Extending HTTP models to Web 2.0 applications: the case of online social networks

2013 ◽  
Vol 8 (3) ◽  
pp. 210
Author(s):  
L. Caviglione
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Online Social Networks

scholarly journals Mujeres empresarias en el uso de la web 2.0: discursos de un preludio / Entrepreneur Women in the Use of Web 2.0: Speeches of a Prelude

2014 ◽  
Vol 3 (2) ◽  
Author(s):  
Mª del Rosario Rodríguez Díaz ◽  
Mª José González Río ◽  
Mª Ángeles Rebollo Catalán
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Online Social Networks ◽  
Early Stage ◽  
Strategic Communication ◽  
Management Tool ◽  
Structured Interviews ◽  
Redes Sociales ◽  
Stage Of Development ◽  
On Line

ABSTRACTThis paper presents the main results of an investigation whose purpose is to investigate the adoption of on-line social networks in SMEs run by women. The base assumption is that the use of networks as a strategic communication element is still at an early stage of development, far from being an established practice. Our interest in this study is to determine the willingness and motivations of entrepreneurs in using these networks, as well as utilities and difficulties they have faced. Our goal is to visualize the change of attitude and competences that entrepreneurs are imprinting on their businesses within the competitive environment they operate in. Ultimately, we are interested in studying the perception of women-entrepreneurs regarding the adoption of online social networks to the extent where they are, as an additional management tool. We find ourselves facing a new field of knowledge on which there are very few references and very little research has been carried. Hence, this study has a primarily qualitative and exploratory purpose. To obtain the needed information we held semi-structured interviews to fourteen Andalusian entrepreneurs, coming from different business fields. The main findings were that just less than a half of them used them, or implemented them in their companies, as communication tools. The others, depending on to the size of their business, adopted them as an extension of the personal use in which they had been started.RESUMENEste trabajo presenta los principales resultados de una investigación cuya finalidad es conocer la adopción de las redes sociales on-line en las pymes dirigidas por mujeres. Se parte de la base de que el uso de redes, como elemento estratégico de comunicación, se encuentra todavía en una fase incipiente de desarrollo, lejos aún de ser una práctica consolidada. Nuestro interés en este trabajo es conocer la predisposición y motivaciones de las empresarias hacia el uso estas redes, así como las utilidades y dificultades a las que han de enfrentarse. Nos interesa visibilizar el cambio actitudinal y competencial que las empresarias están imprimiendo en sus empresas dentro del marco competitivo en el que se encuentran. En definitiva, nos interesa estudiar la percepción que tienen las empresarias sobre el uso de las redes sociales online en la medida en que están insertas, como una herramienta más de gestión empresarial. Nos situamos ante un nuevo ámbito de conocimiento sobre el que apenas existen referencias bibliográficas ni se ha realizado apenas investigación; de ahí que la investigación tenga una finalidad fundamentalmente exploratoria y de carácter cualitativo. Para la obtención de la información se realizaron catorce entrevistas semi-estructuradas entre empresarias andaluzas de distintos sectores de actividad. Entre los principales resultados encontramos que algo menos de la mitad de ellas las utilizan, o están implantadas en sus empresas, como herramientas de comunicación. El resto, y relacionado con el tamaño de sus negocios, las utilizan como una prolongación del uso personal en el que se iniciaron.

Online Human Activity Networks (OnHANs)

2010 ◽  
pp. 804-816
Author(s):  
Dan J. Kim ◽  
T. Andrew Yang ◽  
Ninad Naik
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Human Activity ◽  
Virtual Worlds ◽  
Second Life ◽  
Online Social Networks ◽  
Theoretical Perspective ◽  
Activity Networks ◽  
Core Components ◽  
Collaborative Activities

Recently, Web 2.0 applications such as blogs, wikis (e.g., Wikipedia), social networks (e.g., MySpace), 3-D virtual worlds (e.g., Second Life), and so forth, have created fresh interest in the Internet as a new medium of social interactions and human collaborative activities. Since the emergence of Web 2.0 applications, Web services that support online human activities have gained an unprecedented boost. There have been conceptual studies on and overviews of individual Web 2.0 applications like blogs, online social networks, and so forth, but there has not been a study to date which provides a theoretical perspective on the online human activity networks (OnHANs) formed by these Web 2.0 applications. In this chapter, we classify various forms of OnHANs focusing on their social and business purposes, analyzing the core components of representative OnHANs from the angle of the activity theory, and finally providing a theoretical discussion concerning how OnHANs provide values to the individuals and the organizations involved in those activities.

The Influence of (Online) Social Networks on Workers' Attitudes and Behaviours in Higher Education Institutions

2017 ◽  
pp. 644-666
Author(s):  
Vera Silva Carlos ◽  
Ricardo Gouveia Rodrigues
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Web 2.0 ◽  
Online Social Networks ◽  
Higher Education Institutions ◽  
Positive Influence ◽  
Faculty Members ◽  
Future Research ◽  
Work Related ◽  
Considerable Impact

According to the literature, social relationships have a positive influence on work-related attitudes and behaviours. Taking into account that Online Social Networks (OSNs), brought about by Web 2.0, have become an international phenomena and have a considerable impact on the way people communicate and interact with each other, the chapter's purpose is to evaluate the effect that the use of OSNs has on the worker's attitudes and behaviours. In this way, the authors use a questionnaire to evaluate the attitudes of 157 faculty members in Higher Education Institutions (HEI). To assess the use of OSNs by faculty members, they use a binary variable. After analysing and discussing the results, the authors conclude that the use of OSNs influences the workers' performance traits. The relations they propose in what concerns the workers' attitudes are all empirically proven. At last, the authors describe the study limitations and suggest some perspectives for future research.

scholarly journals Adoption Of Social Networks In Business: Study Of Users And Potential Users In Oman

2014 ◽  
Vol 13 (2) ◽  
pp. 401 ◽  
Author(s):  
Ali H. Al-Badi ◽  
Wafa S. Al-Qayoudhi
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Social Networking ◽  
Online Social Networks ◽  
Business Models ◽  
New Technologies ◽  
Working Hours ◽  
Business World ◽  
Face To Face ◽  
The Impact

Web 2.0 technologies have become effective tools in recent years, being used by people everywhere for everything. One of the most effective types of Web 2.0 technology is online social networks. Social networks, like Facebook and Twitter, are being used in communication and for building social capital between people. However, they have become important tools in the business world, and business people have realized that social networks are applicable tools in their daily business tasks. There is a belief that social networking and social media are going to transform peoples live styles, change their cultures, revolutionize communication, and reform the existing business models. From this standpoint, this research investigates and attempts to understand the adoption of social networks in business. This research raises three main questions: 1) What is the impact of utilizing social networks in business?, 2) How does business increase opportunities by adopting social networks?, and 3) What are the obstacles that discourage certain organizations from utilizing social networks in their business? The main theoretical objectives of this research are to investigate and explore the opportunities and reasons behind adopting social networks in business, to investigate the impacts of social networks on business and what the consequences are for individual businesses, and to discover the reasons which are preventing certain businesses from adopting social networks. In order to achieve the researchs objectives about 130 questionnaires were distributed to different private organizations in Oman. Some of the initial findings of this exploratory study are that the majority of organizations that participated fall into the services category; 57% of the respondents have face-to-face meetings as well as online/email to communicate with their customers, and 81% of these organizations allow their employees to access/browse the Internet during working hours; 31% of the organizations said that the main gain from utilizing social networking is to encourage and empower employees to discuss ideas, post news, ask questions, and share links; 62% of the organizations agreed that one of the obstacles preventing them from adopting social networking is the lack of quantifiable business benefits. This study is expected to help businesses that are trying to gain competitive advantage by deploying these new technologies and ideas for the enhancement of their operations.

scholarly journals Disability and the Internet in 2015: Where to now?

First Monday ◽  
2015 ◽  
Author(s):  
Katie Ellis ◽  
Mike Kent
Keyword(s):  
Social Networks ◽  
New Media ◽  
Web 2.0 ◽  
Mobile Devices ◽  
Online Social Networks ◽  
People With Disabilities ◽  
The Internet ◽  
Legal Environment ◽  
Special Issue ◽  
Access To Technology

Earlier this decade, the emerging field of disability media began to focus on the Internet and people with disabilities. Books such as Paul T. Jaeger’s Disability and the Internet in 2012 and Disability and new media by this issue’s editors in 2011 both extended earlier work in this field particularly Goggin and Newell’s 2003 Digital disability.This new focus incorporated changes to the environment with the hype around Web 2.0, the rise of online social networks and the increasing prevalence of smartphone and other mobile devices being used to access the Internet, as well as the evolving legal environment around access to technology for people with disabilities.Our aim in compiling this special issue was to continue the work we began with Disability and new media.

La orientación empresarial hacia el cliente en la Web 2.0 | Customer Relationship Management through Web 2.0

2010 ◽  
Author(s):  
Araceli Castelló Martínez
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Case Studies ◽  
Customer Relationship Management ◽  
Online Social Networks ◽  
Relationship Management ◽  
Customer Relationship ◽  
Business Strategies ◽  
Redes Sociales ◽  
Relationship Orientation

ResumenLos espacios de la Web 2.0 se han configurado en el panorama digital como una herramienta al servicio de las estrategias empresariales de los anunciantes. Las capacidades de escucha de los clientes (actuales y potenciales) y de creación comunidades en torno a la marca, entre otras, facilitan a la compañía la puesta en marcha de una orientación empresarial hacia el cliente a través de estas herramientas. Los objetivos del presente artículo han sido analizar el empleo que las empresas están haciendo de los espacios de la Web 2.0, en este sentido, y estudiar la aplicación que se está haciendo de los programas de Customer Relationship Management a espacios como las redes sociales online. La metodología se ha centrado en tres técnicas de investigación cualitativas, a saber: la investigación documental, el estudio de 50 case studies y la realización de una encuesta auto-administrada con preguntas abiertas a profesionales del sector de la comunicación publicitaria online. Los resultados destacan la idoneidad de espacios como las redes sociales online, los blogs y las plataformas de video, por este orden, para llevar a cabo una estrategia de orientación empresarial hacia el cliente. Los espacios de la Web 2.0 ofrecen a las empresas la posibilidad de personalizar su mensaje y mantener una comunicación bidireccional con el cliente en aras de conseguir su fidelización.Abstract:Web 2.0 spaces have become a tool at the service of advertisers business strategies in the current digital scenery. The capabilities of listening to both, actual and potential, clients and of creating brand communities, amongst others, help the company to set off customer relationship orientation strategies through these spaces. The aims of the present article have been to analyze the use of Web 2.0 spaces by companies, from this point of view, and to study the application of Customer Relationship Management to spaces such as online social networks. The methodology has focused on three qualitative research techniques: documentary research, case studies and a survey with opened questions answered by online advertising communication professionals. The results show the suitability of spaces such as online social networks, blogs and digital video platforms, with this order, to set up customer relationship orientation strategies. Web 2.0 spaces offer companies the possibility of personalize their message and establish a bidirectional communication with clients in order to achieve their loyalty.Palabras claveInternet; Web 2.0; CRM; redes sociales; blogs; publicidad.KeywordsInternet; Web 2.0; CRM; social networks; blogs; advertising.

Online social networks as an enabler of innovation in organizations

2015 ◽  
Vol 53 (9) ◽  
pp. 1906-1920 ◽  
Author(s):  
Daniel Palacios-Marqués ◽  
José M. Merigó ◽  
Pedro Soto-Acosta
Keyword(s):  
Social Networks ◽  
Knowledge Management ◽  
Firm Performance ◽  
Web 2.0 ◽  
Online Social Networks ◽  
Positive Relationship ◽  
Content Type ◽  
Significant Positive Relationship ◽  
Innovation Capacity ◽  
Hospitality Firms

Purpose – The purpose of this paper is to study the effect of online social networks on firm performance and how this technology can help to create value. The authors approach the problem from the Resource-Based View in order to analyze if online social networks can be considered source of competitive advantage and how it can enhance or complement essential marketing competences. Design/methodology/approach – The data were obtained from a survey based on the Spanish hospitality firms. This sector was chosen because Web 2.0 is becoming an important marketing channel in the tourism industry, and especially in hospitality firms. In addition, Spain is the one of the largest tourist destination in the world and has a strong presence of social media and Web 2.0 use by the population and hospitality enterprises. Between February and June 2012, the questionnaire was sent to all top managers of four-star and five-star Spanish hospitality firms. The authors received 197 questionnaires, but four of them were eliminated due to errors or because they were received too late. Findings – Results show that there is a statistically significant positive relationship between online social networks and innovation capacity and that the relationship between online social networks and firm performance is fully mediated by innovation capacity. In turn, the authors find a statistically significant positive relationship between innovation capacity and performance in the hotel industry. Originality/value – The authors discuss the importance of online social networks in the development of innovation competences through business intelligence and knowledge management that result in higher performance. The authors also consider the ways in which online social networks enhance knowledge management.

The Influence of (Online) Social Networks on Workers’ Attitudes and Behaviours in Higher Education Institutions

2014 ◽  
pp. 259-279
Author(s):  
Vera Silva Carlos ◽  
Ricardo Gouveia Rodrigues
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Web 2.0 ◽  
Online Social Networks ◽  
Higher Education Institutions ◽  
Positive Influence ◽  
Faculty Members ◽  
Future Research ◽  
Work Related ◽  
Considerable Impact

According to the literature, social relationships have a positive influence on work-related attitudes and behaviours. Taking into account that Online Social Networks (OSNs), brought about by Web 2.0, have become an international phenomena and have a considerable impact on the way people communicate and interact with each other, the chapter’s purpose is to evaluate the effect that the use of OSNs has on the worker’s attitudes and behaviours. In this way, the authors use a questionnaire to evaluate the attitudes of 157 faculty members in Higher Education Institutions (HEI). To assess the use of OSNs by faculty members, they use a binary variable. After analysing and discussing the results, the authors conclude that the use of OSNs influences the workers’ performance traits. The relations they propose in what concerns the workers’ attitudes are all empirically proven. At last, the authors describe the study limitations and suggest some perspectives for future research.

Social Networks

2011 ◽  
pp. 216-234 ◽  
Author(s):  
Mary Hricko
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
21St Century ◽  
Online Social Networks ◽  
Negative Consequences ◽  
Instructional Tools ◽  
Interactive Communication ◽  
Research Activities ◽  
Dynamic Web ◽  
Teaching Learning

Online social networks (SNs) are dynamic Web 2.0 applications that can be used for teaching, learning, and research activities. These SNs offer a myriad of collaborative features for generating content and fostering interactive communication. Although many K-16 administrators tend to focus on the negative consequences of using such applications, online social networks, if managed effectively as instructional tools, can provide opportunities for educators to help students develop 21st century skills. This discussion provides an overview how online social networks can be used in education and offers guidelines for implementation.

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