Advertising Appeals and Customer Loyalty in Telecommunication Firms in Portharcourt

2021 ◽  
Vol 9 (3) ◽  
pp. 35-51
Author(s):  
C. Adiele Kenneth ◽  
Solomon Wami
Keyword(s):  
Customer Loyalty ◽  
Predictor Variable ◽  
Telecommunication Service ◽  
Advertising Appeals ◽  
Port Harcourt ◽  
Telecommunication Companies ◽  
Study Population ◽  
Advertising Appeal ◽  
Rivers State ◽  
The Relationship

The purpose of this study was to examine the relationship between Advertising Appeals and Customer Loyalty in Telecommunication firms in Port Harcourt. The study population comprised four (4) registered and functional Telecommunication service providing firms operating in Port Harcourt, Rivers State. The authors adopted a census study due to the small nature of the study population hence; there was no need for sampling. Thirty two (32) strategic managers of the four telecommunication firms constituted our respondents for the study. However, eight (8) respondents were randomly drawn from each of the telecommunication companies and thirty two (32) copies of structured questionnaire were administered to the managerial staff of the firms at their respective offices while twenty five (25) copies were retrieved, cleaned and used for the study. Descriptively, measures of central tendencies and measures of dispersions were used in analyzing the respondent’s demographics. Similarly, the Pearson Product Moment Correlation was used in testing the various hypotheses in other to ascertain the relationship between the predictor variable (Advertising Appeals) and the criterion variable (Customer Loyalty). The result of the analysis revealed that Advertising Appeals significantly influenced Customer Loyalty in Telecommunication firms in Port Harcourt. The study further discovered that amongst the dimensions of Advertising Appeals used in this study that Rational advertising appeal was found to be the most significant predictor of Customer Loyalty in Telecommunication firms in Port Harcourt. Hence, the researcher concluded that Advertising Appeals significantly affect Customer Loyalty and therefore recommended that the management of Telecommunication firms in Port-Harcourt should adopt the dimensions of advertising appeal used for the study as strategies for improving their level of customer loyalty.

scholarly journals Relationship between Customer Satisfaction and Customer Attitude and Loyalty According to the Mediating Variable of Customer Trust (Case Study: Matin Abad Eco Camp)

2021 ◽  
Vol 3 (2) ◽  
pp. p1
Author(s):  
Mohammadali Shahbandi ◽  
Hessameddin Farrokhshad
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Simple Random Sampling ◽  
Structural Equations ◽  
Mediating Role ◽  
Correlational Research ◽  
Study Population ◽  
Customer Attitude ◽  
Customer Trust ◽  
The Relationship

The overall purpose of this study was to investigate the relationship between customer satisfaction and customer attitude and loyalty with respect to the mediating variable of customer trust. This research is applied research in terms of purpose and descriptive correlational research in nature and method. This study’s study population is all people who have used or are using Matin Abad Eco Camp. The number of samples was determined based on the Krejcie and Morgan sampling table equal to 120 people selected by a simple random sampling method. To collect information from standard questionnaires of customer satisfaction, attitude, customer loyalty, and customer trust in a 5-point Likert scale have been used. Cronbach’s alpha was used for its reliability, and the obtained numbers indicate the appropriate reliability of the questionnaires. SPSS 24 software and PLS structural equations were used for data analysis. The results indicate that customer satisfaction is related to customer attitude, customer loyalty, and customer trust. Customer trust is related to customer attitude and customer loyalty. The results also showed that customer trust has a mediating role in establishing the relationship between customer satisfaction with customer attitude, and customer loyalty.

scholarly journals ANALISIS KEPUASAN PELANGGAN, KEPERCAYAAN, DAN LOYALITAS PELANGGAN: PERAN VARIABEL PEMODERASI SWITCHING COST

2010 ◽  
Vol 9 (2) ◽  
Author(s):  
Ari Setiyaningrum
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Service Providers ◽  
Switching Cost ◽  
Telecommunication Service ◽  
Economics Faculty ◽  
The Relationship

The purpose of this study is to examine the effect of customer satisfaction on customer loyalty, the effect of trust on customer loyalty, the effect of switching cost as moderating variable on the relationship between customer satisfaction and customer loyalty, and the effect of switching cost as moderating variable on the relationship between trust and customer loyalty. Products are used as objects of this research are celluler telecommunication service providers. Research conducted by survey through questionaires to 160 students of the Economics Faculty of Unika Atma Jaya. The data shows that customer satisfaction influenced customer loyalty significantly, trust influenced customer loyalty significantly, switching cost does not moderate the relationship between customer satisfaction and customer loyalty, and switching cost does not moderate the relationship between trust and customer loyalty.

scholarly journals HIV and HBV Coinfections in the Highly HIV-infected Population of Rivers State, Nigeria

2021 ◽  
pp. 1-10
Author(s):  
Tochi I. Cookey ◽  
Iheanyi O. Okonko ◽  
Nnenna Frank-Peterside
Keyword(s):  
Cross Sectional Study ◽  
Morbidity And Mortality ◽  
Hiv Positive ◽  
Sectional Study ◽  
Cross Sectional ◽  
Infected People ◽  
Port Harcourt ◽  
Study Population ◽  
Rivers State ◽  
Low Rate

Background: In Nigeria, hepatitis co-infection with HIV is linked with an increase in morbidity and mortality. Objective: The goal of this study was to investigate the rate of HIV/HBV coinfection among the highly HIV-infected people in Rivers State, Nigeria. Study Design:  Cross-sectional study. Place and Duration of Study: University of Port Harcourt Teaching Hospital (UPTH), in Rivers State, Nigeria, from February 2017 to September 2019. Methods: A total of 226 HIV-positive people, 105 men and 121 women, were recruited for this study. ELISA was used to screen these participants for the presence of HIV and HBsAg, and this was done following the guidelines stipulated by the manufacturer. The demographic characteristics of the participants were obtained using a questionnaire designed for the study. Results: Seven people tested positive for HIV/HBV, resulting in a 3.1 % overall prevalence. No significant association was found to exist between HIV/HBV coinfection and the characteristics of the study population. Conclusion: A low seroprevalence was observed for HIV/HBV infection, in spite of Nigeria being endemic for HBV. Despite this low rate of HIV/HBV coinfection, routine screening for HBV markers should be carried out to reduce morbidity and mortality in this group.

scholarly journals Work Environment and Sportsmanship of Telecommunication Companies in Port Harcourt

2021 ◽  
Vol 3 (2) ◽  
pp. 206-212
Author(s):  
Florence Adamma Nna
Keyword(s):  
Work Environment ◽  
Research Question ◽  
Primary Source ◽  
Study Data ◽  
Port Harcourt ◽  
Physical Setting ◽  
Telecommunication Companies ◽  
Level Of Significance ◽  
The Relationship ◽  
Structured Questionnaire

This study sought to determine the relationship between the work environment and sportsmanship of telecommunication companies in Port Harcourt. A research question and hypothesis were formulated in directing the framework of the study. Data was collected through a Primary source using a well-structured questionnaire. Descriptive statistics (mean and standard deviation) and inferential statistics were adopted for analysis of research question and testing of hypothesis at 0.05 level of significance. The findings revealed that the work environment of telecommunication businesses in Port Harcourt is favorably and strongly related to sportsmanship. Conclusively, an appropriate work environment is absolutely the number one fashion of every company. Sportsmanship cannot function effectively in an obsolete work environment. The physical setting/structure, job description, culture, and market conditions all contribute to the work environment. It is suggested that organizations create an environment that encourages good employee sportsmanship; organizations should pay salary as at when due, to enable employee sportsmanship; additional reward to an employee with sportsmanship should be included in the organizational policy and further training should be encouraged in the organization as a means of advancing the spirit of sportsmanship amongst employee.

Correlational Evaluation of Cost Management and Supply Chain Performance of Food and Beverages Firms in Port Harcourt

2021 ◽  
Vol 9 (4) ◽  
pp. 143-159
Author(s):  
Ibama Awoiyim Cyril ◽  
Gabriel A. Okwandu ◽  
Kenneth. C. Adiele
Keyword(s):  
Supply Chain ◽  
Cost Management ◽  
Management Strategies ◽  
Predictor Variable ◽  
Variable Cost ◽  
Supply Chain Performance ◽  
Food And Beverages ◽  
Top Managers ◽  
Port Harcourt ◽  
The Relationship

This study adopted a correlational investigation to examine the relationship between Cost Management and Supply Chain Performance of food and Beverages firms in Port Harcourt. The population for this study consists of seventeen (17) food and beverages firms in Port Harcourt. The researcher conducted a census study due to the small size of the population. However, a total of Eighty Five (85) top managerial staff of the firms constituted the respondents for the study. Furthermore, Eighty five (85) copies of the questionnaire were administered to the top managers of each of the 17 food and beverages companies while seventy (70) copies were retrieved and used for the study. The respondent’s demographics were analyzed by employing the measures of central tendencies and measures of dispersions. Correspondingly, the Pearson Product Moment Correlation was used in testing the study hypotheses in other to ascertain the relationship between the predictor variable (Cost Management) and the criterion variable (Supply Chain Performance).The result of the analysis revealed that Cost Management significantly influenced Supply Chain Performance of food and Beverages firms in Port Harcourt. Hence, the authors concluded that Cost Management  significantly affect Supply Chain Performance and therefore recommended that the management of food and Beverages firms in Port Harcourt should adopt  appropriate  cost management strategies in other to increase  their level of supply chain performance.

THE EFFECT OF PERCEIVED SERVICE RECOVERY JUSTICE ON CUSTOMER LOYALTY: ROLE OF CUSTOMER AFFECTION AS MODERATOR IN MALAYSIAN TELECOMMUNICATION INDUSTRY

2017 ◽  
Vol 3 (1) ◽  
pp. 30
Author(s):  
Siti Aisyah Yaakob ◽  
Nur Syaahidah Mohamad ◽  
Nur Nashreena Aliya Mohd Ghani ◽  
Nur Ain Abd Rahman ◽  
Abdul Kadir Othman
Keyword(s):  
Procedural Justice ◽  
Customer Loyalty ◽  
Service Providers ◽  
Service Recovery ◽  
Telecommunication Industry ◽  
Telecommunication Services ◽  
Telecommunication Companies ◽  
To Receive ◽  
The Relationship

Customer loyalty has been the goal of service providers including telecommunication companies. They need to make sure that they can retain their customers as long as possible. Service recovery is  one of the aspects that should be focused on as telecommunication services tend to receive a lot of complaints from the users. The ability of service providers to handle and solve all the problems appropriately will provide justice to their customers. Previous studies found the link between customer affection and loyalty which indicates its importance to strengthen the emotional tie between customers and companies after service recovery. Therefore, this study is intended to examine the moderating effect of customer affection on the link between service justice and customer loyalty.An analysis of 100 data using multiple regression analysis revealed that procedural justice is significant to influence customer loyalty. This finding indicates that telecommunication companies should pay attention on procedural justice in performing their service recovery. The results also found that customer affection does not significantly moderate the relationship between service justice and customer loyalty.

scholarly journals CHANGE MANAGEMENT AND ORGANISATIONAL PERFORMANCE OF BANKS IN PORT HARCOURT, RIVERS STATE

2021 ◽  
pp. 138-147
Author(s):  
Nwaohiri Onyema ◽  
Chima Onuoha
Keyword(s):  
Change Management ◽  
Organizational Performance ◽  
Survey Design ◽  
Rank Correlation ◽  
Primary Data ◽  
Port Harcourt ◽  
Net Profit ◽  
Rivers State ◽  
Descriptive Survey ◽  
The Relationship

This study took an empirical investigation on the relationship between change management and organizational performance of banks in Port Harcourt, Rivers State, Nigeria. The study adopted the descriptive survey design and employed primary data. A sample size of 218 employees was randomly selected and responses obtained using a structured questionnaire. The Spearman rank correlation coefficient was utilized in analyzing the primary data and hypothesis tested using the probability approach. The study found a positive significant correlation between technological change and net profit. Leadership change has positive significant effect on net profit. The study concludes that change management influences organizational performance of banks in Port Harcourt, Rivers State. The paper recommends that banks adopt the latest technology and ensure clear and transparent communication of change policies to employees.

scholarly journals WORKPLACE BEHAVIOUR AND ORGANIZATIONAL EFFICACY OF FAST FOOD RESTAURANTS IN PORT HARCOURT, RIVERS STATE

2020 ◽  
pp. 68-80
Author(s):  
Obinna Anyanwu
Keyword(s):  
Organizational Performance ◽  
Significant Relationship ◽  
Fast Food ◽  
P Value ◽  
Port Harcourt ◽  
Organizational Efficacy ◽  
Fast Food Restaurants ◽  
And Performance ◽  
Rivers State ◽  
The Relationship

This study examined workplace behaviour and organizational efficacy of fast food restaurants in Port Harcourt, Rivers state. Questionnaires were distributed to 384 fast-food restaurant workers in various fast-food outlets. Results showed that 12.5% gave a poor rating of organizational performance, 31.51% gave an average rating while 55.99% gave a very good rating of organizational performance. The study also revealed that that 40.89% were satisfied with their jobs while 59.11% were not satisfied with their jobs. The analysis of organizational motivational rating shows that 16.67% opined that the organizational motivational rating was poor, 60.42% noted that the organizational motivational rating was on the average while 22.92% of the respondents had ‘very good’ motivation.The findings of this study revealed statistically significant relationship between employee work behaviour and organizational efficacy (p value 0.012) at 95% (p≤0.05) probability level. However, the relationship between gender and employee work revealed no statistically significant relationship (0.571) at 95% (p≤0.05) probability level.The study recommended adequate motivation of employees so as to boost organizational efficacy and performance.

The effects of advertising appeals on consumers’ behavioural intention towards global brands

2019 ◽  
Vol 11 (2) ◽  
pp. 440-460 ◽  
Author(s):  
Syed Hassan Raza ◽  
Hassan Abu Bakar ◽  
Bahtiar Mohamad
Keyword(s):  
Theory Of Planned Behaviour ◽  
Uncertainty Avoidance ◽  
Behavioural Intention ◽  
Planned Behaviour ◽  
Content Type ◽  
Advertising Appeals ◽  
Global Brands ◽  
Proposed Model ◽  
Advertising Appeal ◽  
The Relationship

Purpose This study aims to examine the effects of the advertising appeals (AP) on consumers’ behavioural intention, specifically to use global brands. In addition, the study investigates how attitude operates as a process variable that mediates the relationship between AP and behavioural intention (BI). This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Centred on the theory of planned behaviour, this study proposes a model that encompasses norm congruence, in which the degree of individuals’ uncertainty avoidance (UA) moderates the relationship between advertising appeal (AP) and behavioural intention (BI), and attitude towards advertising appeal (AT) serve as key causal mechanism that mediates advertising appeal–behaviour relationship. Design/methodology/approach The proposed model was tested using a 2 × 2 experimental design with a sample size of 372. Findings Results showed that the relationship between AP and BI based on global brands is significantly mediated by attitude towards AP and moderated by uncertainty avoidance. These findings have yielded partial validation of the proposed model and have provided empirical support for the roles of uncertainty avoidance and attitude towards AP. Practical implications The authors propose that marketers should reduce the level of consumers’ uncertainty. Uncertainty avoidance effects can be achieved through the dissemination of norm-congruent advertisement appeals and by placing more weight on social compatibility attributes which may gratify consumers’ interest, sebsequently enhance the intention of Muslim consumers to use global brands. Originality/value A moderator is a variable that affects the strength of the relation between the predictor and criterion variable. This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Previous studies did not capture any effects of culturally congruent advertising appeals by considering the level of uncertainty avoidance influence on individuals’ intention to use global brands in a Muslim country context. In response to the recent calls for research to re-examine the antecedents of the theory of planned behaviour, this study re-evaluates the roles of attitude towards AP and the interaction of cultural norms.

scholarly journals EFFECT OF STUDY SKILLS TRAINING ON ACADEMIC ACHIEVEMENT AND RETENTION OF SECONDARY SCHOOLS GEOGRAPHY STUDENTS IN JALINGO METROPOLIS

2020 ◽  
pp. 25-42
Author(s):  
Chidiebere Nwankpa ◽  
Chima Onuoha
Keyword(s):  
Customer Loyalty ◽  
Study Skills ◽  
Rank Correlation ◽  
Skills Training ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Port Harcourt ◽  
Repeat Purchase ◽  
Brand Promotion ◽  
The Relationship

This study empirically investigated the relationship between brand promotion and customer loyalty of telecommunication firms in Port Harcourt. A cross sectional survey of 60 customers was derived and copies of questionnaire were administered to gather data which was analyzed using Spearman Rank Correlation Coefficient from which the formulated hypotheses were tested. The outcome of the analysis shows that bonus package and repeat purchase seems to have the highest positive correlation amongst the variables understudied. It was concluded that brand promotion has positive relationship with customer loyalty among telecommunication firms in Port Harcourt with an influence of organizational culture. Consequently, the study recommended amongst others that telecommunication firms should invest more in creating bonus packages if they wish to increase loyalty as studies show that bonus package has highest correlation with repeat purchase.

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