  
Vol 9 (4) ◽  
pp. 421-433
Author(s):  
Stevanus Sandy Prasetyo ◽  
Mustafid Mustafid ◽  
Arief Rachman Hakim
Keyword(s):  
Marketing Strategy ◽  
Customer Segmentation ◽  
Optimum Number ◽  
Number Of Clusters ◽  
Business World ◽  
The Public ◽  
Fuzzy C Means ◽  
Internet Users ◽  
Ease Of Access ◽  
The Right

E-commerce has become a medium for online shopping which is growing and popular among the public. Due to the ease of access for all internet users and the completeness of the products offered, e-commerce has become a new alternative in meeting people's needs. Currently, the competition in the business world is very fierce, any e-commerce company needs to be able to carry out the right marketing strategy to compete in acquiring, retaining, and partnering with customers. In this research, the segmentation of e-commerce customers was carried out using the Fuzzy C-Means cluster and the RFM method. The clustering process is carried out six times with the number of clusters starts from two to seven clusters. The results showed that the optimum number of clusters formed according to the Xie-Beni validity index was four clusters. The cluster becomes customer segments that have the characteristics of each customer based on their recency, frequency, and monetary value. The best segment is segment 4 which has very loyal customers in shopping on tumbas.in e-commerce. From the segments that have been formed, they can be used as a consideration in implementing the right marketing strategy for each customer. Keywords : E-commerce, customer segmentation, Fuzzy C-Means Cluster, RFM, Xie-Beni Index

Strategi Pemasaran Produk Asuransi Investasi di Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 183-194
Author(s):  
Aida Lasmi ◽  
Nuri Aslami
Keyword(s):  
Qualitative Analysis ◽  
Marketing Strategy ◽  
Good Service ◽  
The Public ◽  
Depth Analysis ◽  
The Right ◽  
Customer Trust ◽  
Strategy Marketing

Today's Indonesian people have a high desire to protect themselves with iberinsurance and even invest while being insured. Insurance has slowly become a necessity for the community as a form of protection and investment in the medium and long term. For investment insurers, a person does not need to manage the purchased policy, it is enough to pay the initial investment premium and then everything is managed by the police issuer, so that it is convenient for the public to use it according to their needs and provisions. The purpose of this research is to find out the implementation of the marketing strategy for investment insurance products at PT AXAi Mandiri Financiali Services (Axa Mandiri) in attracting customers through analyzing the strengths, weaknesses, opportunities and threats faced and simulating premiums on investment insurance products, explaining the qualitative analysis used by the company in depth analysis. The results obtained are that the company iAxa Mandirii increases customer trust by sharpening aspects of its marketing strategy, which begins with identifying the aspects that underlie the preparation of insurance which focuses on investment, determining the brand to be more recognizable by the wider community, a strong personal team, good service, the right choice of products and quality, the right premium, Attractive product packagingii and continuous promotion are the overall strengths applied by Axa Mandiri.  Keywords: strategy, marketing, insurance, investment

Fuzzy Clustering with Repulsive Prototypes

2010 ◽  
pp. 332-346
Author(s):  
Frank Rehm ◽  
Roland Winkler ◽  
Rudolf Kruse
Keyword(s):  
Data Analysis ◽  
Fuzzy Clustering ◽  
Experimental Results ◽  
Number Of Clusters ◽  
Fuzzy C Means ◽  
Analysis Process ◽  
Fuzzy C Means Clustering ◽  
The Right

A well known issue with prototype-based clustering is the user’s obligation to know the right number of clusters in a dataset in advance or to determine it as a part of the data analysis process. There are different approaches to cope with this non-trivial problem. This chapter follows the approach to address this problem as an integrated part of the clustering process. An extension to repulsive fuzzy c-means clustering is proposed equipping non-Euclidean prototypes with repulsive properties. Experimental results are presented that demonstrate the feasibility of the authors’ technique.

scholarly journals Pemodelan Cluster Loyalitas Customer Menggunakan Algoritma K-Means Dengan Parameter LRIFMQ

Jurnal INFORM ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 54
Author(s):  
Aloysius Matz Teguh Utomo
Keyword(s):  
Calculated Data ◽  
Optimal Number ◽  
Customer Segmentation ◽  
Number Of Clusters ◽  
Silhouette Coefficient ◽  
Customer Lifetime ◽  
One Year ◽  
The Right ◽  
Hierarchy Process ◽  
A Company

Loyal customers are one of the factors that determine the development of a business. Therefore, businesses need a strategy to keep customers loyal, even making customers who were previously less loyal to become more loyal. The strategy used must be right on target according to customer segmentation. The purpose of this paper is to model a cluster of customer loyalty to help businesses in making the right decisions of marketing strategy. Segmentation is done using the k-means algorithm with LRIFMQ (length, recency, interval, frequency, monetary, quantity) as parameters, and the CLV (customer lifetime value) of each cluster is calculated. Data obtained from PT. XYZ (a company engaged in food processing) for one year (1 January 2019 - 31 December 2019), with 337.739 transactions, and 26.683 customers. AHP (analytical hierarchy process) method is used for LRIFMQ weighting because this method has a consistency index calculation. The silhouette coefficient is used to calculate the cluster quality and determine the optimal number of clusters. The best results are obtained with the silhouette coefficient value of 0,632904 with the number of clusters 6.

scholarly journals MANAGEMENT SERVER BERBASIS SMS GATEWAY STUDI KASUS PADA GCM EDNOVATION YOGYAKARTA

Compiler ◽  
2014 ◽  
Vol 3 (2) ◽  
Author(s):  
Arif Hidayatullah ◽  
Hero Wintolo
Keyword(s):  
Online Communication ◽  
The Other ◽  
The Public ◽  
Network Applications ◽  
Internet Connection ◽  
Key Factor ◽  
Ease Of Access ◽  
The Right ◽  
Private Network ◽  
Internet Network

Trust is a key factor in online communication, a hosting that can be accessed quickly and almost never had an error would indicate that the hosting has managed seriously in serving consumers. Therefore a hosting requires regular maintenance and handling of error as soon as possible before consumers feel the effects. On the other side hosting providers need to protect their systems to provide access to others who don’t have the right and protect it using a firewall. Those two things became very difficult to do simultaneously considering the speed and ease of access contrary to the security of the hosting. There are many ways in which the administrators to handling this case.One of many ways is create a private network that can only be accessed from within the network, during time for treatments this private hosting use SMS as  medium, this media have been chosen because it can directly installed within the private network.By using this sms media, administrator can make application that can do the repair server directly without being worried with the danger of the public internet network, because application running on a private network. Applications can also be built more complex so that application will help administrator to monitor condition of the server and repair errors on the server, administrators can do it anywhere without being dependent on a stable internet connection.

scholarly journals IMPLEMENTASI ALGORITMA MODIFIED GUSTAFSON-KESSEL UNTUK CLUSTERING TWEETS PADA AKUN TWITTER LAZADA INDONESIA

2019 ◽  
Vol 8 (3) ◽  
pp. 285-295
Author(s):  
Ratna Kencana Putri ◽  
Budi Warsito ◽  
Mustafid Mustafid
Keyword(s):  
Social Media ◽  
Partition Coefficient ◽  
Clustering Algorithm ◽  
Optimum Number ◽  
Number Of Clusters ◽  
Online Social Media ◽  
Internet Users ◽  
Algorithm Validation ◽  
Twitter Account ◽  
Product Segmentation

Online social media is a new kind of media which is steadily growing and has become publicly popular. Due to its ability to spread informations rapidly and its easiness to access for internet users, social media provides new alternative to conduct advertising and product segmentation. Twitter is one of the most favored social media with 19.5 million users in Indonesia to the date. In this research, the application of text mining to cluster tweets from the @LazadaID Twitter account is done using the Modified Gustafson-Kessel clustering algorithm. The clustering process is executed five times with the number of cluster starts from two to six cluster. The results of this research indicate that the optimum number of clusters formed based on the Partition Coefficient and Classification Entropy validation index are three clusters. Those three clusters are tweets containing electronic stuff offers, discounts, and prize quizes. Tweets with the most retweets and likes are prize quiz tweets. PT Lazada Indonesia could use this kind of tweet to conduct advertising on social media Twitter because the prize quiz tweets are liked by the @LazadaID Twitter account followers.Keywords: Twitter, advertising, Lazada Indonesia, Gustafson-Kessel Clustering algorithm, validation index

scholarly journals Evaluating the tracking e-Files prototype project based on the task technology fit model

2020 ◽  
Vol 17 (2) ◽  
pp. 728
Author(s):  
Nassir Jabir Al-khafaji ◽  
Riyad Mubarak Abdullah ◽  
Mohammed A. Kashmoola
Keyword(s):  
Tracking System ◽  
Prototype System ◽  
The Public ◽  
Systems Implementation ◽  
Internet Users ◽  
Unstable Environment ◽  
Task Technology Fit ◽  
The Right ◽  
The University ◽  
Time And Energy

Locating files in an exact time is considered one of the greatest problems and the tedious process in universities nowadays. This problem becomes greater when the university has a large number of departments and transactions, as well as the documents are moving from one department to another. Especially, developing countries that have many problems and unstable environment and that may lead to lost or damage the important documents that influence on the decision making. Furthermore, the traditional manner not only wasted the time and energy, but also the paper cost for printing copies of required file. And with the advancement of technology and the increase of Internet users, documents are still being sent in Iraqi universities manually between departments. Although the higher education and scientific research ministry was recommended the public universities for using modern technologies during the daily transactions between the departments or amongst the units.  Therefore, this study sought to design and evaluate the prototype system which tracks movements of the documents from one department to another as well as check the completion rate for each department. For providing opportunities to assess how well the use of e-file tracking system meets the needs of management units in universities. The systems implementation research notes the need to fit between tasks, technologies and users.  Thus, this empirical study utilized the task technology fit model for this purpose. The results from selected participants indicated that all the factors significant effect on the employee’s performance in E-file Tracking System, excepted, task characteristics. This study will be contributed to reduce the corruption and enhance the transparency and help the decision-makers make the right decision at the right time.

scholarly journals AKTIVITAS CUSTOMER SERVICE PADA NASABAH DI BANK NAGARI CABANG UTAMA PADANG

2019 ◽  
Author(s):  
Rahmadani ◽  
Mariani St.B Tanjung
Keyword(s):  
Customer Service ◽  
Banking Sector ◽  
Main Function ◽  
Business World ◽  
The Public ◽  
West Sumatra ◽  
The Government ◽  
The Right ◽  
The City

The development of the business world today, including the banking sector in the city of Padang in recent years experienced a very rapid progress, this development relates to the sector of national economy, the various facilities provided by the government to create a way or a good atmosphere for the development of business in banking in Indonesia. This is attested by the number of new banks to open branch offices in West Sumatra, especially in Padang. Banking is everything that concerns about banks, institutional, business activities, as well as the manner and process of conducting its business, where its main function is as a collector of funds from the public and to channel back to the community through credits, which aims to support the implementation of development and its results, as well as economic growth in the lives of many people. The number of banks in Indonesia at this time, to make the competition tighter and competing to gain the top rank in society, particularly in the city of Padang. Therefore, a good strategy is needed by each bank in order to increase profits and has good quality. One way the right bank is the role oj Customer Service (CS) in improving customer service to customers in the bank or other institution, because the quality of customer service is the key to success and the basis for building.

scholarly journals MAKING OF BOHEMIAN SKY DECORATION (FRINGE BOHEMIAN)

2020 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Ollivia Ollivia ◽  
Zulfahita Zulfahita ◽  
Nurul Anjani Diah Azizah ◽  
Nanda Nuryadi ◽  
Witri Witri
Keyword(s):  
Marketing Strategy ◽  
Manufacturing Process ◽  
Business Plan ◽  
Basic Material ◽  
Individual Stage ◽  
Business World ◽  
The Future ◽  
The Government ◽  
The Right ◽  
Young Entrepreneurs

<p>For the student creativity program in this entrepreneurship class, we run a business program for hanging ornaments made of rope. We give this business the name of Making a Bohemian Ceiling Decoration (Fringe Bohemian). This Bohemian Ceiling Decoration is a craft made from rope. The rope used can be various as desired, such as rope, wool rope, plastic rope, etc. But we are here using the basic material of wool rope. This handicraft business aims to increase creativity and be innovative in entrepreneurship, especially for young entrepreneurs. The hanging decoration business from this rope is easy in the manufacturing process but it takes time and requires patience in making it and the materials needed to make this decoration easy to get. The form of our business is still in an individual stage only. We do not yet have official permission from the government, because this business is still new and is still trying to enter the business world. In the future, if this business can get extraordinary profits and have enough customers, then we will increase this business to be even bigger. Many factors need to be considered in order to advance this Bohemian Ceiling Decoration business. Important factors that must be considered in order to advance this business include choosing the right location, a good marketing strategy and determining affordable prices in the community. If all the factors above can be planned properly, it will be able to make this business grow well. For this reason, it is necessary to make a business plan as a reference in accelerating the business of making Bohemian Ceiling Decorations (Bohemian Fringe).</p>

scholarly journals Marketing strategy planning at alfamart lodadi stores using the clustering, ahp, and ar-mba method

2021 ◽  
Vol 2 (2) ◽  
pp. 85
Author(s):  
Fariza Halidatsani Azhra ◽  
Najib Fadhlurrohman ◽  
Bagas Swardhana Putra ◽  
Faisal Ibrahim
Keyword(s):  
Marketing Strategy ◽  
Analytical Hierarchy Process ◽  
Customer Segmentation ◽  
Shopping Centers ◽  
Strategic Choices ◽  
Strategy Planning ◽  
Free Shipping ◽  
The Right ◽  
Hierarchy Process

Nowadays, people are very facilitated by the existence of various shopping centers, including retail. Because many retailers are close to each other, Alfamart Lodadi must have a good marketing strategy. So far, the strategy used is sometimes inaccurate because it is not based on customer segmentation.  Therefore, the purpose of this research is to help retail owners to make decisions regarding the right marketing strategy with three methods so that Alfamart Lodadi can compete and increase sales. The Analytical Hierarchy Process (AHP) is employed to find the priority variables of customer segmentation; meanwhile, the K-Means Clustering is used to group customers based on the similarity of predetermined characteristics. AR-MBA is used to find out the best rules, and products are rarely, sufficient, and frequently purchased.  The results of this research, based on AHP, obtained five segmentation priority variables based on the largest eigenvector values. There are income, age, expenditure, distance, and shopping intensity with each eigenvector value of 0.13; 0.16; 0.12; 0.12; 0.17. From clustering, there are three customer clusters with different strategies, including free shipping when shopping, product discounts for certain periods, and providing catalogs and discounts on each transaction and offer notifications. Then, this research also obtained three strategies based on AR-MBA. These include making a catalog by bringing frequently purchased products closer together, choosing a layout for shopping places by bringing frequently purchased products closer together, and making shopping coupons for rarely purchased products. With several strategic choices, companies can make decisions appropriately according to the desired criteria.

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