The grass is greener: developing and implementing a green consumer satisfaction index

2018 ◽  
Vol 16 (5) ◽  
pp. 573
Author(s):  
Kuang Heng Shih
Keyword(s):  
Consumer Satisfaction ◽  
Satisfaction Index

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals MODEL KEPUTUSAN PEMBELIAN PAKAIAN BATIK DAN TINGKAT KEPUASAN KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 67-74
Author(s):  
Hani Ernawati ◽  
Fitriana Fitriana
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Least Square ◽  
Market Demand ◽  
Purchasing Decision ◽  
Ordinary Least Square ◽  
Satisfaction Index ◽  
Quality Product ◽  
The Relationship

Batik is a craft that has high artistic value and has become part of Indonesian culture that must be preserved. The level of consumer satisfaction towards Batik has to be known in order to understand the market demand, as well knowing the influencing factors that have postive effect on purchasing decision of Batik. The purposes of this study are (1) measures customer satisfaction levels of batik clothing, (2) measures the influence of quality product, brand, price, and access toward purchasing decision. Method - A total of 120 respondents were asked to rate their assesment on product quality, brand, price and access to get Batik clothes and their purchasing decision. Analysis of customer satisfaction used Consumer Satisfaction Index. The relationship between quality product, brand, price, and access toward purchasing decision determined by regression analysis Ordinary Least Square. The result of this study revealed that consumers’ satisfaction toward Batik clothes included in term of satisfied category. Brand and price had positive effect on purchasing decision, but product quality and accesibity didn’t.

Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember

2021 ◽  
Vol 20 (1) ◽  
pp. 33-52
Author(s):  
Maulida Rachma Safira ◽  
Joni Murti Mulyo Aji
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Consumer Satisfaction ◽  
Satisfaction Level ◽  
Packaging Design ◽  
Consumer Decisions ◽  
Satisfaction Index ◽  
Measurement Results ◽  
Advertising Information ◽  
White Sugar

The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).

scholarly journals USE OF CONSUMER SATISFACTION INDEX FOR ASSESSMENT AND FORECAST OF PRODUCTION ACTIVITY

2018 ◽  
Vol 2018 (12) ◽  
pp. 100-105
Author(s):  
Виктор Протасьев ◽  
Viktor Protasyev ◽  
Максим Бобырь ◽  
Maksim Bobyr ◽  
Александр Реутов ◽  
...  
Keyword(s):  
Consumer Satisfaction ◽  
Satisfaction Index ◽  
Production Activity

scholarly journals ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SEMBAKO PADA MINIMARKET JUAN DI KECAMATAN BENAI KABUPATEN KUANTAN SINGINGI

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Mulyeni Fitri ◽  
Jamalludin Jamalludin ◽  
Chezy WM Vermila
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Food Products ◽  
Likert Scale ◽  
Analysis Method ◽  
Satisfaction Index ◽  
Cooking Oil ◽  
Index Value

The purpose of this study was to determine the behavior and consumer satisfaction of consumers of basic food products at the Juan minimarket in Benai District. The method used in this study is the Likert scale and analysis method (IPA) and (CSI) or Consumer Satisfaction Index. The results obtained from consumer behavior towards rice are in the satisfied category, with a total of 16 people from 30 respondents with a percentage of 53.33%, sugar and cooking oil in the category of Very Satisfied with 23 souls from 30 respondents with a percentage of 76.67% %, eggs are in the satisfied category with 25 souls from 30 respondents with a percentage of 83.43%, milk is in the very satisfied category with a total of 17 souls from 30 respondents with a percentage of 56.67%. And the results of the calculation of rice as a whole the value of the index of consumer satisfaction is 69.50%. Where this value is in the consumer satisfaction index range of 50% -75%. Sugar consumer satisfaction index value of 59.57% CSI results are in satisfied criteria, cooking oil consumer satisfaction index value is 72.00% and CSI results are on very satisfied criteria, egg consumer satisfaction index value is 76.00% based on CSI results are in the criteria of satisfaction and milk the consumer satisfaction index value is 70.00%.

scholarly journals ANALISIS SIKAP DAN KEPUASAN KONSUMEN TERHADAP ATRIBUT PRODUK KARKAS AYAM PEDAGING SEGAR DI PASAR TRADISIONAL KOTA SAMARINDA

2018 ◽  
Vol 8 (2) ◽  
pp. 69
Author(s):  
Arif Ismanto ◽  
Try Julianda ◽  
. Mursidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Data Retrieval ◽  
Primary Data ◽  
Consumer Attitude ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Level Of Satisfaction

This research aims to know the attitude of consumers, the level of satisfaction, and what product attributes that are considered consumers before buying the broiler carcass in traditional market of Samarinda City. The data retrieval research conducted during November 2016. The basic method of research is using descriptive method, and it’s implementation with the technique level. The location of the study was chosen intentionally in Samarinda City by taking 3 traditional markets as a sample. The determination of the number of samples is done proportionally and the technique of determining the sampling method by chance (Accidental sampling) with the number of samples of 50 respondents. The type of data used is primary data and secondary data with data collection techniques by observation, interview, and recording. The analysis used is Fishbein Multi Attribute attitude analysis and to analyze satisfaction using Customers Satisfaction Index. The result of the research based on analysis of Fishbein Multiatribut known to consumer attribute value toward color attribute 16.80, weight (16.48), aroma (15.76), skin hygiene (14.57) and price (13.11). Based on Costumer Satification Index the level of customer satisfaction on broiler carcass is 77.11%. Result of research based on analysis of Fishbein Multi Attribute known consumer attitude toward carcass is “positive” which means consumers are well-receptive to broiler carcass in traditional markets with most attributes considered in the purchase decision of chicken carcasses in traditional markets of Samarinda City is the color of broiler carcasses. The order of attributes from the most considered to the least considered is color, carcass weight, aroma, skin hygiene and broiler carcass price. Based on Customer Satisfaction Index of consumer satisfaction level against broiler carcass is 77.11% who are satisfied category.

scholarly journals KEPUASAN PETANI PLASMA KELAPA SAWIT TERHADAP IMPLEMENTASI KEMITRAAN INTI PLASMA

2019 ◽  
Vol 18 (2) ◽  
pp. 371-386
Author(s):  
Windia Deby Pratiwi Sihombing ◽  
Andi Irawan ◽  
Agus Purwoko
Keyword(s):  
Consumer Satisfaction ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Selling Price ◽  
Technical Standards ◽  
Satisfaction Index ◽  
Fresh Fruit Bunches ◽  
Trained Counselor ◽  
Technical Guidance

The objective of this research analyzed the level of plasma farmers satisfaction on the service performance of Nucleus-Plasma’s partnership implementation by PT. Agricinal. The research was conducted in Putri Hijau District of North Bengkulu Regency. Research site is selected purposively. Data were collected at the study site from March to April 2018. Primary data obtained directly through the questionnaire which is given to oil palm farmers and secondary data were obtained from PT. Agricinal. The sampling method used in this study was Simple Random Sampling and 95 farmers selected randomly as samples. Consumer Satisfaction Index was 74.20% which revealed that smallholders are satisfied with the implementation of the Nucleus-Plasma partnership. The service attributes to be maintained are quick response service, implementation and guarantee the development of KPEN-RP (Credit for Bio-Energy Development and Plantation Revitalization), provide trained counselor, ensure farmers selling price, technical and non technical guidance, the commitment to buy output (fresh fruit bunches) during the partnership contract, making the layout plan in accordance with the company's estate, ensuring farmers got subsidy of interest of KPEN-RP’s credit. The company also must increase the attributes of partnership services namely; 1) the main priority is providing monitoring book on the implementation of partnership to the farmers as a form of transparency in the implementation of partnership contract, and 2) the less important priorities are cattle ownership, development and maintenance of the palm oil farming in accordance with technical standards, cooperatives management was representing farmers in submitting complaints to PT Agricinal, and helped farmers to find sources of another financing.

scholarly journals Analysis of BRT Infrastructure in Jakarta Province on Women's Perspective

2020 ◽  
Vol 2 (2) ◽  
pp. 74-80
Author(s):  
Ali Sunandar ◽  
Aprillia Ainundyasari
Keyword(s):  
Customer Satisfaction ◽  
Public Transportation ◽  
Consumer Satisfaction ◽  
Provincial Government ◽  
Service Needs ◽  
Business World ◽  
Satisfaction Index ◽  
Type Size ◽  
High Level

Quality of service in the business world is very important so that all consumer needs are met. Likewise with the world of land transportation which is always developing both in its type, size, and methods used in providing services. The Neat Transit Bus which operates in DKI Jakarta is one of the modes of mass transportation provided by the DKI Jakarta government to support the service needs of DKI Jakarta residents. Good transportation services will bring up a high level of customer satisfaction. The purpose of this study is to determine the dominant factors that influence the parameters of BRT passenger satisfaction in DKI Jakarta, to know the level of female consumer satisfaction with the quality of BRT services in DKI Jakarta. The research method used in this study is the CSI (Customer Satisfaction Index) by distributing questionnaires to respondents. From the research, the level of satisfaction of female customers in using the BRT public transportation facilities in the DKI Jakarta provincial government was 66%. Customer satisfaction criteria are in the Satisfied category.

scholarly journals ANALISIS KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE CUSTOMER SATISFACTION INDEX (Studi Kasus : C’Bezt Taman Griya)

2019 ◽  
Vol 7 (2) ◽  
pp. 181
Author(s):  
Pinondang Simanjuntak ◽  
I Ketut Satriawan ◽  
Sri Mulyani
Keyword(s):  
Customer Satisfaction ◽  
Data Processing ◽  
Consumer Satisfaction ◽  
Reliability And Validity ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Research Site ◽  
Level Of Satisfaction ◽  
Level Of Importance

The purpose of this study was to know the attributes that are considered important by consumers and to know the level of customer satisfaction at C'Bezt Taman Griya. The method used is Slovin Method for determining samples and customer satisfaction index (CSI) method for data processing. Tests for reliability and validity were carried out at Jaya Fried Chicken Siligita and research site in C’Bezt Taman Griya. The number of samples used was 97 respondents. The attributes that are considered important by consumers based on the level of importance are the taste of food, the behavior of employees in serving consumers, and cleanliness of the location. Based on the level of satisfaction is the speed in serving consumers, taste of food, seriousness in serving consumers. The level of customer satisfaction C'Bezt Taman Griya is 74.63% with the level of Customer Satisfaction criteria that is satisfied. Keywords: Consumer Satisfaction, Consumen Satisfaction Index, C’Bezt.

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