scholarly journals Psychological influence of modern mass media on formation of gender stereotypes

2019 ◽  
Vol 3 (2) ◽  
pp. 71-76
Author(s):  
Guranda Shamilishvili
Keyword(s):  
Mass Media ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Social Order ◽  
Social Life ◽  
Mass Communication ◽  
Main Function ◽  
Social Expectation ◽  
The Media ◽  
Modern Mass

Introduction. Modern mass media plays essential part in universal process of socialization, when a person gains personal awareness of their culture and social order. The stated process of socialization develops perception, thinking and behavior of every person. Theory of modeling tells us how a person masters new models of behavior depicted by means of mass communication.  Another prominent form of socialization is acquisition of the behavior which demands team communication principles from a person. The theory of social expectation proves a person observing social state, norms, roles and control through the social life and groups of people depicted by the media. Aim and tasks. The main purpose of the article is to study the media in the formation of existing stereotypes in society. Results. Mass media, mirror reflecting modernity, develop knowledge of gender equality and the system in masses. Gender stereotype can be defined as peculiar means of relation between journalistic creativity and reader (text creation and its reading), sign system that facilitates mutual understanding. Gender stereotypes can be reviewed as a means of cognition and relation between sexes, which are based on images and discourse. Formation of gender stereotypes is determined by social and demographic factors, among which age and marital peculiarities between sexes, as well as education, intellect, urbanization prevail. In media gender stereotypes are characterized by dynamic, as they represent product of correlation of creative act and perception. In addition, research conducted by us is very interesting, the aim of which was to list and distinguish certain tendencies in Georgian TV commercials. From 200 interviewed respondent, aged 20-30 years, majority reckon that in commercials dominated by female, the addressee’s appearance, her marital status are emphasized. In commercials intended for men, the main emphasis is drawn to power, strength and courage. Peculiarity of such type of exposure is the use of associative comparisons and psychological characterization connected with masculine stereotypes. Conclusions. Therefore, gender stereotypes are often widespread and superstitious opinions on woman and man’s abilities, features, social behavior and social functions. Lack of information concerning gender issues partly determines existence of stereotypes. Potentially, the press can play an important part in establishing gender equality. The objective of modern journalism is to break existing stereotypes, develop modern techniques and forms of evaluation and apply them in journalistic activities. As the main function of journalism is to transfer important and progressive ideas to the society, considering the time and era, including modern notion of gender and gender relations.

scholarly journals Udział kobiet w mediach a problematyka stereotypów płci

2018 ◽  
pp. 113-120
Author(s):  
Alina BALCZYŃSKA-KOSMAN
Keyword(s):  
Mass Media ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Political Activity ◽  
Information Campaigns ◽  
Political Events ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Media Monitoring

The role women play in the media can be analyzed in terms of their activity – women as creators of messages, or passivity – women as the recipients of mass messages. The latter aspect causes most controversy and frequently leads to the creation of sexual stereotypes. The range of male and female images in the mass media is highly diversified and not necessarily objective. While women tend to be increasingly present in the media, and the number of programs they prepare increases, men continue to prevail in the media sector. They hold a definite majority of managerial posts and more frequently act as experts and commentators on social and political events. The Communication of the European Commission for 2006–2010 stresses the role of the media and information campaigns in the elimination of sexual stereo- types. In 2010, the Commission adopted a new five-year strategy to facilitate better use of female potential. It should be the superior objective of a policy of gender equality in the media to broadcast balanced messages free from stereotypes. It is also significant to ensure women a greater participation in decision-making with respect to the mass media, increasing their opportunities to utilize the media to voice their opinions and facilitating women’s professional promotion in media institutions. These objectives were already embraced in the National Program in Aid of Women’s Rights that was implemented in Poland from 2003 through 2005. In 2010, the Helsinki Foundation for Human Rights and the „Feminoteka” Foundation stressed the issue of women’s discrimination in the Polish mass media. Monitoring of programs demonstrated that the principle of gender equality was not observed. The so-called female press is a significant element of the media market. The issues discussed in this sector usually concentrate on stereotypical female roles in society. Recently, however, a clear diversification of topics handled by the press can be noted and the efforts some periodicals are making in order to break gender stereotypes. Such attempts have been made by two new periodicals addressed mainly at women: „Bluszcz” and „Zadra”. An analysis of the content of „Bluszcz” did not evidence the abandonment of the traditional image of women though. A perusal of „Zadra” led to completely different conclusions. This is a feminist periodical that mainly discusses the issues of the social and political activity of women. The paper also emphasizes the increasing participation of women in the internet and in the social media.

scholarly journals THE PHATIC CONSTITUENT OF A MODERN MEDIA TEXT (ON THE MATERIAL OF FILM RECORDS)

2021 ◽  
Vol 26 (2) ◽  
pp. 68-77
Author(s):  
Evgeniya N. Basovskaya ◽  
◽  
Tatyana A. Vorontsova ◽  
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Research Problem ◽  
Main Function ◽  
Self Presentation ◽  
Modern Media ◽  
Pragmatic Analysis ◽  
Phatic Communication ◽  
The Media ◽  
Implicit And Explicit

The article deals with the phatic component of modern media communication. The research problem consist in defining the peculiarities of realization of the phatic constituent in media text. The empirical material includes the two types of text: professional reviews published in mass media and users’ reviews about the Hollywood producer Nolan’s movie Tenet placed on Yandex Dzen platform. The Traditional understanding of phatic as “communication for communication sake” (e.g., a talk of random passengers on a train) considers this type of communication as opposed to informative speech interaction. This urgency of this research can be attributed to the fact that transformation of media space, associated mainly with the development of Internet communication, has considerably changed both the very notion of phatic communication and the correlation of phatic and informational component in media text. The authors suppose that “contact ensuring” function, realized both in professional mass media and in blogs, is the main function of phatic communication in the media text. The method of communicative-pragmatic analysis was employed to reveal the techniques that allow the media text producer to attract and keep attention of “their” reader, such as: total irony, opposition “own-alien”, I-discourse and you-discourse, use of precedent phenomena, etc. The analysis has shown that informative and phatic components are not opposed in modern media texts: these two planes form one complex area aimed at simultaneously informing the addressee, influencing their system of values and engaging them in an online dialogue, which is the basis principle of mass communication today. The media text producer solves the phatic task of communicative tuning in to “their” interlocutor and maintaining contact with a virtual text receiver via using precedent phenomena, implicit and explicit methods of self-presentation, stylistic devices (banter, irony). The phatic constituent does not reduce the “informational density” of the text but rather performs its informational diversification aimed at activation of the communicative process.

scholarly journals Representations of social reality: communicative aspects of their construction under the information singularity conditions

2020 ◽  
pp. 130-138
Author(s):  
Roman A. Zakharkin ◽  
◽  
Anna O. Panfilova ◽  
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Social Reality ◽  
Communication Process ◽  
Special Role ◽  
Entire Volume ◽  
The Media ◽  
The Individual ◽  
Modern Mass

The article analyzes the role of modern mass communication in the construction of social reality representations. Based on the phenomenological and postmodern approaches to social analysis, the authors draw a conclusion about the determining and specific influence of the mass media on the individual in the context of the information society. The modern socio-informational exchange is greatly complicated by the information redundancy factor and the impossibility to fully process the entire volume of information. Excess of information puts a person in a situation of choice: he needs to choose certain channels. Then the chosen ones become the main media providers of social reality representations. Consequently, those representations in many respects are influenced by the content broadcasted through the selected channels. Theoretical and empirical data show that this plays a special role in the structure of individuals’ everyday informational practices and affects the level of trust to information sources and the processes of self-identification and socialization in the current social reality. The authors draw a general conclusion that people’s representations of social reality are, to a large extent, of an image nature. In many ways, this process also depends on the media concept of the selected channels. It is constructed and promoted by the communication efforts of the modern mass media. The authors emphasize the simulated and controllable nature of this process. The article presents data which may be useful in further sociological analysis of the modern mass communication process, in interpretation of its institutional characteristics, in determining their role in the construction of social reality representations.

Analisa Wacana Pemberitaan Kasus Korupsi E-KTP Pada Media Kompas.com Terhadap Pembentukan Opini Publik

2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri
Keyword(s):  
Mass Media ◽  
Social Control ◽  
The Other ◽  
Main Function ◽  
General Knowledge ◽  
Visual Method ◽  
The Public ◽  
The Media ◽  
Private Entrepreneurs

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.

scholarly journals The Effects of Mass-Media on Social Behavior, Emotions and Cognitions

2020 ◽  
Vol 6 (2) ◽  
pp. 32-37
Author(s):  
Antonio Sandu ◽  
◽  
Polixenia Nistor ◽  
◽  
Keyword(s):  
Social Behavior ◽  
Mass Media ◽  
Social Influence ◽  
Mass Communication ◽  
Window Of Opportunity ◽  
Social Constructs ◽  
Cognitive Dimension ◽  
The World ◽  
The Media

Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.

scholarly journals Features of modern Internet Media as a substantive component of training

2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva
Keyword(s):  
Mass Media ◽  
Online Media ◽  
Media Industry ◽  
Traditional Media ◽  
Content Creation ◽  
Internet Media ◽  
Training Content ◽  
The Media ◽  
Modern Mass ◽  
Rapid Transformation

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

scholarly journals FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN PERILAKU IBU RUMAH TANGGA NELAYAN DALAM MENGGUNAKAN MEDIA MASSA SEBAGAI SUMBER INFORMASI

2009 ◽  
Vol 8 (2) ◽  
pp. 73-82
Author(s):  
M. Zulkarnain Yuliarso
Keyword(s):  
Mass Media ◽  
Social Life ◽  
Mass Communication ◽  
Formal Education ◽  
Descriptive Analysis ◽  
Rank Correlation ◽  
Sample Number ◽  
Spearman Rank Correlation Test ◽  
Random Method ◽  
Working Hour

The research was aimed to 1) to research house wife’s behavior in using mass media as information,   2) study of  factors that related to house wife’s behavior in using mass media. The data were collected in August 2009 at Pondok Besi dan Berkas. Sample number in this research were 40 people was taken by simple random method.  In explaining the first purposes were use the descriptive analysis, and the second purpose was analyzed with Spearman Rank correlation test. The information which was gained from mass media especially the things related to entertainment, health, and religion could be helpful for daily life both for their personal and social life. The result of statistical analysis showed that the formal education, number of working hour, household income, their perception on information and attitude to living change, were apparently related to using mass media.Key words: mass communication, house wife’ behavior, fisherman

Communication and Media

2018 ◽  
pp. 25-40
Author(s):  
Bradley Freeman
Keyword(s):  
Video Games ◽  
Mass Media ◽  
Mass Communication ◽  
The Internet ◽  
Recorded Sound ◽  
Different Types ◽  
The Media ◽  
Media Globalization ◽  
Music Film ◽  
Country People

The field of communication is large and varied. There are different types and levels of communication. Mass communication allows for mass media: books, newspapers, magazines, recorded sound/music, film, radio, television, video games, and the internet. Scholars have identified a handful of common functions of the media. The chief function of media is that of entertainment – providing diversion. Though it varies from country to country, people are spending much more time with the media than at any time in history, often spending more time with media than sleeping. This chapter discusses a number of concepts and terms related to contemporary mass media: globalization, digitalization, convergence, consolidation, fragmentation, personalization, and (hyper) commercialization.

scholarly journals The Role of Mass Media in Constructing the Regional Identity: the Media Geographic Approaches

2019 ◽  
Vol 8 (3) ◽  
pp. 485-496 ◽  
Author(s):  
Marina Yanglyaeva ◽  
Tamara Yakova
Keyword(s):  
Mass Media ◽  
Public Space ◽  
Social Life ◽  
Regional Identity ◽  
Spatial Relations ◽  
Space And Time ◽  
Spatial Production ◽  
Regional Market ◽  
The Media

This article presents the theoretical aspects of media and communication research in space and time. The authors of the article pay attention to the role of mass media in constructing a region and a regional identity and demonstrate how the media geographic categories work as determinants in understanding the place of mass media in shaping the region as a whole in the context of globalization and glocalisation. Media geography as a separate line of humanitarian research concerns the interrelations of media and spaces in their different forms and at different levels (personality, community, nation state), behavior patterns of media in constructing space, the role, the place and significance of media in socio-spatial relations etc. Having used the main thesis of media geography that all forms of communication are laid out and implemented in space and time, and spaces are constructed and represented by mass media, the authors make an attempt to interpret the theories of spatial production, which to a certain extent should be understood as the theories of communication and mediatazation. Furthermore, they analyze the theoretical and practical approaches of a number of foreign scholars to the role of mass media in the region’s construction. The concept of space in the social context with the emphasis on “location” in the process of the formation and strengthening of the regional identity through media products is considered in detail. The authors focus their attention on the regional market of concepts related to the political, economical and social life of the region, and on the role of the regional newspapers as public space where the main images of the region are revealed and the capabilities of main media in managing the regional processes come to light. The authors draw a conclusion that the regional media market fills every person’s life with concepts which are capable of influencing their national (and regional) identity.

scholarly journals Reflection of the Gender Problems of Society in Russian Journalism at the Turn of the 20th and 21st Centuries

2018 ◽  
Vol 7 (4) ◽  
pp. 672-690
Author(s):  
Zinaida Tedtoeva ◽  
Madina Tsalikova
Keyword(s):  
Mass Media ◽  
Gender Stereotypes ◽  
Effective Means ◽  
Gender Issues ◽  
Equal Rights ◽  
Men And Women ◽  
Men's Magazines ◽  
The Mass Media ◽  
Modern Mass ◽  
Linguistic Means

The aim of the research was to analyze the stylistic tonality of the texts of mass media devoted to gender issues at the turn of the 20th and 21st centuries. The article reveals the results of the research, which testify to the peculiarities of images of men and women in Russian mass media, and the data obtained during the analysis of journalistic texts published between 1990 and 2010 became indicators of the sample of the material. Some existing and emerging gender stereotypes are being established, namely cultural and socially conditioned ideas, opinions on the qualities, attributes and norms of behavior of men and women issued in journalistic texts. The linguistic means of expressing gender stereotypes in the mass media are analyzed. The article analyzes the linguistic tools used in the mass media to evaluate men and women. An attempt is made to compare the linguistic means used in the formation of images of women in the men's magazines. The research methodology is based on understanding the mass media mission as an effective means of forming public opinion; depending on the tasks to be solved, a set of methods used: synchronous-descriptive, synchronous-comparative, content-analysis. The method of textual and discursive analysis with the use of cognitive-pragmatic methodology and functional-stylistic analysis of the text are also used. Today it is the media that become a special agent of gender socialization, actively promoting gender stereotypes formed in society, exploiting them endlessly, often with their modification, which also contributes to the creation of new stereotypes. For modern mass media research, it is becoming increasingly important to take into account concepts, stereotypes as the basis for creating ideology in the modern media space. The latter ones presuppose a targeted influence on the recipient's consciousness from the addressee's side with the help of a pre-defined idea that has a generalized character that orient mass consciousness in the given direction through stereotyped nominations. The conclusions, which were made with the help of this research, are reduced to the statement of the tendentiousness of presenting gender issues in modern Russian mass media. The publications are mainly conducted in a key, far from respectful for both men and women. Moreover, in the mass media, stereotypes of men and women that do not correspond to the true state of affairs in Russia and are not capable of creating tolerant relations between the sexes that are not capable of asserting the idea of equal rights and equal responsibility to the society of all Russian citizens outside the public are exploited, generated and replicated in the mass media depending on their gender. A well-thought-out media policy in covering gender issues is needed, aimed at the formation of healthy humane relations in the society.

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