scholarly journals Marketing strategy planning at alfamart lodadi stores using the clustering, ahp, and ar-mba method

2021 ◽  
Vol 2 (2) ◽  
pp. 85
Author(s):  
Fariza Halidatsani Azhra ◽  
Najib Fadhlurrohman ◽  
Bagas Swardhana Putra ◽  
Faisal Ibrahim
Keyword(s):  
Marketing Strategy ◽  
Analytical Hierarchy Process ◽  
Customer Segmentation ◽  
Shopping Centers ◽  
Strategic Choices ◽  
Strategy Planning ◽  
Free Shipping ◽  
The Right ◽  
Hierarchy Process

Nowadays, people are very facilitated by the existence of various shopping centers, including retail. Because many retailers are close to each other, Alfamart Lodadi must have a good marketing strategy. So far, the strategy used is sometimes inaccurate because it is not based on customer segmentation.  Therefore, the purpose of this research is to help retail owners to make decisions regarding the right marketing strategy with three methods so that Alfamart Lodadi can compete and increase sales. The Analytical Hierarchy Process (AHP) is employed to find the priority variables of customer segmentation; meanwhile, the K-Means Clustering is used to group customers based on the similarity of predetermined characteristics. AR-MBA is used to find out the best rules, and products are rarely, sufficient, and frequently purchased.  The results of this research, based on AHP, obtained five segmentation priority variables based on the largest eigenvector values. There are income, age, expenditure, distance, and shopping intensity with each eigenvector value of 0.13; 0.16; 0.12; 0.12; 0.17. From clustering, there are three customer clusters with different strategies, including free shipping when shopping, product discounts for certain periods, and providing catalogs and discounts on each transaction and offer notifications. Then, this research also obtained three strategies based on AR-MBA. These include making a catalog by bringing frequently purchased products closer together, choosing a layout for shopping places by bringing frequently purchased products closer together, and making shopping coupons for rarely purchased products. With several strategic choices, companies can make decisions appropriately according to the desired criteria.

scholarly journals Analisis Analitical Hierarchy Process Dalam Percepat Penyeleksian Penerimaan Tenaga Pendidik

2021 ◽  
Vol 12 (1) ◽  
pp. 77-90
Author(s):  
Loneli Costaner ◽  
Guntoro Guntoro ◽  
Febrizal Alfarasy
Keyword(s):  
Organizational Support ◽  
Analytical Hierarchy Process ◽  
Decision Process ◽  
Selection Process ◽  
Teaching Staff ◽  
Ahp Method ◽  
A Value ◽  
The Right ◽  
Educational Staff ◽  
Hierarchy Process

Sekolah khoiru ummah merupakan salah satu lembaga yang selalu berhubungan dengan tenaga pendidik sebagai aktor pertama dan tenaga kependidikan sebagai support organisasi. Permasalahan terjadi ketika harus menyeleksi calon tenaga pendidik, dimana banyaknya pelamar membuat proses penyeleksian dalam menentukan alternatif  terbaik yang dilakukan masih dengan cara menimbang setiap skor secara manual diatas kertas. Kondisi tersebut terjadi kendala sulitnya untuk memutuskan calon tenaga pendidik yang sesuai kebutuhan dikarenakan harus menimbang dengan prasaan, kemudian proses keputusan juga masih lambat karena harus bermusyarawah yang cukup panjang dari personalia, kepala sekolah hingga yayasan demi konsistensi keputusan tepat untuk dipilih. Dengan demikian persoalan ini dibutuhkan suatu solusi proses keputusan yang relevan dan cepat dengan analisis metode Analytical hierarchy  process (AHP) dengan kriteria kelengkapan adminitrasi pelamar, ujian tertulis, penilaian personality, wawancara dan micro teaching. Sedangkan sampel data alternatif ada tiga pelamar yang akan dianalisis dengan metode  AHP. Data nilai awal masukan didapatkan melalui quisioner perbandingan yang dinilai oleh personalia, kepala sekolah dan Yayasan dengan konsistensi kriteria 0.08 dimana nilai ini falid karena sesuai dengan kaedah konsistensi standar Thomas l.Saaty yaitu konsisten nilai < 0.1. Pengujian ini dilakukan dengan langkah perhitungan consisten indek dan index random yang terdapat pada tahapan AHP kepada nilai masukan nilai tabel matrik perbandingan dari data alternatif. Hasil pengujian dengan nilai konsistensi seluruh data baik kriteria dan alternatif mendapatkan keputusan tebaik  rekomendasi dengan nilai tertinggi didapatkan oleh Husen ahmad dengan nilai 0.729, kedua Sikin al hafidz dengan nilai 0.163 dan Sulaiman akhbar dengan nilai 0.109.   Abstract  The khoiru ummah school is one of the institutions that is always in touch with educators as the first actors and educational staff as organizational support. The problem occurs when it comes to selecting prospective teaching staff, where many applicants make a selection process in determining the best alternative which is still done by weighing each score manually on paper. In this condition, there is an obstacle in the difficulty of deciding the candidate for educators who are suitable for their needs because they have to weigh carefully, then the decision process is also still slow because they have to have a long discussion from personnel, principals to foundations for consistency in the right decision to be chosen. Thus, this problem requires a solution for the decision process that is relevant and fast by analyzing the Analytical Hierarchy Process (AHP) method with the criteria for completeness of applicant administration, written examinations, personality assessments, interviews and micro teaching. Meanwhile, the sample of alternative data were three applicants who were analyzed using the AHP method. Initial input value data were obtained through comparative questionnaires assessed by personnel, principals and foundations with the consistency of the criterion of 0.08 where this value was falid because it was in accordance with Thomas L.aaty's standard consistency principle, which was consistent with a value of <0.1. This test is carried out by calculating the consisten index and random index contained in the AHP stage to the input values ​​of the comparison matrix table values ​​from alternative data. The results of the test with the consistency value of all data, both criteria and alternatives, get the best recommendation with the highest value obtained by Husen Ahmad with a value of 0.729, both Sikin al Hafidz with a value of 0.163 and Sulaiman akhbar with a value of 0.109.

scholarly journals Pemodelan Cluster Loyalitas Customer Menggunakan Algoritma K-Means Dengan Parameter LRIFMQ

Jurnal INFORM ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 54
Author(s):  
Aloysius Matz Teguh Utomo
Keyword(s):  
Calculated Data ◽  
Optimal Number ◽  
Customer Segmentation ◽  
Number Of Clusters ◽  
Silhouette Coefficient ◽  
Customer Lifetime ◽  
One Year ◽  
The Right ◽  
Hierarchy Process ◽  
A Company

Loyal customers are one of the factors that determine the development of a business. Therefore, businesses need a strategy to keep customers loyal, even making customers who were previously less loyal to become more loyal. The strategy used must be right on target according to customer segmentation. The purpose of this paper is to model a cluster of customer loyalty to help businesses in making the right decisions of marketing strategy. Segmentation is done using the k-means algorithm with LRIFMQ (length, recency, interval, frequency, monetary, quantity) as parameters, and the CLV (customer lifetime value) of each cluster is calculated. Data obtained from PT. XYZ (a company engaged in food processing) for one year (1 January 2019 - 31 December 2019), with 337.739 transactions, and 26.683 customers. AHP (analytical hierarchy process) method is used for LRIFMQ weighting because this method has a consistency index calculation. The silhouette coefficient is used to calculate the cluster quality and determine the optimal number of clusters. The best results are obtained with the silhouette coefficient value of 0,632904 with the number of clusters 6.

scholarly journals Analytical Hierarchy Process Providing Loans to the North Sumatra Regional Police Cooperative Using the Analytical Hierarchy Process

2019 ◽  
Vol 11 (01) ◽  
pp. 35-45
Author(s):  
Rizaldy Khair
Keyword(s):  
Analytical Hierarchy Process ◽  
Ahp Method ◽  
The North ◽  
Weight Value ◽  
The One ◽  
The Right ◽  
Hierarchy Process ◽  
To Receive ◽  
North Sumatra ◽  
Selection Of

Loans for civil servants and police employees must be given to employees who are entitled to receive them. Lending without any criteria makes other employees not accept them. Lending using criteria ensures that the employee given the loan is an employee who deserves to receive it. The ahp method is able to complete the selection of employees who are eligible for the loan. Because of the criteria that can determine the weight value for each attribute, and then proceed with a ranking process that will select the best alternative from a number of alternatives. In this case, the alternative in question is the one who is entitled to receive a loan based on attributes, or determining criteria in selecting employees who are eligible to receive loans. Based on the ranking, Juliana Situmorang's employee has the highest score of 0.977 compared to other employees. The ahp method is the right step in determining employees who are eligible to receive loans.

scholarly journals ANALYTICAL HIERARCHY PROCESS SEBAGAI EVALUASI SUPPLIER ALAT KESEHATAN DAN OBAT – OBATAN DI RUMAH SAKIT MUHAMMADIYAH

MANAJERIAL ◽  
2019 ◽  
Vol 6 (01) ◽  
pp. 35
Author(s):  
Abdurrahman Faris Indriya Himawan
Keyword(s):  
Decision Making ◽  
Medical Devices ◽  
Analytical Hierarchy Process ◽  
Research Approach ◽  
Past Performance ◽  
Descriptive Research ◽  
Performance Payment ◽  
Quantitative Descriptive ◽  
The Right ◽  
Hierarchy Process

Supplier selection is one of the important things in purchasing activities for companies, because the selection of suppliers is very influential on the quality of a product. One way to choose the right supplier for the company can be done using the Analytical Hierarchy Process (AHP) method, the Analytical Hierrarchy Process method is a decision-making method developed to give priority to several alternatives when several criteria must be considered. Some things to consider in choosing suppliers such as: shipping, quality, service, past performance, payment. This research was conducted at one of Muhammadiyah's charitable businesses, namely at the Muhammadiyah Hospital or Clinic. This study aims to find out the best supplier for Muhammadiyah Hospital. This study uses a quantitative descriptive research approach. With the use of samples from this study is the decision making in the purchase of drugs and medical devices Clinic or Muhammadiyah Hospital. The results of the data analysis concluded that the indicators of quality, acceleration of service, credibility of suppliers are bets in determining the best suppliers for the procurement of drugs and medical devices clinics or hospitals Muhammadiyah. Whereas from the overall simulation results Supplier Q is considered as the best supplier for Muhammadiyah Hospital, because overall of all criteria Supplier Q has the highest value compared to other suppliers.    

scholarly journals PENERAPAN SISTEM PENDUKUNG KEPUTUSAN UNTUK SELEKSI MAHASISWA BERPRESTASI MENGGUNAKAN METODE AHP

2012 ◽  
Vol 9 (2) ◽  
pp. 79
Author(s):  
Titis Handayani
Keyword(s):  
Decision Support ◽  
Support System ◽  
Analytical Hierarchy Process ◽  
Data Selection ◽  
Main Function ◽  
College Level ◽  
The Right ◽  
The University ◽  
Hierarchy Process ◽  
Selection Of

<p>Decision support systems play a role in helping the university to take appropriate decisions. In this study has made a Decision Support System for Selection of Student Achievement which serves to help the university take the right decision by using the method of Analytical Hierarchy Process (AHP). The main function of this system is to process the data selection of outstanding students college level.</p>

scholarly journals SELECTION OF THE RIGHT MARKETPLACE FOR SALE OF ORNAMENTAL PLANTS USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD

2021 ◽  
Vol 18 (1) ◽  
pp. 39-48
Author(s):  
Syarif Hidayat HR ◽  
Melan Susanti ◽  
Mari Rahmawati
Keyword(s):  
Analytical Hierarchy Process ◽  
Ornamental Plants ◽  
Ahp Method ◽  
Business People ◽  
Structured Problems ◽  
Online Business ◽  
Computer Based ◽  
The Right ◽  
Hierarchy Process ◽  
Selection Of

Basically, each marketplace has its own market, therefore as a seller who will start an online business, especially those who use the marketplace, they must know which marketplace is right to start their online business according to what category of goods to sell. This research is needed to help business people, in this case ornamental plant traders, choose the right marketplace for their online business activities. Decision Support System (DSS) is a computer-based system used to help make decisions from structured and semi-structured problems. Analytical Hierarchy Process (AHP) is a method that can be used to select from the specified criteria. This method can simplify the criteria that are considered in making decisions for marketplace selection to be simpler and easier to understand. The results of the study show that the decisions made using the AHP method are very effective, and are expected to help make objective decisions. After processing data and analyzing respondent data, with the criteria for the number of visitors, transaction system, features, and searc engine optimization (SEO), it was found that Lazada (0.428) has the highest priority, Tokopedia (0.235) with second priority, Shopee (0.204) with priority third, and Bukalapak (0.133) with the fourth priority

scholarly journals Penerapan Metode Analytical Hierarchy Process (AHP) Pada Desain Sistem Pendukung Keputusan Pemilihan Calon Penerima Bantuan Pangan Non Tunai (BPNT) Di Kota Palangka Raya

2019 ◽  
Vol 13 (2) ◽  
pp. 18-29
Author(s):  
Jadiaman Parhusip
Keyword(s):  
Decision Support ◽  
Decision Support System ◽  
Support System ◽  
Analytical Hierarchy Process ◽  
Social Protection ◽  
Wall Material ◽  
Poor People ◽  
Black Box Testing ◽  
The Right ◽  
Hierarchy Process

Village/ward party in Palangka Raya is required to collect data of poor people who reserve the right to receive Non-Cash Food Aid (BPNT). Eventually, village/ward party is going to work together with the census officers of Social Protection Program of Central Statistics Body (BPS) in Palangka Raya. The decision process of the recipient candidates of BPNT in Palangka Raya requires a Decision Support System which offers consideration and evaluation to obtain more accurate data. The selection uses ten poor criteria of non-monetary variable include main income, possession status of a house to live, floor material of the house, wall material of the house, facility of drinking water, facility of lighting, fuel for cooking need, facility of defecation, final disposal of feces, and asset possession of household. The research used the Decision Support System with Analytical Hierarchy Process (AHP) method. The system was evaluated by two different methods which were black box testing and turing testing. The application assists to decide the alternative recipient of BPNT, manage data of candidates of recipient of BPNT and manage data of the recipient of BPNT which were selected from the recommendation result

scholarly journals Model Kinerja Pondok Pesantren Berbasis WebGIS

KREA-TIF ◽  
2018 ◽  
Vol 6 (1) ◽  
pp. 48
Author(s):  
Idrus Jamalulael ◽  
Budi Susetyo
Keyword(s):  
Analytical Hierarchy Process ◽  
Performance Index ◽  
Planning Process ◽  
Boarding School ◽  
Boarding Schools ◽  
Related Information ◽  
Optimal Values ◽  
The Right ◽  
Hierarchy Process

<h1 align="center"><strong>Abstrak</strong></h1><p>Pentingnya peranan pesantren yang berada di KabupatenBogor menjadi motivasi untuk memecahkan masalah seperti sulitnya mencari letak pesantren dengan merancang dan membuat sebuah sistem yang dapat digunakan untuk mencari letak pesantren serta informasi lain yang terkait. Penerapan Sistem Informasi Geografis (SIG) merupakan langkah yang tepat untuk mengetahui lokasi pondok pesantren yang terdapat di Kabupaten Bogor bagian barat karena SIG mempunyai kemampuan yang sangat luas, baik dalam proses pemetaan dan analisis sehingga teknologi tersebut sering dipakai dalam proses perencanaan tata ruang.Pendekatan sistem berbasis spasial dalam melakukan analisis kinerja pesantren, diharapkan mempermudah dalam pencarian pesantren yang telah diidentifikasi tingkat optimalisasi kinerja pondok pesantren dengan menggunakan metode pendekatan AHP (Analytical Hierarchy Process) dan CPI (Composite Performance Index) yang dibedakan menggunakan teknik natural bricks, hanya ada dua pesantren di Kabupaten Bogor wilayah barat yang memiliki nilai optimal yaitu pesantren ummul quro al islami dan pesantren sahid. Hal ini disebabkan kedua pesantren  tersebut memiliki luas lahan yang sangat luas sehingga berpotensi unduk dapat dikembangkan membangun sarana dan prasarana yang dibutuhkan pesantren tersebut.</p><p align="center"><strong><em>Abstract</em></strong></p><p><em>The importance of the role of Islamic boarding schools in Bogor Regency is a motivation to solve problems such as the difficulty of finding the location of pesantren by designing and creating a system that can be used to find the location of pesantren and other related information. The application of Geographic Information Systems (GIS) is the right step to find out the location of Islamic boarding schools in the western part of Bogor Regency because GIS has very broad capabilities, both in the process of mapping and analysis so that the technology is often used in the spatial planning process. Spatial based analysis of Islamic boarding school performance is expected to facilitate the search for Islamic boarding schools that have identified the level of optimization of Islamic boarding schools' performance using the Analytical Hierarchy Process and CPI (Composite Performance Index) methods that are distinguished by natural bricks, there are only two Islamic boarding schools. The western region of Bogor Regency has optimal values, namely ummul quro al Islamic boarding schools and sahid Islamic boarding schools. This is due to the fact that the two pesantren have a very large land area so that the potential of the Islamic boarding school can be developed to build the facilities and infrastructure needed by the </em><em>islamic boarding school</em><em>.</em></p>

scholarly journals The Potential of agro-industry development based on agroforestry in Peusangan Forest, Indonesia

2021 ◽  
Vol 922 (1) ◽  
pp. 012070
Author(s):  
Mahyuddin ◽  
A Karim ◽  
Sugianto ◽  
A Anhar
Keyword(s):  
Data Analysis ◽  
Analytical Hierarchy Process ◽  
Forest Products ◽  
Management Unit ◽  
Collaboration Pattern ◽  
A Value ◽  
Non Timber Forest Products ◽  
Method Of Production ◽  
The Right ◽  
Hierarchy Process

Abstract Forest Product Utilization Permit (IUPHH) has the right to manage a production forest is also obliged to keep the production forest functioning properly and not being converted into other uses. The collaboration pattern between the IUPHH management unit and the community around the forest is one of the best ways to monitor and apply the silvicultural method of production forest by creating an agro-industry for the community around the forest. The problem is what type of agroforestry is more dominant and more profitable. The purpose of this research is to find out what types of commodities are suitable to be developed in the area around the Peusangan production forest. This research was conducted by means of direct interviews and questionnaires. Data analysis used Analytical Hierarchy Process (AHP). The results show that the community around the Peusangan production forest is more suitable to develop dragon blood (daemonorops draco) plant agroforestry, either by utilizing / collecting non-timber forest products or cultivating it which has a value of 0.457, this value is very large compared to other commodities, while considering the market availability which has a value weight of 0.587, constitutes the majority consideration.

scholarly journals Analisis Pemilihan Pemasok dengan Metode Analitycal Hierarchy Process di Proyek Indarung VI PT Semen Padang

2016 ◽  
Vol 14 (1) ◽  
pp. 55
Author(s):  
Suci Oktri Viarani ◽  
Hilma Raimona Zadry
Keyword(s):  
Analytical Hierarchy Process ◽  
Supplier Selection ◽  
Cement Industry ◽  
Goods And Services ◽  
Priority Weights ◽  
Long Time ◽  
Planning Development ◽  
Set Up ◽  
The Right ◽  
Hierarchy Process

The cement industry is an industry that is desperately needed by public. Cement always used to make houses, buildings, bridges and other buildings. Heightened demand for cement, making PT Semen Padang, which is one of the largest producers of cement in Indonesia, wants to increase the productivity of cement annually. One way is to set up a new cement plant that is able to meet consumer demand. The establishment of a new plant would require careful planning, especially planning development and planning costs. To set up a new plant, also required the planning of goods and services to be used in its manufacture. Therefore, it is necessary a good supplier that is able to provide the needs according to required specifications. The Indarung Project VI, PT Semen Padang requires the right supplier selection method, so as to provide quality goods and services. Method of procurement of goods and services performed Indarung Project VI, PT Semen Padang today is the commonly used method of procurement. AHP (Analytical Hierarchy Process) is a systematic method and does not require a long time, and can show priority weights of criteria and selected suppliers. This study using AHP to select suppliers of goods and services in the Indarung Project VI, PT Semen Padang. Based on supplier selection has been made, PT ABB Industrial Way elected as a supplier to supply substations for the Indarung Project VI, PT Semen Padang. Keywords: Analytical Hierarchy Process, priority weight, supplierAbstrakIndustri semen merupakan industri yang sangat dibutuhkan masyarakat umum. Semen selalu digunakan untuk membuat rumah, gedung, jembatan dan bangunan lainnya. Semakin tingginya permintaan terhadap semen, membuat PT Semen Padang yang merupakan salah satu produsen terbesar semen di Indonesia, menginginkan peningkatan produktivitas semen setiap tahunnya. Salah satu caranya adalah dengan mendirikan pabrik semen baru sehingga mampu memenuhi permintaan konsumen. Pendirian sebuah pabrik baru tentunya memerlukan perencanaan yang matang, terutama perencanaan waktu pembangunan dan perencanaan biaya. Untuk mendirikan pabrik baru, juga diperlukan perencanaan barang dan jasa yang akan digunakan dalam pembuatannya. Untuk itu diperlukan pemasok yang baik dan mampu menyediakan kebutuhan sesuai dengan spesifikasi yang diperlukan. Oleh sebab itu, dalam Proyek Indarung VI PT Semen Padang, diperlukan metode pemilihan pemasok yang tepat, sehingga mampu menyediakan barang dan jasa yang berkualitas. Metode pengadaan barang dan jasa yang dilakukan Proyek Indarung VI PT Semen Padang saat ini adalah dengan metode pengadaan yang umum digunakan. Metode AHP (Analytical Hierarchy Process) merupakan metode yang sistematis dan tidak membutuhkan waktu yang lama, dan dapat melihatkan bobot prioritas dari kriteria dan pemasok yang terpilih. Penelitian ini menggunakan metode AHP untuk memilih pemasok pengadaan barang dan jasa Proyek Indarung VI PT Semen Padang. Berdasarkan pemilihan pemasok yang telah dilakukan, PT ABB Sakti Industri terpilih menjadi pemasok untuk pengadaan gardu induk untuk Proyek Indarung VI PT Semen Padang.Kata kunci: Analytical Hierarchy Process, bobot prioritas, pemasok

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